Imojoy Real Estate

What Imojoy Real Estate does

Imojoy Real Estate is a Portuguese full-service real estate brokerage operating under the legal entity António Silvestre, Mediação Imobiliária Lda (AMI license 12689), founded in 2016 and headquartered in Cascais. The firm assists individuals and small commercial counterparties with buying, selling, and renting residential and commercial properties in Portugal, supplemented by ongoing rental management services. Its customer base spans property buyers, sellers, landlords, and a dedicated international relocation segment targeting foreign nationals moving to Portugal, supported by a multi-language website offered in 10 languages (PT, ES, EN, FR, DE, ZH, RU, SV, IT, NL).

The company runs five physical retail showrooms across Portugal (Cascais, Oeiras, Lisboa, Porto, and Portimão) staffed by over 60 specialized commercial consultants who handle end-to-end transactions from first viewing to signing. Its technology stack is a third-party CRM and website platform provided by eGO Real Estate, with digital distribution scaled through Google Ads, social channels (Instagram, Facebook, LinkedIn), and presence on more than 150 national and international property portals. Complementary services — fiscal advisory, legal advisory, financing support, and interior decoration referrals — are delivered through partnerships rather than in-house teams, allowing the firm to position itself as a one-stop brokerage.

Imojoy earns revenue primarily through commission-based fees on successful property sales and rentals, with a recurring component from property management contracts. Pricing is negotiated per transaction and not publicly disclosed. The distribution mix is hybrid: physical store-led for transactional execution and digital-led for top-of-funnel lead generation. The company is privately held, with no disclosed external funding, parent entity, or institutional investor involvement, and is led by founder António Silvestre.

Name

Imojoy Real Estate

Legal name

António Silvestre, Mediação Imobiliária Lda

Website

https://imojoy.pt

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Short description

Imojoy Real Estate is a Portuguese real estate brokerage assisting with buying, selling, and renting residential and commercial properties via five stores and 60+ consultants, earning commission-based fees on transactions plus recurring rental management fees.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro industry

PRIMARYFSAEAJAB

Commercial Real Estate Brokerage (Leasing & Sales)

Financial & Insurance/Financial Advisory, Brokerage & Intermediation/Real Estate Advisory & Brokerage

SECONDARYBPAJAAAE

Residential Investment Property Brokerage (SFR/Small Multifamily)

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Residential Real Estate Brokerage

Keywords

• Real estate brokerage
• Residential property sales
• Rental management services
• Property marketing
• International relocation

Headquarters

HQ city

Cascais

HQ country

Portugal

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Property Transaction Commission: Commission-based fees on successful property sales and rental transactions. The company qualifies buyers and negotiates on behalf of sellers, handling the entire administrative and legal process until signing.
2. Rental Management Services: Ongoing property management services including tenant selection, contract preparation, rent collection, receipt issuance, and tenant requests handling.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

Imojoy Real Estate is a Portuguese real estate brokerage that mediates the buying, selling, and renting of residential and commercial properties through a network of 60+ certified consultants across five physical stores. It additionally provides ongoing rental management services covering tenant selection, contract drafting, rent collection, and tenant support, complemented by referrals for tax, legal, financing, and interior decoration advisory through partner firms.

Product overview

Imojoy Real Estate operates as a full-service real estate brokerage offering a unified platform of property transaction services. The core offering consists of Transação Imobiliária (real estate transactions) and Gestão de Arrendamento (rental management), supported by a network of 60+ consultants across 5 locations (Cascais, Oeiras, Lisboa, Porto, Portimão). Complementary services including tax advisory, interior decoration, financing support, and legal advisory are delivered through strategic partnerships, creating a comprehensive one-stop solution for property buyers, sellers, landlords, and tenants. The company also provides professional photography, video, virtual tours, home staging, and 3D floor plans as part of its property marketing services.

Differentiator

Problem solved

Functional benefit

Products and services

• Transação Imobiliária (Property Transaction Services)
• Gestão de Arrendamento (Rental Management)
• Assessoria Fiscal (Tax Advisory Referral)
• Apoio ao Financiamento (Financing Support)
• Assessoria Jurídica (Legal Advisory Referral)
• Decoração de Interiores (Interior Decoration Referral)
• Pesquisa de Imóveis (Property Search Platform)
• Serviços de Relocalização Internacional (International Relocation Support)

Quantifiable outcome

• 1000+ properties available for sale and rental nationwide
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered supporting and core.

• External Accounting Firms (Fiscal Advisory Partners)supportingImplementation/ SI/ Consulting PartnerPartnership with external accounting firms (gabinetes de contabilidade externos) to provide personalized support on all tax-related matters related to real estate transactions.
• Interior Decoration Companies (Decoration Partners)supportingStrategic or Co-development PartnerReferral partnerships with market-leading interior decoration companies to assist clients in decorating their new homes professionally.
• Banks and Financial Institutions (Financing Partners)coreStrategic or Co-development PartnerPartnerships with specialized bank and financial institution teams dedicated to finding the best financing solutions for clients' specific situations.
• Legal Advisory PartnerscoreImplementation/ SI/ Consulting PartnerLegal partners ensuring all real estate transactions are conducted with maximum rigor and security, handling all legal aspects of property transactions.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Others

• Idealista: Portugal's and Iberia-leading property portal. Not a direct competitor in brokerage, but the dominant listing-distribution channel Imojoy relies on and a key ecosystem participant; a potential disintermediator if it expands further into agent intermediation.

Direct peers

• Porta da Frente / Christie's International Real Estate: Premium Lisbon-based brokerage affiliated with Christie's International. Competes with Imojoy for high-end and international-buyer mandates in Portugal, particularly in Lisbon, Cascais, and the Algarve.
• IAD Portugal: Digital-native, network-based real estate brokerage operating in Portugal. Competes with Imojoy on residential mandates via a lower-overhead, agent-led model, and represents the new wave of brokerages Imojoy must compete with on tech-enabled service.
• ERA Portugal: Major franchised real estate network with broad national coverage in Portugal. Competes head-to-head for residential listings, buyer mandates, and rental management, with a comparable multi-office, multi-consultant operating model.
• RE/MAX Portugal: Portugal's largest franchised real estate brokerage network. Directly comparable to Imojoy as a multi-region residential and commercial brokerage operating through physical offices and a centralized brand, with similar commission-based economics and reliance on independent agent productivity.
• Coldwell Banker Portugal: International real estate franchise active in Portugal, focused on premium and international-buyer segments. Comparable to Imojoy's relocation/international-client service line and to its higher-end property mandates.
• Century 21 Portugal: Global franchise with deep Portuguese penetration. Comparable in serving both buyers/sellers and landlords, leveraging local offices and a shared brand platform; competes with Imojoy for the same mid-market residential and small-commercial mandates.
• Keller Williams Portugal: Agent-centric, technology-forward franchised brokerage with growing Portuguese presence. Comparable to Imojoy in serving residential buyers and sellers via a national network of agents and centralized lead generation, with similar commission revenue model.

Broad incumbents

• Knight Frank Portugal: Global real estate consultancy with a Portuguese office serving prime residential, commercial, and investment clients. Comparable to Imojoy on premium and international mandates, but with materially greater resources and global buyer reach.
• Savills Portugal: Global real estate services firm with a Portuguese office covering prime residential, commercial, and investment advisory. Comparable to Imojoy on the commercial and premium-residential side, but with a much wider international platform and broader service mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/imojoy.realestate
• LinkedInlinkedin.com/company/imojoy-real-estate
• Instagraminstagram.com/imojoy.realestate

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Imojoy Real Estate