ANMAC
ANMAC is a non-profit statutory body serving as Australia's national accreditation authority for nursing and midwifery education and as the skills assessing authority for internationally qualified nurses, midwives, and direct care workers seeking migration to Australia.
- Company typePrivate
- Founded2010
- HeadquartersCanberra, Australia
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What ANMAC does
ANMAC (Australian Nursing and Midwifery Accreditation Council) is a non-profit statutory body that serves two nationally mandated functions in Australia: accrediting nursing and midwifery education programs and conducting skills assessments for internationally qualified nurses, midwives, and direct care workers seeking migration to Australia. The organization is the designated external accreditation entity under the Health Practitioner Regulation National Law and the appointed skills assessing authority under the Migration Act 1958, operating independently from the Nursing and Midwifery Board of Australia (NMBA) and the Australian Health Practitioner Regulation Agency (Ahpra) under formal inter-agency agreements.
The organization delivers its services through an online application portal (portal.anmac.org.au) where applicants submit skills assessment applications, upload documentation, track status, and manage outcome letters. Assessment pathways include Full Skills Assessment ($545 AUD for approved-overseas-country applicants), Modified Skills Assessment ($395 AUD for Australia/New Zealand-registered applicants), GradReady Skills Assessment ($595 AUD for recent Australian graduates), and Direct Care Skills Assessment ($395 AUD) supporting the ACILA and DAMA migration agreements. Add-on services include GuideME 30-minute pre-assessment consultations ($95 AUD), outcome letter updates ($145 AUD), internal reviews ($300 AUD), and external appeals ($395 AUD). On the accreditation side, ANMAC develops national accreditation standards for registered nurses, enrolled nurses, midwives, and nurse practitioners, then assesses education programs against those standards with recommendations to NMBA. Assessment fees do not attract GST and only Visa/MasterCard payments are accepted.
ANMAC operates as a fee-for-service non-profit with five member organizations (ACM, ACN, ANMF, CATSINaM, CDNM) that may nominate Member Nominated Directors to its skills-based Board. Its revenue streams — skills assessment fees and education provider accreditation fees — are published, though total revenue is not publicly disclosed. Distribution is via the self-serve portal, registered migration agents (OMARA), the Department of Home Affairs integration, and direct customer service during business hours. The organization maintains a small leadership team including a recently appointed CEO (Camilla Rowland), Directors of Accreditation Services, Skilled Migration Services, and Policy and Research.
ANMAC firmographics
Firmographics- Name
- ANMAC
- Legal name
- Australian Nursing and Midwifery Accreditation Council
- Website
- https://anmac.org.au
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ANMAC is a non-profit statutory body serving as Australia's national accreditation authority for nursing and midwifery education and as the skills assessing authority for internationally qualified nurses, midwives, and direct care workers seeking migration to Australia.
- Ownership category
- akta.pro rank
ANMAC industry classification
Industry- Product category
- Healthcare Professional Accreditation
- NAICS
- Educational Support Services (61171)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- International/Transnational Accreditation & Recognition Bodies (EDADACAG)
- akta.pro secondary industries
- Language Proficiency & Citizenship/Immigration Testing Authorities (EDADAFAF), Standards, Metrology & Accreditation Bodies (BPAIAOAC)
Keywords
Where ANMAC is headquartered
LocationHeadquarters
- HQ city
- Canberra
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
ANMAC business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Skills Assessment Fees: ANMAC generates revenue through fees charged for migration skills assessments including direct care assessments, full skills assessments, and GradReady assessments. Additional fees apply for outcome letter updates, internal reviews, external appeals, and pre-assessment consultations (GuideME). Assessment fees do not attract GST.
- Accreditation Services: ANMAC provides accreditation services to education providers for nursing and midwifery programs, with fees published on the Education providers fees page.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Direct care skills assessment for aged care and direct care workers |
| Unit Pricing | Pay-as-you-go | Full skills assessment for registered nurses and midwives |
| Unit Pricing | Pay-as-you-go | GradReady skills assessment for recent Australian graduates |
| Unit Pricing | Pay-as-you-go | Modified skills assessment |
| Other | Pay-as-you-go | Administration fee |
| Other | Pay-as-you-go | Outcome letter update |
| Other | Pay-as-you-go | Internal review |
| Other | Pay-as-you-go | External appeal |
| Other | Pay-as-you-go | GuideME pre-assessment consultation |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
ANMAC product offering
Product offeringCore offering
ANMAC delivers two core service lines. First, it conducts mandatory skills assessments for internationally qualified nurses, midwives, and direct care workers applying under Australian skilled migration visa programs, with four assessment pathways (Full, Modified, Direct Care, GradReady) plus pre-assessment consultations, outcome letter updates, and appeals services. Second, it provides accreditation of nursing and midwifery education programs and develops national accreditation standards for registered nurses, enrolled nurses, midwives and nurse practitioners. Both service lines are delivered under statutory appointment via Commonwealth legislation.
Product overview
ANMAC operates as a dual-function national authority offering two interconnected service lines: Skills Migration Assessments and Education Program Accreditation. The Skills Migration Services include the Application Portal as the central hub, supported by four assessment pathways (Modified, Full, Direct Care, and GradReady), plus add-on services for consultations (GuideME), outcome updates, and appeals. The Education Provider Services encompass accreditation assessment and standards development for nursing and midwifery programs across four registration types. The portal serves as the unified entry point for all skills assessment transactions, while accreditation services operate separately for education providers. ANMAC does not manufacture or sell physical technology products; it provides regulatory and assessment services through digital platforms.
Differentiator
Problem solved
Functional benefit
Products and services
- Full Skills Assessment
Companies that use ANMAC
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
ANMAC technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
ANMAC partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- Nursing and Midwifery Board of Australia (NMBA)coreFormal agreement under the Health Practitioner Regulation National Law where ANMAC develops accreditation standards for NMBA approval, assesses education programs against those standards, and makes recommendations to NMBA on accreditation matters. NMBA conducts independent review of ANMAC's recommendations before final determinations.
- Australian Health Practitioner Regulation Agency (Ahpra)corePartnership under National Registration and Accreditation Scheme (NRAS). ANMAC develops accreditation standards and assesses programs; Ahpra manages registration processes on behalf of NMBA.
- Department of Home AffairscoreANMAC is the appointed skills assessing authority for nursing, midwifery and direct care occupations under the Migration Act 1958 and Migration Regulations 1994. Skills assessments are mandatory for certain skilled visa subclasses.
- Department of Employment and Workplace RelationscoreANMAC's skills assessment functions are governed by the Guiding Principles and Standards for Skilled Migration Assessing Authorities issued by this department.
- Australian College of Midwives (ACM)coreMember organisation of ANMAC. May nominate candidates for Member Nominated Director positions on the ANMAC Board.
- Australian College of Nursing (ACN)coreMember organisation of ANMAC. May nominate candidates for Member Nominated Director positions on the ANMAC Board.
- Australian Nursing and Midwifery Federation (ANMF)coreMember organisation of ANMAC. May nominate candidates for Member Nominated Director positions on the ANMAC Board.
- Congress of Aboriginal and Torres Strait Islander Nurses and Midwives (CATSINaM)coreMember organisation of ANMAC. May nominate candidates for Member Nominated Director positions on the ANMAC Board.
- Council of Deans of Nursing and Midwifery - Australia & New Zealand (CDNM)coreMember organisation of ANMAC. May nominate candidates for Member Nominated Director positions on the ANMAC Board.
- Health Professions Accreditation Collaborative Forum (HPACF)minorANMAC participates in the HPAC Forum, a coalition of 15 accreditation authorities providing accreditation functions for the National Registration and Accreditation Scheme.
- Tertiary Education Quality and Standards Agency (TEQSA)minorReferral pathway for higher education complaints outside ANMAC's remit. ANMAC works with TEQSA for quality assurance in the higher education sector.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
ANMAC competitors and assessment
Company assessmentBroad incumbents
- Nursing and Midwifery Council (UK): The NMC is the UK's regulator for nursing and midwifery professions, handling both registration of overseas-trained practitioners and education programme approval. It is comparable to ANMAC's combined accreditation and assessment role, though on a larger scale and with direct registration authority.
- Australian Health Practitioner Regulation Agency (Ahpra): Ahpra manages the National Registration and Accreditation Scheme on behalf of 15 National Boards, including the NMBA. It works in formal partnership with ANMAC for accreditation and registration. Ahpra is a broader incumbent player that could potentially absorb accreditation functions, making it both a partner and a strategic risk to ANMAC's independence.
Direct peers
- VETASSESS: VETASSESS is a designated skills assessing authority under the Migration Act 1958 that conducts skills assessments for a broad range of professional and trade occupations. It is a peer to ANMAC's skills assessment function for migration purposes, though covering a much wider occupation set.
- Australian Pharmacy Council: The Australian Pharmacy Council is the independent accreditation authority for pharmacy education programs and the skills assessing authority for pharmacists under Australian migration law. It operates an analogous dual-function model to ANMAC across accreditation and skilled migration assessments.
- Engineers Australia: Engineers Australia is the skills assessing authority for engineering occupations under Australian migration law and accredits engineering education programs. Like ANMAC, it combines professional accreditation with statutory migration assessment functions across its domain.
- Australian Medical Council (AMC): AMC is the national accreditation authority for medical schools and specialist medical colleges and the skills assessing authority for medical practitioners under the Migration Act. Like ANMAC, it holds statutory authority under the Health Practitioner Regulation National Law and assesses internationally qualified doctors for both registration and skilled migration.
- Trades Recognition Australia: Trades Recognition Australia is a government skills assessing authority under the Migration Regulations that issues skills assessments for trade occupations. It is comparable to ANMAC as a migration skills assessing authority, though government-operated rather than independent.
- Australian Dental Council: The Australian Dental Council is the accreditation authority for dental practitioner programs and assesses the qualifications of overseas-trained dental practitioners for migration and registration. It mirrors ANMAC's dual accreditation and skills assessment role in the dental profession.
Regional players
- Nursing and Midwifery Council of New Zealand: The Nursing Council of New Zealand is the regulatory authority responsible for registration of nurses and midwives and accreditation of nursing education programs in NZ. It performs the NZ counterpart role to ANMAC's Australian accreditation functions, though it also directly handles registration (a function Ahpra handles in Australia).
Others
- Health Professions Accreditation Collaborative Forum (HPAC Forum): HPAC Forum is a coalition of 15 accreditation authorities operating under the National Registration and Accreditation Scheme, of which ANMAC is a member. It is a peer in the sense of being an industry coalition of accreditation bodies with comparable governance and standards-setting functions.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
ANMAC social profiles
Digital presenceANMAC financial estimates
Financial estimateRevenue estimate
Valuation estimate
ANMAC leadership team
Management profileNumber of profiles
Profiles13 records
ANMAC funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ANMAC M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ANMAC
What does ANMAC do?
ANMAC delivers two core service lines. First, it conducts mandatory skills assessments for internationally qualified nurses, midwives, and direct care workers applying under Australian skilled migration visa programs, with four assessment pathways (Full, Modified, Direct Care, GradReady) plus pre-assessment consultations, outcome letter updates, and appeals services. Second, it provides accreditation of nursing and midwifery education programs and develops national accreditation standards for registered nurses, enrolled nurses, midwives and nurse practitioners. Both service lines are delivered under statutory appointment via Commonwealth legislation.
Is ANMAC a public or private company?
ANMAC is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was ANMAC founded?
ANMAC was founded in 2010. It employs 11 to 50 people.
Where is ANMAC based?
ANMAC is headquartered in Canberra, Australia, in the Oceania region.
How does ANMAC make money?
Two revenue lines are on record. Skills Assessment Fees are the primary driver. The others are accreditation Services.
Who are ANMAC's main competitors?
Broad incumbents on record are Nursing and Midwifery Council (UK) and Australian Health Practitioner Regulation Agency (Ahpra). Direct peers are VETASSESS, Australian Pharmacy Council, Engineers Australia, Australian Medical Council (AMC), Trades Recognition Australia and Australian Dental Council. Nursing and Midwifery Council of New Zealand is listed as a regional player. Health Professions Accreditation Collaborative Forum (HPAC Forum) is listed as an others.
Does ANMAC have an API?
No public API is recorded for ANMAC.
What industry is ANMAC in?
ANMAC's product category is Healthcare Professional Accreditation. Its primary akta.pro industry code is EDADACAG, International/Transnational Accreditation & Recognition Bodies, with a secondary code of EDADAFAF, Language Proficiency & Citizenship/Immigration Testing Authorities. Its NAICS code is 61171 and its SIC code is 8200.