MYRA School of Business

What MYRA School of Business does

MYRA School of Business (legal name: Mysore Royal Academy School of Business) is a private, AICTE-approved boutique business school founded in 2012 in Mysuru, India, operating under the aegis of the Mysore Royal Academy trust. The institution delivers a two-year full-time Post Graduate Diploma in Management (PGDM) with specializations in Marketing, Finance, Operations, Human Resources, Analytics, and Business Management, targeting bachelor's degree holders who qualify through nine accepted national entrance examinations (CAT, CMAT, XAT, MAT, ATMA, NMAT, GMAT, GRE, MET). MSB's core differentiator is a small-cohort, high-touch model combined with a 'Unique Digital Mastery Program' integrating Cybersecurity, AI, Machine Learning, Digital Marketing, Product Management, and Analytics; a one-semester study-abroad program at Católica Lisbon University and University of Würzburg at no additional tuition; an event-led experiential coaching model replacing conventional exams with credit-based continuous assessment; and 100% placement assistance extending three years post-graduation.

The institution is supported by an unusual roster of core and visiting faculty — including Dr. Ramasastry Ambarish (PhD NYU Stern, ex-World Bank, ex-Citibank, AT&T Chair Professor affiliate), practitioners from McKinsey, Infosys, Wipro, Microsoft, SAP, HDFC Bank, and IIM alumni — and two Centres of Excellence established in partnership with the Bherunda Foundation (royal family of Mysuru): the Cyberverse Foundation Centre for Cybersecurity (April 2022) and the Pratyagra Foundation Centre for Entrepreneurship and Family Business (March 2025). Revenue is generated primarily through PGDM tuition fees, supplemented by scholarship outflows (₹50,000 to ₹5,00,000 per student, with 50% of students receiving aid in 2025). Distribution is direct via an online admissions portal, SEO-optimized content, YouTube, and events; recruiters across financial services, IT, consulting, and retail (EY, JP Morgan, Deloitte, Infosys, TCS, HDFC, United Nations, Paytm Money) source graduates.

Name

MYRA School of Business

Legal name

Mysore Royal Academy School of Business

Website

https://myra.ac.in

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

MYRA School of Business is a private, AICTE-approved boutique B-school in Mysuru, India, offering a two-year PGDM program with integrated AI/cybersecurity curriculum, European study-abroad semesters, and entrepreneurship and cybersecurity Centres of Excellence.

Ownership category

akta.pro rank

Product category

Business School / Management Education

NAICS

Business Schools and Computer and Management Training (6114), Educational Services (611)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Operations, Supply Chain & Logistics Management Schools (EDAHAHAF)

Keywords

• Management education
• Postgraduate diploma
• Business school
• Executive education
• Professional development

Headquarters

HQ city

Mysuru

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. PGDM Program Tuition: Primary revenue from full-time 2-year Post Graduate Diploma in Management program tuition fees. The autonomous institution is AICTE-approved and offers merit-based scholarships ranging from ₹50,000 to ₹5,00,000.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

MYRA School of Business is a private AICTE-approved boutique business school offering a two-year full-time Post Graduate Diploma in Management (PGDM) program with specializations in Marketing, Finance, Operations, Human Resources, Analytics, and Business Management. The curriculum integrates a Unique Digital Mastery Program (Cybersecurity, AI, ML, Digital Marketing, Product Management and Analytics), a one-semester study abroad at Católica Lisbon University and University of Würzburg, and event-led experiential learning. Supporting offerings include Tailored Career Services with up to three years of post-graduation placement assistance, merit-based scholarships, finishing courses, and two Centres of Excellence in Entrepreneurship and Cybersecurity in partnership with Bherunda Foundation.

Product overview

MYRA School of Business is a boutique business school offering a unified PGDM (Post Graduate Diploma in Management) program as its core product. The institution's portfolio includes specialized components such as the Unique Digital Mastery Program (integrating Cybersecurity, AI, ML, and Digital Marketing with Product Management and Analytics), a Global Engagement Program enabling study abroad semesters at Católica Lisbon University and University of Würzburg, and two Centers of Excellence focused on Entrepreneurship and Cybersecurity. Additional offerings include scholarship programs, tailored career services with placement assistance, and finishing courses. Together, these elements create a comprehensive two-year management education experience designed to produce digitally-competent, globally-aware business leaders.

Differentiator

Problem solved

Functional benefit

Brands

• Pratyagra Foundation Centre of Excellence for Entrepreneurship and Family Business: Established March 2025, a centre empowering aspiring entrepreneurs and next-generation business leaders with strategic knowledge and practical tools.
• Cyberverse Foundation Centre of Excellence for Cyber Security

Products and services

• PGDM (Post Graduate Diploma in Management) Two-year full-time PGDM program for bachelor's degree holders, offered across specializations in Marketing, Finance, Operations, Human Resources, Analytics, and Business Management, delivered through an event-led experiential coaching model with continuous credit-based assessment.
• Global Engagement Program (Study Abroad)

Quantifiable outcome

• 100% placement assistance extending up to 3 years after graduation
• +3 more outcomes

Named customers14 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered flagship and core.

• Bherunda FoundationflagshipStrategic or Co-development Partner · 1 March 2025Philanthropic trust managed by the erstwhile royal family of Mysuru. Established Pratyagra Foundation - Centre of Excellence for Entrepreneurship and Family Business (March 2025) and Cyberverse Foundation - Centre of Excellence for Cyber Security (April 2022). Provides incubation facilities, mentorship, and strategic direction for both centres.
• Pratyagra FoundationcoreStrategic or Co-development Partner · 1 March 2025Centre of Excellence for Entrepreneurship and Family Business established through MSB-Bherunda Foundation partnership. Empowers aspiring entrepreneurs and next-generation business leaders with strategic knowledge and practical tools to launch, manage, and scale ventures. Features state-of-the-art incubation centre with mentorship from founders, investors, and industry experts.
• Cyberverse FoundationcoreStrategic or Co-development Partner · 1 April 2022Centre of Excellence for Cyber Security dedicated to strengthening cybersecurity ecosystem through innovation and skill development. MSB has integrated cybersecurity into its curriculum, equipping students to manage real-world digital threats. Features state-of-the-art phygital lab with hands-on workshops guided by global cybersecurity experts. Dr. Ramasastry Ambarish serves on the Board of Directors.
• Católica Lisbon UniversitycoreStrategic or Co-development PartnerOne-semester study abroad partnership allowing MSB students to study at Católica Lisbon School of Business and Economics in Portugal. The program is available at no additional cost apart from travel and accommodation, providing international exposure and cross-cultural learning experience.
• University of WürzburgcoreStrategic or Co-development PartnerOne-semester study abroad partnership providing MSB students opportunity to study at University of Würzburg in Germany. Combined with Católica Lisbon, students gain European academic exposure without additional program fees beyond incidental expenses.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Welingkar Institute of Management (WeSchool): Welingkar offers AICTE-approved PGDM and MBA-equivalent programs with specializations including operations, finance, marketing, and E-business. Comparable as a long-established private Indian B-school with technology-driven program differentiation similar to MSB's positioning.
• Great Lakes Institute of Management: Great Lakes runs AICTE-approved PGDM and one-year PGPM programs with strong analytics and digital curriculum emphasis. Comparable given its technology-integrated program design and similar positioning around industry-immersed learning.
• Loyola Institute of Business Administration (LIBA): LIBA Chennai is a private B-school offering AICTE-approved PGDM with focus on ethics, finance, marketing and operations. Comparable given similar private, modest-scale positioning and Chennai-South India applicant focus.
• MICA (Mudra Institute of Communications, Ahmedabad): MICA offers AICTE-approved PGDM programs with specializations in marketing, digital marketing, and analytics. Comparable as a private specialty B-school emphasizing digital and communications-led curriculum similar to MSB's Unique Digital Mastery positioning.
• Goa Institute of Management (GIM): GIM is a private AICTE-approved PGDM-granting B-school comparable to MSB in cohort size, AICTE-aligned program structure, and recruiter engagement. Both compete in the tier immediately below the top IIMs for placements and applicants.
• T.A. Pai Management Institute (TAPMI): TAP Manipal is a private Indian business school offering AICTE-approved PGDM programs across finance, marketing, operations, and analytics. Comparable as a private-Indian B-school of similar size and program breadth competing for tier-1 entrance exam applicants.
• Birla Institute of Management Technology (BIMTECH): BIMTECH Noida is a private Indian business school offering AICTE-approved PGDM programs, with comparable founder-driven positioning and outreach to CAT/XAT/MAT applicants, directly competing for the same applicant segment as MSB.
• Xavier Institute of Management and Entrepreneurship (XIME): XIME Bangalore is a private AICTE-approved B-school offering PGDM with specializations including operations, marketing, finance, HR and analytics. Direct peer given similar city/campus profile, program structure, and applicant pool.

Broad incumbents

• Christ University, Bangalore - School of Business and Management: Christ University runs a large BBA/MBA program with broader scale and Bangalore-city presence. It is a broader incumbent operating adjacent to MSB's South India, private-institution positioning but with significantly larger cohorts and range.
• Symbiosis Institute of Business Management (SIBM): SIBM Pune is part of the larger Symbiosis International (Deemed) University, offering AICTE-approved MBA-equivalent programs. A broader incumbent with substantially more scale and brand recognition, but overlapping in applicant pool and recruiter engagement.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@myraschoolofbusiness
• Facebookfacebook.com/MYRABusinessSchool

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MYRA School of Business