Your Local BURY

What Your Local BURY does

Your Local BURY is a privately held, founder-operated local community media business headquartered in Radcliffe, Greater Manchester, UK. Founded by Neil McCheyne in 2002 (originally as a water polo magazine) and reorganised around local business promotion from 2005, the company publishes a bimonthly community magazine delivered to 56,000 homes and businesses across Bury, Prestwich, Radcliffe, Ramsbottom, Tottington and Whitefield (postcodes BL0, BL2, BL3, BL8, BL9, M25, M26, M45), alongside an online business directory launched in 2020, an events calendar, competitions, and local business news content.

The core technology underpinning the offering is a GPS-tracked door-to-door distribution network that provides advertisers with verifiable delivery proof across the Bury borough. Magazine content combines editorial, community news, competitions, events, and paid advertising slots. The 2020-launched online business directory extends the trusted print brand into a digital discovery platform for local services and shops.

Your Local BURY generates revenue primarily through recurring monthly advertising subscriptions in the magazine (starting at £68/month with a 2-month minimum and up to 20% discount on annual commitments), a transactional leaflet distribution service priced at £49+vat per 1,000 leaflets, and listings on the online business directory. The go-to-market is direct-to-SMB: outbound field sales, website inquiries, and referrals from existing advertisers, primarily targeting local service businesses (home services, hospitality, retail) that seek to reach community residents, including those not active on social media. Advertiser retention is reportedly above 80%, with some customers advertising for up to 18 consecutive years.

Name

Your Local BURY

Legal name

Your Local Bury

Website

https://yourlocalbury.co.uk

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

Your Local BURY is a privately held community magazine and online business directory serving Bury borough, UK, delivering 56,000 GPS-tracked bimonthly magazines to local homes and selling advertising, leaflet distribution, and directory listings to local SMBs.

Ownership category

akta.pro rank

Product category

Local Print Media Advertising

NAICS

Directory and Mailing List Publishers (51314), Direct Mail Advertising (54186)

SIC

Periodicals: Publishing Or Publishing & Printing (2721), Services-Direct Mail Advertising Services (7331)

akta.pro primary industry

Business, Finance & Industry Trade Magazines (MPAJAEAM)

akta.pro secondary industry

News, Politics & Current Affairs Magazines (MPAJAEAO)

Keywords

• Local print advertising
• Community magazine publishing
• Leaflet distribution services
• Business directory listings
• Local media advertising

Headquarters

HQ city

Manchester

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Supply Chain

Revenue model

1. Magazine Advertising: Local businesses purchase advertising space in the bimonthly magazine delivered to 56,000 homes and businesses. Packages start from £68/month with minimum 2-month bookings and discounts up to 20% for annual commitments.
2. Leaflet Distribution: Exclusive leaflet distribution service where customer leaflets are delivered alongside the magazine as the only leaflet in each area, priced at £49+vat per 1,000 leaflets with GPS tracking.
3. Business Directory: Online business directory providing local businesses with an additional visibility platform backed by the trusted Your Local BURY brand.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Your Local BURY publishes a bi-monthly community magazine delivered to 56,000 GPS-tracked homes across Bury, Prestwich, Radcliffe, Ramsbottom, Tottington and Whitefield, selling advertising space to local small businesses. The company also operates an online business directory for the Bury area and an exclusive leaflet distribution service where customer flyers are delivered as the only leaflet in the targeted area.

Product overview

Your Local BURY is a local community media platform centered around its flagship bi-monthly magazine delivered to 56,000 homes across Bury and surrounding areas (Prestwich, Radcliffe, Ramsbottom, Tottington, Whitefield). The product portfolio includes the core Your Local BURY Magazine, an associated Business Directory (directory.yourlocalbury.co.uk), advertising services with GPS-tracked delivery, leaflet distribution add-on services, an events calendar, competitions, and local business news coverage. The company evolved from a water polo magazine launched in 2002, through the Radcliffe Directory (2005), to the current unified publication established in 2011. The magazine is Bury's largest local publication by circulation.

Differentiator

Problem solved

Functional benefit

Brands

• Your Local BURY Magazine: Primary community magazine publication distributed to homes across Bury, Prestwich, Radcliffe, Ramsbottom, Tottington & Whitefield. Published bi-monthly with local news, business directory, competitions, and events.
• Your Local BURY Business Directory

Products and services

• Your Local BURY Magazine Bi-monthly local community magazine delivered to 56,000 GPS-tracked homes and businesses across Bury, Prestwich, Radcliffe, Ramsbottom, Tottington and Whitefield, featuring local business news, community events, competitions and advertising space sold to local businesses.
• Your Local BURY Business Directory Online business directory accessible at directory.yourlocalbury.co.uk that helps residents find local businesses, shops and professionals in the Bury area, backed by the trusted Your Local BURY magazine brand.
• Advertising Services Local advertising packages allowing businesses to reach 56,000 local homes per edition via the Your Local BURY magazine. Rates start from £68 per month with a minimum 2-month booking, include in-house design services, GPS-tracked delivery, and offer up to 20% discount on annual commitments.
• Leaflet Distribution Exclusive leaflet distribution service that delivers customer leaflets alongside the Your Local BURY magazine as the only leaflet in the targeted area, with GPS tracking and pricing at £49+vat per 1,000 leaflets.

Quantifiable outcome

• 80%+ advertiser rebooking rate
• +2 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Regional players

• Whistl: Whistl is one of the UK's largest door-to-door leaflet distribution and mail delivery companies. It directly competes with Your Local BURY's leaflet distribution service line and operates across many of the same UK postcodes, although it is a specialist logistics provider rather than a publisher.

Direct peers

• Yorkshire Life: Yorkshire Life is a long-running regional consumer magazine covering local news, events, features and business advertising in Yorkshire. Like Your Local BURY, it sells monthly/bi-monthly print advertising to local SMBs and has built a brand on local loyalty, making it one of the closest direct peers in the UK regional magazine space.
• Cotswold Life: Cotswold Life is a long-running regional consumer magazine covering local news, features, events and SMB advertising in the Cotswolds. It is structurally analogous to Your Local BURY — community magazine monetized through local business advertising — and a clear direct peer for benchmarking commercial performance.
• Lancashire Life: Lancashire Life is a regional consumer magazine publishing local features, news and SMB advertising across Lancashire. It overlaps Your Local BURY in the same broad category — UK local community magazine monetized via display advertising sold to small businesses — and serves a neighbouring county in the same North West region.
• Living Edge Magazine: Living Edge Magazine is a UK local lifestyle/community magazine that sells print advertising to local SMBs and distributes across defined regional catchments. It is structurally similar to Your Local BURY: community content plus subscription advertising packages aimed at local businesses — a direct peer in the small-magazine end of the market.

Broad incumbents

• Manchester Evening News (Reach plc): Reach plc's Manchester Evening News is the dominant regional news outlet serving Greater Manchester, including Bury. It overlaps Your Local BURY's local-news and local-business-advertising value proposition but operates at vastly greater scale across print and digital, making it the primary broad incumbent competing for the same SMB ad budgets.
• Archant (local magazines division): Archant was one of the UK's largest regional newspaper and magazine publishers, operating a portfolio of local titles across East Anglia, London and the South. While larger and broader than Your Local BURY, it operated the same model — community content funded by local SMB advertising — making it a useful broad incumbent benchmark.
• Yell.com: Yell.com (formerly Yellow Pages) is the UK's dominant online business directory, serving local SMBs seeking customer leads. It competes head-on with the directory.yourlocalbury.co.uk business directory and represents the digital incumbent Your Local BURY must differentiate against.
• Checkatrade: Checkatrade is a leading UK online directory and reviews platform for vetted local tradespeople and home-services businesses. It competes for the same local advertiser budgets that Your Local BURY relies on (plastering, heating, glazing) and is the dominant digital alternative to local print for SMB lead generation.

Emerging players

• Bark: Bark.com is a digital marketplace that connects local consumers with local professionals and service businesses. It is an emerging player in the local SMB lead-generation category and represents the type of digital-first competitor whose ad-budget pull could erode Your Local BURY's advertiser base over time.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/yourlocalbury
• Facebookfacebook.com/yourlocalbury
• LinkedInlinkedin.com/company/your-local-bury
• Instagraminstagram.com/yourlocalbury

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Your Local BURY