Destination Beauce

What Destination Beauce does

Destination Beauce is a regional tourism marketing organization founded in 2016 and headquartered in the Beauce region of Quebec, Canada (Sainte-Marie), operating the destinationbeauce.com portal. It functions as the principal tourism promotion body for the Beauce area, aggregating and curating information on local attractions, accommodations, restaurants, events, and municipalities, and serving two principal audiences: leisure tourists and families seeking regional experiences, and group/corporate event planners (via its Beauce Expérience Affaires program covering four conference centres: La Cache à Maxime, La Cache du Golf, Le Georgesville, and Le Centre Caztel).

The core platform is a web-based tourism content portal built around a conventional CMS architecture, featuring municipal pages, event listings, and searchable directories. Specialized product offerings extend beyond directory listings into curated experiential tourism assets, including La Route de la Beauce (a scenic tourist route), the Véloroute de la Chaudière (a cycling trail along the Chaudière River), an event calendar, and a downloadable tourist map/guide. Distribution extends across the website, a toll-free phone line (1-877-9BEAUCE), email newsletter, and partner coordination.

The business model is non-transactional: Destination Beauce does not sell products directly. It is sustained through coordination with three Regional County Municipalities (MRC de Beauce-Centre, MRC Nouvelle-Beauce, MRC Beauce-Sartigan) and the umbrella Tourisme Chaudière-Appalaches organization. Revenue sources (government contributions, grants, and partner membership fees) are not disclosed. The organization operates with 1–10 employees, has no disclosed funding rounds, no parent company, and no public listing.

Name

Destination Beauce

Legal name

Destination Beauce

Website

https://destinationbeauce.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Destination Beauce is a Quebec regional tourism organization operating destinationbeauce.com, aggregating and promoting Beauce-region attractions, accommodations, restaurants, events, and four conference centres to leisure tourists, families, and corporate event planners.

Ownership category

akta.pro rank

Product category

Regional Tourism Marketing

NAICS

Convention and Visitors Bureaus (561591)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers) (THAAAGAD)

Keywords

• Regional tourism promotion
• Destination marketing
• Tourism information portal
• Convention and congress services
• Cycling and scenic routes

Headquarters

HQ city

Sainte-marie

HQ country

Canada

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Distribution channels2 records

Marketing channels3 records

Core offering

Destination Beauce is a regional tourism marketing organization that operates a web-based information platform promoting the Beauce region of Quebec, Canada. It curates and aggregates listings of local activities, accommodations, restaurants, events, municipalities, cycling routes, and scenic tourist routes, and coordinates a group/congress services program called Beauce Expérience Affaires across four conference venues. The organization connects visitors and event planners with local tourism businesses but does not sell tourism products directly.

Product overview

Destination Beauce is a tourism marketing platform for the Beauce region in Quebec, Canada. The offering consists of a unified tourism information website that aggregates and promotes regional attractions, accommodations, restaurants, events, and conference venues. The core platform is complemented by specialized offerings including La Route de la Beauce (a curated tourist route), Véloroute de la Chaudière (a cycling trail), and Beauce Expérience Affaires (a congress and group services program covering 4 conference centers). The platform serves as both a consumer-facing guide for visitors and a partner network for local businesses.

Differentiator

Problem solved

Functional benefit

Products and services

• Tourism Information Platform Comprehensive tourism marketing website for the Beauce region providing information on activities, accommodations, restaurants, events, and municipalities, aimed at individual visitors planning trips in the region.
• La Route de la Beauce Scenic tourist route featuring local businesses, attractions, and experiences along the Beauce region, designed for individual travelers exploring the area.
• Véloroute de la Chaudière Bike path and cycling route through the Beauce region along the Chaudière River, intended for recreational cyclists and active tourists.
• Beauce Expérience Affaires Group and congress services program offering venue access, event planning resources, and corporate hospitality across four conference centers (La Cache à Maxime, La Cache du Golf, Le Georgesville, and Le Centre Caztel) for group and corporate event planners.
• Tourist Map and Guide Digital and downloadable tourist map with recommendations for accommodations, must-see attractions, and dining options in the Beauce region.
• Event Calendar Online calendar listing festivals, concerts, exhibitions, and cultural events across Beauce municipalities, used by individual visitors and families to plan outings.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• MRC de Beauce-CentrecoreOthersMRC de Beauce-Centre is a regional county municipality that Destination Beauce works with to promote tourism in the Beauce-Centre region. The logo appears on the website indicating partnership.
• MRC Nouvelle-BeaucecoreOthersMRC Nouvelle-Beauce is a regional county municipality partner that Destination Beauce collaborates with for regional tourism promotion.
• MRC Beauce-SartigancoreOthersMRC Beauce-Sartigan is a regional county municipality partner in the Destination Beauce tourism network.
• Tourisme Chaudière-AppalachescoreStrategic or Co-development PartnerRegional tourism organization for the Chaudière-Appalaches region, of which Beauce is part. Destination Beauce coordinates with this superior-level tourism organization.

Scale indicators1 record

Recent moves1 record

Expansion highlights4 records

Direct peers

• Tourisme Mauricie: Regional DMO for Mauricie, Quebec. Comparable regional tourism marketing scope including event promotion, accommodation directories, and nature/outdoor experiences for a defined Quebec territory.
• Tourisme Lanaudière: Regional DMO for Lanaudière, Quebec. Comparable in scope, structure, and activities promoted (cycling routes, agritourism, accommodations, events), serving as a parallel regional tourism marketing organization.
• Tourisme Cantons-de-l'Est: Regional DMO promoting the Eastern Townships of Quebec. Operates with a comparable model — content platform, event calendar, accommodation/restaurant directories, cycling tourism promotion — and competes for the same Quebec regional tourism visitor pool.
• Tourisme Saguenay-Lac-Saint-Jean: Regional DMO for the Saguenay-Lac-Saint-Jean region. Functions as a directly comparable regional tourism marketing organization with content portal, events, lodging, and attractions directories serving a defined Quebec territory.
• Tourisme Outaouais: Regional DMO for the Outaouais region of Quebec. Provides a directly comparable function: content website, event listings, accommodation directories, and group/convention services for a defined Quebec territory.
• Tourisme Bas-Saint-Laurent: Regional DMO for the Bas-Saint-Laurent region of Quebec. Same DMO model — content website, event calendar, partner directory, cycling and outdoor tourism promotion — making it a structural peer.

Broad incumbents

• Destination Canada: Canada's national destination marketing organization. Sets the upstream marketing framework and brand positioning within which regional DMOs like Destination Beauce operate and into which their messaging must feed.
• Tourisme Chaudière-Appalaches: The parent regional tourism authority covering the broader Chaudière-Appalaches region. It directly overlaps with Destination Beauce's territory and content (e.g., La Route de la Beauce is hosted on its site), making it the closest institutional peer and potential consolidator.
• Bonjour Québec (Québec Original): The provincial-level tourism marketing brand for Quebec. Operates at a much larger scale across the entire province, competing for visitor mindshare and tourism marketing budgets against which regional DMOs like Destination Beauce must position.

Emerging players

• Vélo Québec: Quebec's leading cycling tourism organization. Comparable in its focus on cycling routes, events, and trip planning content — overlapping directly with Destination Beauce's Véloroute de la Chaudière product.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/regiondebeauce

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Destination Beauce