SuMisura Asia

What SuMisura Asia does

SuMisura Asia is a Singapore-headquartered luxury interior design firm founded in 2009 as the upmarket interior design division of Numero Uno Creative Group Pte Ltd. The firm operates a "haute couture" design philosophy inspired by Milan's high-fashion boutiques, offering fully bespoke end-to-end interior design services, including strategic concept development, spatial planning with 3D renderings, global material sourcing, custom carpentry, project management, and turnkey styling. Service delivery spans multiple sub-categories: Down To Earth Series for landed properties (Good Class Bungalows, semi-detached, terrace houses), High Up In The Sky Series for penthouses and condominiums, Showflat Series for developer sales units, Work & Retail Spaces, Loft Series, Petit Series for children's bedrooms, Communal Spaces, and Sales Galleries.

The firm serves two primary customer segments: luxury residential homeowners (HNW individuals seeking one-of-a-kind private residences) and Singapore property developers (CDL, Oxley Holdings, Far East Organization) commissioning showflat and sales gallery interiors. The business model is professional services with custom project-based pricing, complemented by a small WooCommerce e-commerce storefront selling bespoke home products (cushions, table lamps, chandeliers) priced between $480 and $5,500. Geographic reach extends to 6 countries across Southeast Asia (Singapore, Malaysia, Vietnam, Cambodia, Indonesia) via international developer projects. Distribution is exclusively direct, with no resellers or marketplace channels, and new business is generated through website, earned media, referrals, and developer relationships. The firm has won consecutive annual industry awards since 2011 and is led by founder Angela Lim.

Name

SuMisura Asia

Legal name

Numero Uno Creative Group Pte Ltd

Website

https://sumisura.asia

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

SuMisura Asia is a Singapore-based luxury interior design firm founded in 2009, offering bespoke "haute couture" residential and commercial interiors for high-net-worth homeowners and major Singapore property developers including CDL, Oxley Holdings, and Far East Organization across six countries in Southeast Asia.

Ownership category

akta.pro rank

Product category

Luxury Interior Design Services

NAICS

Interior Design Services (54141), Interior Design Services (541410)

akta.pro primary industry

Industrial/Product & Furniture Design (BPAHAKAM)

Keywords

• Luxury interior design
• Bespoke residential interiors
• Showflat design services
• Commercial interior design
• Home styling services

Headquarters

HQ city

Mississauga

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Bespoke Luxury Interior Design Services: End-to-end luxury interior design services covering concept development, spatial planning, material sourcing, custom carpentry, project management, and turnkey styling. Revenue is generated on a project-by-project basis as a professional service. Pricing is custom-quoted based on property type, scope, level of customisation, and material selections.
2. Luxury Home Products and Furnishings: An e-commerce shop offering bespoke home products including cushions, table lamps, and chandeliers at price points ranging from $480 to $5,500 (e.g., Bespoke SM Light CrissX at $480, South Beach Table Lamp at $5,200, Chandelier Fringe S at $5,500).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

SuMisura Asia is a luxury interior design firm providing end-to-end bespoke interior design services for high-net-worth residential clients and Singapore property developers. Services encompass concept development, 3D spatial planning, custom carpentry, global material sourcing, project management, and final turnkey styling, delivered under a proprietary "interior haute couture" design philosophy. The firm also operates a small e-commerce shop selling curated bespoke home products (cushions, lamps, chandeliers) priced between $480 and $5,500.

Product overview

SuMisura Asia is a luxury interior design firm founded in 2009, offering a comprehensive 'haute couture' approach to bespoke interiors in Singapore and internationally. The company operates as a full-service design studio providing end-to-end interior design solutions, from initial consultancy and spatial planning through to final styling and execution. The core offering is the Bespoke Interiors service, which encompasses specialized sub-categories including the Down To Earth Series (landed properties), High Up In The Sky Series (penthouses and condominiums), Showflat Series (developer show units), Work & Retail Spaces (commercial interiors), and the Petit Series (children's bedrooms). The company also maintains a Shop for bespoke furniture and furnishings, and extends services internationally through the Away From Our Shores series. Services are delivered through integrated modules including Interior Design Consultancy, Spatial Planning, and Home Styling Services.

Differentiator

Problem solved

Functional benefit

Products and services

• Bespoke Interiors (Haute Couture Design Service) Flagship end-to-end bespoke interior design service offering a 'haute couture' approach covering residential and commercial interiors from concept development, spatial planning, material sourcing, custom carpentry, and project management through turnkey styling. Targeted at affluent homeowners and developers seeking fully customized, non-replicable interiors.
• Down To Earth Series (Landed Homes) Specialized interior design for landed properties including Good Class Bungalows (GCBs), semi-detached homes, and terraces, with focus on vertical flow and indoor-outdoor integration. Targeted at owners of high-end landed properties in Singapore.
• High Up In The Sky Series (Penthouses & Condominiums) Luxury interior design service for high-rise residences including penthouses and premium condominiums, with expertise in spatial optimization, MCST management, and high-rise logistics. Targeted at owners of premium condominium units and penthouses.
• Showflat Series (Developer Showflat Design) Interior design services for developer showflats and sales galleries, creating immersive high-fashion environments for property marketing. Targeted at Singapore and regional property developers including CDL, Far East Organization, and Oxley Holdings.
• Sales Galleries (Developer Sales Gallery Design) Complete sales gallery interior design for property developers, including reception foyers, digital media theaters, and bespoke discussion lounges, with compliance to Housing Developers (Show Unit) Rules. Targeted at property developers launching new residential projects.
• Loft Series (Loft-Style Property Design) Interior design services for loft-style properties featuring industrial-inspired aesthetics with contemporary luxury finishes. Projects include Metro Loft, Marine Blue, ILiv @ Grange, and Rise @ Oxley. Targeted at owners of loft-style residential properties.
• Petit Series (Children's Bedroom Design) Children's bedroom design services featuring themed, bespoke interiors including Sleep And Play Together, The Aspiring Astronaut, The Little Mans Cave, The Safari Kingdom, and The Robot Fantasy. Targeted at residential clients with children.
• Work & Retail Spaces (Commercial Interior Design) Commercial interior design services for retail boutiques, corporate offices, family offices, and hospitality lounges, emphasizing brand identity translation and hospitality-infused luxury. Targeted at corporate clients, family offices, retail operators, and hospitality venues.
• Communal Spaces (Common Area Design) Interior design for common areas in residential developments including drop-off lobbies, corridors, and shared amenities. Projects include Orchard By The Park Drop Off, One North Eden, and JGateway. Targeted at property developers.
• Away From Our Shores (International Projects) International interior design projects extending to Vietnam (Hanoi, Ho Chi Minh), Malaysia (Kuala Lumpur, Johor), Cambodia (Phnom Penh), and Indonesia (Batam), including sales galleries and showflats for international developers. Targeted at regional property developers across Southeast Asia.
• Shop (Bespoke Furniture & Furnishings) Online shop selling bespoke furniture and home accessories designed by SuMisura, including cushions ($480–$620), table lamps ($5,200), and chandeliers ($5,500). Targeted at consumers and interior design enthusiasts.

Quantifiable outcome

• Consecutive award-winning interior design firm since 2011
• +1 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and major.

• City Developments Limited (CDL)coreOthersSuMisura has an established working relationship with City Developments Limited (CDL), one of Singapore's largest property developers. The firm is trusted for showflat and sales gallery interior design across CDL luxury residential projects, including South Beach Residences and 3 Orchard By-The-Park, which have received multiple industry awards.
• Oxley HoldingscoreOthersOxley Holdings, a major Singapore-listed property developer, is a key developer partner for SuMisura. The firm has designed showflats and sales galleries for numerous Oxley developments including Nouvel 18, V on Shenton, Le Nouvel KL, and Hillock Green, earning multiple IPAPA awards for these projects.
• Far East OrganizationmajorOthersFar East Organization, one of Singapore's largest private property developers, engages SuMisura for luxury residential showflat and sales gallery interior design. This partnership diversifies SuMisura's developer client portfolio across Singapore's leading development firms.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Thomas & Pearre: High-end interior design firm operating across Asia with strong developer and luxury residential focus. Comparable to SuMisura on bespoke residential design, regional project execution, and developer-showflat services in the Singapore and Southeast Asia market.
• Peter Marino Architect: Premier luxury interior design firm specializing in high-end retail flagship design for brands like Dior, Louis Vuitton, and Chanel, plus ultra-luxury residential. Comparable to SuMisura on couture-grade design philosophy, brand-aligned luxury projects, and high-net-worth clientele.
• Yabu Pushelberg: Internationally renowned luxury interior design firm serving luxury retail, hospitality, and high-end residential clients globally. Directly comparable to SuMisura on bespoke luxury positioning, developer/showflat-grade work, and global award recognition.
• The Afternaut Group: Singapore-based design studio focused on luxury residential and hospitality interiors. Comparable to SuMisura as a Singapore boutique luxury interior design firm serving HNW clients and developers with bespoke spatial design.
• Champalimaud Design: International luxury interior design firm specializing in five-star hotels, luxury residences and private members' clubs. Directly comparable to SuMisura on bespoke high-end residential design, international developer/hospitality clientele, and award-recognized project portfolio.
• MRD International: Singapore-based interior design firm serving luxury residential and commercial clients. Comparable to SuMisura on Singapore luxury residential design positioning and bespoke service model.
• Design Intervention: Singapore-based luxury interior design firm recognized for high-end residential and commercial interiors across Asia. Direct regional competitor of SuMisura serving similar HNW and developer clients in Singapore's luxury residential market.
• Hirsch Bedner Associates (HBA): World's largest hospitality-focused interior design firm with strong luxury residential and developer showflat practice. Comparable to SuMisura on bespoke luxury design, multi-country footprint, and serving five-star hotel/residential developers across Asia.

Regional players

• WOW Architects: Singapore-based architecture and interior design practice with award-winning hospitality and luxury residential work. Comparable to SuMisura on Singapore luxury design recognition and bespoke spatial approach, though with a more architecture-led delivery model.

Emerging players

• Lemon Interior & Design: Singapore-based interior design firm focused on residential and commercial projects with a growing luxury practice. Comparable to SuMisura in market presence but emerging rather than established at the developer showflat / haute couture tier.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/SuMisuraAsia
• LinkedInlinkedin.com/company/sumisura-asia
• Instagraminstagram.com/sumisura.asia

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SuMisura Asia