Vita Baltic International

What Vita Baltic International does

Vita Baltic International is a Lithuanian flexible polyurethane (PU) foam manufacturer headquartered in Alytus, Lithuania, with 51–100 employees per firmographic records and a stated founding date of 1997. It operates as a wholly-owned core operating subsidiary of The Vita Group, legally constituted as Vita (Holdings) Limited and registered in England and Wales. The Vita Group carries over 75 years of operating history, 32 strategically located production facilities across Europe, and four state-of-the-art innovation centres in the UK and Europe; in this context Vita Baltic functions as a manufacturing node within a wider continental production network rather than as a standalone group-level enterprise.

Name

Vita Baltic International

Legal name

Vita (Holdings) Limited

Website

https://vitabaltic.lt

Company type

Private

Founded year

1950

Operating status

Operating

Headcount range

51–100 employees

Short description

Vita Baltic International manufactures flexible polyurethane foam products—roll foam, sound insulation, and pillows—from Alytus, Lithuania. The company operates as a wholly-owned manufacturing subsidiary of The Vita Group, serving European B2B customers in furniture, bedding, and industrial markets.

Ownership category

akta.pro rank

Product category

Polyurethane Foam Manufacturing

NAICS

Urethane and Other Foam Product (except Polystyrene) Manufacturing (326150)

SIC

Plastics Foam Products (3086)

akta.pro primary industry

Polyurethane (PU) Flexible Foam Manufacturing (IMANAIAC)

akta.pro secondary industries

Foam Protective Packaging (EPS/EPE/EPP, PU, Molded Foam) (IMALAFAA), Foam Conversion & Fabrication (Cutting, Laminating, CNC, Packaging Inserts) (IMANAIAJ)

Keywords

• Polyurethane foam manufacturing
• Flexible PU foam solutions
• Talalay latex products
• Industrial foam components
• Flooring underlay solutions

Headquarters

HQ city

Alytus

HQ country

Lithuania

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Polyurethane Foam Products: Manufacturing and sale of flexible polyurethane foam products across multiple business units including furniture & bedding, finished mattresses, engineered solutions, and flooring

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Vita Baltic International manufactures and sells flexible polyurethane foam products, including roll foam, sound insulation, and pillows, serving as a wholly-owned subsidiary of The Vita Group. The company operates across four business units—Furniture & Bedding, Finished Mattress, Engineered Solutions (Industrial & Specialty and Mobility), and Flooring—delivering customized foam solutions to manufacturers in furniture, bedding, automotive, aviation, rail, marine, construction, and industrial sectors. Its portfolio also includes high-end Talalay latex offerings, flooring underlays, and functional foams engineered for thermal insulation, acoustic control, sealing, and filtration applications.

Product overview

The Vita Group is a leading provider of innovative and flexible Polyurethane (PU) Foam products, high-end Talalay latex offerings, flooring solutions, and advanced materials. The company operates through 4 strategic Business Units: (1) Furniture & Bedding, offering flexible PU foam solutions for sofas, armchairs, mattresses, pillows, and outdoor furniture; (2) Finished Mattress, providing mattress solutions from foam-only to hybrid and bed-in-a-box formats; (3) Engineered Solutions, delivering advanced capabilities across industrial, speciality, and mobility sectors including thermal insulation, acoustic control, filtration, medical foams, and automotive/aviation/rail/marine applications; and (4) Flooring, providing underlay and shock pad solutions. The company manages a portfolio of branded products including FRee™, Novus™, Orbis®, Origin™, Reflex™, Reflexion™, Revo™, Vita Talalay™, and Vasco™, supported by 32 strategically located facilities across Europe and 4 state-of-the-art innovation centres.

Differentiator

Problem solved

Functional benefit

Brands

• FRee™: Brand offering flexible PU foam solutions
• Novus™
• Orbis®
• Origin™
• Reflex™
• Reflexion™
• Revo™
• Vita Talalay™
• Vasco™
• Graflyte™
• Ball & Young

Products and services

• Furniture & Bedding Foam Solutions Flexible polyurethane foam solutions for furniture and bedding manufacturers, covering sofas, armchairs, mattresses, pillows, and outdoor seating and garden furniture. Designed to enhance comfort while maintaining durability for European furniture and bedding OEMs.
• Finished Mattress Solutions End-to-end flexible polyurethane foam solutions for finished mattresses, from concept to finished product. Includes ready-made mattresses, foam-only mattresses, hybrid mattresses, bed-in-a-box formats, mattress toppers, and pillows, serving mattress brands and retailers.
• Engineered Solutions for Industrial & Specialty Advanced functional foam solutions for industrial and specialty applications including thermal insulation, acoustic and vibration control (NVH), sealing and protection, structural building components, conductive and shielding foam, filtration media, medical and hygiene foams, packaging and protection, and sponges. Targets manufacturers across construction, energy, healthcare, and industrial sectors.
• Engineered Solutions for Mobility Advanced foam solutions for transportation industries covering automotive seating and components, aviation seating, rail applications, and marine applications. Delivers lightweight, fire-safe, and high-performance materials for mobility OEMs and Tier 1 suppliers.
• Flooring Underlay Solutions Underlay solutions for flooring including underlays for carpet, wood, laminate, and artificial turf, as well as shock pads. Leverages specialized liquid compounding capabilities. Targets flooring manufacturers, distributors, and installation companies.
• Vita Talalay Latex Products High-end Talalay latex offerings within the Vita product portfolio, serving premium mattress, bedding, and furniture manufacturers.
• Graflyte Aviation Foam Breakthrough lightweight, fire-safe polyurethane foam designed specifically for aviation seating. Launched in April 2026 to serve aviation OEMs requiring fire-safe, weight-saving seating materials.

Quantifiable outcome

• Leading provider of innovative and flexible Polyurethane (PU) Foam products and high-end Talalay latex offerings

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Paustian AirtexminorOthersAcquisition of Paustian Airtex, representing expansion into the company's portfolio of foam solutions.

Scale indicators4 records

Recent moves4 records

Expansion highlights5 records

Emerging players

• Springfield (Petra Foam / Vitafoam-equivalent): European flexible polyurethane foam manufacturer focused on furniture and bedding applications. Comparable as a regional flexible foam competitor without Vita's specialty/mobility diversification.

Direct peers

• FXI (formerly Foamex International): US-headquartered flexible polyurethane and specialty foam producer serving bedding, furniture, industrial, and transportation markets. Comparable in product breadth, with strong specialty foam credentials analogous to Vita's Engineered Solutions unit.
• Carpenter Co. One of the world's largest manufacturers of flexible polyurethane foam, comfort products, and bedding components. Directly comparable to Vita across Furniture & Bedding, Finished Mattress, and Engineered Solutions segments, with similar scale and multi-brand portfolio.
• Woodbridge Group: Global manufacturer of polyurethane foam and engineered components primarily serving automotive seating, with growing presence in furniture and bedding. Highly comparable to Vita's Engineered Solutions: Mobility unit and increasingly to Furniture & Bedding.
• Recticel: Belgian-headquartered manufacturer of flexible PU foam, mattresses, and engineered foam solutions with extensive European production. Most direct European-headquartered peer, with overlapping end-markets in furniture, bedding, automotive, and industrial foam.
• Eurofoam Group: Austrian-based flexible PU foam manufacturer with a Central and Eastern European production footprint. Direct competitor in flexible polyurethane foam for furniture, bedding, and industrial applications, with comparable product range.

Broad incumbents

• Huntsman Corporation: Global manufacturer of MDI, polyols, and performance specialties used in flexible and rigid PU foams. Comparable to Vita through its downstream specialty foam initiatives and as a major upstream supplier to the flexible foam industry.
• Tempur Sealy International: One of the world's largest mattress and bedding manufacturers with substantial foam sourcing and integrated foam manufacturing. Comparable downstream of Vita's Finished Mattress business unit, particularly in premium bedding.
• Covestro AG: Major German polymer materials producer supplying MDI, TDI, and polyols — the upstream feedstocks for flexible PU foam. Acts as a critical supplier rather than direct competitor, but shapes the entire flexible foam value chain and competes downstream through specialty foam initiatives.
• BASF SE: Global chemical incumbent producing PU raw materials, specialty foam systems, and finished performance materials. Competes with Vita in specialty foam applications while also supplying upstream chemistry, giving BASF a uniquely broad position in the value chain.

Market position

Strengths5 records

Weaknesses3 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/vitabaltic.lt
• LinkedInlinkedin.com/company/vitabaltic

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vita Baltic International