What Hubble Studios does

Noodle operates an AI-powered learning platform combined with professional services for higher education institutions, built around the modular Noodle Learning Platform (NLP). The platform integrates four purpose-built AI products: Noodle Companion (in-platform AI help), Noodle Engage (conversational enrollment tool), Noodle Dialogue (simulation-based practice learning), and Noodle Manage (data integration and analytics). Course design is grounded in the proprietary EPIIIC instructional design framework, aligned with Quality Matters and OSCQR standards, with accessibility compliance against WCAG 2.1 Level AA and Section 508, and FERPA-aligned data practices that explicitly avoid training on institutional data.

The business model blends subscription-based SaaS revenue from platform modules with professional services revenue across learning design, strategic consulting, recruitment and enrollment, and retention support. Pricing is quote-based with annual billing cadences, sold through a direct enterprise field-sales motion. The company serves six vertical segments — traditional universities (primary), community colleges, professional associations, healthcare systems, government and public sector, and employer/workforce partners — with universities as the anchor segment. The company is a Certified B Corporation and maintains SOC 2 Type II compliance.

Go-to-market relies on content-driven demand generation (insights hub, case studies, podcast, white papers, email newsletter) feeding inbound inquiries that are converted through website contact forms into custom enterprise engagements. Marketing emphasizes thought leadership on AI literacy, asynchronous learning, curriculum refresh, and program evaluation for university leadership and academic administrators.

Name

Hubble Studios

Website

https://hubblestudios.com

Company type

Private

Founded year

2012

Headcount range

101–250 employees

Short description

Noodle provides an AI-powered learning platform and professional services to higher education institutions, combining modular SaaS products (Companion, Engage, Dialogue, Manage) with learning design and enrollment consulting for universities, community colleges, healthcare systems, government, and employers.

Ownership category

akta.pro rank

Product category

Higher Education Technology

NAICS

Educational Support Services (611710), Educational Support Services (61171), Professional and Management Development Training (61143)

SIC

Services-Educational Services (8200), Services-Prepackaged Software (7372), Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Interactive Practice & Skill-Building (Drills, Games, Mastery Practice) (EDAFACAC)

akta.pro secondary industries

Integrated Tutoring + Learning Content Platforms (Curriculum + Tutors) (EDANAGAL), AI-Powered Tutoring & Study Assistant Platforms (EDANAGAD)

Keywords

• Online learning platforms
• Instructional design services
• Higher education technology
• AI learning solutions
• Enrollment management services

Headquarters

HQ city

Cape Town

HQ country

South Africa

HQ region

Africa

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Professional Services - Learning Design: Comprehensive learning design services including program development, curriculum innovation, instructional design, and faculty support. Collaborative engagement model working directly with institutional faculty and leadership.
2. Software Products (Noodle Platform): AI-powered platform products including Noodle Companion, Noodle Engage, Noodle Dialogue, and Noodle Manage delivered as subscription-based SaaS to educational institutions.
3. Strategic Consulting Services: Academic portfolio strategy, market research, financial strategy, data strategy, AI strategy, and scenario planning services for higher education institutions.
4. Recruitment & Enrollment Services: Advisor coaching, funnel strategy, CRM and communications, and graduate enrollment matching services to help institutions drive applications and enrollment.
5. Retention & Student Support Services: Retention strategy and learner success support services to help institutions keep more students on track and improve support where it matters most.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Provides an AI-powered learning platform (Noodle Learning Platform) with integrated AI modules for higher education institutions, combined with professional learning design services including program development, curriculum design, faculty support, enrollment, and retention consulting. The platform and services are sold to universities, community colleges, professional associations, healthcare systems, and government agencies.

Product overview

Noodle offers a platform-plus-modules architecture centered on the Noodle Learning Platform (NLP), a comprehensive learning management ecosystem. The platform integrates with AI-powered modules including Noodle Companion (in-platform AI help), Noodle Engage (conversational enrollment tools), Noodle Dialogue (AI-powered simulation-based learning), and Noodle Manage (data integration and analytics). The company also provides professional Learning Design Services including instructional design, curriculum innovation, faculty support, and accessibility consulting to help institutions build scalable, high-quality academic programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Noodle Learning Platform (NLP) AI-powered learning platform that connects learners to enriching experiences and creates a network for schools to reach new audiences. Supports continuing education, workforce development, healthcare CEUs, and employer-sponsored learning partnerships for higher education institutions and related organizations.
• Noodle Dialogue AI-powered simulation-based learning platform that delivers immersive, practice-based learning at scale through faculty-aligned conversations and realistic scenarios. FERPA-compliant and does not train on institutional data. Sold to higher education institutions for practice-based skill development.
• Noodle Companion In-platform AI help tool that expands student support and sustains quality while saving staff time. Improves learner outcomes through intelligent automated assistance within institutional learning environments.
• Noodle Engage Conversational AI tool that turns prospective student interest into enrollment by guiding prospects through interactive conversations and connecting them with advisors at key moments. Sold to higher education institutions for enrollment conversion.
• Noodle Manage Data integration and analytics platform that transforms siloed institutional data into actionable insights, connecting teams and the learner journey for faster, personalized decisions from first touch to graduation and beyond.
• Learning Design Services Comprehensive learning design service including program development, course design, curriculum innovation, instructional support, accessibility audits, and faculty recruitment. Builds future-ready programs grounded in learning science using Quality Matters and OSCQR standards for higher education institutions.

Segments6 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature6 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• 2U: 2U is an online program management (OPM) partner that helps universities launch and operate degree programs online. It is directly comparable to Noodle because both sell enterprise learning design, marketing, and enrollment services alongside platform technology to higher education institutions.
• EAB: EAB provides research, consulting, and technology services to higher education institutions, including enrollment and student success offerings. It is directly comparable to Noodle's consulting and retention/student support services targeting the same university administrators.
• Wiley Education Services: Wiley Education Services is an OPM and corporate education services provider that partners with universities on program design, marketing, and enrollment support. It competes head-to-head with Noodle's learning design and recruitment/enrollment services for the same institutional buyer.
• Academic Partnerships: Academic Partnerships is a higher education OPM that helps universities develop and scale online programs, particularly for working adults. It overlaps directly with Noodle's professional services in program development, enrollment, and retention for degree-granting institutions.
• Learning House: Learning House, a Wiley brand, provides OPM services including program development, marketing, and enrollment support to universities. It is a direct peer to Noodle in the learning design and enrollment services segments of the higher ed market.

Broad incumbents

• D2L (Brightspace): D2L provides the Brightspace LMS used by higher education and K-12 institutions worldwide. It is a broad incumbent competitor because universities choosing between an LMS-plus-services stack and Noodle's learning platform often evaluate D2L alongside Noodle in the same procurement.
• Instructure (Canvas): Instructure is the provider of Canvas, one of the dominant learning management systems in higher education, and offers a broad portfolio of edtech tools. It is a broad incumbent peer to Noodle because institutions evaluate Canvas-based ecosystems against Noodle's platform-plus-services offering.
• Anthology (formerly Blackboard): Anthology, formed from the merger of Blackboard and several other higher ed software providers, offers LMS, CRM, and student success products to universities. It competes with Noodle across the institutional tech stack, particularly where data integration and student lifecycle management overlap with Noodle Manage.
• Coursera: Coursera partners with universities to offer online degrees, certificates, and workforce credentials on a global platform. It is a broad incumbent peer because it competes with Noodle for university online program partnerships and for corporate/government workforce training budgets.
• edX (2U): edX, now part of 2U, operates a global online learning marketplace offering university-led degrees, boot camps, and executive education. It is a broad incumbent that overlaps with Noodle's higher education program design and continuing education capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/HubbleStudiosZA

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hubble Studios