What Groo does

Groo Inc. (株式会社グルー) is a Tokyo-based, founder-led strategic consulting and executive coaching firm incorporated in 2015 by Teramura Hideo. The company operates on its proprietary "Ryo-tenbin" (両天秤, Dual-beam scale) Approach, which integrates strategic consulting (structuring/rationality) with coaching and leadership development (relationships/interdependence) in a single engagement context, using AI as an acceleration device across all processes. Services are delivered in two modes: (1) external "co-pilot" (伴走型) engagements combining mid-to-long-term strategy formulation with executive 1-on-1 coaching and team workshops, and (2) internal "insider" (当事者型) engagements where the founder or team members serve as board director or executive officer at client organizations. Recurring executive coaching subscriptions (bi-monthly, 60-minute sessions) are offered separately. The founder also sits as Director at Jichi Inc., Executive Officer at Sinbiosys Solutions Inc., and Fellow/internal coach at Hakuhodo Consulting.

The target market is owner-managed mid-market Japanese companies with 30–300 billion JPY in revenue (300–500 employees) in manufacturing and service sectors, plus individual C-suite executives and board members. Pricing is not publicly disclosed; consulting engagements run a minimum of 6 months on fixed-fee terms, coaching is subscription-based, and a 60-minute free initial consultation funnels inbound leads. Distribution is exclusively direct, with no resellers, partners, or digital marketplaces; demand is generated through content marketing on note.com, YouTube, LinkedIn, X, and Facebook, plus paid seminars. The company plans to launch URANUS, a permanent capital fund that would acquire ownership through M&A and apply the Ryo-tenbin approach to enhance enterprise value, but this is described as a conceptual/planning-stage initiative.

The company is privately held by the founder with no disclosed institutional investors; stated registered capital is 3.3 million JPY and equity capital is 39.5 million JPY. There is no public revenue, headcount disclosure, or external funding round identified. Named major clients include Hakuhodo Consulting, Nomura Research Institute, Dentsu, JDSC, Taiyo Yuden, Pola Orbis Holdings, Someic Advance, Jichi Inc., Sinbiosys Solutions, and Linkwiz. Two offices are operated in Tokyo (registered headquarters and business office) and one in Chino, Nagano (Tateshina).

Name

Groo

Legal name

株式会社グルー

Website

https://groo-inc.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Groo Inc. is a Tokyo-based, founder-led consulting firm that integrates strategic consulting, executive coaching, and AI implementation under its proprietary Ryo-tenbin methodology, serving owner-managed Japanese mid-market companies (30–300 billion JPY revenue) and C-suite executives in manufacturing and service sectors.

Ownership category

akta.pro rank

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Strategic Consulting (伴走型): Fixed-period fee model for consulting engagements. Services include environmental analysis, strategy development, executive 1-on-1 coaching, team workshops, and PMO support. Target: mid-market companies with 30-300 billion JPY revenue. Duration: 6 months minimum.
2. Executive Coaching: Recurring coaching engagements for executives. ICF ACC certified, CTI CPCC certified coach providing 1-on-1 leadership coaching. Frequency: bi-monthly sessions (60 min each). Sample session offered free for trial.
3. Internal Role Participation (当事者型): Engagement as board member or executive officer (取締役/執行役員/経営企画室長) at client organizations. Currently active at Jichi Inc. (知日株式会社) as director and Sinbiosys Solutions Inc. (シンバイオシス・ソリューションズ株式会社) as executive officer.
4. URANUS Permanent Capital Fund: Planned permanent capital fund that acquires ownership through M&A and implements the Ryo-tenbin approach to enhance enterprise value. Fund aims for sustainable value creation through both strategy and human dimensions, with owner-level responsibility for transformation.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Groo provides strategic consulting and executive coaching services integrated through its proprietary "Ryo-tenbin" (Dual-Balance) Approach, which combines strategy formulation (structuring/rationality) with executive coaching and leadership development (relationships/interdependence), using AI as an acceleration device throughout. Core engagements include 6+ month consulting for mid-market companies, recurring 1-on-1 executive coaching, internal board/executive officer engagements, and a planned permanent capital fund (URANUS) for M&A-driven value creation.

Product overview

Groo is a strategic consulting and coaching firm that offers a unified portfolio centered on its proprietary「両天秤アプローチ」(Dual-Balance Approach) methodology, which integrates strategic consulting (structuring/rationality) with coaching/leadership development (relationships/conditions) using AI as an accelerator. The core offerings include: (1) External Dual-Balance consulting engagements combining mid-to-long-term strategy formulation with executive coaching and team workshops; (2) Executive coaching/leadership development services for C-suite and senior executives; (3) Internal Dual-Balance engagements where Groo staff serve as insider executives (board members, executive officers) to drive transformation from within; and (4) URANUS, a permanent capital fund concept in planning that will acquire ownership stakes and apply the dual-balance approach to unlock enterprise value. The company also deploys specialized coaching modalities including Co-Active® Coaching, Relationship Systems Coaching (ORSC), and Process Work.

Differentiator

Problem solved

Functional benefit

Products and services

• External Dual-Balance Consulting (外からの両天秤 – Strategic Consulting × Coaching, 伴走型) External professional consulting engagement that combines strategy formulation (mid-term management planning, long-term vision, business strategy) with parallel executive 1-on-1 coaching and team workshops. Targets owner-managed mid-market Japanese companies (30-300 billion JPY revenue) in manufacturing and service sectors. Minimum duration: 6 months.
• Executive Coaching / Leadership Development (エグゼクティブ・コーチング)

Quantifiable outcome

• Executives began articulating vision in their own words rather than reciting top-down directives
• +3 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Bain & Company: Global top-tier strategy consulting firm with significant Japan presence serving mid-market and large enterprises. Overlaps in strategy consulting services for Japanese enterprise clients but at vastly larger scale, broader geographies, and without integrated executive coaching methodology.
• A.T. Kearney: Global strategy consulting firm with significant Japan presence serving mid-market and enterprise clients in manufacturing, services, and technology. Comparable strategy consulting practice serving Japanese clients but lacks integrated executive coaching methodology.
• Recruit Management Solutions: Japanese HR/organizational consulting firm serving mid-market and enterprise companies with HR strategy, organizational development, and training services. Comparable in serving Japanese mid-market with people-focused consulting, but with much broader scope and established infrastructure than Groo.
• McKinsey & Company: Global strategy consulting leader with extensive Japan operations serving mid-market and large clients. Comparable strategy consulting practice but lacks integrated coaching/leadership development methodology; competing for the same Japanese enterprise wallet.
• Roland Berger: European-origin global strategy consulting firm with established Japan office serving mid-market and enterprise clients across manufacturing, technology, and services. Overlaps in strategy consulting services for Japanese clients but lacks integrated coaching and AI-acceleration methodology.

Direct peers

• Coach-E Inc. Japan's leading executive coaching firm offering 1-on-1 coaching for executives and managers, with coaching certifications including CTI and ICF partnerships. Directly comparable in providing executive coaching services in Japan, but pure-play coaching without the integrated strategy consulting methodology that differentiates Groo.
• Nomura Research Institute: Japan's leading strategy and management consulting firm, founded in 1965. Groo's founder Teramura Hideo spent 13 years at NRI including 5 years at NRI Shanghai, and NRI is also listed as a current major client. Directly comparable Japanese strategy consulting firm serving enterprise and mid-market clients, but at significantly larger scale and broader service portfolio.
• Link and Motivation Inc. Japanese HR/organizational consulting firm with strong focus on motivation and engagement, combining consulting with coaching and behavioral change programs. Closely comparable in combining strategy and organizational development for Japanese mid-market and enterprise clients, but at much larger scale.
• Hakuhodo Consulting: Japanese management consulting arm of Hakuhodo, one of Japan's largest advertising groups. Major client of Groo where the founder serves as Fellow and internal coach since 2025. Comparable Japanese consulting firm serving mid-market and enterprise clients with strategy and organizational transformation services.
• Arthur D. Little: Global strategy consulting firm with Japan office where Groo's founder worked briefly before founding the firm. Comparable strategy consulting practice serving technology, manufacturing, and service sector clients; overlaps in methodology and Japanese mid-market focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/terrasun1975
• YouTubeyoutube.com/@groo-inc-yt
• Facebookfacebook.com/hideo.teramura
• LinkedInlinkedin.com/company/groo-inc-

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Groo