What Smart Soft does

Smart Soft is an Italy-based digital platform that operates as an information and promotional hub for the Tower Rush online casino game by Galaxsys. The company targets the Italian online gaming market, providing localized game guides, bonus information, device compatibility details, demo mode access, and responsible gaming resources for Italian players interested in Tower Rush. The firm is independently operated with a small team of 1-10 employees under the leadership of Lead Developer and Game Designer Lorenzo Bianchi, based in Milan.

The platform delivers Tower Rush content across multiple formats — desktop browsers, iOS devices, Android mobile browsers, and downloadable Android APK installations — with each format optimized for its target device. Tower Rush is a crash-style video slot featuring tower-building mechanics, bonus features including Pavimento Ghiacciato (Frozen Floor), Pavimento del Tempio (Temple Floor), and Tripla Costruzione (Triple Construction), an RTP range of 96.12-97%, high volatility, and betting limits of €0.01-100. Smart Soft's role is promotional and informational rather than game development; Galaxsys is the underlying game IP holder and technology provider, and the partnership with Galaxsys, established on 2024-12-19, constitutes the company's core commercial relationship.

Smart Soft's revenue model is affiliate-based. The platform drives player acquisition to partner online casino operators via registration and play links, earning commissions on referred player registrations and deposits; partner casinos offer bonuses such as a 200% deposit match. Go-to-market relies on product-led growth through a demo mode using virtual credits, organic social media presence on X, Facebook, and LinkedIn, and content marketing via game guides, FAQs, and how-to-play instructions. The geographic footprint is limited to Italy, with no disclosed expansion beyond the domestic market.

Name

Smart Soft

Legal name

Smart Soft

Website

https://smartsoft.it

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Smart Soft is an Italian online gaming affiliate and information platform promoting the Tower Rush casino slot game by Galaxsys to Italian players via web, iOS, and Android, earning revenue through casino referral commissions.

Ownership category

akta.pro rank

Product category

iGaming Affiliate Platform

NAICS

Other Gambling Industries (713290)

akta.pro primary industry

Casino/iCasino Affiliate & Review Sites (MPAEAMAB)

akta.pro secondary industry

Online Casino Platform Providers (PAM, Wallet, CMS, Back Office) (MPAEABAK)

Keywords

• Online casino gaming
• Casino affiliate marketing
• Slot game information
• Mobile gaming platform
• IGaming content platform

Headquarters

HQ city

San Salvatore Di Fitalia

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Casino Affiliate Referrals: Smart Soft functions as an informational and promotional platform for online casinos offering Tower Rush. The site redirects visitors to partner casino platforms (via registration and play links) where players can access the game with real money. Revenue is generated through affiliate referral arrangements with online casino operators, earning commissions for referred player registrations and deposits.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Smart Soft operates an Italian-language online information and promotional platform for the Tower Rush casino video slot game developed by Galaxsys. The platform provides localized game guides, bonus feature explanations, demo mode access, and Android APK distribution, then drives player acquisition to partner online casinos via affiliate referral links in exchange for commission.

Product overview

Smart Soft operates a gaming platform featuring Tower Rush, a crash-style casino video slot developed by Galaxsys. The product is available in three formats: browser-based instant play, Android APK download, and iOS app. Players can access demo mode for risk-free practice or real-money gameplay with casino bonuses. The platform targets Italian players with mobile-optimized experiences.

Differentiator

Problem solved

Functional benefit

Products and services

• Tower Rush A crash-style video slot game by Galaxsys where players wager and cash out before the tower collapses, featuring Frozen Floor, Temple Floor, and Triple Construction bonus mechanics. Smart Soft promotes and provides information about this game to Italian players, offering demo mode for risk-free practice and directing users to partner online casinos for real-money play with a 200% deposit match bonus.

Quantifiable outcome

• Tower Rush RTP ranges from 96.12% to 97%, offering competitive return-to-player percentages for slot players

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• GalaxsyscoreTechnology or Integration · 19 December 2024Galaxsys is the game provider and IP holder for Tower Rush. Smart Soft operates as an authorized promotional and information platform for the Tower Rush game in the Italian market. The partnership enables Smart Soft to distribute and promote Galaxsys's slot game content to Italian players, with Galaxsys providing the underlying game technology, mechanics, and content.

Recent moves2 records

Expansion highlights3 records

Direct peers

• BigWinBoard: BigWinBoard is a slot-focused review and affiliate site that publishes deep content on individual slot games, providers, and mechanics — directly comparable to Smart Soft's game-specific content strategy around Tower Rush.
• AskGamblers: AskGamblers is a large casino affiliate and review platform that ranks online casinos, lists bonuses, and provides game reviews across multiple markets — directly comparable to Smart Soft's role as an informational/promotional hub driving players to partner casinos via affiliate links.
• CasinoGuru: CasinoGuru is a global casino affiliate and review site offering detailed casino evaluations, bonus listings, and game guides — competing with Smart Soft for organic search-driven players in the online casino promotion and review space.
• SlotCatalog: SlotCatalog is a slot game database and affiliate platform providing RTP, volatility, mechanics, and bonus information per game — closely overlapping with Smart Soft's function of aggregating Tower Rush gameplay and bonus details for players.
• Latest Casino Bonuses (LCB): LCB is a casino bonus-tracking and affiliate site catering to players looking for deposit bonuses, free spins, and no-deposit offers — directly comparable to Smart Soft's promotion of the 200% deposit-match bonus for Tower Rush.

Regional players

• CasinoAvenue: CasinoAvenue is an Italian-focused online casino affiliate and review site targeting Italian players with localized reviews, bonuses, and game content — comparable to Smart Soft as a single-country iGaming affiliate in the Italian market.

Others

• Galaxsys: Galaxsys is the upstream game studio and IP holder behind Tower Rush — Smart Soft's core partner — and an adjacent ecosystem participant whose product roadmap directly determines Smart Soft's available content and traffic opportunities.

Broad incumbents

• AAMS / ADM-licensed operators (e.g., Lottomatica): Lottomatica is a major Italian-licensed gambling operator with full casino, sportsbook, and slot offerings including its own game aggregations — a broader incumbent that Smart Soft's affiliate referrals feed into and competes with for direct player traffic.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/smartsoftsrl

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Smart Soft