Hammond Cox Casting
Hammond Cox Casting is a London-based independent casting company founded in 2012 that provides casting direction and talent selection for television commercials, feature films, and music videos for major global brands, agencies, and recording artists.
- Company typePrivate
- Founded2012
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Hammond Cox Casting does
Hammond Cox Casting is a London-based commercial casting company founded in 2012 by co-founders Thom and Michael Cox, providing casting direction and talent selection for television commercials, feature films, music videos, and digital advertising campaigns. The firm serves advertising agencies, production companies, brands, and recording artists, and has cast campaigns and videos for clients including Domino's, McDonald's, Coca-Cola, Pfizer, Apple, Virgin Media, Tesco, Lidl, Boots, Radiohead, Sam Fender, and the David Bowie "Blackstar" music video. Its service mix spans core commercial casting, film and music video casting, and an educational workshop product line that teaches performers commercial casting processes, self-tape preparation, and on-camera performance, delivered through London and Manchester venues and booked via an online appointment system.
The business operates on a project-based professional services model, billing for individual casting engagements rather than retainers, and grows primarily through direct relationships with production companies (Academy Films, Rogue Films, Stink Films, Park Pictures) and advertising agencies (AMVBBDO, Adam&EveDDB, Wieden & Kennedy, McCann, Grey, Droga5, M&C Saatchi, BBDO NY). GTM is sales-led and reputation-driven, with the website portfolio functioning as the primary top-of-funnel marketing surface and word-of-mouth within agency and production networks driving mid-funnel conversion. Workshop bookings flow through a self-serve appointment platform targeting individual performers.
The company is privately held by its two founders with no disclosed external capital, parent company, or subsidiary structure. Headcount sits in the 11-50 range, operations span the UK with international project delivery (notably US Super Bowl-tier work such as Pfizer Big Game 2025 and Febreze Super Bowl), and additional workshop venues extend its physical footprint within London (The Umbrella Rooms, Purple Studio) and Manchester (53Two). No AI/ML, API, or proprietary technology product is disclosed; the underlying deliverable is founder-led human judgment in talent selection.
Hammond Cox Casting firmographics
Firmographics- Name
- Hammond Cox Casting
- Legal name
- Hammond Cox Casting
- Website
- https://hammondcoxcasting.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Hammond Cox Casting is a London-based independent casting company founded in 2012 that provides casting direction and talent selection for television commercials, feature films, and music videos for major global brands, agencies, and recording artists.
- Ownership category
- akta.pro rank
Hammond Cox Casting industry classification
Industry- Product category
- Talent Casting Services
- SIC
- Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Talent Casting & Auditions (Casting Directors, Open Calls) (HSACAHAL)
- akta.pro secondary industries
- Casting & Talent Services (Casting, Background, Talent Holding) (MPADAFAI), Casting & Talent Placement (Sessions, Bands, Touring Musicians) (MPAIAGAM)
Keywords
Where Hammond Cox Casting is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Hammond Cox Casting business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Commercial Casting Services: Casting services for television commercials, digital advertising, and branded content for major brands and agencies.
- Film Casting Services: Casting services for feature films, short films, and music videos.
- Commercial Casting Workshops: Educational workshops teaching performers about commercial casting processes, self-tape preparation, and in-front-of-camera performance techniques. Booked through an appointment system.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels2 records
Hammond Cox Casting product offering
Product offeringCore offering
Hammond Cox Casting is a commercial casting company that provides talent casting services for television commercials, digital advertising campaigns, branded content, feature films, short films, and music videos. The company handles casting direction, talent selection, and self-tape production for advertising and production industry clients. In addition to casting services, the company delivers educational workshops for actors and performers covering commercial casting processes and self-tape preparation.
Product overview
Hammond Cox Casting operates as a casting services company offering talent casting for commercials, films, and music videos. Founded in 2012 by Thom and Michael, the company provides casting direction and talent selection for major advertising campaigns, feature films, and music videos. In addition to casting services, the company offers educational workshops on commercial casting processes and self-tape preparation.
Differentiator
Problem solved
Functional benefit
Products and services
- Commercial Casting Services Casting services for television commercials, including casting direction, talent selection, and self-tape production for advertising campaigns. Serves major brands and their advertising agencies.
- Film Casting Services Casting services for feature films, short films, and other cinematic productions. Provides casting direction and talent selection for film production companies.
- Music Video Casting Services Casting services for music videos for recording artists and record labels. Provides casting direction and talent selection for music video productions.
- Commercial Casting Workshop Educational workshop teaching actors about the commercial casting process, self-tape preparation, and performance techniques for auditions. Booked through an appointment system.
- Commercial Casting Workshop with Self-Tape Feedback Workshop with personalized feedback on participant self-tapes, helping actors improve their commercial casting submissions.
Companies that use Hammond Cox Casting
Customer profileNamed customers44 records
Segments4 records
Ideal customer profiles3 records
Hammond Cox Casting technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Hammond Cox Casting partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights4 records
Hammond Cox Casting competitors and assessment
Company assessmentDirect peers
- Nina Gold Casting: Premier UK film and TV casting director with credits on major British productions (Game of Thrones, etc.). Overlaps with Hammond Cox's film casting services and shares the same UK casting-director ecosystem.
- Olivia Scott Webb Casting: London commercial casting director with a strong music-video and advertising portfolio. Comparable size and positioning, similar agency and brand relationships.
- Aleenon Casting: London-based commercial casting office working with global agencies and brands. Operates in the same UK commercial casting market and overlaps on advertising clients.
- Kate Ringsell Casting: London-based casting director working across commercials, film and music video. Comparable boutique scale, similar client mix, and directly competes for London-based casting briefs.
- Kharmel Cochrane Casting: London-based commercial and music video casting director with a comparable UK roster of brands and music artists. Directly competes for the same advertising agency and brand casting briefs.
- Hubbard's Casting: Established London commercial casting office serving major UK and international brands and agencies. Closest direct competitor in the UK commercial casting market with similar client overlap.
- Emma Stafford Casting: UK commercial casting director with a comparable roster of advertising and music video work. Operates in the same London boutique tier and competes for similar briefs.
Peers
- Spotlight (casting platform):
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Hammond Cox Casting social profiles
Digital presenceHammond Cox Casting financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hammond Cox Casting leadership team
Management profileNumber of profiles
Profiles2 records
Hammond Cox Casting funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hammond Cox Casting M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hammond Cox Casting
What does Hammond Cox Casting do?
Hammond Cox Casting is a commercial casting company that provides talent casting services for television commercials, digital advertising campaigns, branded content, feature films, short films, and music videos. The company handles casting direction, talent selection, and self-tape production for advertising and production industry clients. In addition to casting services, the company delivers educational workshops for actors and performers covering commercial casting processes and self-tape preparation.
Is Hammond Cox Casting a public or private company?
Hammond Cox Casting is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Hammond Cox Casting founded?
Hammond Cox Casting was founded in 2012. It employs 11 to 50 people.
Where is Hammond Cox Casting based?
Hammond Cox Casting is headquartered in London, United Kingdom, in the Europe region.
How does Hammond Cox Casting make money?
Three revenue lines are on record. Commercial Casting Services are the primary driver. The others are film Casting Services and commercial Casting Workshops.
Who are Hammond Cox Casting's main competitors?
Direct peers on record are Nina Gold Casting, Olivia Scott Webb Casting, Aleenon Casting, Kate Ringsell Casting, Kharmel Cochrane Casting, Hubbard's Casting and Emma Stafford Casting. Spotlight (casting platform) is listed as a peer.
Does Hammond Cox Casting have an API?
No public API is recorded for Hammond Cox Casting.
What industry is Hammond Cox Casting in?
Hammond Cox Casting's product category is Talent Casting Services. Its primary akta.pro industry code is HSACAHAL, Talent Casting & Auditions (Casting Directors, Open Calls), with a secondary code of MPADAFAI, Casting & Talent Services (Casting, Background, Talent Holding). Its SIC code is 7812.