THE FIVE
THE FIVE is a Japanese Web3.0 services firm founded in December 2022 that provides community management, NFT platform operations (Airbits), metaverse development, event planning (Niji Festival), and software development for Web3.0 entrepreneurs and startups.
- Company typePrivate
- Founded2022
- HeadquartersNagoya, Japan
- Headcount1–10
- GTM typeB2B
- OfferingServices
What THE FIVE does
THE FIVE (株式会社THE FIVE) is a privately held Japanese Web3.0 services company incorporated on December 20, 2022 in Nagoya, Aichi Prefecture, and operated by founder and representative director Sho Koshida (越田 翔). The firm provides operational and technology services to Web3.0 entrepreneurs, startups, and crypto/blockchain projects, organized around five product lines: Web3 community management delivered under the Crypto Build Community (CBC) brand; NFT business operations through the Airbits issuance platform and the planned ZE零RO trading product; metaverse development (currently 'Coming Soon'); event planning under the 虹フェス (Niji Festival) brand; and software development via the CryptoNewsMedia media platform. An additional 地方創生 (Regional Revitalization) initiative extends the company's reach into local community projects using digital business models.
The underlying technology stack is centered on Web3, NFT, blockchain, and metaverse tooling rather than proprietary AI/ML systems, and no patents, certifications, AI capabilities, or external partnerships are disclosed. The company is founder-owned, bootstrapped, and bootstrapped-mode with no funding rounds, parent company, or institutional investors on record, and maintains a micro headcount of 1-10 employees. Distribution is handled directly through the corporate website (thefive.co.jp) and associated sub-brand sites (airbits.xyz, nijifes.jp, cryptonewsmedia.jp, cbc-web3.jp), with no app store presence, social media profiles, or third-party integrations listed.
THE FIVE monetizes through a mix of revenue mechanics: recurring/subscription fees for community management outsourcing, transaction-linked economics on Airbits, and project-based professional services fees for metaverse, software, and event engagements. The company operates primarily within Aichi Prefecture, Japan, and pricing is not publicly disclosed. Overall positioning is that of a micro-cap, niche Web3 services agency with a portfolio of small owned-product brands and limited disclosed traction.
THE FIVE firmographics
Firmographics- Name
- THE FIVE
- Legal name
- 株式会社THE FIVE
- Website
- https://thefive.co.jp
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- THE FIVE is a Japanese Web3.0 services firm founded in December 2022 that provides community management, NFT platform operations (Airbits), metaverse development, event planning (Niji Festival), and software development for Web3.0 entrepreneurs and startups.
- Ownership category
- akta.pro rank
THE FIVE industry classification
Industry- Product category
- Web3 Services
- NAICS
- Web Search Portals and All Other Information Services (51929), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Security & Commodity Brokers, Dealers, Exchanges & Services (6200)
- akta.pro primary industry
- NFT Marketplaces & Aggregators (primary/secondary, discovery, cross-market routing) (FSAPAFAB)
- akta.pro secondary industries
- General NFT Marketplaces (Multi-Category) (FSADANAA), NFT Commerce, Ticketing & Utility Enablement (token-gated access, memberships, passes, ticketing rails) (FSAPAFAJ)
Keywords
Where THE FIVE is headquartered
LocationHeadquarters
- HQ city
- Nagoya
- HQ country
- Japan
- HQ region
- Asia
Offices1 record
Markets served
THE FIVE business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Community Management Services: Community management outsourcing services for Web3.0 and blockchain projects, providing ongoing operational support and community growth management
- NFT Business Services: NFT-related services through the Airbits platform for digital asset creation and distribution
- Software Development: Custom software development services for crypto/blockchain clients
- Event Planning Services: Event planning and management services including branded events like 虹フェス
- Metaverse Development Services: Custom metaverse environment development services
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
THE FIVE product offering
Product offeringCore offering
THE FIVE provides outsourced Web3 community management, NFT platform operations (Airbits), metaverse environment development, branded event planning (Niji Festival), and custom blockchain/crypto software development (CryptoNewsMedia). It serves Web3 entrepreneurs, NFT projects, and crypto/blockchain startups needing operational, technical, and community support.
Product overview
THE FIVE is a Web3-focused service company offering a portfolio of interconnected digital services. The core offerings include Web3 community management (Crypto Build Community), NFT business operations (Airbits, ZE零RO), metaverse development, event planning (虹フェス/Niji Festival), software development (CryptoNewsMedia), and regional revitalization initiatives. The company positions itself as a comprehensive support partner for businesses entering the Web3.0 space, combining technology services with community and event operations.
Differentiator
Problem solved
Functional benefit
Products and services
- Web3 Community Management (Crypto Build Community) Outsourced community management and operations service for Web3.0 and crypto projects, providing ongoing operational support for blockchain-native communities.
- Airbits NFT Platform NFT platform operated by THE FIVE for the creation and trading of digital assets, supporting NFT business initiatives including the planned ZE零RO offering.
- Metaverse Development Custom development services for metaverse environments and virtual spaces, supporting businesses seeking a metaverse presence.
- Niji Festival (虹フェス) Event Series Branded event festival operated by THE FIVE, providing Web3-themed event planning and management services.
- CryptoNewsMedia Crypto and blockchain news media platform operated by THE FIVE, providing custom software development services for digital and Web3 businesses.
- Regional Revitalization (地方創生) Regional revitalization initiative supporting local communities through new digital businesses, linked to THE FIVE's Web3 economic zone concept.
Companies that use THE FIVE
Customer profileSegments2 records
Ideal customer profiles2 records
THE FIVE technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
THE FIVE partnerships and signals
Strategic signalScale indicators1 record
Recent moves7 records
Expansion highlights4 records
THE FIVE competitors and assessment
Company assessmentEmerging players
- Thirdweb: Web3 developer tooling platform offering SDKs for NFT and contract deployment. Comparable as developer-side infrastructure that THE FIVE's software development and metaverse services could either integrate with or compete against.
Direct peers
- Cluster: Japanese metaverse platform enabling virtual events and spaces for creators and brands. Directly competes with THE FIVE's announced metaverse development service and Niji Festival event operations.
- HashHub: Tokyo-based blockchain/Web3 consultancy and node validator providing community, developer support, and advisory services. Closest Japanese competitor to THE FIVE's multi-line Web3 services portfolio.
- Magic Eden: Multi-chain NFT marketplace with creator and royalty tooling. Closest international peer to Airbits in product scope, though THE FIVE targets Japan-localized traffic and community services Magic Eden does not.
- Gaudiy: Tokyo-based Web3 community platform operating fan communities and token-based engagement for Japanese IP and entertainment clients. Directly comparable to THE FIVE's Crypto Build Community service, also targeting Japanese Web3 community operations.
Broad incumbents
- OpenSea: Global general NFT marketplace dominant in secondary trading volume. Comparable as Airbits' marketplace peer, though at vastly greater scale and competing on liquidity rather than Japan-local service.
- Animoca Brands: Hong Kong-headquartered Web3 conglomerate investing in/operating NFT, gaming, and metaverse ventures globally. Comparable as a broad Web3 ecosystem operator; THE FIVE is a much smaller, Japan-focused service counterpart.
Regional players
- LINE Xenesis (LINE NFT): LINE Corp-operated Japanese NFT marketplace leveraging the LINE messenger audience. Comparable as a Japan-native NFT marketplace with embedded community/social distribution—overlapping with THE FIVE's integrated community + NFT model.
- double jump.tokyo: Japanese blockchain game studio developing NFT games (My Crypto Heroes, etc.) and infrastructure. Comparable as a Japan-headquartered Web3 product company, though more focused on game publishing than service delivery.
- Rakuten NFT: NTT/Rakuten-affiliated Japanese NFT marketplace for sports and IP collectibles. Comparable as a Japan-anchored NFT marketplace competitor to Airbits, with significantly greater distribution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
THE FIVE social profiles
Digital presenceTHE FIVE financial estimates
Financial estimateRevenue estimate
Valuation estimate
THE FIVE leadership team
Management profileNumber of profiles
Profiles1 record
THE FIVE funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
THE FIVE M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about THE FIVE
What does THE FIVE do?
THE FIVE provides outsourced Web3 community management, NFT platform operations (Airbits), metaverse environment development, branded event planning (Niji Festival), and custom blockchain/crypto software development (CryptoNewsMedia). It serves Web3 entrepreneurs, NFT projects, and crypto/blockchain startups needing operational, technical, and community support.
Is THE FIVE a public or private company?
THE FIVE is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was THE FIVE founded?
THE FIVE was founded in 2022. It employs 1 to 10 people.
Where is THE FIVE based?
THE FIVE is headquartered in Nagoya, Japan, in the Asia region.
How does THE FIVE make money?
Five revenue lines are on record. Community Management Services are the primary driver. The others are NFT Business Services, software Development, event Planning Services and metaverse Development Services.
Who are THE FIVE's main competitors?
Thirdweb is listed as an emerging player. Direct peers are Cluster, HashHub, Magic Eden and Gaudiy. Broad incumbents are OpenSea and Animoca Brands. Regional players are LINE Xenesis (LINE NFT), double jump.tokyo and Rakuten NFT.
Does THE FIVE have an API?
No public API is recorded for THE FIVE.
What industry is THE FIVE in?
THE FIVE's product category is Web3 Services. Its primary akta.pro industry code is FSAPAFAB, NFT Marketplaces & Aggregators (primary/secondary, discovery, cross-market routing), with a secondary code of FSADANAA, General NFT Marketplaces (Multi-Category). Its NAICS code is 51929 and its SIC code is 6200.