SFG Yhtiöt

What SFG Yhtiöt does

SFG Yhtiöt Oy is a privately owned Finnish communications and administration services group headquartered in Espoo, Finland, operating through wholly-owned subsidiaries Line Carrier Oy and Oy DialOk Communications Finland, plus the recently launched 16116 Hakupalvelu service. Line Carrier combines traditional voice solutions with ICT software into integrated communication and operator services for businesses, while DialOk provides outsourced customer service, switchboard maintenance, and back-office solutions. The group serves more than 2,000 customer companies across both private and public sectors in Finland, monetizing primarily through B2B subscription-recurring contracts for telecom and customer-service outsourcing.

The group's core technology stack is hybrid voice/ICT orchestration delivered via its telco subsidiary, augmented by SMS-based transaction services. The 16116 Hakupalvelu product, launched in April 2025, retrieves vehicle registration, ownership, insurance, inspection, and odometer data from Traficom's national transport register over SMS, priced at €2.90 to €5.90 per query across three report tiers, and operates with all Finnish mobile operators' subscriptions. This represents a pivot from the B2B subscription book into a consumer/SMB transaction-fee model anchored on a privileged data integration.

SFG has pursued growth largely through M&A and brand consolidation rather than external funding: it acquired Avaca Oy in June 2019, then Line Carrier acquired the telecom operations of Fujitsu Finland Oy in February 2020 (approximately 7M EUR in transferred revenue), and consolidated the Avaca and DialOk brands under the DialOk name effective January 2023. CEO Niko Tarjasalo leads a headcount of approximately 170 employees distributed across Espoo, Turku, Oulu, Joensuu, and Kuhmo, with no institutional investors, PE, or VC backing disclosed in the source material.

Name

SFG Yhtiöt

Legal name

SFG yhtiöt Oy

Website

https://sfgyhtiot.fi

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

SFG Yhtiöt Oy is a privately owned Finnish group offering communication, operator, and outsourced customer-service solutions to more than 2,000 private- and public-sector companies in Finland through subsidiaries Line Carrier, DialOk, and the 16116 SMS vehicle-lookup service.

Ownership category

akta.pro rank

Product category

Business Telecommunications and Outsourced Customer Services

NAICS

Telephone Call Centers (56142), Wired and Wireless Telecommunications Carriers (except Satellite) (51711)

SIC

Telephone Communications (No Radiotelephone) (4813), Telegraph & Other Message Communications (4822), Communications Services, Nec (4899)

akta.pro primary industry

Technical Support & Helpdesk Contact Centers (BPAAAAAI)

akta.pro secondary industry

Helpdesk & End-User Support Services (BPAEABAB)

Keywords

• Business communication services
• Outsourced customer service
• Telecommunications operator services
• Switchboard services
• Vehicle registry lookup

Headquarters

HQ city

Espoo

HQ country

Finland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Communication and Operator Services: Telecommunications services through Line Carrier including voice solutions and ICT software integration for businesses
2. Outsourced Customer Service: Switchboard operations and customer service solutions through DialOk
3. SMS Information Services (16116): Transaction-based SMS service providing vehicle registry information with per-query pricing

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

SFG Yhtiöt Oy is a privately owned Finnish group that delivers business communication, operator, and outsourced customer-service solutions through its wholly-owned subsidiaries Line Carrier Oy (integrated voice solutions and ICT software) and Oy DialOk Communications Finland (switchboard maintenance, customer service, and back-office operations). The group also operates the 16116 Hakupalvelu SMS-based vehicle registration lookup service, providing per-query access to Traficom's transport register.

Product overview

SFG Yhtiöt is a privately owned Finnish group offering communication and administration services. The group operates three main products: Line Carrier (communication and operator services combining traditional voice solutions and ICT software), DialOk (outsourced customer service and switchboard operations), and 16116 Hakupalvelu (vehicle registration lookup via SMS). The company serves more than 2,000 customer companies in both private and public sectors.

Differentiator

Problem solved

Functional benefit

Brands

• Line Carrier: Agile company operator combining traditional voice solutions and ICT software into one entity; offers communication and operator services.
• DialOk
• 16116 Hakupalvelu

Products and services

• Line Carrier Operator Services Integrated business communication and operator services that combine traditional voice solutions with ICT software for private and public sector customers in Finland.
• DialOk Outsourced Customer Service

Quantifiable outcome

• Solutions delivered to over 2,000 customer companies

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core and major.

• Traficom (Liikenne- ja viestintävirasto)coreTechnology or Integration · 16 April 202516116 Hakupalvelu is built on Traficom's transport register, providing vehicle registry information including cars, tractors, motorcycles, trailers, mopeds, and off-road vehicles. The service integrates with Traficom's database for real-time information retrieval.
• Fujitsu Finland OymajorStrategic or Co-development Partner · 20 January 2020Line Carrier Oy acquired Fujitsu Finland Oy's telecom operations on January 20, 2020, with operations transferring on February 1, 2020. The acquired business was approximately 7 million EUR and included 9 industry professionals. Line Carrier and Fujitsu Finland continue collaborative partnership in service production and sales cooperation.

Scale indicators3 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• Elisa Oyj: Finland's largest telecom operator providing fixed, mobile, and ICT services to consumers and enterprises. Competes head-on with Line Carrier in Finnish B2B operator/voice services as a much larger incumbent.
• CGI Group: Global IT and business consulting services firm with a strong Nordic/Finnish presence providing systems integration and managed services that overlap with Line Carrier's ICT-integrated operator offering.
• Telia Company: Major Nordic telecom operator with significant Finnish operations across voice, mobile, and enterprise services. Overlaps with both Line Carrier's operator services and competes for the same Finnish enterprise customers.
• TietoEVRY: Large Nordic IT services and digital solutions provider competing for Finnish enterprise ICT and managed services contracts that SFG/Line Carrier also targets, particularly public sector.
• DNA (Telenor Finland): Finnish fixed and mobile telecom operator owned by Telenor. Competes with Line Carrier across Finnish enterprise and operator services as an established domestic carrier.

Emerging players

• Gofore: Finnish-listed digital services and ICT consultancy serving enterprise and public sector. Comparable customer base and Finnish market focus to SFG, with overlapping capability in voice/digital transformation projects.

Direct peers

• Transcom: Nordic-headquartered global outsourced customer service and contact center operator. Closely comparable to DialOk's outsourced customer service and switchboard model in the Nordic region.
• 24 Solutions: Nordic outsourced customer service and contact center provider serving similar enterprise B2B customers as DialOk, with comparable subscription/recurring service model.
• Telavox: Finnish/Nordic cloud communications provider offering voice and UCaaS services to businesses. Directly comparable to Line Carrier's voice + ICT operator offering, and like SFG operates primarily in the Finnish/Nordic B2B market.

Regional players

• NetNordic: Nordic systems integrator and managed services provider in enterprise networking and communications. Comparable to Line Carrier's voice + ICT integration play, though primarily serving Norway/Sweden rather than Finland.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/sfg-yhti-t-oy

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SFG Yhtiöt