SNJ

What SNJ does

SNJ (新日本情報システム株式会社, Shin Nihon Joho System K.K.) is a Japanese private enterprise software company headquartered in Takasaki, Gunma Prefecture, with 11-50 employees and ¥18 million in registered capital. The company originated as Shin Nihon Joho Giken K.K., founded in May 1973, and assumed its current legal form in February 2008 via a business transfer from its Casio-affiliated predecessor; Casio-related entities retain a 10% minority stake. The current CEO, Haruyama Takeaki (春山武章), has led the business since joining the predecessor in 1981.

The company's core offering is bespoke enterprise resource management software built on two proprietary in-house platforms: the 生産管理システム (Production Management System), which covers order, purchasing, outsourcing, inventory, process, and cost management for manufacturing operations—with specialized modules for die-casting, pressing, molding, casting, assembly, plating, painting, food, and cosmetics (including sub-products 金型くん for mold management and Mr.ダイキャスト for die-casting); and SNJ管理名人 (Sales Management System), a core business system handling estimates, orders, purchasing, accounts receivable/payable, and inventory, configurable across at least 30+ documented industry verticals. A Support Services line provides system troubleshooting, hardware maintenance, and security/network equipment sales as an add-on.

Revenue is generated through three streams: one-time project-based commissioned software development, hardware sales (servers, computers, security/network devices), and recurring hardware maintenance services. The go-to-market model is engineer-led direct engagement with no formal sales department—dedicated system engineers handle consultation, requirements definition, estimation, contracting, design, development, implementation, and after-sales support for each customer. Customers are Japanese enterprises in manufacturing (e.g., みまつ食品 for gyoza production management) and trading/distribution (e.g., 株式会社SHITARA, a printing-machinery trader with eight nationwide branches), acquired through referrals, dealer introductions, and the company website.

Name

SNJ

Legal name

新日本情報システム株式会社

Website

https://sn-j.co.jp

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

SNJ (新日本情報システム株式会社) is a Japanese private enterprise software firm that develops and maintains bespoke production management and sales management systems for manufacturing and trading companies across Japan, using an engineer-led direct engagement model with no formal sales department.

Ownership category

akta.pro rank

Product category

Enterprise Management Software

NAICS

Custom Computer Programming Services (541511), Computer Systems Design Services (541512)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371)

akta.pro primary industry

Enterprise Application License Advisory, Vendor Management & Optimization (BPAEAGAO)

akta.pro secondary industries

IT Procurement, Lifecycle & Asset Management Services (BPAEABAL), ITIL/ITSM Process Consulting & Implementation (BPAEAJAB)

Keywords

• Custom software development
• Production management systems
• Enterprise resource planning
• Hardware maintenance services
• Sales management software

Headquarters

HQ city

Takasaki

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Software Commissioned Development: Custom software development services where engineers develop systems tailored to customer requirements based on the company's proprietary software base. Revenue generated through project-based development contracts.
2. Hardware Sales: Sale of computer-related equipment including servers, computers, security devices, and network equipment. Products recommended and sold by system professionals based on customer environment.
3. Hardware Maintenance Services: Ongoing support services for hardware operations including system troubleshooting, improvement consultation, computer setup, virus protection, and network configuration.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

SNJ develops and delivers custom-tailored enterprise management software built on proprietary in-house bases for Japanese businesses. Its two flagship offerings are the Production Management System (for order, purchasing, outsourcing, inventory, process, and cost control across manufacturing) and the SNJ管理名人 Sales Management System (for estimates, orders, accounts receivable/payable, and inventory across trading and service industries). Ongoing system operation, hardware maintenance, and security/network equipment sales are provided as complementary after-sales support.

Product overview

SNJ (新日本情報システム株式会社) offers a portfolio of enterprise resource management systems centered on two core products: the 生産管理システム (Production Management System) for manufacturing operations covering order processing, procurement, outsourcing, inventory, process tracking, and cost management; and the SNJ管理名人 (Sales Management System) for core business operations including estimates, orders, sales accounts, purchase accounts, and inventory control. Both systems are built in-house and customized to each client's specific industry and operational requirements. Support services for system operations, hardware management, and network/security equipment are offered as a complementary add-on to ensure continuous system reliability.

Differentiator

Problem solved

Functional benefit

Brands

• SNJ管理名人（販売管理システム）: 基幹業務システムで、見積・受注・発注・売掛・買掛・在庫管理等功能を持つ販売管理システム。
• 生産管理システム
• 金型くん
• Mr.ダイカスト
• 新日本カシオ情報技研株式会社
• 新日本情報技研株式会社

Products and services

• Production Management System (生産管理システム) Proprietary in-house enterprise software that supports order management, purchasing management, outsourcing management, inventory management, process management, and cost management for manufacturers. Includes industry-specific modules for die-casting, pressing, molding, casting, assembly, plating, painting, food, and cosmetics, plus the specialized 金型くん (Kanagata-kun) mold / special production management system with historical estimation, delivery, and cost management functions, and the Mr.ダイカスト system for the die-casting industry.
• SNJ管理名人 (Sales Management System) Proprietary in-house core business system handling estimates, orders, purchasing, accounts receivable, accounts payable, and inventory management for trading, distribution, and service companies. Customizable to a wide range of industries including medical equipment, food sales, cleaning, apparel, concrete, staffing, printing, daily goods, produce, paper, lumber, warehousing, machinery, pharmaceuticals, parts processing, restaurants, gifts, rentals, footwear, catering, construction, steel, waste management, and more.
• Support Services (サポートサービス) Comprehensive system and hardware operation support services including troubleshooting, improvement consultation, remote operations support, computer setup, IT equipment procurement, network configuration, virus protection, LAN construction, router configuration, and security/network equipment sales and consultation. Provided as ongoing after-sales support for SNJ's installed software base.

Quantifiable outcome

• Production management department overtime reduced to nearly zero after system implementation
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves11 records

Expansion highlights4 records

Broad incumbents

• BIPROGY Inc. (formerly Nihon Unisys): Major Japanese systems integrator providing enterprise IT services and solutions including ERP and business management systems. Comparable to SNJ as a domestic IT services provider, though operating at much larger scale and across broader customer segments.
• Mitsui Knowledge Industry Co., Ltd. Japanese IT services and consulting firm offering system integration, ERP, and IT solutions to enterprises. Comparable to SNJ as a domestic Japanese systems integrator with manufacturing and trading customer focus, though operating at significantly larger scale.

Direct peers

• Yayoi Co., Ltd. Japan's leading accounting and payroll software vendor for small businesses. Comparable to SNJ as a domestic Japanese business management software provider with strong SME penetration and a productized (less custom) approach to the same customer segment.
• TKC Corporation: Japanese provider of tax, accounting, and ERP software primarily serving SMEs and tax accountants. Highly comparable to SNJ as a long-tenured Japanese on-premise ERP/accounting vendor targeting the same SME manufacturing and trading customers with deep customization.
• OBC (Ohba Business Consultant): Japanese developer of accounting and ERP software (PCA series) for SMEs and accounting firms. Directly comparable to SNJ in offering business management/sales management systems to Japanese SMEs with vertical customization.

Regional players

• Nippon Computer Systems Co., Ltd. (NCS): Japanese IT services firm providing custom system development, ERP solutions, and consulting to domestic enterprises. Comparable to SNJ in offering custom-developed business systems with manufacturing and process industry expertise, primarily in the Japanese market.

Emerging players

• Works Applications Co., Ltd. Japanese enterprise software vendor offering cloud ERP and HR systems to Japanese mid-market and large enterprises. Comparable to SNJ as a domestic Japanese business systems provider targeting manufacturing and trading companies.
• Cybozu, Inc. Japanese cloud-based business application provider (kintone, Garoon). Competes for the same Japanese SME customers as SNJ but with a modern SaaS/configurable model rather than custom-built on-premise systems.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SNJ