Colombia Proptech

What Colombia Proptech does

Colombia Proptech, legally registered as ASOCIACIÓN NACIONAL PROPTECH COLOMBIA, is a non-profit guild association (asociación gremial sin ánimo de lucro) constituted on September 16, 2019, in Bogotá, Colombia. The organization functions as the leading industry association for the Colombian proptech ecosystem, serving more than 100 member companies that operate across the real estate, construction, and property technology value chain — including proptech startups, industry corporations, investment funds, and peer associations. Its mandate centers on ecosystem development, education in proptech technologies, and advocacy for favorable regulation, and it explicitly disclaims providing business advice, entrepreneurship consulting, or investment advisory services.

Rather than selling a single unified software product, the association operates a portfolio of digital platforms and event-driven services. Digital offerings include the Proptech Map (an interactive directory of Colombian proptech companies), a chatbot for member inquiries, the Biblioteca Proptech (a digital resource library), a course platform with separate student and instructor registration systems, and the Technology Indicator Tool for assessing technology adoption in construction firms. Its event portfolio comprises the annual Colombia Proptech Forum (4th edition held in 2025), periodic Demoday pitch sessions held roughly 4–6 times per year, Proptech Live Talks & Meetings, and regional events such as the Real Estate Services Wheel. The association is governed by a Junta Directiva, with an annual board renewal cycle and a small operating team supported by an external accounting firm (Rincón Cuéllar & Asociados S.A.S.).

The business model is membership-based and event-driven. Revenue is generated through annual membership dues across four tiers (Startup Proptech, Industry Company, Association/Guild, Investment Fund), event-related income (some events such as Encounter Contech 2025 are offered free of charge with limited capacity), and educational programs. The founding statutes established an initial association contribution of COP $1,000,000 and a founding capital of COP $10,000,000, though current fee schedules are not publicly disclosed. Membership enrollment is processed through a website form and reviewed by an Executive Director and approved by the Board of Directors.

Name

Colombia Proptech

Legal name

ASOCIACIÓN NACIONAL PROPTECH COLOMBIA

Website

https://colombiaproptech.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Colombia Proptech is a non-profit guild association founded in 2019 in Bogotá, serving as Colombia's leading proptech ecosystem. It connects 100+ member companies across real estate, construction, and technology through events, educational programs, and digital tools.

Ownership category

akta.pro rank

Headquarters

HQ city

Bogotá

HQ country

Colombia

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Annual Membership Dues: The association generates revenue through annual membership dues paid by associated companies. According to the statutes, founding members and co-founders do not pay maintenance fees but contribute specific work. Founding startups receive benefits on membership fee payments. The membership fee is paid once per year upon approval as an ASSOCIATE, with renewal occurring one year after acceptance.
2. Event Revenue: Revenue generated from signature events including the annual Colombia Proptech Forum, Encounter Contech, Demoday sessions, and regional events. Some events like the Encounter Contech 2025 are free but have limited capacity.
3. Educational Programs: The association offers courses and educational programs for the proptech ecosystem. Student registration and instructor registration systems are in place, suggesting revenue generation through course offerings.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Colombia Proptech (ASOCIACIÓN NACIONAL PROPTECH COLOMBIA) is a non-profit guild association that unites proptech startups, real estate companies, construction firms, investment funds and other industry associations operating in Colombia. It delivers value through annual memberships, signature events (annual Forum, Demoday sessions, Live Talks, regional Wheels), educational courses, advocacy and policy participation, and digital tools such as the Proptech Map, Biblioteca Proptech, chatbot and Technology Indicator Tool for construction companies.

Product overview

Colombia Proptech is a non-profit industry association (asociación gremial sin ánimo de lucro) that serves as the leading ecosystem for technology innovation in Colombia's real estate and construction sector. Rather than a single unified software product, the organization offers a portfolio of member services and platforms including the Proptech Map (interactive directory of proptech companies), educational courses, a Proptech Library with industry resources, a chatbot for member inquiries, a technology assessment tool for constructors, and organizes flagship events including the annual Proptech Forum and periodic Demoday startup pitches. The association connects over 100 member companies including proptech startups, real estate companies, and construction firms.

Differentiator

Problem solved

Functional benefit

Products and services

• Mapa Proptech (Proptech Map) Interactive directory mapping proptech startups, companies and key ecosystem actors transforming Colombia's real estate and construction sector. Targets member companies, investors and strategic allies seeking visibility within the proptech ecosystem.
• Chatbot Automated conversational interface that assists members and visitors with inquiries about Colombia Proptech, its membership programs and the proptech ecosystem.
• Plataforma de Cursos Educational platform providing courses and certifications in proptech technologies, digital transformation and innovation for the real estate and construction sectors. Targets ecosystem professionals and member companies.
• Biblioteca Proptech Digital library containing industry reports, research papers and educational resources about proptech, real estate technology and construction innovation in Colombia. Used by members, researchers and ecosystem participants.
• Herramienta Indicador de Tecnología para Constructora Assessment tool that helps construction companies measure and evaluate their digital maturity and technology adoption levels. Targets construction firms seeking a baseline for technology transformation.
• Colombia Proptech Forum Annual flagship conference (4th edition held in 2025) bringing together proptech leaders, startups, investors and industry professionals to discuss technology trends and digital transformation in real estate and construction.
• Demoday Periodic pitch events (held 4-6 times per year) where proptech startups present their solutions to investors and industry players, fostering connections and funding opportunities within the Colombian proptech ecosystem.
• Asociación Gremial Membership Annual membership program for associated companies, including Startup Proptech, Industry Company, Investment Fund and Association/Guild tiers, granting access to networking events, visibility through the Proptech Map, advocacy and ecosystem resources.

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eight partnerships are on record, tiered secondary and core.

• El LibertadorsecondaryGTM or Marketing Partner · 24 April 2025Co-organizer of the XV Foro Experiencia Inmobiliaria 2025 alongside Ciencuadras. Event expected to gather over 500 professionals from across the country.
• Cámara de Comercio de Bogotá - Clúster de ConstruccióncoreStrategic or Co-development Partner · 21 March 2025Strategic partnership between Colombia Proptech and the Construction Cluster of the Bogotá Chamber of Commerce to organize the Encounter Contech 2025. This collaboration aims to promote technology adoption and innovation in the construction sector, combining the association's proptech ecosystem expertise with the chamber's industry reach.
• Cámara de Comercio de ArmeniasecondaryStrategic or Co-development Partner · 28 July 2023Joint initiative to hold a Real Estate Services Wheel event in Armenia, Quindío. The event brought together over 20 Colombia Proptech member companies with key entities from the real estate sector to offer digital and effective solutions, streamline processes, and reach customers directly.
• CamacolcoreStrategic or Co-development Partner · 1 January 2023Colombia Proptech participates in installation panels alongside Camacol, Fedelonjas, and the Cámara de Comercio de Bogotá to strengthen the proptech industry and promote innovation in construction and real estate.
• FedelonjassecondaryStrategic or Co-development Partner · 1 January 2023Collaboration with the Colombian Federation of Real Estate Licensees (Fedelonjas) in industry panels and discussions on proptech trends and adoption.
• Ministerio de Tecnologías de la Información y las Comunicaciones (MinTIC)coreStrategic or Co-development Partner · 1 January 2023Government ministry with special participation in Colombia Proptech Forum 2023, highlighting the importance of proptech in digital transformation and economic development of the country.
• CiencuadrascoreGTM or Marketing Partner · 1 January 2023Member company that organizes the annual XV Foro Experiencia Inmobiliaria in partnership with El Libertador. Ciencuadras also produces quarterly real estate market reports shared with the Colombia Proptech community.
• CBRE ColombiasecondaryStrategic or Co-development Partner · 1 January 2023CBRE constructed the 'Map of Commercial Real Estate Proptech in Latin America' together with Proptech Latam, in which Colombia Proptech participated to promote visibility of startups with the most potential across different categories.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Urban Land Institute (ULI): Global, broad-based real estate and land-use membership organization. Comparable as a long-established industry guild providing events, education, and policy advocacy, but operating across all real estate — not specifically proptech.
• FIABCI: International Real Estate Federation connecting real estate professionals globally. Comparable as a federated industry association structure, though broader in scope than Colombia Proptech's proptech-specific mandate.
• National Association of Realtors (NAR): Largest U.S. trade association for the real estate industry. Comparable as a membership-based industry body with events, education, and significant regulatory influence — but at vastly greater scale and focused on traditional real estate practice.

Direct peers

• Spain Proptech Hub: Spanish national proptech association. Comparable in Spanish-speaking context, also acting as a guild that promotes proptech adoption, organizes flagship events, and connects startups with real estate incumbents and investors.
• UK PropTech Association (UKPA): UK national proptech industry body. Comparable to Colombia Proptech as a trade association that convenes proptech startups, investors, and real estate incumbents, runs community events, and engages regulators on behalf of the sector.
• Proptech Latam: Regional proptech industry organization covering Latin America. Most directly comparable to Colombia Proptech in mission (proptech ecosystem building, events, advocacy) but at a wider regional scope and already partnered with Colombia Proptech and CBRE.
• PropTech Association of Australia (PropTechAUS): Australia's national proptech industry association. Closely comparable structure: a membership-based guild running events, advocacy, and ecosystem programs for proptech startups and incumbents in a single country market.
• PropTech France: French national proptech association. Similar model of membership-based ecosystem building, signature events, and engagement with traditional real estate players and regulators.

Regional players

• Camacol (Cámara Colombiana de la Construcción): Colombia's national construction chamber and an active partner of Colombia Proptech. Adjacent industry association serving the same real estate and construction value chain, with overlapping events and joint installation panels.
• Fedelonjas: Colombian Federation of Real Estate Licensees and a documented partner of Colombia Proptech. Adjacent domestic industry association representing real estate agents, with overlapping advocacy and event work in the same ecosystem.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/ColProptech
• YouTubeyoutube.com/channel/UCMuDYiazWpeC3C8D3FZPobQ
• Facebookfacebook.com/Colombiaproptech
• LinkedInlinkedin.com/company/colombia-proptech
• Instagraminstagram.com/colombiaproptech_

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Colombia Proptech