The Fish Factory
The Fish Factory is a Brisbane-based, family-owned seafood business operating since 1984, running a Fresh Seafood Market, Bistro, Takeaway, and Sushi Factory at retail while supplying wholesale seafood daily to restaurants across South East Queensland and planning an Export division.
- Company typePrivate
- Founded1984
- HeadquartersBrisbane, Australia
- Headcount51–100
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What The Fish Factory does
The Fish Factory is a privately held, family-owned seafood business headquartered in Brisbane, Queensland, operating under the legal entity Lytton Rd Investments Pty Ltd (ACN 134 603 848) and founded approximately in 1984. The company runs a vertically integrated, multi-channel seafood operation centered on a physical Fresh Seafood Market and supported by value-added processing capabilities including filleting, portioning, oyster shucking, pre-cooked lobster and crab, freezing, and live lobster holding, with a 24/7 processing operation that the company refers to as its "engine room." Its retail footprint includes the Fresh Seafood Market, a fully licensed Bistro, a Takeaway counter, and The Sushi Factory, an authentic Japanese sushi counter led by a Tokyo-trained chef with 30+ years of experience producing specialty sushi including the signature Shinataro dish.
The company serves two principal customer bases: retail consumers across South East Queensland purchasing seafood for home cooking or dining in at the bistro, and wholesale restaurant and chef customers across Brisbane, the Gold Coast, and the Sunshine Coast. Wholesale revenue is supported by a dedicated field sales team, an owned fleet of delivery vehicles running daily routes, and curated product catalogues (The Daily Fish List and Sushi Product List). Named wholesale accounts include O'Brien Group, Rick Shores, Otto Brisbane, Howard Smith Wharves, and Harveys Restaurant Group, alongside additional partner restaurants such as Motorwagen, Ping Pong, Signature Emporium Hotel, Sofias Broadbeach, Tropicco, and Yoko Dining.
Revenue is generated across six streams: retail seafood sales, bistro dining, takeaway food service, sushi and sashimi (including pre-priced platters such as a 48-piece platter at $80, a 36-piece nigiri platter at $150, a sashimi platter from $145, and a 76-piece kids platter at $70), wholesale seafood supply to restaurants, and a planned international Export division. Sourcing spans Australian and New Zealand waters through relationships with local fishermen and bulk suppliers. The business has 51-100 employees, no external institutional funding, and operates with a family-led management team (Andrew and Chris as owners/operators). Marketing is conducted primarily through Instagram, Facebook, an email newsletter, and a recipe blog, with no mobile application and no disclosed AI or API integrations.
The Fish Factory firmographics
Firmographics- Name
- The Fish Factory
- Legal name
- Lytton Rd Investments Pty Ltd ACN 134 603 848 t/a The Fish Factory
- Website
- https://fishfactory.com.au
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- The Fish Factory is a Brisbane-based, family-owned seafood business operating since 1984, running a Fresh Seafood Market, Bistro, Takeaway, and Sushi Factory at retail while supplying wholesale seafood daily to restaurants across South East Queensland and planning an Export division.
- Ownership category
- akta.pro rank
Where The Fish Factory is headquartered
LocationHeadquarters
- HQ city
- Brisbane
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
The Fish Factory business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Fresh Seafood Retail: Daily fresh seafood market serving local communities with retail customers purchasing seafood for home cooking. Open Monday-Saturday 8am-5pm, Sunday 9am-5pm.
- Bistro Dining: Fully licensed bistro offering seafood dishes, signature seafood platter, shared plates, burgers and sliders. Paired with wine selection. Open Tuesday-Sunday 10am-8pm.
- Takeaway Food Service: Freshly cooked takeaway including fish and chips (crumbed, battered, grilled), burgers, salads and snacks. Open daily 10am-8pm.
- Sushi and Sashimi: Authentic Japanese sushi made daily by skilled Japanese chef. Available for takeaway Tuesday-Sunday 10am-4pm. Sushi platters available for online ordering and pickup.
- Wholesale Seafood to Restaurants: Supplying premium seafood to restaurants and chefs across Brisbane, Gold Coast, and Sunshine Coast. Services include back of house filleting, processing facilities, oyster shucking, pre-cooked lobster/crabs, freezing facilities, and live lobster holding tank.
- Export (Coming Soon): International market expansion planned for future operations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | The Sushi Factory Platter - 48 Pieces |
| Unit Pricing | Pay-as-you-go | The Nigiri Platter - 36 Pieces |
| Unit Pricing | Pay-as-you-go | The Sashimi Platter |
| Unit Pricing | Pay-as-you-go | The Kids Platter - 76 Pieces |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels4 records
The Fish Factory product offering
Product offeringCore offering
The Fish Factory sells fresh sustainably sourced seafood (Australian and New Zealand waters) through a retail market, provides dine-in and takeaway seafood meals via its licensed bistro and quick-service counter, and supplies restaurants and chefs across South East Queensland with wholesale seafood, processing services, and daily delivery. The company also produces authentic Japanese sushi and sashimi under The Sushi Factory brand, including pre-made sushi platters available for online order and pickup.
Product overview
The Fish Factory operates as a diversified seafood hospitality business with four interconnected service lines: a Fresh Seafood Market (retail), a fully licensed Bistro (dine-in restaurant), Takeaway (quick-service counter), and the Sushi Factory (Japanese sushi counter). On the wholesale side, the company supplies fresh seafood to restaurants across South East Queensland through The Daily Fish List and Sushi Product List, supported by processing facilities including filleting, oyster shucking, and live lobster holding. An Export division is being developed for international markets. The business emphasizes its 40-year heritage, family values, and commitment to supplying premium Australian and New Zealand seafood.
Differentiator
Problem solved
Functional benefit
Products and services
- Fresh Seafood Market Retail seafood market offering fresh sustainably sourced seafood from Australian and New Zealand waters, including shellfish, whole fish, and filleted seafood, serving walk-in customers across South East Queensland. Open Monday-Saturday 8am-5pm, Sunday 9am-5pm.
- Bistro
Companies that use The Fish Factory
Customer profileNamed customers11 records
Segments4 records
Ideal customer profiles3 records
The Fish Factory technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
The Fish Factory partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- O'Brien GroupcoreRestaurant partner supplied with premium seafood produce. One of the flagship restaurant partners featured on the wholesale page showcasing the quality of their supply relationships.
- Rick ShorescoreRestaurant partner supplied with premium seafood produce. Featured as a key restaurant partner demonstrating their wholesale customer relationships.
- Otto BrisbanecoreRestaurant partner supplied with premium seafood produce. High-end restaurant partner representing their premium wholesale service.
- Howard Smith WharvescoreRestaurant partner supplied with premium seafood produce. Featured as key restaurant partner in their wholesale marketing.
- Harveys Restaurant GroupcoreRestaurant partner supplied with premium seafood produce. Restaurant group partnership demonstrating scale of their wholesale operations.
- Motorwagen RestaurantminorPartner restaurant in the South East Queensland hospitality community. Part of their collaborative network of partner chefs.
- Ping PongminorPartner restaurant in the South East Queensland hospitality community. Part of their collaborative network of partner chefs.
- Signature Emporium HotelminorPartner restaurant in the South East Queensland hospitality community. Part of their collaborative network of partner chefs.
- Sofias BroadbeachminorPartner restaurant in the South East Queensland hospitality community. Part of their collaborative network of partner chefs.
- Tropicco The Aussie PrawnminorPartner restaurant in the South East Queensland hospitality community. Part of their collaborative network of partner chefs.
- Yoko DiningminorPartner restaurant in the South East Queensland hospitality community. Part of their collaborative network of partner chefs.
- Australian and New Zealand Seafood SupplierscoreNetwork of suppliers from across Australia and New Zealand to source the best produce available. Includes local fisherman and bulk suppliers. Supports their commitment to sustainable sourcing.
Scale indicators2 records
Recent moves7 records
Expansion highlights5 records
The Fish Factory competitors and assessment
Company assessmentBroad incumbents
- Bidfood Australia: Major foodservice distributor with seafood within its broader product portfolio. Comparable as a wholesale supplier to restaurants across Australia, though seafood is one of many categories rather than the focus.
- PFD Food Services: National broadline foodservice distributor supplying restaurants with seafood among other categories. Comparable as a wholesale supplier to Australian hospitality operators, though operating at significantly larger scale and broader product range.
- Sydney Fish Market: Australia's largest fish market and seafood retail/wholesale hub. Comparable as a seafood market operator with both retail seafood mongers and wholesale supply to restaurants, though at materially larger scale and with a public market hall model.
- Tassal Group: Australia's largest salmon producer with integrated farming, processing, and branded retail/foodservice supply. Comparable as a vertically integrated Australian seafood business serving retail and wholesale, though at much larger scale and listed.
Direct peers
- Clamms Seafood: Perth-based seafood processor and wholesaler supplying restaurants and retailers with value-added seafood products. Comparable as a processing-led seafood business selling into Australian retail and foodservice.
- Humpty Doo Barramundi: Australian aquaculture-to-retail barramundi producer operating its own processing and supplying both retail and foodservice channels. Comparable vertically integrated seafood processor with retail and wholesale customer mix, though single-species focused.
- The Seafood Shop: Australian retail and wholesale seafood operator combining fishmonger storefronts with restaurant supply across multiple states. Closely comparable business model: multi-vertical retail + wholesale seafood with processing services to hospitality customers.
Regional players
- Fish & Co: Singapore-headquartered seafood restaurant chain with Australian presence. Comparable as a seafood-focused casual dining brand, though primarily restaurant rather than retail/wholesale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
The Fish Factory social profiles
Digital presenceThe Fish Factory financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Fish Factory leadership team
Management profileNumber of profiles
Profiles3 records
The Fish Factory funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Fish Factory M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Fish Factory
What does The Fish Factory do?
The Fish Factory sells fresh sustainably sourced seafood (Australian and New Zealand waters) through a retail market, provides dine-in and takeaway seafood meals via its licensed bistro and quick-service counter, and supplies restaurants and chefs across South East Queensland with wholesale seafood, processing services, and daily delivery. The company also produces authentic Japanese sushi and sashimi under The Sushi Factory brand, including pre-made sushi platters available for online order and pickup.
Is The Fish Factory a public or private company?
The Fish Factory is a private company. It is classified as family owned and is currently operating.
When was The Fish Factory founded?
The Fish Factory was founded in 1984. It employs 51 to 100 people.
Where is The Fish Factory based?
The Fish Factory is headquartered in Brisbane, Australia, in the Oceania region.
How does The Fish Factory make money?
Six revenue lines are on record. Fresh Seafood Retail is the primary driver. The others are bistro Dining, takeaway Food Service, sushi and Sashimi, wholesale Seafood to Restaurants and export (Coming Soon).
Who are The Fish Factory's main competitors?
Broad incumbents on record are Bidfood Australia, PFD Food Services, Sydney Fish Market and Tassal Group. Direct peers are Clamms Seafood, Humpty Doo Barramundi and The Seafood Shop. Fish & Co is listed as a regional player.
Does The Fish Factory have an API?
No public API is recorded for The Fish Factory.