France Business Partner

What France Business Partner does

France Business Partner (FBP) is a privately held French business-services firm founded in 2004 and headquartered in Saint-Maur-des-Fossés, Île-de-France. The company is organized around two consolidated skills centers, or "poles": a Marketing Pole that delivers outsourced commercial action including lead generation, contact qualification, appointment setting, commercial proposal preparation, and after-sales support, and a Web Pole that develops websites, manages databases, and builds interactive portals. Both poles are positioned as proportional resource augmentation supplied to clients in addition to their internal organizations, with the stated objective of developing client customer capital through sales dynamics.

The firm's technical foundation is built on open programming languages, specifically PHP and MySQL, used to construct web storefronts that double as gateways to client services for employees, partners, and customers, plus a reserved customer-identification portal for ongoing client access. FBP also operates as publisher of the Inforisque.fr portal, a health and safety at work information site that extends the brand into a secondary content vertical. The company is registered with the French data-protection authority under CNIL declaration number 1263969 and is incorporated in Créteil (RCS B 477 679 526, APE code 748K).

FBP generates revenue through professional services engagements delivered directly to business clients in France, with no public pricing, no disclosed funding, and no external investors mentioned in the available materials. The go-to-market motion is sales-led and direct, relying on the company website (fbp.fr) as the primary point of contact and information. With 1–10 employees, a single domestic office, and no disclosed customer logos, the firm operates as a small, locally focused B2B services provider whose scale, customer base, and recent investment activity are not publicly visible.

Name

France Business Partner

Legal name

FBP - France Business Partner

Website

https://fbp.fr

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

France Business Partner is a Saint-Maur-des-Fossés-based B2B services firm operating since 2004, delivering outsourced sales development (lead generation, appointment setting, after-sales support) alongside PHP/MySQL web development and portal publishing for French business clients.

Ownership category

akta.pro rank

Product category

Business Development and Sales Outsourcing Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Direct Mail Advertising Services (7331)

akta.pro primary industry

B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)

akta.pro secondary industry

Lead Generation & List Building Services (Prospecting, Data Sourcing) (BPAFAKAE)

Keywords

• Business development services
• Sales outsourcing
• Commercial action services
• Web development services
• Lead generation services

Headquarters

HQ city

Saint-maur-des-fossés

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Business Development Services: Provides proportional human and technological resources in addition to clients' current organization for sales development and marketing actions.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

France Business Partner provides outsourced commercial action and web development services via two specialized poles. The Marketing Pole handles lead generation, contact qualification, appointment setting, commercial proposals, and after-sales support as proportional sales resources supplementing client teams. The Web Pole builds websites, manages databases, and develops interactive web portals that serve as gateways to company services. FBP also publishes the Inforisque.fr health and safety workplace portal.

Product overview

France Business Partner offers a dual-pole service structure comprising a Marketing Pole and a Web Pole. The Marketing Pole provides commercial action outsourcing including lead generation, qualification, appointment setting, and after-sales services. The Web Pole delivers web development and digital data management solutions including website creation, database integration, and interactive portal development. Additionally, FBP publishes the Inforisque.fr health and safety guide portal. Services are delivered as proportional, scalable capacities tailored to client needs through human and technological resource augmentation.

Differentiator

Problem solved

Functional benefit

Products and services

• Marketing Pole A marketing skills center specializing in commercial and shared action, providing proportional sales action capacities to business clients through human and technological resource augmentation. Services include outsourcing, lead generation, contact qualification, appointment setting, commercial proposals, and after-sales support tailored to client needs.
• Web Pole A web skills center specializing in recording, broadcasting, and sharing digital data. Provides website development, database management, and interactive web portals that serve as gateways to multiple services, built using open programming languages (PHP, MySQL) for client flexibility and to allow clients to take developments in-house.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• InforisqueminorOthersFBP is also publisher of the Inforisque.fr portal, which serves as a guide for health and safety at work.

Scale indicators1 record

Recent moves5 records

Expansion highlights2 records

Direct peers

• Eskimoz: French digital marketing and lead generation agency offering SEO, SEA, and B2B demand-generation services to French SMEs. Directly comparable to FBP's Marketing Pole in service scope and customer profile.
• SaaS Force / Sales Odyssey: French B2B sales development and appointment-setting agency offering outsourced SDR and commercial prospecting services. Closely comparable to FBP's Marketing Pole offering lead generation, qualification, and appointment setting for French clients.

Broad incumbents

• Publicis Groupe: Paris-headquartered global advertising and marketing services holding company with extensive French operations. Provides overlapping demand-generation and digital capabilities but at enterprise scale, far beyond FBP's niche.
• Webhelp (now Concentrix): French-founded customer experience and BPO giant offering outsourced sales, customer support, and lead management. Comparable to FBP in the outsourced commercial action and appointment-setting categories, but at a vastly larger scale.
• BBDO France: French branch of the BBDO Worldwide creative agency network providing advertising, brand strategy, and integrated marketing. Comparable to FBP in marketing service category but at significantly larger scale and scope.
• Dentsu France: French arm of the Dentsu global advertising network, offering integrated advertising and customer engagement services. Operates in the same marketing services space as FBP but serves larger enterprise clients.

Regional players

• Scalapress: France-based digital agency offering web development and digital marketing services to SMEs. Comparable to FBP's Web Pole in technology stack (PHP/MySQL) and target customer segment.

Emerging players

• Actito: Belgian/French marketing automation platform enabling cross-channel campaign management and lead nurturing. Tangentially overlaps with FBP's marketing services, sitting at the technology layer that complements rather than directly competes with FBP's services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks4 records

Key highlights5 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about France Business Partner