Werner Voß

What Werner Voß does

Werner Voß GmbH Handel & Marketing is a family-owned B2B wholesale company founded in 1986 and headquartered in Münster, Germany. The company distributes decorative home accessories and seasonal merchandise to retailers across Europe, with stated operations in Germany, Switzerland, France, Italy, and Sweden. Its product portfolio spans Christmas and Easter decorations, vases, tableware (including proprietary sub-brands Villa Flora, Poppy, and Fancy Colors), paintings and pictures, candles, lamps, LED decorations, and trend accessories such as trays, outdoor cushions, and pouches. A distinctive maritime tableware line is highlighted as a category differentiator. The company is managed by founders Werner Voß and Andrea Voß as Geschäftsführer (Managing Directors), with no external investors or parent company identified.

The business operates through three primary channels: a B2B online shop at shop.wernervoss.com available 24/7 for retailers, a physical showroom at the Münster headquarters open by appointment, and direct sales at six major European trade fairs (Trendset in Munich, Nordstil in Hamburg, Ornaris in Bern, Formex in Stockholm, Maison & Objet in Paris, and Christmasworld in Frankfurt). Pricing is transaction-based with minimum order requirements (€500 for new German customers, €1,000 for new international customers) and free delivery for orders exceeding €1,500 net; a €10 minimum-quantity surcharge applies to orders below €100 net. Payment terms are 21 days net or 2% discount within 8 days, with a 3% advance-payment discount option. The company also operates a separate B2C sub-brand at hi-werns.com, indicating a direct-to-consumer extension alongside the core wholesale business.

The underlying technology stack is limited to a standard B2B e-commerce platform and a Mailchimp integration for newsletter marketing. The company maintains CE certification and EU General Product Safety Regulation (GPSR) 2023/988 compliance, with food-safety testing on tableware. With approximately 50 employees, the company has no disclosed subsidiaries, no funding rounds, no M&A activity, and no parent company, consistent with an independently operated, owner-managed wholesale distributor serving a horizontal retail customer base.

Name

Werner Voß

Legal name

Werner Voß GmbH Handel & Marketing

Website

https://wernervoss.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

Werner Voß is a family-owned German B2B wholesaler, founded in 1986, that distributes decorative home accessories and seasonal merchandise (Christmas, Easter, tableware, vases, lamps, paintings) to retailers across Europe via online shop, trade fairs, and a Münster showroom.

Ownership category

akta.pro rank

Product category

Wholesale Home Decor

SIC

Wholesale-Furniture & Home Furnishings (5020)

akta.pro primary industry

Wholesale/B2B Generalist Marketplaces (CRAFAAAF)

akta.pro secondary industries

Candles, Home Fragrance & Diffusers Retail (CRAIACAC), Seasonal & Holiday Craft Supplies Retail (CRALACAI)

Keywords

• Decorative home accessories
• Wholesale home decor
• Seasonal decorations wholesale
• Tableware and vases
• B2B gift wholesale

Headquarters

HQ city

Münster

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Wholesale of decorative home accessories: The company operates as a B2B wholesaler generating revenue through the sale of decorative and home accessories to retailers. Products include tableware, vases, candles, lamps, Christmas and Easter decorations, paintings, and trend accessories. Revenue is generated through wholesale pricing with minimum order requirements.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Werner Voß is a B2B wholesaler of decorative and home accessories, supplying retailers with seasonal decorations (Christmas and Easter), tableware and glasses, vases, lamps, candles, paintings, and trend accessories. The company operates a B2B online shop, a physical showroom in Münster, and exhibits at major European trade fairs to facilitate wholesale ordering by retail customers worldwide.

Product overview

Werner Voß is a B2B wholesale company selling home accessories and seasonal decorations through an online shop. Their product portfolio includes vases, tableware and glasses (with product lines Villa Flora, Poppy, and Fancy Colors), paintings and pictures, trend accessories (trays, cushions, pouches, candle holders), Christmas decorations, Easter decorations, and LED decorations. The company operates as a traditional wholesale distributor targeting retailers, with products available via their e-commerce platform and at trade fairs.

Differentiator

Problem solved

Functional benefit

Products and services

• Christmas Decorations Seasonal Christmas decorations including nostalgic items, LED decorations, candle holders, and holiday-themed accessories, sold wholesale to retailers for resale.
• Easter Decorations
• Vases
• Tableware & Glasses
• Paintings & Pictures
• Trend Accessories
• LED Decorations

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Butlers GmbH & Co. KG: German home décor and lifestyle retailer/wholesaler with a curated assortment of decorative accessories, furniture, gifts, and tableware. Overlaps with Werner Voß on customer style and product categories but operates primarily through its own retail stores and franchise channel.
• Edm Professional: Belgian-headquartered pan-European B2B wholesaler of home decoration, seasonal items, and lifestyle accessories supplying garden centres, florists, and home retailers. Closely comparable assortment, customer base, and trade-fair go-to-market overlap with Werner Voß.
• Wenko-Wenselaar GmbH & Co. KG: German manufacturer-wholesaler of home products spanning bathroom, kitchen, and decorative accessories distributed to retailers across Europe. Comparable B2B customer base and category adjacency (tableware, decorative home accessories) although more manufacturing-led.
• Kaemingk B.V. Kaemingk is a Dutch B2B wholesaler of seasonal decorations, home accessories, and gift items serving retailers across Europe. Operates from a similar B2B trade-fair + showroom + online-shop model to Werner Voß, with comparable breadth across Christmas, Easter, and year-round décor.
• ASA Selection GmbH: German designer and wholesaler of premium tableware, vases, and home accessories sold to specialty retailers and concept stores across Europe. Directly comparable in the tableware, vase, and decorative accessories verticals served by Werner Voß's Villa Flora, Poppy, and Fancy Colors lines.
• Boltze GmbH: German family-owned B2B wholesaler of home accessories, seasonal decorations, and lifestyle products headquartered in northern Germany. Direct competitor in the German-speaking market with overlapping Christmas/Easter/home categories and similar showroom + trade-fair + B2B online model.

Broad incumbents

• Gries Deco Company (Depot): Germany's largest specialty home décor chain, operating hundreds of Depot stores across DACH and other European markets with broad seasonal, gift, and decorative assortments. Overlaps with Werner Voß's category focus but at much greater scale and with owned-retail rather than B2B wholesale as its primary channel.

Regional players

• Søstrene Grene: Danish-headquartered home accessories and lifestyle retailer with extensive store rollout across Europe offering curated, trend-led decorative items, candles, and seasonal goods. Comparable product aesthetic and seasonal cadence to Werner Voß but operates its own chain rather than supplying other retailers wholesale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Werner Voß