Fetra

What Fetra does

Fetra (legal entity: Fechtel Transportgeräte GmbH) is a privately held German manufacturer of hand-guided intralogistics equipment founded in 1954 and headquartered in Borgholzhausen, Germany. The company designs, welds, powder-coats, and assembles a catalog of more than 1,000 stock-keeping units spanning rollers and light carts, transport carts (table carts, shelving carts, order-picking carts, box carts, hand platform trucks), specialty carts (stainless steel, ESD, dumpers, workshop, barrel handling), hand trucks (sack, stair-climber, plate, barrel, gas-cylinder), lifting equipment (manual pallet trucks, scissor lift tables, stackers, machine lifters), and replacement wheels/castors. Technical differentiators include the MultiVario Baukasten-System modular configuration platform, the TOTALSTOP central braking system for castors, and TPE tires with precision groove ball bearings conforming to EU regulation 1272/2013 PAK. Construction is standardized across three powder-coat finishes (RAL 5007 brilliant blue, RAL 7016 anthracite grey, RAL 7035 light grey), with regionally sourced raw materials and German manufacturing.

The business model is B2B-only, with sales restricted to industry, trade, handcraft, and commerce customers. Revenue is generated entirely through one-time unit sales of equipment plus recurring spare parts and accessories; pricing spans roughly €2 for replacement parts to over €1,700 for premium multi-functional transport wagons, with unit-pricing tiers across entry-level hand trucks (€167–€365), mid-range table carts (€219–€802), and specialized equipment. Standard commercial terms include 30-day net payment, early-payment discounts (3% within 8 days, 2% within 14 days), a €50 minimum order value, and free standard shipping within Germany. Distribution combines direct e-commerce on fetra.de with a Fachhandelspartner (specialist trade partner) dealer network equipped with showrooms, online shops, and a public dealer locator tool. International reach is delivered through country-specific storefronts for Austria, France, the Netherlands, Spain, and Italy, alongside multilingual site support.

The company is family-controlled, with Managing Directors Hinrich Fechtel and Jochen Fechtel (representing the founding family) alongside Peter Beißmann; no external private equity, venture capital, or parent company is indicated. Fetra markets through its website, social channels (Facebook, Instagram, YouTube, LinkedIn), annual product catalogs, newsletters, product films, and themed "Themenwelten" application hubs (GREY EDITION, ESD, Routenzugsystem, Fasshandling, KFZ, Eurokastentransport, Plattentransport, Palettentransport).

Name

Fetra

Legal name

Fechtel Transportgeräte GmbH

Website

https://fetra.de

Company type

Private

Founded year

1954

Operating status

Operating

Headcount range

101–250 employees

Short description

Fetra (Fechtel Transportgeräte GmbH) is a German family-owned manufacturer, founded in 1954, producing over 1,000 hand-guided transport equipment SKUs — carts, hand trucks, lifting devices, and castors — sold B2B across industry, trade, and craft customers in Germany and five European countries via direct e-commerce and a specialist trade partner dealer network.

Ownership category

akta.pro rank

Headquarters

HQ city

Borgholzhausen

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: Fetra generates revenue primarily through the sale of hand-guided transport equipment including hand trucks, platform carts, table carts, barrel trucks, and lifting equipment. The product catalog includes over 1,000 items with prices ranging from a few euros for spare parts to over 1,700 euros for complex multi-functional wagons.
2. Spare Parts and Accessories: Revenue generated from replacement parts such as wheels, castors, handles, screws, and accessory add-ons for existing transport equipment.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Fetra (Fechtel Transportgeräte GmbH) manufactures hand-guided transport equipment in Germany, including hand trucks, transport carts, table carts, picking carts, box carts, lifting equipment (pallet trucks, lift tables), wheels and casters, and specialty carts such as ESD and stainless steel variants. The portfolio of more than 1,000 SKUs is built around the proprietary MultiVario Baukasten-System modular kit, sold exclusively B2B to industry, trade, handcraft, and commerce through direct e-commerce and a Fachhandelspartner dealer network across Germany, Austria, France, Netherlands, Spain, and Italy.

Product overview

Fetra is a German manufacturer of hand-guided transport equipment (handgeführte Transportgeräte) that has been producing at its facility in Germany since 1954. The product portfolio comprises over 1,000 different transport devices organized into main categories: Transportgeräte/Roller und leichte Wagen (rollers and light carts including Griffroller, Kistenroller, Möbelroller, Fassroller, Magazinwagen, Klappwagen), Transportwagen (transport carts including Tischwagen, Etagenwagen, Kommissionierwagen, Kastenwagen, Handpritschenwagen, Schiebebügelwagen, Stirnwandwagen), Spezialwagen (special carts including Edelstahlwagen, ESD-Transportgeräte, Muldenkipper, Werkstattwagen, Fasskarren), Karren (hand trucks including Sackkarren, Stapelkarren, Treppenkarren, Plattentransport), Hubgeräte (lifting equipment including Gabelhubwagen, Hubtischwagen), and Räder und Rollen (wheels and casters). The company also offers specialized sub-brands including the MultiVario Baukasten-System (modular construction system), GREY EDITION (anthracite grey color line), and ESD-Transportgeräte (electrostatic discharge protected equipment). Accessories and spare parts complete the offering.

Differentiator

Problem solved

Functional benefit

Products and services

• Rollers and Light Carts (Roller und leichte Wagen) Rollers and light carts including handle rollers, crate rollers, furniture rollers, tire rollers, barrel rollers, magazine carts, folding carts, all-steel carts, and plastic platform carts for B2B customers in industry, trade, handcraft, and commerce.
• Transport Carts (Transportwagen) Full range of transport carts including base carts, push-bar carts, end-wall carts, table carts, shelving carts, parcel carts, order picking carts, box carts, and hand platform trucks for B2B intralogistics.
• Special Carts (Spezialwagen) Specialized carts including office carts, stainless steel carts, ESD-protected carts, euro box carts, barrel transport, tipping containers, long material carts, material stands, assembly carts, dumpers, pallet frames, plate carts, tire carts, roll desks, roll tables, self-tippers, support arm carts, workshop carts, and workpiece carts for specialized industrial applications.
• Hand Trucks (Karren) Hand trucks including sack trucks, stacking trucks, parcel rollers, compact truck (Wuppi), stair climbers, chair trucks, equipment trucks, tire hand trucks, plate hand trucks, barrel hand trucks, waste collectors, gas cylinder hand trucks, gas cylinder rollers, and gas cylinder wall mounts for B2B material movement.
• Lifting Equipment (Hubgeräte) Lifting equipment including forklift/pallet trucks, lift table carts, stackers, machine lifters, transport rollers, running gears, and furniture lifting rollers for B2B material handling and loading operations.
• Wheels and Casters (Räder und Rollen) Wheels and casters in various types for different applications and load capacities, including a Radzuordnung (wheel assignment) tool to select appropriate wheels for specific carts.
• Accessories and Spare Parts (Zubehör / Ersatzteile) Cart accessories, hand truck accessories, euro boxes, and replacement parts (wheels, castors, handles, screws, etc.) sold alongside the main equipment lines.
• Kastenwagen/Gitterwagen (Box Cart/Wire Mesh Cart) Model 5393 Box cart / wire mesh cart in angle-steel construction with double swing door and cam lock, sandwich plate shelves, and TPE casters with TOTALSTOP central braking system. 750 kg load capacity. Designed for B2B intralogistics and secured goods transport.
• Handpritschenwagen (Hand Platform Truck) Model 6406P Hand platform truck in Profilstahl construction using the modular system, with steering tiller, safety handle, puncture-proof PU tires, and automatic parking brake. Platform 2000 x 1000 mm. For B2B pallet and bulk transport.
• Tischwagen (Table Cart) Model 2740 Light table cart using the MultiVario modular system with two wooden floors, push handle, and TPE casters. Upper-surface load capacity 120 kg. For B2B light-load internal transport.
• Kompakter Tischwagen Basic (Compact Table Cart Basic) Model 2240-7016 Compact table cart in anthracite grey RAL 7016 (part of the GREY EDITION line) with the modular system and two wooden floors. 80 kg upper-surface load capacity. For B2B light-load internal transport in modern environments.
• Plattenwagen (Plate Cart) Model 4445 Plate cart in welded Profilstahl/steel tube construction with non-slip Siebdruckplatte load surface and TPE-tired casters. 500 kg load capacity. For B2B plate and panel transport.
• Gabelhubwagen (Pallet Truck) Model 2130 Professional daily-use pallet truck with 2,500 kg load capacity, polyurethane tires, ergonomic steel tube tiller, and one-hand lift-travel-lower operation. For B2B pallet handling at loading docks and warehouses.
• Stahlflaschenkarre (Gas Cylinder Hand Truck) Model 51318V Gas cylinder hand truck in welded steel tube construction with powder-coated blue RAL 5007 finish, chain-secured bottle holders for one propane cylinder (11 kg or 33 kg). 100 kg load capacity. For B2B gas cylinder transport.
• Stahlflaschen-Wandhalterung (Gas Cylinder Wall Mount) Model 51323 Wall mount for steel gas cylinders in hot-dip galvanized steel sheet construction with chain safety and wall-mounting bore holes. Holds 3 steel cylinders of 230 mm diameter. For B2B gas storage installations.
• Fasskarre (Barrel Hand Truck) Model 1065 Barrel hand truck in welded powder-coated steel tube construction, available with solid rubber or pneumatic tires, for 200-liter steel drums with various support wheel configurations. For B2B barrel handling.
• Fasskarre (Barrel Hand Truck) Model 2080 Barrel hand truck for 120-220 liter plastic drums with curved console for secure placement and tensioning strap. For B2B plastic drum handling.
• Plattenkarre (Plate Hand Truck) Model 1075 Plate hand truck in steel tube construction with steel plate blade, solid rubber tires, and two 50 mm support rollers. For longitudinal transport of large wood and plastic plates. For B2B plate transport.
• Plattenkarre (Plate Hand Truck) Model 2075 Plate hand truck in steel tube construction with adjustable hold-down device (tip protection), powder-coated blue RAL 5007. 500 kg load capacity. For B2B plate transport.
• Abfallsammler und Müllsackhalter (Waste Collector and Trash Bag Holder) Waste collectors and trash bag holders for standard 120-liter plastic or paper bags, available in standing, mobile-with-casters, or attachment versions for transport carts. For B2B waste handling in industrial and commercial facilities.
• GREY EDITION Sub-brand of Fetra transport equipment in anthracite grey RAL 7016 finish, designed for modern business environments up to and including car dealerships.
• ESD-Transportgeräte (ESD Transport Equipment) Sub-brand of electrostatic discharge protected transport equipment including ESD hand trucks and ESD carts for electronics-handling environments.
• MultiVario Baukasten-System Proprietary modular construction kit that allows Fetra's table carts and other transport equipment to be configured with different platforms, walls, and accessories for specific B2B applications.

Quantifiable outcome

• Products made in Germany since 1954 with decades of experience

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• BRB-Lagertechnik GmbH: Germany-based supplier of industrial trucks, platform carts, dollies, and storage/handling equipment for warehouses and production. Same product category and target customers as Fetra.
• Wanzl GmbH & Co. KGaA: German manufacturer headquartered in Leipheim producing shopping, retail and transport trolleys, plus a wide range of industrial carts. Most direct comparable to Fetra on product, German Mittelstand roots and B2B catalog model.
• Heson Hebetechnik GmbH: German manufacturer of industrial carts, dollies, and lifting/transport aids for intralogistics. Closely comparable mid-sized German competitor serving overlapping B2B trade and craft customers.
• Magline, Inc. (Magliner): US-based manufacturer of hand trucks, platform carts, and material-handling equipment serving industrial, beverage, and delivery customers. Directly comparable product range and B2B focus, though operating primarily in North America.
• Gebr. MEFA GmbH & Co. KG: German family-owned manufacturer of industrial cart and intralogistics solutions including platform trucks and modular cart systems. Closely comparable Mittelstand peer with overlapping B2B trade and craft distribution channels.

Broad incumbents

• Jungheinrich AG: Major German intralogistics company (forklifts, pallet trucks, racking, automated systems) and the dominant Hamburg-headquartered MHE player. Overlaps with Fetra's hand-guided and lifting-equipment categories but operates at vastly larger scale and broader scope.
• SSI SCHAEFER GmbH: Global provider of intralogistics solutions including manual and automated storage, conveyor, and transport-cart systems. Overlaps with Fetra at the cart and cart-based order-picking product level but as part of a much larger integrated offering.

Others

• Denios SE: German manufacturer of industrial storage, hazardous-substance handling, and workplace equipment (including barrel-handling carts). Adjacent rather than direct competitor but serves overlapping German B2B trade and craft customers.

Emerging players

• Blickle Räder+Rollen GmbH & Co. KG: German manufacturer of wheels and casters for industrial applications including material handling equipment. Closely comparable component supplier to Fetra's wheel/castor product line within the same downstream industrial-cart market.
• Tente-Rollen GmbH: Specialist manufacturer of casters and wheels used on industrial carts, trolleys, and trucks; complementary to Fetra's Räder und Rollen category and a competitor at the components level for similar OEM and end-user buyers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@fetra-transportgeraete
• Facebookfacebook.com/FetraFechtelTransportgerate
• LinkedInlinkedin.com/company/fetra-transportgeraete
• Instagraminstagram.com/fetra_transportgeraete

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fetra