EDER Forklift
EDER Landtechnik is a family-owned Bavarian agricultural equipment dealer (founded 1975) selling new and used tractors, harvesting machinery, parts, and workshop service across multiple branches in southern Germany, with authorized partnerships for brands such as CASE IH and Steyr.
- Company typePrivate
- Founded1975
- HeadquartersTuntenhausen, Germany
- Headcount11–50
- GTM typeB2B
- OfferingServices
What EDER Forklift does
EDER Landtechnik is a regional agricultural equipment dealer headquartered in Tuntenhausen, Bavaria, and operating as part of a privately held family group with more than 2,000 employees and approximately 300 apprentices group-wide. Founded in 1975, the business is an authorized dealer for premium machinery brands including CASE IH and Steyr (tractors and harvesting equipment), supplemented by a multi-brand portfolio covering McHale, Joskin, Brantner, Farmdroid, SIP, BVL, Trejon, and BB Umwelttechnik. The company serves farmers across multiple locations in Bavaria and Baden-Württemberg, offering new machinery sales, used equipment, spare parts, and workshop service, and has added precision-agriculture offerings such as RTK-based guidance and the distribution of Farmdroid autonomous farming robots.
Revenue is generated through a multi-stream dealer model: capital-equipment sales (new and used tractors, harvesting and handling machinery), recurring parts counter sales, and fee-based workshop service. Go-to-market is branch-led across southern Germany, supported by a digital partnership with agrar-direct for online parts distribution. The customer base is described as farmers of all sizes, indicating a long-tail SMB agricultural segment rather than enterprise concentration. Operational differentiators include the depth of OEM authorizations, branch density for service proximity, and complementary service offerings such as harvest emergency support.
The company does not publish revenue figures, and headcount is reported at the group level rather than at the Landtechnik division level, which limits financial granularity. There is no evidence of proprietary AI/ML research, software product development, or a software-led growth lever; the precision-farming offering relies on conventional RTK GPS guidance and third-party autonomous platforms distributed rather than internally developed. Investment-relevant signals are primarily the OEM partnership depth, geographic expansion across southern Germany, and ongoing investment in technician training via a sizeable apprenticeship program.
EDER Forklift firmographics
Firmographics- Name
- EDER Forklift
- Legal name
- EDER Landtechnik
- Website
- https://eder-stapler.de
- Company type
- Private
- Founded year
- 1975
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- EDER Landtechnik is a family-owned Bavarian agricultural equipment dealer (founded 1975) selling new and used tractors, harvesting machinery, parts, and workshop service across multiple branches in southern Germany, with authorized partnerships for brands such as CASE IH and Steyr.
- Ownership category
- akta.pro rank
EDER Forklift industry classification
Industry- Product category
- Agricultural Equipment Dealership
- NAICS
- Farm and Garden Machinery and Equipment Merchant Wholesalers (42382), Farm Machinery and Equipment Manufacturing (333111)
- SIC
- Farm Machinery & Equipment (3523), Wholesale-Industrial Machinery & Equipment (5084)
- akta.pro primary industry
- Material Handling & Loader Attachments (Front Loaders, Telehandlers, Bale Handlers, Forks) (AFAAAAAC)
- akta.pro secondary industries
- Farm Machinery Parts, Service & Maintenance Equipment (Spare Parts, Diagnostics, Workshop Tools) (AFAAAAAH), Implements, Attachments & Quick-Hitch Systems (3-Point Implements, Couplers, Tool Carriers) (AFAAAAAG), Farm Material Handling & Attachments (Loaders/Implements) (IMAHACAI)
Keywords
Where EDER Forklift is headquartered
LocationHeadquarters
- HQ city
- Tuntenhausen
- HQ country
- Germany
- HQ region
- Europe
Offices3 records
Markets served
EDER Forklift business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- New Agricultural Machinery Sales: Sales of new tractors and agricultural equipment from brands including CASE IH, Steyr, and other partner manufacturers through regional dealer network
- Used Equipment Sales: Used machine exchange platform (Gebrauchtmaschinenbörse) offering pre-owned tractors and agricultural equipment from multiple brands
- Parts and Accessories: Spare parts sales through agrar-direct partnership, comprehensive parts warehouses at all branch locations
- Workshop Services: Full service workshop including tractor maintenance, inspections (Hauptuntersuchungen), and harvest emergency service during peak season
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Used CASE IH Optum 270 CVX tractor |
| Unit Pricing | Pay-as-you-go | Used CASE IH PUMA 175 CVX tractor |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
EDER Forklift product offering
Product offeringCore offering
EDER Forklift (operating as EDER Landtechnik) is a regional agricultural equipment dealer selling new and used tractors and machinery from brands including CASE IH, Steyr, McHale, Joskin, Brantner, and Farmdroid through multiple branch locations in Bavaria and Baden-Württemberg. The company complements its equipment sales with RTK precision farming steering systems, professional workshop services (including Hauptuntersuchungen inspections and harvest emergency support), and an online parts shop via the agrar-direct partnership. Customers include farmers and agricultural operations of all sizes in southern Germany.
Product overview
EDER Landtechnik is a regional agricultural technology dealer (not a manufacturer) operating across southern Germany (Bavaria and Baden-Württemberg). The company offers a portfolio of products centered on new and used agricultural machinery, primarily tractors from CASE IH and Steyr, complemented by implements and equipment from brands including McHale, Joskin, Brantner, Farmdroid, SIP, BVL, Trejon, and BB Umwelttechnik. The offering is structured as a dealer network providing: (1) new and used machinery sales, (2) RTK precision steering/guidance systems for automated field operations, (3) professional workshop services including maintenance and Hauptuntersuchungen certifications, (4) an online parts shop via agrar-direct integration, and (5) harvest emergency service during peak seasons. The company operates multiple retail branches and employs over 2,000 people group-wide, emphasizing personalized sales consultation and after-sales support as differentiators.
Differentiator
Problem solved
Functional benefit
Products and services
- New Agricultural Machinery Sales (CASE IH, Steyr, McHale, Joskin, Brantner, Farmdroid, SIP, BVL, Trejon, BB Umwelttechnik) Authorized dealer sales of new tractors, harvesting, transport, feeding, forestry, and precision farming equipment from brands including CASE IH, Steyr, McHale, Joskin, Brantner, Farmdroid, SIP, BVL, Trejon, and BB Umwelttechnik. Targeted at farmers and agricultural operations in southern Germany seeking branded machinery purchases.
- Used Machinery Marketplace (Gebrauchtmaschinenbörse) Pre-owned tractors and agricultural equipment exchange platform offering used machinery from multiple represented brands, accessible online and through EDER branches. Listed example units include a 2016 CASE IH Optum 270 CVX at 104,720 EUR and a 2017 CASE IH PUMA 175 CVX at 94,900 EUR (including 19% VAT).
- Workshop Services (Werkstattservices) Professional workshop services including tractor maintenance, technical inspections (Hauptuntersuchungen), repairs, and dedicated harvest emergency response (Erntenotdienst) available at all EDER Landtechnik branches in Bavaria and Baden-Württemberg. Targeted at farmers needing maintenance and rapid in-season breakdown support.
- agrar-direct Parts Shop Online spare parts and accessories shop integrated with comprehensive parts warehouses at every branch, enabling customers to source replacement parts for represented brands. Targeted at farmers and operators needing rapid parts access for agricultural machinery.
Companies that use EDER Forklift
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
EDER Forklift technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
EDER Forklift partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- CASE IHcoreAuthorized dealer for CASE IH tractors and agricultural machinery. Distributes new and used CASE IH equipment including Puma and Optum series tractors.
- SteyrcoreRegional dealer for Steyr tractors. Offers Steyr tractor lineup alongside CASE IH products for variety of farm sizes.
- McHaleminorAuthorized dealer for McHale agricultural equipment including balers and wrapping equipment.
- JoskinminorDistributor for Joskin agricultural machinery and transport equipment.
- BrantnerminorPartner for Brantner agricultural trailers and transport solutions.
- FarmdroidminorAuthorized dealer for Farmdroid precision farming robots and autonomous equipment.
- agrar-directcoreParts and accessories sales partnership providing e-commerce platform for spare parts distribution across all EDER Landtechnik locations.
- SIPminorHarvesting technology partner for SIP forage and harvesting equipment.
- BVLminorFeed technology equipment partner for BVL feed mixing and handling solutions.
- TrejonminorForestry technology partner for Trejon forestry equipment.
- BB UmwelttechnikminorEnvironmental technology solutions partner for BB Umwelttechnik products.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
EDER Forklift competitors and assessment
Company assessmentBroad incumbents
- BayWa AG: BayWa is a large German agricultural cooperative and trading group with extensive farm machinery retail and service operations across Bavaria and beyond. It overlaps with EDER in multi-brand agricultural equipment distribution, parts, and service to southern German farmers, but operates at materially larger national scale.
- AGRAVIS Raiffeisen AG: AGRAVIS is one of Germany's largest agricultural cooperatives with machinery retail, service, and parts operations alongside its core agronomy and grain trading businesses. It directly competes with EDER as a multi-brand agricultural equipment dealer and service provider to German farmers.
- John Deere / Deere & Company: John Deere is the largest agricultural equipment manufacturer globally and competes for the same farmer customers as EDER's represented brands. Its extensive German dealer network overlaps with EDER's southern Germany footprint.
- CLAAS Group: CLAAS is a leading European agricultural machinery manufacturer (combines, forage harvesters, tractors) that competes with brands represented by EDER. As an OEM competing for the same farmer equipment budgets in southern Germany, it is a direct competitor to the brands EDER sells.
- AGCO Corporation / Fendt: AGCO's Fendt brand is a premium German tractor manufacturer widely sold in Bavaria. Fendt competes directly with CASE IH and Steyr (the brands EDER distributes) for the same high-horsepower southern German farmer customer.
Emerging players
- Farmdroid ApS: Farmdroid is a Danish autonomous farming robot manufacturer whose products EDER distributes in southern Germany. Comparable as a precision-agriculture technology provider targeting the same farmer segment, though operating in adjacent (manufacturer) rather than direct dealer role.
Others
- Lemken GmbH & Co. KG: Lemken is a German agricultural implement manufacturer specializing in tillage, seeding, and crop care equipment. While an OEM rather than a dealer like EDER, it competes in the same southern German market and represents the type of brand EDER could potentially distribute.
- Krone Group (Maschinenfabrik Bernard Krone): Krone is a German agricultural machinery manufacturer specializing in harvesting, forage, and transport equipment. It is comparable to EDER in southern German agricultural sector presence and competes with represented brands like SIP and Brantner for farmer equipment budgets.
Regional players
- ZG Raiffeisen eG: ZG Raiffeisen is a Baden-Württemberg-based agricultural cooperative with farm machinery retail and service operations. It directly overlaps with EDER's Baden-Württemberg branches as a competing multi-brand agricultural dealer serving the same regional farmer base.
- RWZ Rhein-Main eG: RWZ is a German agricultural cooperative with machinery retail and service operations. While primarily active in Rhineland-Palatinate and North Rhine-Westphalia, it operates in adjacent regions to EDER's Bavaria/Baden-Württemberg territory with comparable multi-brand equipment distribution.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks4 records
Key highlights6 records
Customer concentration
EDER Forklift social profiles
Digital presenceEDER Forklift financial estimates
Financial estimateRevenue estimate
Valuation estimate
EDER Forklift leadership team
Management profileNumber of profiles
EDER Forklift funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
EDER Forklift M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EDER Forklift
What does EDER Forklift do?
EDER Forklift (operating as EDER Landtechnik) is a regional agricultural equipment dealer selling new and used tractors and machinery from brands including CASE IH, Steyr, McHale, Joskin, Brantner, and Farmdroid through multiple branch locations in Bavaria and Baden-Württemberg. The company complements its equipment sales with RTK precision farming steering systems, professional workshop services (including Hauptuntersuchungen inspections and harvest emergency support), and an online parts shop via the agrar-direct partnership. Customers include farmers and agricultural operations of all sizes in southern Germany.
Is EDER Forklift a public or private company?
EDER Forklift is a private company. It is classified as family owned and is currently operating.
When was EDER Forklift founded?
EDER Forklift was founded in 1975. It employs 11 to 50 people.
Where is EDER Forklift based?
EDER Forklift is headquartered in Tuntenhausen, Germany, in the Europe region.
How does EDER Forklift make money?
Four revenue lines are on record. New Agricultural Machinery Sales are the primary driver. The others are used Equipment Sales, parts and Accessories and workshop Services.
Who are EDER Forklift's main competitors?
Broad incumbents on record are BayWa AG, AGRAVIS Raiffeisen AG, John Deere / Deere & Company, CLAAS Group and AGCO Corporation / Fendt. Farmdroid ApS is listed as an emerging player. Others are Lemken GmbH & Co. KG and Krone Group (Maschinenfabrik Bernard Krone). Regional players are ZG Raiffeisen eG and RWZ Rhein-Main eG.
Does EDER Forklift have an API?
No public API is recorded for EDER Forklift.
What industry is EDER Forklift in?
EDER Forklift's product category is Agricultural Equipment Dealership. Its primary akta.pro industry code is AFAAAAAC, Material Handling & Loader Attachments (Front Loaders, Telehandlers, Bale Handlers, Forks), with a secondary code of AFAAAAAH, Farm Machinery Parts, Service & Maintenance Equipment (Spare Parts, Diagnostics, Workshop Tools). Its NAICS code is 42382 and its SIC code is 3523.