EDER Forklift

What EDER Forklift does

EDER Landtechnik is a regional agricultural equipment dealer headquartered in Tuntenhausen, Bavaria, and operating as part of a privately held family group with more than 2,000 employees and approximately 300 apprentices group-wide. Founded in 1975, the business is an authorized dealer for premium machinery brands including CASE IH and Steyr (tractors and harvesting equipment), supplemented by a multi-brand portfolio covering McHale, Joskin, Brantner, Farmdroid, SIP, BVL, Trejon, and BB Umwelttechnik. The company serves farmers across multiple locations in Bavaria and Baden-Württemberg, offering new machinery sales, used equipment, spare parts, and workshop service, and has added precision-agriculture offerings such as RTK-based guidance and the distribution of Farmdroid autonomous farming robots.

Revenue is generated through a multi-stream dealer model: capital-equipment sales (new and used tractors, harvesting and handling machinery), recurring parts counter sales, and fee-based workshop service. Go-to-market is branch-led across southern Germany, supported by a digital partnership with agrar-direct for online parts distribution. The customer base is described as farmers of all sizes, indicating a long-tail SMB agricultural segment rather than enterprise concentration. Operational differentiators include the depth of OEM authorizations, branch density for service proximity, and complementary service offerings such as harvest emergency support.

The company does not publish revenue figures, and headcount is reported at the group level rather than at the Landtechnik division level, which limits financial granularity. There is no evidence of proprietary AI/ML research, software product development, or a software-led growth lever; the precision-farming offering relies on conventional RTK GPS guidance and third-party autonomous platforms distributed rather than internally developed. Investment-relevant signals are primarily the OEM partnership depth, geographic expansion across southern Germany, and ongoing investment in technician training via a sizeable apprenticeship program.

Name

EDER Forklift

Legal name

EDER Landtechnik

Website

https://eder-stapler.de

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

11–50 employees

Short description

EDER Landtechnik is a family-owned Bavarian agricultural equipment dealer (founded 1975) selling new and used tractors, harvesting machinery, parts, and workshop service across multiple branches in southern Germany, with authorized partnerships for brands such as CASE IH and Steyr.

Ownership category

akta.pro rank

Product category

Agricultural Equipment Dealership

NAICS

Farm and Garden Machinery and Equipment Merchant Wholesalers (42382), Farm Machinery and Equipment Manufacturing (333111)

SIC

Farm Machinery & Equipment (3523), Wholesale-Industrial Machinery & Equipment (5084)

akta.pro industry

PRIMARYAFAAAAAC

Material Handling & Loader Attachments (Front Loaders, Telehandlers, Bale Handlers, Forks)

Agriculture & Food Production/Agricultural Equipment & Technology/Farm Machinery & Tractors

SECONDARYAFAAAAAH

Farm Machinery Parts, Service & Maintenance Equipment (Spare Parts, Diagnostics, Workshop Tools)

Agriculture & Food Production/Agricultural Equipment & Technology/Farm Machinery & Tractors

SECONDARYAFAAAAAG

Implements, Attachments & Quick-Hitch Systems (3-Point Implements, Couplers, Tool Carriers)

Agriculture & Food Production/Agricultural Equipment & Technology/Farm Machinery & Tractors

SECONDARYIMAHACAI

Farm Material Handling & Attachments (Loaders/Implements)

Industrials, Manufacturing & Construction/Industrial Machinery & Heavy Equipment/Agricultural Machinery & Equipment

Keywords

• Agricultural machinery dealer
• Tractor sales
• Precision farming systems
• Farm equipment service
• Agricultural parts distribution

Headquarters

HQ city

Tuntenhausen

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. New Agricultural Machinery Sales: Sales of new tractors and agricultural equipment from brands including CASE IH, Steyr, and other partner manufacturers through regional dealer network
2. Used Equipment Sales: Used machine exchange platform (Gebrauchtmaschinenbörse) offering pre-owned tractors and agricultural equipment from multiple brands
3. Parts and Accessories: Spare parts sales through agrar-direct partnership, comprehensive parts warehouses at all branch locations
4. Workshop Services: Full service workshop including tractor maintenance, inspections (Hauptuntersuchungen), and harvest emergency service during peak season

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

EDER Forklift (operating as EDER Landtechnik) is a regional agricultural equipment dealer selling new and used tractors and machinery from brands including CASE IH, Steyr, McHale, Joskin, Brantner, and Farmdroid through multiple branch locations in Bavaria and Baden-Württemberg. The company complements its equipment sales with RTK precision farming steering systems, professional workshop services (including Hauptuntersuchungen inspections and harvest emergency support), and an online parts shop via the agrar-direct partnership. Customers include farmers and agricultural operations of all sizes in southern Germany.

Product overview

EDER Landtechnik is a regional agricultural technology dealer (not a manufacturer) operating across southern Germany (Bavaria and Baden-Württemberg). The company offers a portfolio of products centered on new and used agricultural machinery, primarily tractors from CASE IH and Steyr, complemented by implements and equipment from brands including McHale, Joskin, Brantner, Farmdroid, SIP, BVL, Trejon, and BB Umwelttechnik. The offering is structured as a dealer network providing: (1) new and used machinery sales, (2) RTK precision steering/guidance systems for automated field operations, (3) professional workshop services including maintenance and Hauptuntersuchungen certifications, (4) an online parts shop via agrar-direct integration, and (5) harvest emergency service during peak seasons. The company operates multiple retail branches and employs over 2,000 people group-wide, emphasizing personalized sales consultation and after-sales support as differentiators.

Differentiator

Problem solved

Functional benefit

Products and services

• New Agricultural Machinery Sales (CASE IH, Steyr, McHale, Joskin, Brantner, Farmdroid, SIP, BVL, Trejon, BB Umwelttechnik) Authorized dealer sales of new tractors, harvesting, transport, feeding, forestry, and precision farming equipment from brands including CASE IH, Steyr, McHale, Joskin, Brantner, Farmdroid, SIP, BVL, Trejon, and BB Umwelttechnik. Targeted at farmers and agricultural operations in southern Germany seeking branded machinery purchases.
• Used Machinery Marketplace (Gebrauchtmaschinenbörse) Pre-owned tractors and agricultural equipment exchange platform offering used machinery from multiple represented brands, accessible online and through EDER branches. Listed example units include a 2016 CASE IH Optum 270 CVX at 104,720 EUR and a 2017 CASE IH PUMA 175 CVX at 94,900 EUR (including 19% VAT).
• Workshop Services (Werkstattservices) Professional workshop services including tractor maintenance, technical inspections (Hauptuntersuchungen), repairs, and dedicated harvest emergency response (Erntenotdienst) available at all EDER Landtechnik branches in Bavaria and Baden-Württemberg. Targeted at farmers needing maintenance and rapid in-season breakdown support.
• agrar-direct Parts Shop Online spare parts and accessories shop integrated with comprehensive parts warehouses at every branch, enabling customers to source replacement parts for represented brands. Targeted at farmers and operators needing rapid parts access for agricultural machinery.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eleven partnerships are on record, tiered core and minor.

• CASE IHcoreChannel Partner/ Reseller/ DistributorAuthorized dealer for CASE IH tractors and agricultural machinery. Distributes new and used CASE IH equipment including Puma and Optum series tractors.
• SteyrcoreChannel Partner/ Reseller/ DistributorRegional dealer for Steyr tractors. Offers Steyr tractor lineup alongside CASE IH products for variety of farm sizes.
• McHaleminorChannel Partner/ Reseller/ DistributorAuthorized dealer for McHale agricultural equipment including balers and wrapping equipment.
• JoskinminorChannel Partner/ Reseller/ DistributorDistributor for Joskin agricultural machinery and transport equipment.
• BrantnerminorChannel Partner/ Reseller/ DistributorPartner for Brantner agricultural trailers and transport solutions.
• FarmdroidminorChannel Partner/ Reseller/ DistributorAuthorized dealer for Farmdroid precision farming robots and autonomous equipment.
• agrar-directcoreChannel Partner/ Reseller/ DistributorParts and accessories sales partnership providing e-commerce platform for spare parts distribution across all EDER Landtechnik locations.
• SIPminorChannel Partner/ Reseller/ DistributorHarvesting technology partner for SIP forage and harvesting equipment.
• BVLminorChannel Partner/ Reseller/ DistributorFeed technology equipment partner for BVL feed mixing and handling solutions.
• TrejonminorChannel Partner/ Reseller/ DistributorForestry technology partner for Trejon forestry equipment.
• BB UmwelttechnikminorChannel Partner/ Reseller/ DistributorEnvironmental technology solutions partner for BB Umwelttechnik products.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• BayWa AG: BayWa is a large German agricultural cooperative and trading group with extensive farm machinery retail and service operations across Bavaria and beyond. It overlaps with EDER in multi-brand agricultural equipment distribution, parts, and service to southern German farmers, but operates at materially larger national scale.
• AGRAVIS Raiffeisen AG: AGRAVIS is one of Germany's largest agricultural cooperatives with machinery retail, service, and parts operations alongside its core agronomy and grain trading businesses. It directly competes with EDER as a multi-brand agricultural equipment dealer and service provider to German farmers.
• John Deere / Deere & Company: John Deere is the largest agricultural equipment manufacturer globally and competes for the same farmer customers as EDER's represented brands. Its extensive German dealer network overlaps with EDER's southern Germany footprint.
• CLAAS Group: CLAAS is a leading European agricultural machinery manufacturer (combines, forage harvesters, tractors) that competes with brands represented by EDER. As an OEM competing for the same farmer equipment budgets in southern Germany, it is a direct competitor to the brands EDER sells.
• AGCO Corporation / Fendt: AGCO's Fendt brand is a premium German tractor manufacturer widely sold in Bavaria. Fendt competes directly with CASE IH and Steyr (the brands EDER distributes) for the same high-horsepower southern German farmer customer.

Emerging players

• Farmdroid ApS: Farmdroid is a Danish autonomous farming robot manufacturer whose products EDER distributes in southern Germany. Comparable as a precision-agriculture technology provider targeting the same farmer segment, though operating in adjacent (manufacturer) rather than direct dealer role.

Others

• Lemken GmbH & Co. KG: Lemken is a German agricultural implement manufacturer specializing in tillage, seeding, and crop care equipment. While an OEM rather than a dealer like EDER, it competes in the same southern German market and represents the type of brand EDER could potentially distribute.
• Krone Group (Maschinenfabrik Bernard Krone): Krone is a German agricultural machinery manufacturer specializing in harvesting, forage, and transport equipment. It is comparable to EDER in southern German agricultural sector presence and competes with represented brands like SIP and Brantner for farmer equipment budgets.

Regional players

• ZG Raiffeisen eG: ZG Raiffeisen is a Baden-Württemberg-based agricultural cooperative with farm machinery retail and service operations. It directly overlaps with EDER's Baden-Württemberg branches as a competing multi-brand agricultural dealer serving the same regional farmer base.
• RWZ Rhein-Main eG: RWZ is a German agricultural cooperative with machinery retail and service operations. While primarily active in Rhineland-Palatinate and North Rhine-Westphalia, it operates in adjacent regions to EDER's Bavaria/Baden-Württemberg territory with comparable multi-brand equipment distribution.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ederstapler
• LinkedInlinkedin.com/company/eder-gmbh---stapler

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EDER Forklift