Creme of Nature

What Creme of Nature does

Creme of Nature is a Jacksonville, Florida-based hair care and beauty brand that manufactures and sells haircare, styling, hair color, and scalp care products formulated around natural ingredients — most prominently Certified Natural Argan Oil from Morocco, Pure Honey, Coconut Oil, Shea Butter, Aloe, and Jamaican Black Castor Oil. The product portfolio spans eight named collections (Argan Oil from Morocco, Argan for Natural Hair, Pure Honey with sub-lines for Hair Care, Scalp Care, Styling, and Hair Food, Clay & Charcoal, Certified Natural Ingredients, Aloe & Black Castor Oil, and a Professional/Salon line) and 15+ named SKUs, with proprietary technology including the 'Exotic Shine' shine-delivery system used across the line. The brand is owned and operated by Revlon Consumer Products Corporation (NYSE: REV) and operates as a private brand subsidiary within Revlon's consumer portfolio.

The company's business model is a one-time-purchase consumer-products model: it does not sell subscriptions or licenses, and revenue is generated per unit sold at mass-market price points (e.g., $10.99 for a 20-pack of Scalp Relief Wipes). Go-to-market is a hybrid retail-and-DTC motion: products are sold through major US mass retailers (Walmart, Target, Dollar General, Family Dollar), drug stores (Walgreens, CVS, Rite Aid), specialty beauty (Sally Beauty), and e-commerce (Amazon and the brand's own site), with international reach through distribution partnerships. Marketing is driven by social media (Facebook, Twitter, YouTube, Instagram), email, retail co-marketing, and a celebrity brand partnership with Keke Palmer (appointed Chief Brand Officer in February 2026). Primary customer segments are Natural Hair Consumers with curly, coily, kinky, or wavy textures, and Protective Hairstyle Wearers (weaves, locs, braids, extensions) — both within the broader multicultural haircare vertical.

The brand's reported headcount is 11-50 employees, which likely reflects the dedicated brand team since manufacturing, R&D, legal, and back-office functions are shared with parent Revlon. Creme of Nature does not separately disclose brand-level revenue; reported as a private subsidiary within a publicly traded parent. Third-party research (Spherical Insights & Consulting) identifies the brand as one of 20 leading companies in the global hair texturizer market, which is projected to grow from $2.72B in 2025 to $5.06B by 2035 at a 6.4% CAGR, with North America as the dominant region.

Name

Creme of Nature

Legal name

Creme of Nature (Brand owned by Revlon Consumer Products Corporation)

Website

https://int.cremeofnature.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Creme of Nature is a Revlon-owned hair care brand that manufactures and sells Argan Oil, Pure Honey, and other natural-ingredient haircare, styling, color, and scalp care products through mass, drug, and specialty beauty retailers in the US, primarily serving consumers with natural/curly hair and protective-hairstyle wearers.

Ownership category

akta.pro rank

Product category

Hair Care Products

NAICS

Soap and Cleaning Compound Manufacturing (32561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Hair Care (Shampoo, Conditioner, Styling, Treatments) (CRADANAE)

akta.pro secondary industries

Ethnic & Textured Haircare (CRABABAL), Styling Products (Gels, Sprays, Mousses, Creams) (CRABABAC), Professional/Salon Haircare (Backbar & Retail) (CRABABAK), Hair Color & Bleaching (CRABABAD)

Keywords

• Hair care products
• Natural hair care
• Curl styling products
• Scalp care treatments
• Argan oil haircare

Headquarters

HQ city

Jacksonville

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Consumer Haircare Products: One-time purchase model for haircare products including shampoos, conditioners, styling products, treatments, and scalp care products sold through retail and e-commerce channels.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

Creme of Nature is a Revlon-owned hair care brand that manufactures and sells hair care, styling, scalp care, and hair color products formulated with natural ingredients such as Argan Oil from Morocco, Pure Honey, Coconut Oil, Shea Butter, and Certified Natural ingredients. The portfolio targets consumers with natural, curly, coily, and kinky hair textures, and includes multiple product collections addressing moisture, shine, frizz control, strength, and scalp care needs.

Product overview

Creme of Nature is a Revlon-owned hair care brand offering multiple product lines centered on natural ingredients. The portfolio includes the Argan Oil from Morocco collection (hair care, styling, and shine products), Argan Oil for Natural Hair (curl-enhancing formulas), Pure Honey collection (moisturizing and scalp care), Pure Honey Scalp Refresh (specialized scalp care with honey, coconut oil, shea butter, and aloe), Clay & Charcoal (detoxifying treatments), Certified Natural Ingredients (products with coconut milk, mango, shea butter, acai berry, and keratin), Aloe & Black Castor Oil (strengthening treatments), and professional salon products. The brand is known for its signature 'Exotic Shine' benefit across products.

Differentiator

Problem solved

Functional benefit

Brands

• Argan Oil from Morocco: Hair care collection featuring Argan Oil sourced from Morocco, including hair care, styling, and shine products.
• Pure Honey
• Clay & Charcoal
• Certified Natural Ingredients
• Argan for Natural Hair

Products and services

• Argan Oil from Morocco Collection Comprehensive hair care line infused with argan oil sourced from Morocco, featuring hair care, styling, and shine products designed to add exotic shine while moisturizing and strengthening all hair types.
• Argan Oil for Natural Hair Curl-enhancing product line specifically formulated for natural hair (curls, coils, kinks, and waves), designed to eliminate frizz, shrinkage, and dryness while providing exotic shine.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Keke PalmercoreGTM or Marketing Partner · 1 February 2026Keke Palmer serves as Chief Brand Officer for Creme of Nature, collaborating on product development and launches. The partnership launched Scalp Relief Wipes in February 2026, formulated with organic argan oil, aloe vera, and witch hazel. This is the brand's first collaboration with Palmer and is part of the Moroccan Argan Oil collection.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• SheaMoisture: Direct competitor in naturally-formulated haircare for textured hair, with a comparable multi-collection portfolio (manuka honey, argan oil, charcoal) and similar mass-market distribution. Owned by Unilever, providing deep retail relationships and ad spend.
• Pattern Beauty: Direct peer founded by Tracee Ellis Ross for curly, coily, and tight-textured hair. Competes head-to-head in the same celebrity-led, naturally-formulated textured-haircare positioning that Creme of Nature is pursuing with Keke Palmer.
• TGIN (Thank God It's Natural): Direct competitor in textured haircare with a similar naturally-formulated portfolio (moisture, scalp, styling) and comparable presence in beauty-supply and mass retail channels.
• As I Am: Direct peer in textured-haircare formulated for curls and coils, with overlapping product types (leave-ins, curl creams, scalp treatments) and similar beauty-supply retail distribution.
• Mielle Organics: Direct peer in textured/multicultural haircare built on natural ingredients (rosemary, mint, babassu). Sits at a similar price point and channel mix to Creme of Nature and has rapidly expanded into mass retail over the past several years.
• DevaCurl: Direct peer in curl-defined haircare, with comparable shampoos, conditioners, and stylers targeting wavy/curly/coily textures. Overlaps in ingredient-led positioning and salon/professional heritage.
• Carol's Daughter: Direct competitor in naturally-formulated textured haircare, with overlapping product lines (moisturizers, scalp care, curl definition) and similar mass/drug distribution. Now owned by L'Oréal, giving it significantly larger marketing and R&D resources than Creme of Nature.

Broad incumbents

• Unilever: Broad incumbent that owns SheaMoisture and other textured-haircare brands, plus Dove/TRESemmé lines that touch Creme of Nature's mass and drug channels. Provides scale, retailer leverage, and global distribution that Creme of Nature lacks.
• L'Oréal: Broad incumbent that owns Carol's Daughter and operates multiple multicultural-haircare lines. Competes with Creme of Nature through owned brands while also serving as a potential acquirer or partner given its category leadership.
• Procter & Gamble: Broad incumbent with multicultural haircare initiatives (e.g., My Black Is Beautiful platform) and a portfolio of mass hair brands. Competes for the same retail shelf space and consumer share of wallet in mass and drug channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/cremeofnature
• YouTubeyoutube.com/user/CremeNatureOfficial
• Facebookfacebook.com/CremeOfNature
• Instagraminstagram.com/cremeofnature
• LinkedInlinkedin.com/company/cremeofnature

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Creme of Nature