Imagineer Productions
Imagineer Productions is a Coventry-based registered charity producing large-scale outdoor arts (BAMBOO, Godiva Awakes, Streets of Cov) and delivering subsidised participation, professional development, and youth programmes from the Daimler Powerhouse creative hub, serving communities, professional artists, and NEET youth in the UK.
- Company typePrivate
- Founded2010
- HeadquartersCoventry, United Kingdom
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Imagineer Productions does
Imagineer Productions is a Coventry-based registered charity (operating as a division of The Godiva Awakes Trust, Charity Number 1140913) that produces large-scale outdoor arts productions and runs a portfolio of participation, professional development, and youth programmes under the Powerhouse brand umbrella. The organisation is headquartered at Daimler Powerhouse, a £2.5 million purpose-built creative hub featuring rehearsal spaces, an aerial rig, vertical dance wall, construction space, and recording facilities, which is shared with four resident companies (Highly Sprung, Media Mania, Open Theatre Company, Talking Birds) under a 20-year discounted lease from The Wigley Group.
Its core product set spans Powerhouse Productions (signature outdoor spectacles including BAMBOO with NoFit State, Godiva Awakes, Bridge, and Streets of Cov), Powerhouse Pro (professional artist workshops and intensives), Powerhouse People (community engagement), Powerhouse Play (family/youth activities), and the Transformations programme (a three-tier EXPLORE/ENGAGE/EQUIP pathway for 18-35-year-olds not in education, employment, or training). Auxiliary services include the Powerhouse Hire Hub equipment rental and venue hire of Daimler Powerhouse. Customer segments span individual participants (workshop attendees, NEET youth, families, neurodivergent teens/adults, over-50s), professional artists and circus performers (circa, NoFit State, Autin Dance Theatre, Gandini Juggling), institutional partners (Coventry University, Coventry City Council, Without Walls), and international touring audiences.
Revenue is generated through three streams: (1) workshop and programme fees (typically £86-£250 per course, heavily subsidised by Arts Council England), (2) space and equipment hire at Daimler Powerhouse, and (3) significant grant and charitable donations funding from Arts Council England (as a National Portfolio Organisation), National Lottery Community Fund, Coventry City Council, Garfield Weston Foundation, and Garrick Charitable Trust. The organisation holds no patents or proprietary software, has no app, and operates no AI technology stack; competitive differentiation rests on creative IP, the Daimler Powerhouse facility, and a curated network of resident companies and touring partners rather than on technology.
Imagineer Productions firmographics
Firmographics- Name
- Imagineer Productions
- Legal name
- The Godiva Awakes Trust
- Website
- https://imagineer-productions.co.uk
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Imagineer Productions is a Coventry-based registered charity producing large-scale outdoor arts (BAMBOO, Godiva Awakes, Streets of Cov) and delivering subsidised participation, professional development, and youth programmes from the Daimler Powerhouse creative hub, serving communities, professional artists, and NEET youth in the UK.
- Ownership category
- akta.pro rank
Imagineer Productions industry classification
Industry- Product category
- Outdoor Arts and Community Cultural Production
- NAICS
- Other Performing Arts Companies (711190), Other Performing Arts Companies (71119), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Creator Events & Experiences (Trips, Houses, Retreats) (MPAAAHAN)
- akta.pro secondary industries
- Content & Creative Studio for Creators (Concepting/Production) (MPAAAHAD), Creator Content Production & Co-Creation Studios (BPAFAHAD)
Keywords
Where Imagineer Productions is headquartered
LocationHeadquarters
- HQ city
- Coventry
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Imagineer Productions business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Workshop and Programme Fees: Revenue from professional development workshops (Powerhouse Pro), participation programmes, and community classes including aerial training, movement sessions, and creative skills workshops. Prices range from free (subsidised) to £250 for professional intensives.
- Space and Equipment Hire: Hire of Daimler Powerhouse spaces for events, meetings, conferences, parties, workshops, rehearsals, performances, and filming. Additional revenue from Powerhouse Hire Hub equipment rentals including lighting, PA systems, furniture, costumes, props, and safety equipment.
- Charitable Donations and Fundraising: As a registered charity (1140913), relies on public donations and charitable funding to supplement earned revenue and sustain programmes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Move Your Way - Aerial hoop for over 50s |
| Unit Pricing | Pay-as-you-go | Move Freely - Neurodivergent teens |
| Unit Pricing | Pay-as-you-go | Move Authentically - Neurodivergent adults |
| Unit Pricing | Pay-as-you-go | Move Together - Parents and children |
| Unit Pricing | Pay-as-you-go | Rigging Fundamentals for Aerial Performance |
| Unit Pricing | Pay-as-you-go | Juggling & Movement Workshop |
| Unit Pricing | Pay-as-you-go | Giant Puppetry Workshop |
| Unit Pricing | Pay-as-you-go | Aerial Intensive Week - Advanced |
| Unit Pricing | Pay-as-you-go | Aerial Intensive Week - Intermediate |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
Imagineer Productions product offering
Product offeringCore offering
Imagineer Productions creates and delivers large-scale outdoor arts productions and community participation programmes from its home at the Daimler Powerhouse creative hub in Coventry. It sells workshops and professional development for artists (Powerhouse Pro), community engagement programmes (Powerhouse People), family and youth activities (Powerhouse Play), the Transformations youth pathway, aerial movement classes, and venue and equipment hire, alongside internationally touring productions such as BAMBOO and Godiva Awakes.
Product overview
Imagineer Productions operates a portfolio of interconnected creative programmes organized under the Powerhouse brand umbrella. The core offerings include: Powerhouse Productions (large-scale outdoor events and performances), Powerhouse Pro (professional development for artists), Powerhouse People (community engagement), and Powerhouse Play (family and youth activities). Supporting these are specialist programmes including Transformations (a three-level youth development pathway), aerial movement sessions (Move Your Way, Move Freely, Move Authentically, Move Together), Powerhouse Generator (micro-commission programme), and space/equipment hire services through Hire the Powerhouse and Powerhouse Hire Hub. The organization is headquartered at the Daimler Powerhouse, a purpose-built £2.5million creative facility. The company also produces signature outdoor productions including BAMBOO, Bridge, and Streets of Cov.
Differentiator
Problem solved
Functional benefit
Brands
- Powerhouse Productions: Creates large-scale outdoor events and performances in public spaces, working with artists, communities and participants.
- Powerhouse Pro
- Powerhouse People
- Powerhouse Play
- Transformations
- Powerhouse Generator
Products and services
- Powerhouse Productions
Quantifiable outcome
- Transformations 2024 programme engaged over 5,000 audience members at Godiva Festival with showcase performances
- +2 more outcomes
Companies that use Imagineer Productions
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles4 records
Imagineer Productions technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Imagineer Productions partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and supporting.
- Coventry City CouncilcoreMajor partner for Daimler Powerhouse redevelopment (£2.5m project), Streets of Cov programme, Powerhouse Youth Zone at Godiva Festival, and Coventry City of Culture 2021 legacy initiatives.
- Coventry UniversitysupportingPartner for National Saturday Club delivery at Delia Derbyshire Building and Daimler Powerhouse. Historical partner for Bridge project and various creative initiatives.
- NoFit StatecorePartnership with Imagineer and Orit Azaz for BAMBOO productions - high-skill circus using bamboo and human bodies. Toured nationally and internationally 2024-2025.
- Autin Dance TheatrecoreFrequent collaborator on aerial intensives, giant puppetry, outdoor performance, and Children of Chaos production. Led vertical dance and aerial dance workshops at Daimler Powerhouse.
- Highly SprungcoreResident company at Daimler Powerhouse. UK leading physical theatre company creating work for children and young people. Collaboration on walkabout theatre workshops.
- Media ManiacoreResident company at Daimler Powerhouse. Youth and community music organisation. Partner on Transformations music production, Resonate Stage at Powerhouse Youth Zone, and studio basics workshops.
- Open Theatre CompanysupportingResident company at Daimler Powerhouse. Develops work with Young People with Learning Disabilities through non-verbal physical theatre.
- Talking BirdssupportingResident company at Daimler Powerhouse. Theatre of Place company known for thoughtful, playful work blending humour, music and visual flair.
- Deleata ZsupportingPartnership for aerial hoop and movement programmes including Move Your Way (over 50s), Move Freely (neurodivergent teens), Move Authentically (neurodivergent adults), and Move Together (families).
- CircasupportingWorld-renowned Australian circus company delivered professional and youth circus taster workshops at Daimler Powerhouse as part of UK tour.
- Without WallscoreNetwork of organisations bringing innovative outdoor arts to towns and cities across England. Supports BAMBOO, Streets of Cov, and other touring productions.
- Canal River TrustsupportingPartners for events along Coventry Canal Basin including Where We Belong lantern celebrations and Daimler Powerhouse location.
- Gandini JugglingsupportingDelivered Powerhouse Pro workshop on juggling, movement and dance exploring connections between juggling and physical theatre.
Scale indicators6 records
Recent moves7 records
Expansion highlights6 records
Imagineer Productions competitors and assessment
Company assessmentDirect peers
- Open Theatre Company: Resident company at Daimler Powerhouse specialising in non-verbal physical theatre with young people with learning disabilities. Comparable in operating inclusive, participatory creative programmes and sharing venue infrastructure.
- Walk the Plank: Manchester-based outdoor arts and spectacle production company known for large-scale fireworks, pyrotechnic, and community outdoor events. Directly comparable as a UK outdoor arts producer delivering free public spectacles and community participation programmes.
- NoFit State: UK's leading circus company and Imagineer's co-production partner on BAMBOO. Both produce large-scale outdoor and site-specific circus productions and run artist development programmes, with overlapping audiences in the UK outdoor arts sector.
- Talking Birds: Coventry-based Theatre of Place company and Daimler Powerhouse resident. Comparable in producing thoughtful, playful work blending theatre with music and visual flair, and operating from the same shared creative hub.
- Emergency Exit Arts: London-based participatory outdoor arts company producing large-scale community events and street theatre. Comparable in combining outdoor production with workshops, training, and community engagement programming.
- Highly Sprung: Coventry-based physical theatre company and resident company at Daimler Powerhouse. Produces work for children and young people and runs walkabout theatre workshops — directly comparable target audience and physical theatre production model.
- Gandini Juggling: Internationally renowned UK juggling company delivering professional workshops at Imagineer's Daimler Powerhouse. Comparable in producing high-skill circus-aesthetic work and running professional development for circus artists.
- Autin Dance Theatre: Birmingham-based award-winning dance theatre company and frequent Imagineer collaborator on aerial intensives, giant puppetry, and outdoor productions. Operates in the same vertical dance/aerial/outdoor performance niche with comparable touring production profile.
Broad incumbents
- Circa: World-renowned Australian contemporary circus company that has delivered professional and youth workshops at Daimler Powerhouse. Operates at significantly larger scale as a globally touring circus institution but competes in the same international circus market.
Others
- Outdoor Arts UK: Sector body representing outdoor arts professionals and companies in the UK. Imagineer engages through Without Walls and the broader outdoor arts network; relevant as an ecosystem participant shaping the policy and funding environment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
Imagineer Productions social profiles
Digital presenceImagineer Productions financial estimates
Financial estimateRevenue estimate
Valuation estimate
Imagineer Productions leadership team
Management profileNumber of profiles
Profiles15 records
Imagineer Productions funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Imagineer Productions M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Imagineer Productions
What does Imagineer Productions do?
Imagineer Productions creates and delivers large-scale outdoor arts productions and community participation programmes from its home at the Daimler Powerhouse creative hub in Coventry. It sells workshops and professional development for artists (Powerhouse Pro), community engagement programmes (Powerhouse People), family and youth activities (Powerhouse Play), the Transformations youth pathway, aerial movement classes, and venue and equipment hire, alongside internationally touring productions such as BAMBOO and Godiva Awakes.
Is Imagineer Productions a public or private company?
Imagineer Productions is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Imagineer Productions founded?
Imagineer Productions was founded in 2010. It employs 11 to 50 people.
Where is Imagineer Productions based?
Imagineer Productions is headquartered in Coventry, United Kingdom, in the Europe region.
How does Imagineer Productions make money?
Three revenue lines are on record. Workshop and Programme Fees are the primary driver. The others are space and Equipment Hire and charitable Donations and Fundraising.
Who are Imagineer Productions's main competitors?
Direct peers on record are Open Theatre Company, Walk the Plank, NoFit State, Talking Birds, Emergency Exit Arts, Highly Sprung, Gandini Juggling and Autin Dance Theatre. Circa is listed as a broad incumbent. Outdoor Arts UK is listed as an others.
Does Imagineer Productions have an API?
No public API is recorded for Imagineer Productions.
What industry is Imagineer Productions in?
Imagineer Productions's product category is Outdoor Arts and Community Cultural Production. Its primary akta.pro industry code is MPAAAHAN, Creator Events & Experiences (Trips, Houses, Retreats), with a secondary code of MPAAAHAD, Content & Creative Studio for Creators (Concepting/Production). Its NAICS code is 711190 and its SIC code is 7900.