Podiatry Today

What Podiatry Today does

Podiatry Today is a medical-specialty publishing brand operating under the HMP Global Learning Network, serving podiatric healthcare professionals including Doctors of Podiatric Medicine, foot and ankle surgeons, and related clinicians. Its core product is a peer-reviewed journal supplemented by an integrated multimedia education portfolio that includes podcasts, videos, webinars, CME quizzes, sponsored supplements, clinician commentary blogs, case studies, and conference coverage of major podiatry meetings (ACFAS, APMA, ASPS, SAWC, AAWP, ACPM). Content is organized into 11 specialty channels spanning Biomechanics & Orthotics, Podiatric Surgery, Wound Care & Limb Preservation, Regenerative Medicine, Total Ankle Replacement, and other clinical domains, with CME credit fulfillment routed through the parent HMP Global education platform.

The underlying technology is a digital-first publishing platform built on the HMP Global Learning Network infrastructure, distributing content via a central website, email newsletters, social channels (Twitter, Facebook, LinkedIn, Instagram), and on-demand multimedia. The business model is consistent with medical-specialty publishing: revenue is generated through a mix of advertising, sponsored educational supplements, CME licensing, and digital subscriptions, though specific pricing is not publicly disclosed. Founded in 2012 and headquartered in Malvern, Pennsylvania, the publication employs 11-50 staff and operates as a sub-brand within HMP Global's diversified portfolio of more than 20 medical-specialty titles.

Name

Podiatry Today

Legal name

Podiatry Today

Website

https://podiatrytoday.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Podiatry Today is a peer-reviewed medical publishing brand within HMP Global's Learning Network, serving podiatrists and foot and ankle surgeons with a journal, podcasts, webinars, CME content, and conference coverage.

Ownership category

akta.pro rank

Product category

Medical Specialty Publishing

NAICS

Web Search Portals, Libraries, Archives, and Other Information Services (5192)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro industry

PRIMARYMPAJANAF

Business, Professional & Reference Print-on-Demand (Manuals, Standards, Handbooks)

Media, Entertainment & Sports/Publishing (Books, News, Magazines)/Print-on-Demand Services

SECONDARYMPAJANAB

Textbook & Academic Print-on-Demand (Coursepacks, Monographs, Journals)

Media, Entertainment & Sports/Publishing (Books, News, Magazines)/Print-on-Demand Services

Keywords

• Podiatry clinical journal
• Foot ankle medicine
• Podiatric CME education
• Medical specialty publishing
• Healthcare professional media

Headquarters

HQ city

Malvern

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Distribution channels1 record

Marketing channels10 records

Core offering

Podiatry Today is a peer-reviewed clinical journal for podiatric medicine published by HMP Global, delivering clinical research, case studies, surgical techniques, practice management guidance, and continuing medical education to practicing podiatrists. Its offering extends beyond the print/digital journal into multimedia education, including podcasts such as Mastering Diabetic Foot, a video library, webinars, CME/CE quizzes, supplements, special topical issues, conference coverage from events such as ACFAS and Superbones, and a blog/columns section, all distributed through the HMP Global Learning Network.

Product overview

Podiatry Today is a medical publication and educational platform within the HMP Global Learning Network, offering a comprehensive portfolio of resources for podiatric professionals. The core offering consists of a peer-reviewed journal (Current Issue and Archives), multimedia content (Podcasts, Videos), and live/on-demand educational programming (Webinars, Quizzes, Supplements). Content is organized through Specialty Channels covering 11 clinical and practice management domains. The platform provides conference coverage for major podiatric organizations and hosts a clinician commentary blog. All offerings integrate with the HMP Global CME system for continuing education credits.

Differentiator

Problem solved

Functional benefit

Products and services

• Podiatry Today Clinical Journal

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Medscape: Medscape (WebMD) is the largest free clinician information network offering specialty news, CME, and multimedia — overlapping with Podiatry Today's clinical content and CME mission, though broader in specialty coverage.
• Springer Healthcare / Adis: Springer Healthcare produces peer-reviewed specialty medical journals, CME, and sponsored content — comparable professional medical publishing model targeting specialist clinicians.
• MDedge: MDedge (Frontline Medical Communications) hosts specialty medical news, journals, and CME across many disciplines — directly comparable multi-specialty trade media platform with similar monetization model.

Direct peers

• Healio: Healio is a specialty medical media platform serving physicians across multiple specialties with news, journals, CME, and multimedia content — directly comparable to Podiatry Today's model, including specialty channels, podcasts, and CME integration.
• Consultant360: Consultant360 is a multi-specialty clinician media brand offering peer-reviewed content, CME, and multimedia — closely aligned with Podiatry Today's specialty publication + CME model.
• Dermatology Times: Dermatology Times is a sister HMP Global specialty publication — same parent platform, identical go-to-market (journal, multimedia, CME, conference coverage), making it a direct internal comparable for Podiatry Today's economics and structure.
• Journal of the American Podiatric Medical Association (JAPMA): JAPMA is the official peer-reviewed journal of the APMA, the most authoritative podiatry research publication — directly competes for clinical-research readership and CME-credit mindshare with Podiatry Today's journal.
• Wound Care / HMP Wounds publication: Wounds is another HMP Global specialty publication covering wound care and limb preservation — the same parent, same format mix, and direct overlap with Podiatry Today's limb-salvage and wound-care specialty channels.

Emerging players

• Frontiers Media (medical journals): Frontiers publishes open-access peer-reviewed medical journals and multimedia across many specialties — competing for both author submissions and clinician readership in podiatry-adjacent fields.
• Doximity: Doximity is a physician professional network with news, podcasts, and CME features targeting US clinicians — comparable audience (including DPMs) and a competing free content destination that erodes traditional trade-media pricing.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/PodiatryToday
• Facebookfacebook.com/PodiatryToday
• LinkedInlinkedin.com/company/podiatry-today
• Instagraminstagram.com/podiatrytoday

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Podiatry Today