Liana

Name

Liana

Legal name

LIANA GOLIAŠ s.r.o.

Website

https://lianasro.sk

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Raslavice

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. E-commerce Product Sales: Liana generates revenue through direct online sales of gluten-free food products, baking supplies, confectionery tools, and household items. Products are sold at fixed prices with per-unit or weight-based pricing. Revenue is one-time transaction-based rather than subscription-based.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Liana manufactures and packages powdered food products — including gluten-free flour mixes, gluten-free pasta, corn semolina, puddings, caramel glaze, baking soda, pistachio stabilizer, mineral electrolyte drinks, and gluten-free cookies — and sells them directly to consumers through its own e-commerce storefront at liana.sk. The product range also covers third-party confectionery supplies (Silikomart silicone molds, food colors, decorating tools, piping bags, cookie cutters), gluten-free chocolate, and household/celebration items, with delivery to Slovakia and the Czech Republic via GLS, Packeta, and Balíkomat pickup points.

Product overview

Liana is a Slovak e-commerce company (Liana Goliaš s.r.o.) operating primarily as an online food and baking supplies retailer. The core product portfolio consists of Liana-branded gluten-free food products including flour mixes, pasta (with a 13-piece starter kit offering), corn semolina, chocolate, mineral drink mixes, puddings, caramel glaze, baking soda, and stabilizer. The company also sells third-party confectionery supplies (food colors, piping bags, cookie cutters, decorations, paper goods) and household items through its e-commerce platform. The business model combines its own manufactured gluten-free food products with a marketplace-style range of third-party baking tools, silicone molds (Silikomart), and household goods.

Differentiator

Problem solved

Functional benefit

Products and services

• Liana Gluten-Free Flour Mixes (Bezlepkové múky Liana) Liana's own brand of gluten-free flour mixes formulated for home baking, sold as part of the 'Naše produkty Liana' core product line and targeted at consumers with celiac disease, gluten intolerance, or a gluten-free lifestyle.
• Liana Gluten-Free Pasta (Bezlepkové cestoviny Liana) Liana-branded gluten-free pasta line in 200g packaging, available in multiple pasta shapes, plus a 13-piece curated starter kit bundle for gluten-free consumers.
• Liana Gluten-Free White Corn Semolina 250g (CORN SEMOLINA Bezgluténová biela kukuričná krupica) Gluten-free white corn semolina packaged in 250g, sold as a wheat-substitute ingredient within the Liana core gluten-free range.
• Liana 72% Extra Dark Chocolate 1kg (Čokoláda Liana 72%) Liana-branded 72% extra dark chocolate sold in 1kg packaging, part of the gluten-free chocolate offering.
• Liana Mineral Electrolyte Drink Mix 8g (MINERÁL Elektrolyt) Liana-branded mineral drink mix with electrolytes sold in 8g single-serving sachets, positioned as a new product for everyday hydration.
• Liana Puddings (Liana Pudingy) Liana-branded instant pudding range, recently relaunched with refreshed packaging for gluten-free dessert preparation.
• Liana Caramel Glaze 25g (Karamelová poleva Liana) Liana-branded caramel topping/glaze in 25g single-serving sachets, positioned as a new convenience item for gluten-free desserts.
• Liana Gluten-Free Linzer Cookies 260g (Bezlepkové linecké pečivo) Liana-branded gluten-free Linzer-style shortcrust cookies sold in 260g packaging for convenient home consumption.
• Liana Pistachio Stabilizer 100g (Stabilizátor Pistácia Liana) Liana-branded pistachio-flavor stabilizer sold in 100g packaging for confectionery use.
• Liana Baking Soda 100g (Sóda bikarbóna Liana) Liana-branded sodium bicarbonate (baking soda) sold in 100g packaging for baking use.
• Silikomart Silicone Baking Molds (Silikomart Formy) Third-party Silikomart 3D silicone baking and cake-decorating molds (various fruit and decorative shapes) resold through the Liana storefront for home confectionery use.
• Gluten-Free Pasta Starter Kit 13 pcs (Štartovací balíček bezlepkových cestovín) A curated 13-piece variety bundle of Liana gluten-free pasta shapes sold as a single starter kit for new gluten-free customers.
• Confectionery Supplies (Cukrárske potreby) A category offering of third-party and Liana confectionery supplies including food colors, piping bags and tips, cookie cutters, cake decorations, paper goods, and celebration items, sold to hobbyist and professional bakers.
• Household Equipment (Vybavenie domácnosti) A category of household items including children's products, gift ideas, seasonal and celebration decorations (Easter, Christmas, weddings, candy bars), clocks, and kitchenware, sold via the Liana storefront.

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• GLScoreChannel Partner/ Reseller/ DistributorGLS (General Logistics Systems) provides parcel delivery services to Liana customers in Slovakia. Shipping costs are weight-based, ranging from 5.20€ to 10.00€ depending on package weight and payment method.
• PacketacoreChannel Partner/ Reseller/ DistributorPacketa provides delivery to Z-Box lockers and pickup points for packages up to 14kg at a flat rate of 3.50€. Offers an alternative delivery option for customers.
• ParcelShop/BalíkomatminorChannel Partner/ Reseller/ DistributorParcelShop pickup points and Balíkomat parcel lockers provide delivery options for packages up to 5kg, offering convenient self-pickup for customers.

Recent moves6 records

Expansion highlights5 records

Regional players

• Finax: Swedish/Nordic gluten-free and fiber-focused pasta and flour brand expanding into broader European retail. Comparable to Liana on gluten-free pasta and flour-mix manufacturing and brand-building, but operates in a different geographic footprint.
• Teta drogerie (TETA): Slovak drugstore/discount retail chain carrying baking supplies, food colors, and household items. Comparable to Liana's household and confectionery-supply assortment but as a physical discount channel rather than D2C specialist.
• Natural Jihlava (Jihlavanka/Exklusive): Czech producer of gluten-free flours, mixes and baking ingredients. Comparable to Liana's own-brand GF baking range in a directly overlapping CZ/SK market, though distributed primarily via retail rather than D2C.
• BezGluten.lt / Bezcukru.sk-class specialty shops: Small Slovak/Central European specialty online shops selling baking ingredients, decorating supplies, and sugar-free/alternative baking products. Comparable in scale, assortment mix, and customer overlap with Liana's secondary confectionery-supply segment.

Others

• Silikomart: Italian manufacturer of professional silicone baking and pastry molds already sold as a third-party brand on Liana's storefront. Adjacent supplier/partner rather than competitor, but a useful comparator for the confectionery-mold category Liana distributes.

Broad incumbents

• Dr. Oetker: Global baking ingredients and dessert mixes manufacturer (pudding, baking soda, fondant, glaze). Overlaps with Liana's baking-adjacent own-brand assortment (soda bikarbóna, puddings, fondant/caramel poleva) and serves a comparable home-baker customer.
• Schär: Dr. Schär is Europe's largest dedicated gluten-free brand, with a broad portfolio of GF bread, pasta, flour mixes, and bakery products. Comparable to Liana's gluten-free own-brand range but at vastly greater scale and with established retail distribution.
• Glutafin: Long-standing European gluten-free brand offering breads, flours, and pasta through pharmacies and grocery. Comparable to Liana's gluten-free staples assortment and shared end-consumers (celiac households), with much wider pharmacy-led distribution.

Direct peers

• Bezlepkové potraviny (Bezlepku): Czech gluten-free specialty online shop selling baking ingredients, pasta, and GF staples to home consumers. Closely mirrors Liana's assortment and D2C model in the same regional market.
• Bezglas.cz: Czech online specialty retailer focused on gluten-free products and celiac-diet staples. Closest functional peer to Liana: same D2C e-commerce model, same gluten-free niche, same cross-border SK/CZ target geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Liana