Arab Union International Insurance Company

What Arab Union International Insurance Company does

Arab Union International Insurance Company (AUII) is a Jordanian public shareholders insurance company established in 1976 and headquartered in Amman. It underwrote non-life (general) insurance products for individuals and businesses across Jordan, distributing policies through direct office-based sales rather than digital or broker channels. The company operated as a single-country, single-office insurer with a headcount of 51-100 employees and a stated capital of 6,000,000 JOD.

AUII's go-to-market was built around traditional personal service via its Abdali headquarters, with operating hours of Sunday through Thursday. The company maintained a corporate website and basic social media presence on Facebook and LinkedIn, but no mobile applications, partner integrations, AI-enabled underwriting, or digital distribution channels were evident. Its revenue model relied on recurring non-life insurance premiums collected from policyholders across multiple general insurance categories.

As of 2024, the Central Bank of Jordan issued a liquidation decision against AUII. The company is now in run-off mode, with its website repurposed to display temporary distribution lists for employee claims, insured policyholder claims, tax claims, ordinary creditor claims, and shareholder claims. Operating status is 'closed' and no new business is being written, making this a wind-down rather than an operating entity for forward-looking analysis.

Name

Arab Union International Insurance Company

Legal name

Arab Union International Insurance Co.

Website

https://auii-jo.com

Company type

Private

Founded year

1976

Operating status

Closed

Headcount range

51–100 employees

Short description

Arab Union International Insurance Company (AUII) was a Jordanian non-life insurance company founded in 1976 in Amman, serving individuals and businesses via direct office sales. As of 2024 it is under liquidation by order of the Central Bank of Jordan.

Ownership category

akta.pro rank

Headquarters

HQ city

Amman

HQ country

Jordan

HQ region

Middle East

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Infrastructure, Others

Revenue model

1. Non-Life Insurance Premiums: AUII focuses on all insurance business except life insurance. The company operates as a Jordanian public shareholders company generating revenue through insurance premiums collected from policyholders for coverage across various non-life insurance categories.

Distribution channels1 record

Marketing channels3 records

Core offering

Arab Union International Insurance Company (AUII) is a Jordanian public shareholders insurance company that underwrites and services non-life (general) insurance products. The company collects premiums from policyholders and provides coverage and claims settlement across non-life categories, while operating under the regulatory oversight of the Central Bank of Jordan. The company is currently under liquidation as ordered by the Central Bank of Jordan, with temporary distribution lists published for employee, policyholder, tax, ordinary creditor, and shareholder claims.

Product overview

Arab Union International Insurance Company (AUII) is a Jordanian public shareholders insurance company established in 1976, with a capital of 6,000,000 JOD. The company focuses on all insurance business except life insurance. AUII operates as a non-life insurance provider offering general insurance products and services including claims management for policyholders, employees, creditors, and shareholders. The company has been placed under liquidation by the Central Bank of Jordan, with temporary distribution lists published for various stakeholder claims including employee rights, policyholder rights, tax claims, ordinary creditor rights, and shareholder claims.

Differentiator

Problem solved

Functional benefit

Products and services

• Non-life insurance coverage
• Claims management and settlement

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves3 records

Regional players

• Arabia Insurance Cooperative (AICS) / Arabia Insurance Group: Lebanon-headquartered MENA non-life carrier underwriting motor, property, engineering and liability lines across the Levant — a regional peer with similar product scope to AUII but a different primary geography.
• Trust International Insurance & Reinsurance (TIKI): Jordan/UAE-rooted non-life insurer operating regional insurance and reinsurance lines; comparable business model and regional footprint, though with materially larger scale and a regional rather than domestic-only platform.

Broad incumbents

• Gulf Insurance Group (GIG): Kuwait-based regional insurance conglomerate underwriting multi-line non-life business (motor, property, casualty, health, marine) across MENA — a broad incumbent whose product set and Jordan-adjacent regional footprint make it a comparable benchmark for AUII's product mix at larger scale.
• Qatar Insurance Company (QIC): Large MENA-based general insurer offering property, casualty, motor, marine and aviation lines with regional branch operations; broadly comparable in non-life product mix even though primarily Qatar-domiciled.
• Allianz (MENA operations): Global multi-line insurer with established non-life offerings in the Middle East, including Jordan; serves as a broad-incumbent benchmark for product mix, distribution model, and competitive positioning vs. AUII.
• AXA (MENA operations): Global insurer with retail and commercial P&C operations across the MENA region including Jordan; representative broad-incumbent comparator on product scope, capital adequacy benchmarks, and reinsurance security.

Direct peers

• Al-Nisr Al-Arabi Insurance Company: Jordanian general (non-life) insurance company offering motor, property, and engineering cover, competing head-to-head with AUII for Jordanian policyholders and operating under identical local regulatory and capital requirements.
• Islamic Insurance Company (Jordan): Jordan-based takaful/non-life insurer offering Shariah-compliant general insurance lines (motor, property, liability), serving the same Jordanian market with overlapping product coverage as AUII but with a distinct faith-based distribution angle.
• Middle East Insurance Company (MEIC): Amman-headquartered non-life insurer operating across the same general insurance product set (motor, marine, fire, engineering, liability) under the same Central Bank of Jordan supervisor, the closest direct competitor in scope and geography.
• Jordan Insurance Company (JICO): Long-established Jordanian non-life/ general insurance carrier offering comparable lines (motor, property, casualty, health) under the same Jordanian regulatory regime and competing for the same policyholder pool as AUII.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat2 records

Key risks7 records

Key highlights4 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Arab Union International Insurance Company