AUM
AUM is a privately held Indian insurance broker headquartered in Surat, founded in 2006, employing 51-100 people. The firm distributes various insurance products and provides risk management and claim management services to its clients.
- Company typePrivate
- Founded2006
- HeadquartersSurat, India
- Headcount51–100
- GTM typeB2B
- OfferingServices
What AUM does
AUM is a privately held insurance broker headquartered in Surat, India, founded in 2006. Per the available firmographic data, the firm offers various insurance products and provides risk management and claim management services to its clients. As an insurance intermediary, AUM's core business is the distribution and servicing of insurance policies on behalf of insurers, supplemented by advisory work on risk exposure and support through the claims process. The company operates with a headcount of 51-100 employees, placing it in the small-to-mid-sized segment of India's insurance brokerage market, and serves clients presumably from its Surat base with no disclosed indication of multi-city or national distribution.
The business model is consistent with the standard insurance brokerage model operating in India, where revenue is typically generated via commissions paid by insurance carriers on placed policies, with possible fee-based income from risk management and claims advisory services. No pricing information, customer segment data, technology stack details, or product-level disclosures are available from the source material, and the company's website content was limited to a loading/verification page rather than substantive product or service information. As a result, the precise product mix (life vs. non-life vs. health), customer concentration, distribution channels, and any digital or technology-enabled capabilities cannot be characterized from the input.
The data set is materially thin: no funding history, no management team disclosures, no customer logos, no partnerships, no certifications or regulatory filings, and no record of acquisitions or strategic transactions are present. Any deeper investment assessment on growth, competitive positioning, or trajectory would require additional primary-source data beyond what is currently available.
AUM firmographics
Firmographics- Name
- AUM
- Website
- https://auminsurancebrokers.com
- Company type
- Private
- Founded year
- 2006
- Headcount range
- 51–100 employees
- Short description
- AUM is a privately held Indian insurance broker headquartered in Surat, founded in 2006, employing 51-100 people. The firm distributes various insurance products and provides risk management and claim management services to its clients.
- Ownership category
- akta.pro rank
Where AUM is headquartered
LocationHeadquarters
- HQ city
- Surat
- HQ country
- India
- HQ region
- Asia
Markets served
AUM business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
AUM product offering
Product offeringCore offering
AUM is an insurance brokerage firm based in Surat, India, founded in 2006, that offers insurance products along with risk management and claim management services. The company serves as an intermediary connecting clients with insurance providers, handling policy placement, risk assessment, and claims processing. With 51-100 employees, it operates as a private, for-profit insurance broker.
Differentiator
Problem solved
Functional benefit
Products and services
- Insurance Brokerage Services Intermediary brokerage services connecting clients with insurance providers for placement of insurance products. Targets businesses and individuals in Surat/Gujarat needing general insurance coverage.
- Risk Management Services
Companies that use AUM
Customer profileIdeal customer profiles1 record
AUM technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AUM competitors and assessment
Company assessmentEmerging players
- Coverfox: Coverfox is an Indian InsurTech aggregator offering online insurance comparison and purchase, representing the digital broker model that competes with AUM for SME and retail policy placement.
- Policybazaar: Policybazaar is India's largest online insurance aggregator, intermediating policies across categories and competing with traditional brokers like AUM on retail and SME placement through a digital channel.
Broad incumbents
- Aon India: Aon operates a global insurance brokerage and risk management practice with India presence, competing head-on with AUM for commercial accounts that need risk consulting, placement and claims support.
- Marsh India: Marsh is the world's largest insurance broker with a substantial India operation offering placement, risk advisory and claims services to corporate clients, directly comparable to AUM's service mix but at vastly greater scale.
- Howden India: Howden has expanded rapidly in India as an insurance broker with specialist practices, overlapping with AUM on commercial placement and risk advisory for SME and mid-market clients.
- Willis Towers Watson India: WTW's India business delivers insurance broking, risk management and claims services to corporate buyers, mirroring AUM's stated offerings at the enterprise end of the market.
Others
- Tata AIG General Insurance: Tata AIG is an Indian general insurance carrier selling through broker channels including regional intermediaries like AUM; relevant as a key carrier relationship and ecosystem counterpart for an Indian broker.
Regional players
- J.B. Boda & Co: J.B. Boda is a long-standing Indian reinsurance and insurance broker providing specialized risk transfer services in India and neighbouring geographies, comparable to AUM as an established regional brokerage.
- Placka Insurance Brokers: Placka is an Indian direct insurance broker (IRDAI licensed) serving SMEs with simplified policy placement, representing a like-sized domestic broker competing in the same SMB segment as AUM.
Direct peers
- SecureNow: SecureNow is an India-focused insurance broker for businesses, providing commercial insurance placement and risk advisory to SMEs and startups, closely aligned with AUM's broker-for-business positioning.
Market position
Strengths3 records
Weaknesses3 records
Competitive moat2 records
Key risks4 records
Key highlights3 records
Customer concentration
AUM social profiles
Digital presenceAUM financial estimates
Financial estimateRevenue estimate
Valuation estimate
AUM leadership team
Management profileNumber of profiles
AUM funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AUM M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AUM
What does AUM do?
AUM is an insurance brokerage firm based in Surat, India, founded in 2006, that offers insurance products along with risk management and claim management services. The company serves as an intermediary connecting clients with insurance providers, handling policy placement, risk assessment, and claims processing. With 51-100 employees, it operates as a private, for-profit insurance broker.
When was AUM founded?
AUM was founded in 2006. It employs 51 to 100 people.
Where is AUM based?
AUM is headquartered in Surat, India, in the Asia region.
Who are AUM's main competitors?
Emerging players on record are Coverfox and Policybazaar. Broad incumbents are Aon India, Marsh India, Howden India and Willis Towers Watson India. Tata AIG General Insurance is listed as an others. Regional players are J.B. Boda & Co and Placka Insurance Brokers. SecureNow is listed as a direct peer.
Does AUM have an API?
No public API is recorded for AUM.