Mauri

What Mauri does

Mauri S.A. is a privately held Argentine manufacturer of cookies, sweet biscuits, and crackers, operating from a single production and administrative facility in Bigand, Santa Fe Province (Ruta Nac Nº 178 Km 86). The company was founded around 1955 and positions itself with a 70-year-plus brand heritage under the family-oriented tagline 'Más que una Gran Familia'. Its product portfolio is organized into two main lines — Galletitas Dulces (sweet biscuits) including the Vainillas, Surtido Fauna, Magdalenas, Deliciosas, and Maria Elena brands, and Galletitas Crackers (savory crackers) including Maurita, Propicia, Salvado, Sin Sal, Bizcochitos, and Mini Crackers — packaged in standardized consumer sizes ranging from 140g to 450g.

The underlying technology is traditional cookie and cracker manufacturing, with the company's stated differentiator being 70 years of accumulated production know-how and an emerging focus on packaging innovation, evidenced by participation in Interpack 2026 in Düsseldorf. The business model is straightforward consumer packaged-goods sales: revenue is generated through wholesale and retail sale of branded biscuits and crackers, distributed via Argentine supermarket and retail chains for general household consumption, supplemented by a dedicated B2B ordering portal at pedidos.mauri.com.ar for direct business orders. Marketing is conducted primarily through the company's Facebook and Instagram pages (productosmauri) and a news/blog section on its corporate website.

Mauri serves a horizontal consumer segment — Argentine families seeking affordable, familiar snack biscuits — and competes in a mature domestic category alongside larger national incumbents. The company holds IRAM Good Manufacturing Practices certification for quality and food safety, has no disclosed parent company, subsidiaries, or external investors, and operates as an independent Argentine corporation with no public-market listing.

Name

Mauri

Legal name

Mauri S.A.

Website

https://mauri.com.ar

Company type

Private

Founded year

1955

Operating status

Operating

Headcount range

1–10 employees

Short description

Mauri S.A. is an Argentine manufacturer of cookies, sweet biscuits, and crackers with 70+ years of history, producing brands such as Vainillas, Fauna, Magdalenas, and Maurita for Argentine retail consumers and B2B customers from its facility in Bigand, Santa Fe.

Ownership category

akta.pro rank

Product category

Cookie and Biscuit Manufacturing

NAICS

Cookie and Cracker Manufacturing (311821), Cookie, Cracker, and Pasta Manufacturing (31182)

SIC

Cookies & Crackers (2052), Bakery Products (2050)

akta.pro primary industry

Cookies, Biscuits & Crackers Manufacturing (AFAKAAAC)

akta.pro secondary industries

Cookies, Biscuits & Crackers (CRADABAD), Crackers, Biscuits & Grain Snacks Manufacturing (savory biscuits, crispbreads) (AFAKABAH)

Keywords

• Cookie manufacturing
• Biscuit production
• Sweet biscuits
• Savory crackers
• Packaged bakery products

Headquarters

HQ city

Bigand

HQ country

Argentina

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Cookie and Biscuit Product Sales: Mauri generates revenue through the manufacturing and sale of various cookie and cracker products under multiple brand names including sweet biscuits (Vainillas, Fauna, Magdalenas, Deliciosas, Maria Elena) and crackers (Maurita, Propicia, Salvado, Sin sal, Bizcochitos, Mini Crackers). Products are sold through retail channels and direct B2B ordering.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Mauri S.A. manufactures and sells cookies, sweet biscuits, and crackers under multiple brand names from its facility in Bigand, Santa Fe, Argentina. Its product portfolio spans two categories: Galletitas Dulces (sweet biscuits) including Vainillas, Fauna, Magdalenas, Deliciosas, and Maria Elena; and Galletitas Crackers (savory crackers) including Maurita, Propicia, Salvado, Sin Sal, Bizcochitos, and Mini Crackers. Products are sold in standard consumer packaging sizes (140g to 450g) through Argentine retail/supermarket channels and a dedicated B2B ordering portal.

Product overview

Mauri is a traditional Argentine food manufacturing company producing cookies and biscuits. The product portfolio consists of two main categories: Galletitas Dulces (Sweet Biscuits) including Vainillas, Fauna, Magdalenas, Deliciosas, and Maria Elena brands; and Galletitas Crackers (Savory Crackers) including Maurita, Propicia, Salvado, Sin sal, Bizcochitos, and Mini Crackers. The company operates with 70 years of history from its facility in Bigand, Santa Fe, Argentina.

Differentiator

Problem solved

Functional benefit

Brands

• Bizcochitos: Sweet biscuit product line
• Deliciosas
• Magdalenas
• María Elena
• Maurita
• Mini Crackers
• Propicia
• Salvado
• Sin Sal
• Surtido Fauna
• Vainillas

Products and services

• Vainillas Vanilla wafer sweet biscuit brand in 320g consumer packaging, part of Mauri's Galletitas Dulces product line, targeted at Argentine household consumers for everyday consumption.
• Surtido Fauna Assorted animal-themed sweet biscuit variety pack in 150g consumer packaging, part of Mauri's Galletitas Dulces product line for Argentine household consumers.
• Magdalenas Muffin-style sweet biscuit available in Vanilla and Dulce de Leche varieties, 192g packaging, part of Mauri's Galletitas Dulces product line for Argentine household consumers.
• Deliciosas Sweet biscuit brand available in standard and chocolate chip varieties, 140g packaging, part of Mauri's Galletitas Dulces product line for Argentine household consumers.
• Maria Elena Sweet biscuit brand in 450g consumer packaging, part of Mauri's Galletitas Dulces product line for Argentine household consumers.
• Maurita Cracker brand in 420g consumer packaging, part of Mauri's Galletitas Crackers product line for Argentine household consumers.
• Propicia Cracker brand in 400g consumer packaging, part of Mauri's Galletitas Crackers product line for Argentine household consumers.
• Salvado Bran cracker product in 400g consumer packaging, part of Mauri's Galletitas Crackers product line for Argentine household consumers.
• Sin Sal Salt-free cracker product in 400g consumer packaging, part of Mauri's Galletitas Crackers product line for Argentine household consumers with low-sodium dietary needs.
• Bizcochitos Small sweet biscuit/cookie in 180g consumer packaging, part of Mauri's Galletitas Crackers product line for Argentine household consumers.
• Mini Crackers Miniature crackers in 200g consumer packaging, part of Mauri's Galletitas Crackers product line for Argentine household consumers.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Grupo Arcor: Argentine confectionery and food giant that owns Bagley and a broad portfolio of biscuits, chocolates, and sweets. Arcor competes with Mauri in the biscuit category and across adjacent confectionery aisles where Mauri's sweet biscuits (Magdalenas, Deliciosas) also compete.
• Mondelez International: Global snack giant operating in Argentina via brands such as Terrabusi, Oreo, and Chips Ahoy. Mauri faces Mondelez in the sweet biscuit category, with Mondelez leveraging vastly larger marketing and distribution.
• Ferrero: Global confectionery and biscuit company with brands such as Ferrero Rocher, Kinder, and Tic Tac, and a growing biscuit footprint. Comparable to Mauri in cookies and packaged sweet snacks, though at a different premium positioning and scale.
• McCain Foods: Large multinational packaged foods manufacturer with a growing presence in snacks and baked goods. Relevant as a comparable packaged-snack manufacturer at scale, though Mauri is far more concentrated in cookies/crackers.
• Grupo Bimbo: Global baked-goods company with operations across Latin America. Comparable as a mass-market bakery and snack producer with extensive retail distribution; competes with Mauri for Argentine shelf space and B2B accounts.
• Nestlé Argentina: Multinational food company with a substantial biscuit and confectionery presence in Argentina (e.g., products in the cookies and crackers category). Comparable to Mauri as a packaged baked-goods manufacturer serving Argentine retail, but with materially broader portfolio and scale.

Direct peers

• Bahlsen: German biscuit and cracker manufacturer with a heritage comparable to Mauri's 70-year positioning. Similar artisanal/traditional brand ethos, sweet and savory biscuit portfolio, and presence at packaging trade fairs such as Interpack, making it a strong international comparable.
• McVitie's: Iconic UK biscuit brand (Digestives, Hobnobs) with strong heritage positioning and broad sweet biscuit portfolio. Comparable to Mauri in emotional brand equity and product mix, though at substantially larger scale and international reach.
• Walkers Shortbread: Heritage UK shortbread and biscuit maker with a long family-brand history, traditional recipes, and export-led growth. Highly comparable to Mauri in narrative, scale, and product style, although Mauri also spans crackers.
• Bagley Argentina: Bagley is the largest Argentine cookie and cracker manufacturer (owned by Grupo Arcor), with leading brands such as Bonafide, Opera, and Merengadas. Mauri and Bagley directly compete on Argentine supermarket shelves in both sweet biscuits and crackers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/productosmauri
• LinkedInlinkedin.com/company/mauri-s.a.
• Instagraminstagram.com/productosmauri

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mauri