O'Brien Traffic
O'Brien Traffic is an Australian civil engineering consultancy founded in 1986 and based in Hawthorn, specializing in traffic engineering, transport planning, and road safety services for government and infrastructure clients.
- Company typePrivate
- Founded1986
- HeadquartersHawthorn, Australia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What O'Brien Traffic does
O'Brien Traffic is a privately held Australian civil engineering consultancy founded in 1986 and headquartered in Hawthorn (a Melbourne suburb), specializing in traffic engineering, transport planning, and road safety services. The firm operates with a small professional team of 11–50 employees, positioning it as a boutique specialist rather than a full-service engineering major. Its service offering sits within a narrow technical niche of transport infrastructure, a category of work typically procured by state and local government agencies, property developers, and infrastructure owners on a project-consulting basis.
The company's core products are professional engineering services rather than software or hardware — including traffic impact assessments, transport planning studies, road safety audits, intersection and corridor analysis, and related advisory deliverables. Underlying technology would normally include traffic microsimulation and modeling tools common to the discipline, but the input data does not disclose the specific technical stack, methodology, or platforms used. No patents, proprietary models, or differentiated technology assets are documented in the available information.
The business model is consistent with a professional services consulting practice: revenue is generated through fee-for-service project engagements billed on a time-and-materials or fixed-fee basis to public- and private-sector clients. Pricing, contract values, and client retention mechanics are not disclosed. The firm maintains a web presence at obrientraffic.com but no digital-product, subscription, or platform-revenue stream is indicated. Given nearly four decades of continuous operation, the firm has demonstrated durability in a competitive Australian engineering services market, though specific revenue scale, growth trend, and current financial performance are not available in the input data.
O'Brien Traffic firmographics
Firmographics- Name
- O'Brien Traffic
- Website
- https://obrientraffic.com
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- O'Brien Traffic is an Australian civil engineering consultancy founded in 1986 and based in Hawthorn, specializing in traffic engineering, transport planning, and road safety services for government and infrastructure clients.
- Ownership category
- akta.pro rank
O'Brien Traffic industry classification
Industry- Product category
- Traffic Engineering Services
- NAICS
- Support Activities for Road Transportation (4884), Other Support Activities for Road Transportation (48849)
- SIC
- Transportation Services (4700)
- akta.pro primary industry
- Transportation & Traffic Engineering Consulting (BPAHAIAC)
- akta.pro secondary industries
- Road Safety Audits, Engineering & Data Analytics Services (RSA, Blackspot Analysis, Vision Zero Programs) (TLAJAGAM), Traffic Systems & Road Safety Infrastructure (Signals, ITS, Barriers, Signage, Markings) (IMAFAEAI)
Keywords
Where O'Brien Traffic is headquartered
LocationHeadquarters
- HQ city
- Hawthorn
- HQ country
- Australia
- HQ region
- Oceania
Markets served
O'Brien Traffic business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
O'Brien Traffic product offering
Product offeringCore offering
O'Brien Traffic is a civil engineering consultancy that delivers traffic engineering, transport planning, and road safety services to its clients. Engagements typically support infrastructure projects, land development, and public-sector transport initiatives that require specialist technical advice on vehicle and pedestrian movement, network planning, and road safety outcomes.
Differentiator
Problem solved
Functional benefit
Products and services
- Traffic Engineering
- Transport Planning
- Road Safety Services
Companies that use O'Brien Traffic
Customer profileIdeal customer profiles1 record
O'Brien Traffic technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
O'Brien Traffic partnerships and signals
Strategic signalRecent moves1 record
O'Brien Traffic competitors and assessment
Company assessmentBroad incumbents
- GHD: Large Australian-headquartered engineering consultancy with a substantial transportation practice covering traffic engineering, road safety, and transport planning — competes for similar work at greater scale.
- WSP Australia: WSP's Australian transportation team delivers traffic engineering, road safety, and transport planning services, competing for both government and private-sector mandates similar to O'Brien Traffic's.
- Arup: Global engineering consultancy with strong Australian transport planning and road safety advisory teams that compete for similar infrastructure and urban mobility projects.
- SMEC (Snowy Mountains Engineering Corporation): Australian-origin engineering consultancy with transport planning and road infrastructure capabilities, serving similar government clients across ANZ.
- AECOM: Global infrastructure consultancy with a large Australian transport practice covering traffic engineering, transport planning, and road safety — a broad incumbent competitor.
- Jacobs: Global engineering and professional services firm with an Australian transportation practice delivering traffic engineering, road safety, and transport planning services to government clients.
- Aurecon: Global engineering and infrastructure advisory with a significant Australian transportation practice spanning transport planning, traffic engineering, and road safety advisory.
Direct peers
- GTA Consultants: Australian traffic engineering and transport planning consultancy specializing in traffic impact assessments, transport modeling, and road safety — directly comparable to O'Brien Traffic's stated service mix.
- Bitzios Traffic and Transport: Specialist Australian traffic and transport engineering consultancy offering transport planning, traffic engineering, and road safety services to public and private sector clients — a near-direct niche peer.
Regional players
- pitt&sherry: Australian engineering consultancy with transport and traffic engineering capabilities focused primarily on the Tasmanian and broader Australian market — comparable services with a regional skew.
Market position
Strengths3 records
Weaknesses3 records
Competitive moat2 records
Key risks4 records
Key highlights3 records
Customer concentration
O'Brien Traffic social profiles
Digital presenceO'Brien Traffic financial estimates
Financial estimateRevenue estimate
Valuation estimate
O'Brien Traffic leadership team
Management profileNumber of profiles
O'Brien Traffic funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
O'Brien Traffic M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about O'Brien Traffic
What does O'Brien Traffic do?
O'Brien Traffic is a civil engineering consultancy that delivers traffic engineering, transport planning, and road safety services to its clients. Engagements typically support infrastructure projects, land development, and public-sector transport initiatives that require specialist technical advice on vehicle and pedestrian movement, network planning, and road safety outcomes.
When was O'Brien Traffic founded?
O'Brien Traffic was founded in 1986. It employs 11 to 50 people.
Where is O'Brien Traffic based?
O'Brien Traffic is headquartered in Hawthorn, Australia, in the Oceania region.
Who are O'Brien Traffic's main competitors?
Broad incumbents on record are GHD, WSP Australia, Arup, SMEC (Snowy Mountains Engineering Corporation), AECOM, Jacobs and Aurecon. Direct peers are GTA Consultants and Bitzios Traffic and Transport. pitt&sherry is listed as a regional player.
Does O'Brien Traffic have an API?
No public API is recorded for O'Brien Traffic.
What industry is O'Brien Traffic in?
O'Brien Traffic's product category is Traffic Engineering Services. Its primary akta.pro industry code is BPAHAIAC, Transportation & Traffic Engineering Consulting, with a secondary code of TLAJAGAM, Road Safety Audits, Engineering & Data Analytics Services (RSA, Blackspot Analysis, Vision Zero Programs). Its NAICS code is 4884 and its SIC code is 4700.