Name

MAGIK LZ

Legal name

Magik LZ Empreendimentos Imobiliários Ltda.

Website

https://magiklz.com.br

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Residential Real Estate Development

NAICS

Land Subdivision (23721)

SIC

Land Subdividers & Developers (No Cemeteries) (6552)

akta.pro primary industry

Residential Land Development & Subdivision Homebuilding (Build-to-Sell Communities) (IMAFABAL)

akta.pro secondary industry

Spec Home / Production Homebuilding (Tract & Volume Builders) (IMAFABAD)

Keywords

• Residential real estate development
• Affordable housing construction
• Middle-class housing projects
• High-end residential developments
• Real estate incorporadora Brazil

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Real estate property sales: MagikLZ generates revenue through the development and sale of residential real estate units. The company develops projects from inception to completion, investing with its own capital. Revenue is one-time at point of sale rather than recurring. The company operates across popular housing (MCMV program), middle-class, and upper-market segments.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Magik LZ is a Brazilian residential real estate developer (incorporadora) that plans, finances, builds, and sells named residential tower projects across São Paulo, covering popular housing through the federal MCMV program via its MGKLZ sub-brand, middle-class housing, and upper-market developments. The company runs the full development cycle from land acquisition (often using its own capital) through construction, launch (both in-person and virtual), and delivery of completed units to homebuyers.

Product overview

MAGIK LZ (Magik LZ Empreendimentos Imobiliários Ltda.) is a Brazilian real estate development company (incorporadora) with over 55 years of experience operating exclusively in São Paulo. The company operates across three market segments: popular housing under the Minha Casa Minha Vida (MCMV) program via its MGKLZ sub-brand, middle-class housing, and high-end developments. The product portfolio includes over 20 named residential projects across various neighborhoods including Lapa, Penha, Vila Prudente, Klabin, Brooklin, Belém, Mooca, Ipiranga, Freguesia do Ó, Tatuapé, Vila Mariana, Mascote, and Panamby. Recent notable launches include Secret Garden (2025) with AQUA sustainability certification, Living Pacific (2024) in Belém, and Brooklyn Bridge (2024) featuring smart home amenities. The company also offers land acquisition services and operates an internal AI-powered land prospecting system.

Differentiator

Problem solved

Functional benefit

Brands

• MGKLZ: A brand of MagikLZ focused on the development of projects combining quality and accessibility, particularly for Minha Casa Minha Vida (MCMV) social housing program.

Products and services

• MGKLZ (MCMV sub-brand) Sub-brand offering affordable residential developments under the federal Minha Casa Minha Vida (MCMV) program, combining quality and accessibility for low- and moderate-income Brazilian families. Units typically range from R$600k to R$1.5 million with average area of 83 m².
• Secret Garden Exclusive upper-market residential project in São Paulo awarded the international AQUA sustainability certification.
• Living Pacific Residential project in the Belem neighborhood of São Paulo featuring sustainable construction with smart-home and mini-market amenities.
• Brooklyn Bridge Residential project in the Brooklin neighborhood of São Paulo featuring sustainable construction with smart-home and mini-market amenities.
• LIVMAS R$250 million middle-class residential project near a parish where Marcelo Rossi initiated his priestly ministry, located in Vila Mascote on a 5,000 m² plot acquired from the Archbishopric of Santo Amaro, with approximately 234 units across two residential towers.
• ONE Residential project launched in April 2022 with a single tower and complete leisure facilities.
• N.A.U. Residential project next to the Vila Mariana metro station in São Paulo, with 90% of units sold in the month of launch.
• IPIRANGA Residential project in the Ipiranga neighborhood of São Paulo that was the first fully virtual launch in the State of São Paulo during the pandemic, achieving 100% sellout in 2 months.
• VILA MARIANA Residential project in the Vila Mariana neighborhood of São Paulo that sold 100% of its units in the first week of launch.
• UNIQUE Residential project in São Paulo that sold 100% of its units within the first month of launch.
• CONCEPT Panamby Residential project in the Panamby area of São Paulo, launched in March 2020.
• WISH PANAMBY Residential project in the Panamby area of São Paulo that achieved 100% sellout in launch week.
• PALAZZO Residential project in São Paulo that achieved 100% sellout in one week.
• Vetrino Exclusive residential project in São Paulo awarded the AQUA sustainability seal.
• Mood Residential project launched in the Bela Vista neighborhood of São Paulo, winner of the 2014 Master Imobiliário Award in the Strategic Opportunity category.
• Terreno para Venda (Land Purchase Program) Service where Magik LZ purchases land and properties in São Paulo for real estate development, offering ethical, confidential, and professional analysis to landowners.

Quantifiable outcome

• 100% of units sold in 2 months for IPIRANGA project (first fully virtual launch in São Paulo state during pandemic)
• +5 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• Arquidiocese de Santo AmarocoreStrategic or Co-development Partner · 1 October 2025MagikLZ negotiated with the Archdiocese of Santo Amaro to acquire land previously occupied by the curia administrative building. The deal included helping the archdiocese find a new location in Grajaú and maintaining the parish on-site as an active facade of the new R$250 million development. Approximately 234 units in two residential towers will be built on the 5,000 m² site.
• Bicalho Navarro AdvogadosminorOthersLaw firm providing legal services for MagikLZ's real estate developments. Described as a long-term partner with an ethical, respectful, and trustworthy relationship spanning multiple projects.
• Jafet SAcoreStrategic or Co-development PartnerLong-term business partner in real estate development spanning decades. The partnership is cited as a rare success story in an industry where long-term business relationships are uncommon. Characterized by a culture of ethics and competence.
• MCAA ArquitetosminorStrategic or Co-development PartnerArchitecture firm working on MagikLZ projects, building relationships based on respect and care with partners and clients.
• Marcelo Bartolo ArquitetosminorStrategic or Co-development PartnerArchitecture firm designing projects for MagikLZ. Notes the company's attention to detail and quality focus in every stage of the process, contributing to exceeding end-customer expectations.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Gafisa: Historic São Paulo homebuilder operating across income segments. Direct overlap with Magik LZ's multi-segment São Paulo strategy.
• Eztec Empreendimentos: São Paulo-focused residential and commercial developer with strong mid/high-end positioning. Comparable product portfolio and target buyer segments.
• Direcional Engenharia: Brazilian homebuilder with material MCMV exposure plus mid-market offerings. Comparable mix of federal-program and market-rate development.
• Trisul: São Paulo-based homebuilder with focus on residential developments across multiple income tiers. Closely comparable to Magik LZ's vertical integration model.
• Even Construtora e Incorporadora: São Paulo-based residential developer active across mid and upper segments. Comparable to Magik LZ in target geography and product mix.
• Cyrela Brazil Realty: One of Brazil's largest residential developers, operating across multiple price segments in São Paulo and other major metros. Direct comparable to Magik LZ's mid/upper-market residential focus and São Paulo presence.
• MRV Engenharia: Brazil's largest MCMV-focused homebuilder with national footprint. Most direct comparable to Magik LZ's 60% MCMV production through its MGKLZ sub-brand.
• Construtora Adolpho Lindenberg: Premium São Paulo residential developer known for high-end design and quality. Comparable to Magik LZ's upper-market Brooklin/Vila Mariana projects and AQUA-certified positioning.
• Cury Construtora: MCMV-focused São Paulo homebuilder with high-volume production model. Comparable to MGKLZ sub-brand operating model and unit economics.

Broad incumbents

• JHSF Participações: Diversified Brazilian luxury real estate developer with hospitality, retail, and high-end residential. Comparable to Magik LZ's upper-market premium positioning, though broader portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@magiklzincorporadora8406
• Facebookfacebook.com/Magiklz
• LinkedInlinkedin.com/company/magiklz
• Instagraminstagram.com/magiklz?igsh=MTd5M2VjZ2FxMDY2bw==

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MAGIK LZ