Qasid Arabic Institute

What Qasid Arabic Institute does

Qasid Arabic Institute (legally The Jordanian American Language Academy) is a privately held Arabic language education provider founded in 2001 and headquartered on Queen Rania Street in Amman, Jordan. The institute operates a two-track core curriculum—Modern Standard Arabic and Classical Arabic (Qur'anic and classical/medieval texts)—delivered through intensive term-based programs running 150-155 classroom hours per term, alongside supplementary dialect courses (Levantine Ammiya), specialized modules (Tajwid, Calligraphy, Advanced Classical Texts), private tutoring, and cultural immersion tours. It serves four primary customer segments: university students (the largest segment, drawn through credit-transfer partnerships with Harvard, Oxford, Georgetown, CASA, BYU, CSU, SOAS, and others), diplomats and government officials (UN, US State Department, UK Foreign Office, Canadian Foreign Ministry, Australian DFAT, ICRC, UNICEF), corporate groups, and independent/heritage learners.

The business model is direct-to-consumer, with students applying through an online Student Information System (sis.qasid.com) and paying term-based tuition of $2,385-$2,645 per term, with discounts of up to 7% for five-term prepay and additional group rates for cohorts of 2-8 students. Supplementary courses are priced at 150-200 JD each, while private tutoring runs $40-60 per 50-minute hour depending on time of day and one-on-one versus paired format. Diplomat and corporate packages are bespoke, decoupled from the standard academic calendar, and operate as professional services engagements. The institute distributes its offering through two channels: onsite intensive programs at the Amman campus (3-4 class hours/day with housing assistance, airport pickup, orientation, internships, and excursions) and online distance learning through qasidonline.com, enabling global reach alongside the physical Amman experience.

Qasid operates without disclosed external investors, parent company, or M&A activity, and is governed by 25 years of accumulated brand reputation, university credit-transfer accreditation, and a specialized instructor base capable of delivering Classical and Modern Standard Arabic plus customized diplomat/corporate curricula. No AI/ML capabilities, API integrations, patents, or technology acquisitions are disclosed; the technology footprint consists of the SIS application portal, the Qasid Online learning platform, and the firm's public-facing website. The institute is actively enrolling students through the 2026-2027 Winter Term, indicating continued operating stability.

Name

Qasid Arabic Institute

Legal name

Qasid Arabic Institute

Website

https://qasid.com

Company type

Private

Founded year

2001

Operating status

Operating

Short description

Qasid Arabic Institute is a private Arabic language school founded in 2001 in Amman, Jordan, offering intensive Modern Standard and Classical Arabic programs onsite and online to university students, diplomats, corporate groups, and independent learners globally.

Ownership category

akta.pro rank

Product category

Language Education Services

NAICS

Language Schools (61163), Language Schools (611630), Other Schools and Instruction (6116)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Online-to-Offline Hybrid Language Immersion Programs (EDAIAEAK)

akta.pro secondary industries

Business & Professional Language Training Abroad (EDAIAEAC), Thematic & Discipline-Specific Study Abroad Programs (e.g., STEM, Business, Arts) (EDAIAAAC)

Keywords

• Arabic language instruction
• Language immersion programs
• Modern Standard Arabic
• Classical Arabic studies
• Study abroad programs

Headquarters

HQ city

Amman

HQ country

Jordan

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Core Program Tuition: Primary revenue stream from teaching Modern Standard Arabic and Classical Arabic through structured term-based programs. Tuition rates vary by term length, student group size, and prepayment commitments, ranging from $2,385 to $2,645 per term for individual students.
2. Private Tutoring: One-on-one or two-on-one personalized tutoring sessions available year-round, priced at $40-60 per teaching hour depending on time of day and number of students.
3. Diplomat and Corporate Programs: Customized educational packages for diplomats, corporate groups, and organizations with flexible scheduling and custom curricula tailored to specific professional needs.
4. Supplementary Courses: Additional courses including Ammiya (Levantine Dialect), Tajwid, Arabic Kitchen, Calligraphy, and advanced modules offered at extra cost ranging from 150-200 JD per course.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Qasid Arabic Institute delivers intensive Arabic language instruction through a two-track core curriculum (Modern Standard Arabic and Classical Arabic) plus supplementary dialect and cultural courses. Programs are delivered onsite at its Amman, Jordan campus and online through qasidonline.com, and include customized packages for diplomats, corporate groups, private tutoring, and university-credit study abroad.

Product overview

Qasid Arabic Institute is an educational institution offering Arabic language instruction in Amman, Jordan, with a two-track core program division into Modern Standard Arabic and Classical Arabic. The portfolio includes supplementary dialect courses (Ammiyya/Levantine), specialized programs (Diplomat|Corporate, Private Tutoring), online/distance learning via qasidonline.com, internship facilitation, cultural immersion tours, and university credit options. All programs are designed for immediate specialization with full-time tracks accommodating diverse student needs and goals.

Differentiator

Problem solved

Functional benefit

Brands

• Qasid Online: Online and distance learning platform offering Arabic courses remotely

Products and services

• Modern Standard Arabic (MSA) Program Full-time intensive term-based instruction in Modern Standard Arabic, the standard literary and communicative language of the Middle East and North Africa and one of the UN's six official languages. For students seeking formal Arabic proficiency for academic, professional, or personal use.
• Classical Arabic Program Full-time intensive term-based instruction in Classical Arabic, primarily the language of the Qur'an and secondarily classical/medieval Islamic legal, theological, philosophical, and mystical texts. For students pursuing religious studies, advanced research, or heritage learning.
• Diplomat | Corporate Programs Customizable educational packages offered year-round (independent of the academic calendar) to diplomats, corporate groups, and organized student groups. Delivered onsite or at client locations with tailored curricula and scheduling.
• Private Tutoring Personalized one-on-one or two-on-one tutoring sessions available year-round, priced per teaching hour. Can be taken as a standalone course or supplement to the core programs.
• Ammiyya (Levantine Dialect) Program Standalone Levantine/Jordanian dialect course designed to help students master everyday spoken Arabic for integration into local surroundings.
• Online and Distance Learning (Qasid Online) Remote Arabic instruction delivery platform allowing students globally to study Arabic by distance and flexible learning, including private part-time 1-on-1 online studies.

Quantifiable outcome

• Students can test out of multiple years of university Arabic after completing intensive term programs
• +1 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

20 partnerships are on record, tiered core, major and minor.

• Harvard UniversitycoreStrategic or Co-development PartnerUniversity partnership arrangement for student enrollment and potential credit transfer. Harvard students attend Qasid for Arabic language study abroad programs.
• University of OxfordcoreStrategic or Co-development PartnerUniversity partnership for Arabic language study abroad. Oxford students attend Qasid for immersive Arabic instruction.
• Georgetown UniversitycoreStrategic or Co-development PartnerEstablished university partnership facilitating student enrollment and academic credit arrangements for Arabic language studies.
• Center for Arabic Study Abroad (CASA)coreStrategic or Co-development PartnerAcademic consortium partnership for Arabic study abroad programs.
• Brigham Young UniversitymajorStrategic or Co-development PartnerUniversity partnership for Arabic language instruction with potential credit transfer arrangements.
• California State UniversitymajorStrategic or Co-development PartnerUniversity system partnership for Arabic study abroad programs across multiple CSU campuses.
• SOAS University of LondonmajorStrategic or Co-development PartnerPartnership with School of Oriental and African Studies for Arabic language student exchanges.
• Exeter UniversityminorStrategic or Co-development PartnerUK university partnership for Arabic study abroad opportunities.
• University of OslominorStrategic or Co-development PartnerNorwegian university partnership for Arabic language study programs.
• North Carolina State UniversityminorStrategic or Co-development PartnerUS university partnership for Arabic study abroad with credit transfer options.
• United NationscoreStrategic or Co-development PartnerOrganizational partnership hosting UN staff for Arabic language training programs.
• US Department of StatecoreStrategic or Co-development PartnerGovernment partnership providing Arabic language training for diplomatic personnel and foreign service officers.
• Fulbright CommissioncoreStrategic or Co-development PartnerScholarship organization partnership facilitating Arabic language study abroad for Fulbright scholars.
• International Red CrossmajorStrategic or Co-development PartnerHumanitarian organization partnership for Arabic language training of staff working in Arabic-speaking regions.
• UK Foreign OfficemajorStrategic or Co-development PartnerBritish government partnership providing Arabic instruction for diplomatic and foreign service personnel.
• Canadian Foreign MinistrymajorStrategic or Co-development PartnerCanadian government partnership for Arabic language training of foreign affairs personnel.
• Australian Department of Foreign AffairsmajorStrategic or Co-development PartnerAustralian government partnership for Arabic language training of diplomatic staff.
• AMIDEASTmajorStrategic or Co-development PartnerEducational organization partnership facilitating Arabic study programs in Jordan for American students.
• UNICEFmajorStrategic or Co-development PartnerUN agency partnership for Arabic language training of regional staff.
• Centre for British Research in the LevantminorStrategic or Co-development PartnerResearch institution partnership for Arabic language and regional studies.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• ALIF - Arabic Language Institute in Fez: ALIF is an intensive Arabic language school in Fez, Morocco offering MSA, Classical Arabic, and dialect tracks with immersion housing. Direct peer to Qasid: same immersive onsite model, similar multi-track Arabic curriculum, and a comparable student profile of university study-abroad learners and adult professionals.
• AMIDEAST: AMIDEAST operates Education Abroad programs in Jordan, Morocco, Egypt, and the UAE with intensive Arabic language tracks for US university students. Direct peer to Qasid: same student segment, same geographic focus on Amman, and a known partner organization that often co-refers students.
• Center for Arabic Study Abroad (CASA): CASA is a multi-university consortium offering advanced Arabic study abroad programs, historically hosted in Cairo and currently run in Qatar. Direct peer in advanced Arabic immersion, though CASA focuses on the highest proficiency tiers; listed as a Qasid partner for referrals.
• Qalam wa Kalam: Qalam wa Kalam is a language institute in Rabat, Morocco providing intensive MSA and Moroccan Arabic programs for study-abroad students and professionals. Comparable to Qasid in immersive onsite delivery, multi-level curriculum, and university-credit study-abroad positioning.

Emerging players

• Arab Academy: Arab Academy offers online and hybrid Arabic language programs via live instruction and self-paced courses, including Egyptian dialect and MSA. An emerging online competitor to Qasid Online with broader consumer reach but lower immersion intensity than Qasid's onsite model.

Broad incumbents

• Berlitz - Arabic private instruction: Berlitz delivers private and group Arabic lessons globally through in-person centers and online tutoring. Comparable to Qasid's private tutoring tier, but operates as a multi-language global chain rather than a specialist Arabic institute.
• Middlebury Language Schools - Arabic: Middlebury's summer Language Schools include intensive Arabic as one of many languages offered within a broader university-led immersion model. Comparable to Qasid in pedagogy (language pledge, immersive cohort), but operates as part of a multi-language university program rather than a dedicated Arabic specialist.
• SIT Study Abroad - World Language Programs: SIT offers intensive Arabic study abroad in Morocco, Jordan, and other MENA locations as part of a wider portfolio of accredited experiential programs. Comparable to Qasid in the study-abroad-with-credit model and target student, but sits within a broader, US-accreditation-led institutional context.

Regional players

• Ecole Supérieure des Affaires (ESA) / Arabic programs in Beirut: ESA Beirut offers intensive Levantine and MSA Arabic programs in Lebanon targeting international learners and diplomats. Comparable to Qasid's Levantine and professional-context offerings, but operates in a different national market within the Levant.
• Khalil Gibran School of Arabic (Kalam arabi): Kalam arabi is an intensive Arabic school in Cairo offering MSA, Egyptian dialect, and Qur'anic Arabic tracks. Comparable to Qasid in immersive delivery and multi-track curriculum, but Egypt-based rather than Jordan-based and focused on Egyptian rather than Levantine dialect.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key highlights3 records

Customer concentration

• LinkedInlinkedin.com/company/qasid-arabic-institute

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Qasid Arabic Institute