What TOUCHMATE does

TOUCHMATE, founded in 1988 and headquartered in an 85,000 sq ft facility in Dubai Investment Park-2, is a Dubai-based consumer electronics manufacturer operating under the Quality Group of Companies conglomerate. The company designs, manufactures (via wholly-owned factories in China), and distributes a broad portfolio of more than 5,000 products spanning Android tablets with 4G calling and MS Office support, AMOLED smartwatches, notebooks and All-in-One PCs, true wireless earbuds, portable smart players, energy storage systems, electric scooters, and accessories such as power banks, UPS units, cables, and home appliances. It also markets branded hardware under exclusive licenses from Warner Bros. (DC Comics: Superman, Batman, Wonder Woman) and Hasbro (Transformers, My Little Pony), and sells a separate suite of business software (HR Pro, Team 365, ODC Plus, PikaPika) under the touchmatesoftware.com domain.

The company makes money primarily through hardware sales across a multi-tier channel system: its own e-commerce storefront (touchmate.net), authorized dealer and distribution networks, retail and supermarket chains, OEM services for third-party brands, and direct sales into government tenders and educational projects. Pricing is unit-based in AED, ranging from sub-AED 20 items to AED 4,400 All-in-One PCs, with 1,000+ SKUs maintained in ready stock. Customer segments are horizontally diversified across UAE, the broader GCC, Africa (notably Nigeria and Tanzania via JV partners and authorized distributors), Russia, and Europe, with corporate/B2B and distribution/dealer channels tagged as primary alongside consumer retail, educational, and government tender segments. TOUCHMATE is privately held with no external institutional funding disclosed; it is led by founder and CEO Vasant Menghani. Recognition includes Regional Brand of the Year awards from ICT Champion (2019, 2021) and VAR (2022, 2023), a Warner Bros. Product of the Year award for the Batman Notebook (2024), and Dubai Computer Group recognition (2026).

Name

TOUCHMATE

Legal name

TOUCHMATE

Website

https://touchmate.net

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

501–1,000 employees

Short description

TOUCHMATE is a Dubai-based consumer electronics manufacturer (founded 1988) that designs and produces tablets, smartwatches, computers, audio, accessories, and licensed Warner Bros./Hasbro products for retailers, corporate buyers, governments, and consumers across the GCC, Africa, Russia, and Europe.

Ownership category

akta.pro rank

Product category

Consumer Electronics

NAICS

Computer and Peripheral Equipment Manufacturing (3341), Electronics and Appliance Retailers (44921), Household Appliances, Electric Housewares, and Consumer Electronics Merchant Wholesalers (42362), Furniture, Home Furnishings, Electronics, and Appliance Retailers (449)

SIC

Electronic Components & Accessories (3670), Retail-Computer & Computer Software Stores (5734), Wholesale-Computers & Peripheral Equipment & Software (5045), Household Audio & Video Equipment (3651)

akta.pro primary industry

Tablets & E-Readers Retail (CRACABAB)

akta.pro secondary industries

Wearables & Personal Electronics Distribution (CRAOACAI), Handheld Gaming Devices (CRACAOAB), Mobile Device Accessories (Cases, Screen Protectors, Mounts) (CRACALAH)

Keywords

• Consumer electronics manufacturing
• Tablets and smartwatches
• Licensed brand electronics
• IT accessories distribution
• OEM electronics manufacturing

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Hardware Product Sales: Sale of manufactured consumer electronics including tablets, smartphones, smartwatches, computers, accessories, audio/video equipment, and home appliances through direct retail and distribution channels.
2. Software Solutions: Sale of enterprise software solutions including HR Pro (HR Management), Team 365 (Attendance/Visits/Sales Mobile), ODC Plus (Office Document Control), and consumer apps like PikaPika (Kids Internet Safety).
3. OEM Services: Original Equipment Manufacturing services for other brands seeking product customization and manufacturing capabilities.
4. Licensed Brand Products: Manufacturing and sale of products under Warner Bros. (DC Comics - Superman, Batman, Wonder Woman) and Hasbro (Transformers, My Little Pony) licenses, including tablets, notebooks, smartwatches, and headphones.
5. Product Customization Services: Custom branding and gifting solutions for corporate customers, including product customization for promotional and sales improvement purposes.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

TOUCHMATE manufactures and sells consumer electronics including tablets, smartphones, smartwatches, notebooks, all-in-one PCs, audio/video equipment, power accessories, and home appliances under its own brand and licensed Warner Bros. (DC Comics) and Hasbro brands. The company also offers enterprise software solutions (HR Pro, Team 365, ODC Plus) and OEM manufacturing services. Products are sold through its e-commerce site, dealer networks, supermarkets, retail chains, corporate tenders, and educational projects across UAE, GCC, Africa, Russia, and Europe.

Product overview

TOUCHMATE is a hardware-focused consumer electronics manufacturer offering a broad portfolio of IT products under its own brand and licensed Warner Bros./Hasbro brands. The core product lines include Tablets (7"-10.1" with 3G/4G calling, quad-core/octa-core processors, MS Office support, including kids variants with Batman, Superman, Transformers, My Little Pony, Wonder Woman themes), Smartwatches (featuring AMOLED displays, fitness tracking, Bluetooth calling, IP67 waterproof ratings), Computers (14" notebooks and 21.5" All-in-One PCs with Intel processors), Audio products (Gaming Earbuds with low latency, wireless earbuds, Bluetooth speakers, karaoke microphones), and accessories (Power Banks, Tablet Covers with Bluetooth Keyboards, Car Chargers, UPS, Cables, Home Appliances). The company also offers AI-enabled products including AI Sunglasses with online translation and Interactive Whiteboards with AI Camera in sizes from 65" to 98". On the software side, TOUCHMATE provides business solutions including HR Pro (HR management), Team 365 (field sales management), ODC Plus (document control), PikaPika (kids internet safety), and Expense Control. Newer product categories include Energy Storage solutions (solar-powered systems, smart power management), Portable Smart Players (21.5"-32" rechargeable Android displays), Electric Scooters, and Portable Turbo Fans. The company positions itself as a manufacturer serving corporate, retail, educational, and consumer markets across UAE, GCC, Africa, Russia, and Europe.

Differentiator

Problem solved

Functional benefit

Products and services

• TOUCHMATE Tablets Android tablets in 7" to 10.1" sizes with 3G/4G calling, quad-core/octa-core processors up to 1.6GHz, up to 128GB storage, 4GB RAM, MS Office, dual cameras, and kids variants featuring licensed Warner Bros./Hasbro themes (Batman, Superman, Transformers, My Little Pony, Wonder Woman).
• TOUCHMATE Smartwatches Fitness and calling smartwatches with AMOLED displays, IP67 waterproof rating, Bluetooth calling, heart rate/blood oxygen/blood pressure monitoring, GPS, voice assistants, and multiple sports modes.
• TOUCHMATE Notebooks and All-in-One PCs 14" Windows Full-HD notebooks and 21.5" All-in-One Designer PCs with Intel i5/i7 processors, up to 1TB storage, 8GB RAM, pre-installed Windows OS, wireless keyboard/mouse, and built-in cameras.
• TOUCHMATE Gaming Earbuds (TM-BTH400) True wireless gaming earbuds with Bluetooth 5.1, low latency, hi-fi sound quality, 6 hours playtime (30 hours total via charging case).
• TOUCHMATE AI Sunglasses AI-powered smart sunglasses with built-in online translator functionality, targeting travelers and international communication needs.
• TOUCHMATE Interactive Whiteboards with AI Camera Large-format interactive whiteboards available in 65", 75", 86", and 98" sizes with AI Camera integration for corporate and educational collaborative presentations.
• TOUCHMATE Power Banks Portable power banks ranging from 2500mAh to 12400mAh with fast-charging support for mobile devices.
• TOUCHMATE Universal Tablet Cover with Bluetooth Keyboard & Trackpad 10"-10.5" tablet cover with detachable Bluetooth 5.0 keyboard, built-in trackpad, 280mAh rechargeable battery (up to 40 hours working time), compatible with Android, iOS, Windows, and Mac OS.
• TOUCHMATE Energy Storage Product Range Sustainable energy solutions including solar-powered systems, energy-efficient appliances, smart power management devices, and UPS systems for corporate, retail, residential, and EV charging use.
• TOUCHMATE Home Appliances Home appliances including LED emergency lights, 2/4-slice retro toasters, steam irons, slow juicers, sandwich makers, rice cookers with steam cookers, and portable fans.
• TOUCHMATE Scooters Electric scooters for personal transportation.
• HR Pro HR Management Solution software for human resources administration, attendance tracking, and employee management.
• Team 365 Attendance, visits, and sales mobile solution for field teams to track activities and manage sales operations.
• ODC Plus Office Document Control software for managing and controlling documents within organizations.
• PikaPika Kids internet safety application designed to protect children while browsing online.
• OEM Manufacturing Services Original Equipment Manufacturing services for other brands seeking product customization and manufacturing capabilities.

Quantifiable outcome

• 5000+ products produced across multiple categories
• +3 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature5 records

Partnerships

Six partnerships are on record, tiered flagship, minor, regional and core.

• Tanzania Government (Presidential Meeting)flagshipStrategic or Co-development Partner · 23 October 2021Vasant Menghani, CEO of TOUCHMATE, met with President of Tanzania Samia Suluhu Hassan, indicating high-level government support and recognition for TOUCHMATE's operations in Tanzania.
• Singapore Business AssociationminorGTM or Marketing Partner · 15 June 2021Singapore Consulate General invited TOUCHMATE for business association with Singapore companies, exploring potential partnerships and market opportunities.
• Authorized Distributor (Lagos, Nigeria)regionalChannel Partner/ Reseller/ Distributor · 1 July 2020TOUCHMATE appointed an authorized distributor in Lagos, Nigeria who opened a TOUCHMATE showroom for retail sales in the Nigerian market.
• IPP (Tanzania)regionalChannel Partner/ Reseller/ Distributor · 1 February 2019IPP started a joint venture with TOUCHMATE in Tanzania for distribution and local operations in the African market.
• Warner Bros. (DC Comics)coreOEM/ Whitelabel/ Licensing PartnerTOUCHMATE is an Authorized Licensee and Manufacturing partner of Warner Bros. (DC) for Superman, Batman, Wonder Woman brands. The partnership enables production of branded tablets, notebooks, smartwatches, and accessories featuring DC Comics characters.
• HasbrocoreOEM/ Whitelabel/ Licensing PartnerTOUCHMATE is an Authorized Licensee and Manufacturing partner of Hasbro for Transformers and My Little Pony brands. Products include licensed tablets featuring educational content and entertainment for children.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Hisense: Chinese consumer electronics manufacturer with strong MEA supermarket and retail presence across audio, home appliances and small electronics — overlaps with TOUCHMATE's appliance and accessories categories and pricing band.
• Samsung Electronics (MEA): Dominant incumbent across tablets, smartwatches, smartphones, audio and home appliances in MEA retail and supermarkets — competes broadly with TOUCHMATE across nearly every category but at premium and mainstream price tiers.
• Haier: Global consumer electronics and home-appliance manufacturer with deep GCC and Africa distribution — comparable to TOUCHMATE in home appliances, audio, and white/brown goods sold through regional supermarket chains.
• TCL: Chinese manufacturer of TVs, audio, tablets and smartwatches expanding MEA retail — overlaps with TOUCHMATE in licensed/affordable consumer electronics and home entertainment categories sold through the same retail chains.
• Apple: Premium-tablet, smartwatch and notebook incumbent with growing MEA retail footprint — overlaps with TOUCHMATE's higher-priced categories (iPads, MacBooks, Apple Watch) and benchmarks shelf-pricing across the region.

Direct peers

• Xiaomi: Chinese consumer electronics manufacturer offering tablets, smartwatches, earbuds, smartphones and AIoT products at aggressive price points, with rapidly expanding MEA retail distribution — directly comparable product portfolio and channel strategy to TOUCHMATE.
• Transsion Holdings: Parent of Tecno, Infinix and itel, Transsion is the dominant Africa-focused smartphone, tablet and accessories manufacturer — the most directly comparable peer to TOUCHMATE given its MEA retail footprint, multi-country distribution, and broad consumer electronics catalog at competitive price points.
• Lenovo: Global manufacturer of tablets, notebooks and All-in-One PCs with established retail and education-tender channels in the Middle East and Africa — directly comparable in TOUCHMATE's PC/notebook and tablet segments.
• Huawei Consumer Business: Manufactures tablets (MatePad), smartwatches, laptops, earbuds and audio equipment with a strong MEA retail and carrier presence — overlaps heavily with TOUCHMATE's core categories and premium mid-market positioning.
• Itel Mobile: Transsion sibling brand focused on entry-level smartphones, tablets and feature phones in Africa — competes with TOUCHMATE at the budget end of the same retail channels in overlapping African markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/touchmateME
• YouTubeyoutube.com/user/TouchmateMiddleEast
• Facebookfacebook.com/touchmate
• LinkedInlinkedin.com/company/touchmate-me
• Instagraminstagram.com/touchmate
• TikToktiktok.com/@touchmate03

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TOUCHMATE