National Labor Diagnosis Association

What National Labor Diagnosis Association does

National Labor Diagnosis Association (株式会社全国労務診断協会), founded September 24, 2019, is a Japanese SaaS company that operates Yokusuru (ヨクスル), a cloud-based labor law compliance audit platform. The platform serves social insurance labor consultants (社労士事務所) and their client companies, providing a structured diagnostic framework of 450+ items across 14 categories covering labor contracts, recruitment, payroll, work hours, employment rules, safety, social insurance, harassment, and enterprise risk. Audits are conducted through 2–4 option multiple-choice questionnaires that feed into a risk-degree scoring engine, with automated extraction of improvement items and countermeasures, real-time sharing between consultants and client companies, integration with Japan's e-Gov portal, and recurring content delivery (approximately twice-weekly labor law updates plus monthly mini-tests). A Human Capital Management module extends the platform into ESG-related human capital KPIs including gender hiring ratios, parental leave acquisition rates, and industry benchmarking.

The business is monetized through flat-rate annual subscriptions per social insurance consultant office, with unlimited audits and unlimited connected client companies included. There are no per-audit or per-seat charges, and the value proposition scales with the number of client companies a consultant office serves. The company is headquartered in Tokyo (registered address) with operations in Hiroshima, and as of February 2026 became a member of the KiteRa Group following a share acquisition by KiteRa Co., Ltd. This affiliation enables integration with KiteRa Biz (enterprise internal policy management) and KiteRa Pro (consultant tools), and provides expanded distribution reach into enterprise HR functions beyond the consultant channel.

The company serves a clearly defined vertical of over 100 social insurance consultant offices across Japan, with marketing driven primarily through direct sales, partner referrals, webinars, and a corporate website. The June 2025 9th amendment to the Social Insurance Consultant Law codified labor audit services as a core function of social insurance consultants, materially expanding the regulatory mandate that Yokusuru addresses. Customer testimonials indicate the platform drives consulting business model transformation, operational efficiency, and improved client engagement, though revenue, headcount, and detailed financials are not publicly disclosed.

Name

National Labor Diagnosis Association

Legal name

株式会社全国労務診断協会

Website

https://roumu-kansa.jp

Company type

Private

Founded year

2019

Operating status

Operating

Short description

National Labor Diagnosis Association operates Yokusuru, a cloud-based labor law compliance audit SaaS serving over 100 Japanese social insurance labor consultant offices and their client companies via flat-rate subscriptions. Following its February 2026 KiteRa Group acquisition, it integrates with KiteRa's HR policy management tools.

Ownership category

akta.pro rank

Product category

HR Compliance Software

NAICS

Administrative Management and General Management Consulting Services (541611)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Contract Lifecycle Management (CLM) & Document Automation (BPAEAPAD)

akta.pro secondary industry

Contract Lifecycle Management (CLM) & Document Generation/Templating (HDAEAGAL)

Keywords

• Labor compliance audit
• HR compliance software
• Social insurance consulting
• Workforce risk management
• Human capital management

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Subscription-based Cloud Service Fee: Fixed flat-rate subscription model per office (社労士事務所). Unlmited audits can be conducted for all connected client companies regardless of number. No per-audit or per-client additional charges. The pricing is structured to provide cost efficiency as more clients are connected.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Yokusuru is a cloud-based labor relations audit SaaS platform designed for social insurance labor consultants (社労士) to conduct systematic labor law compliance audits of their client companies. The service includes 450+ diagnostic items across 14 categories, multiple-choice questionnaires, risk-degree evaluation scoring, automated countermeasure advice, e-Gov government portal integration, weekly legal update delivery, and a Human Capital Management add-on module. It is sold as a flat-rate subscription per consultant office with unlimited audits and unlimited client connections.

Product overview

National Labor Diagnosis Association (株式会社全国労務診断協会) operates a single unified SaaS platform called ヨクスル (Yokusuru), a cloud-based labor audit service. The core platform provides systematic labor law compliance auditing with 450+ diagnostic items across categories including labor contracts, recruitment, payroll, work rules, safety, social insurance, harassment, and enterprise risk. The platform is designed primarily for social insurance labor consultants (社労士) to serve their client companies. Key product features include: multiple-choice diagnostic questionnaires, risk-degree evaluation, automated issue extraction, weekly legal news delivery, monthly mini-quizzes, and Excel report exports. A premium module, 人的資本管理 (Human Capital Management), extends the platform to track and manage human capital KPIs such as gender hiring rates, parental leave rates, and industry benchmarking with five-year trend tracking. The platform also offers sub-features including reminder emails, memo sharing, and a chart/カルテ dashboard for consolidated client metrics. ヨクスル is positioned as a tool for labor audit standardization and efficiency for social insurance labor consultant offices.

Differentiator

Problem solved

Functional benefit

Products and services

• Yokusuru (ヨクスル) Labor Audit Cloud Service A cloud-based labor relations audit platform for social insurance labor consultants (社労士) that enables systematic compliance checking, risk assessment, and issue management for client companies. Features 450+ diagnostic items, two-choice to four-choice questionnaires, risk-degree evaluation, automated task extraction, weekly news delivery, and Excel report exports. Sold as a flat-rate subscription per consultant office with unlimited audits and unlimited client connections.
• Human Capital Management Module (人的資本管理) An add-on module for the Yokusuru platform that tracks and manages human capital metrics including hiring rates by gender, parental leave acquisition rates, retention rates, and industry benchmarks. Supports five-year trend tracking, financial data integration, report generation, and consultant-driven improvement proposals to client companies.

Quantifiable outcome

• Standard version audit completes in approximately 8 hours with about 420 questions; simplified version completes in approximately 2 hours with about 120 questions.
• +3 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature10 records

Partnerships

Two partnerships are on record, tiered flagship and core.

• KiteRa (株式会社KiteRa)flagshipStrategic or Co-development Partner · 5 February 2026KiteRa acquired shares of National Labor Diagnosis Association, bringing it into the KiteRa group. The companies will integrate Yokusuru labor audit cloud with KiteRa's internal policy management services (KiteRa Biz for enterprises and KiteRa Pro for social insurance consultants) to create synergies in product and service offerings. The goal is to strengthen labor audit operations for social insurance consultants and enhance governance and compliance risk management for client companies.
• KiteRa (株式会社KiteRa)coreTechnology or IntegrationRelated corporation and parent company after KiteRa group participation. Yokusuru and KiteRa's internal policy management tools are being integrated to provide a comprehensive GRC solution for enterprises.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• SmartHR: Japan's leading cloud HR platform serving companies directly with employment contracts, employee data, and compliance document workflows. Overlaps with Yokusuru's labor compliance domain and represents the most credible alternative if Japanese client companies bypass their consultants and adopt enterprise HR clouds for compliance auditing.
• King of Time: Time and attendance SaaS used by tens of thousands of Japanese companies, with work-hour compliance increasingly embedded into its feature set. Overlaps with Yokusuru's labor compliance coverage area (work hours, payroll-related compliance).
• Kaonavi: Talent management and HR database SaaS widely used by Japanese enterprises, including for personnel evaluation, HR letters, and compliance-related document workflows. Competes for the same HR data and document automation budget at the client-company level.
• HRBrain: Japanese HR analytics and talent management SaaS covering employee data, performance, and HR strategy. Adjacent in target buyer (Japanese HR functions and the consultants that serve them) and increasingly overlapping on compliance and human capital reporting functionality.
• freee: freee HR/Payroll Cloud serves Japanese SMBs with payroll, year-end tax adjustment, and compliance features. A broad HR cloud incumbent that competes for the same compliance-adjacent workflows, though currently more direct-to-enterprise than consultant-channel.
• Jobcan (DONUTS): Suite of Japanese HR and back-office SaaS products covering attendance, payroll, expense, and HR document workflows. Competes for the same SMB and mid-market compliance and HR admin budget as Yokusuru's downstream client companies.
• jinjer: Japanese HR and payroll platform covering attendance, employment management, and HR documentation for SMB and mid-market. Competes in the same compliance document and HR workflow category.
• One人事 (WorX): Japanese HR platform covering attendance, payroll, employment management, and HR document workflows targeted at SMBs. An emerging player in the same HR compliance SaaS category with comparable customer profile.

Broad incumbents

• Works Applications: Large Japanese enterprise HCM/ERP vendor with compliance, payroll, and HR document capabilities. Broader portfolio player rather than specialist, but competes for the same enterprise HR compliance budget with deeper functional depth in large enterprises.
• KiteRa: Internal policy management (規程管理) SaaS for enterprises (KiteRa Biz) and social insurance consultants (KiteRa Pro). Now the parent company of Yokusuru; KiteRa Pro is the closest adjacent product as it serves the same consultant channel, with the two now being intentionally bundled.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about National Labor Diagnosis Association