Uppsala Housing Agency

What Uppsala Housing Agency does

Uppsala Bostadsförmedling (Uppsala Housing Agency) is a municipal housing mediation company that operates a digital rental housing allocation platform across the Uppsala region of Sweden. Founded in 2015 and structured as a wholly owned municipal limited company (helägt kommunalt aktiebolag) under Uppsala Stadshus AB, the agency functions as a neutral intermediary connecting housing seekers with over 50 public and private landlords rather than owning or developing any housing itself. Its core product is a queue-based allocation service accessible via a web portal and mobile app (Mina sidor), where seekers register from age 16 and accumulate queue time that determines allocation priority, supplemented by sub-categories for students, seniors (65+), youth (under 26), and shared living arrangements. The platform operates under Swedish housing legislation (Lag 2000:1383 om kommunernas bostadsförsörjningsansvar), which assigns municipalities responsibility for housing allocation and underpins its regulatory mandate.

The technology stack centers on a digital bostadsförmedlingstjänst (rental housing allocation service) with landlord-side functionality delivered through the Hyresvärdsportalen (Landlord Portal) and API integration. Add-on modules include Bostad Direkt, which preserves accumulated queue time after lease signing, a public Statistikverktyg (statistics dashboard), and step-by-step video guides produced in Swedish, English, and Arabic, with customer service available across 15 languages. In 2025 the agency mediated a record 8,127 apartments (including a record 2,747 student units) from a queue of 143,872 active seekers, with 41% of regular stock allocated to applicants holding under two years of queue time compared with 20% seven years prior.

The business model is commission-based: housing seekers pay nothing to register or apply, while landlords pay for mediation services. Specific commission rates are not publicly disclosed, but the agency supplements its base service with paid extras for landlords under a Plusmenyn offering that includes extra marketing and photography/videography services. Geographic coverage spans Uppsala municipality plus surrounding markets including Knivsta, Enköping, Tierp, Bålsta, and Älvkarleby. Customers span two sides of the marketplace: thousands of individual housing seekers (primarily students, young adults, families, and seniors) on the demand side, and a roster of Sweden's largest institutional landlords on the supply side, including Uppsalahem, Rikshem, Wallenstam, Stena Fastigheter, Klövern, and Vasakronan.

Name

Uppsala Housing Agency

Legal name

Uppsala Bostadsförmedling AB

Website

https://www.bostad.uppsala.se

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Uppsala Bostadsförmedling is a municipally-owned digital housing mediation platform under Uppsala Stadshus AB that allocates rental apartments from over 50 public and private landlords to housing seekers across the Uppsala region through a statutory queue-based system regulated by Swedish housing law (Lag 2000:1383).

Ownership category

akta.pro rank

Headquarters

HQ city

Uppsala

HQ country

Sweden

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Commission from landlords: As a municipal housing mediation company, Uppsala Bostadsförmedling generates revenue through commissions paid by landlords for mediating apartments to housing seekers. The organization does not charge housing seekers for queue registration.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Uppsala Bostadsförmedling operates a digital housing allocation platform that mediates rental apartments between housing seekers and over 50 municipal and private landlords across the Uppsala region. Applicants register in a queue (bostadskö), accumulate queue time, and are allocated apartments in order of seniority via a web portal and mobile app. Specialized categories include student, senior, youth, and shared-living housing.

Product overview

Uppsala Bostadsförmedling operates a unified digital rental housing allocation platform that connects apartment seekers with landlords across the Uppsala region. The core product is the digital bostadsförmedlingstjänst (rental housing allocation service), accessible via website and mobile app, which allocates apartments strictly by queue seniority. The platform is organized around several housing categories: regular apartments (vanliga bostäder), student housing (studentbostäder), senior housing (seniorbostäder), youth housing (ungdomsbostäder), and shared living (kollektivboenden). Key add-on features include Bostad Direkt (queue-time retention after lease signing), a statistics tool for public market data, the Hyresvärdsportalen (Landlord Portal) for landlord listing management, and step-by-step video guides in multiple languages. The platform aggregates apartments from over 50 municipal and private landlords, serving as the single point of entry for rental housing in the region.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Rental Housing Allocation Service Digital bostadsförmedlingstjänst — a queue-based rental housing allocation platform accessible via web and mobile app that matches rental applicants with landlords across the Uppsala region. Applicants register, accumulate queue time, and are allocated apartments in order of seniority.
• Student Housing (Studentbostäder) Dedicated student housing category for applicants enrolled at universities, colleges, or vocational schools (yrkeshögskola). Students can apply for designated student apartments and may qualify with shorter queue times, particularly during spring semester.
• Senior Housing (Seniorbostäder) Senior apartments for residents aged 65 and older, offered through Uppsala Municipality with options that include communal lounges, accessibility features (elevators, low thresholds, adapted bathrooms), and a dedicated host/warden for community building.
• Youth Housing (Ungdomsbostäder) Affordable housing for applicants aged 25 or younger, offered by Uppsalahem to ease the transition to independent living for young adults.
• Shared Living (Kollektivboenden) Shared living arrangements for groups of applicants seeking to rent collectively, facilitated through the queue system.
• Landlord Portal (Hyresvärdsportalen) Dedicated portal for landlords to submit apartment listings, track status of their submissions, receive tenant applications, and manage the allocation process. Submissions can be made via the portal or API integration.

Quantifiable outcome

• 8,127 apartments mediated in 2025
• +3 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and minor.

• UppsalahemcoreChannel Partner/ Reseller/ DistributorUppsala's largest municipal landlord with approximately 17,000 apartments in the region. Provides a significant portion of apartments to the mediation platform, including regular apartments, 4,000 student apartments, youth apartments, and senior housing options.
• KlöverncoreChannel Partner/ Reseller/ DistributorProperty developer with building rights for approximately 19,000 apartments and 600+ units in management. Currently developing 193 new apartments in Sala Backe (Klacken project) with space-efficient studios of 24-36 square meters.
• WallenstamcoreChannel Partner/ Reseller/ DistributorOne of Sweden's largest rental housing producers managing approximately 9,000 apartments in Uppsala, Stockholm, and Gothenburg. Has developed several projects in Uppsala including Kompositören (185 units), Tre Vänner (141 units), and Flanören (156 units) in Rosendal.
• VasakronancoreChannel Partner/ Reseller/ DistributorSweden's largest property company with property portfolio valued at 134 billion SEK. Provides 95 centrally located apartments within 500 meters of Uppsala Resecentrum.
• Stena FastighetercoreChannel Partner/ Reseller/ DistributorOne of Sweden's largest private property companies with approximately 25,000 rental apartments. Manages over 1,200 apartments in Uppsala on Kvarngärdet and in Luthagen, plus additional units in Märsta.
• RikshemcoreChannel Partner/ Reseller/ DistributorOne of Sweden's largest private property companies with over 29,000 apartments. Manages 6,999 units in Uppsala/Knivsta region including 33% community housing (samhällsbostäder).
• Realy BostadminorChannel Partner/ Reseller/ DistributorSustainable property developer building modern apartments with smart digital solutions. Provides 92 apartments in Kv Trädgårdsmästeriet in Steninge Slottsby, certified under Miljöbyggnad Silver with solar panels and geothermal heating.
• LyneaminorChannel Partner/ Reseller/ DistributorDevelops sustainable rental townhouses in partnership with Sweden's leading small house manufacturers. Providing 36 townhouses in Ateljén project in Bålsta with 5 rooms, 113 sqm, private garden and terrace.
• BriskeminorChannel Partner/ Reseller/ DistributorNew landlord providing rural living options in Almunge, Rasbokils-Tibble, and Vänge areas. Offers quiet countryside housing within approximately 30 minutes drive to Uppsala.
• LER FastighetsbolagminorChannel Partner/ Reseller/ DistributorSustainable property developer providing 6 new rental apartments in Enbacken project in Skolsta. Small-scale development with townhouse-feel apartments for families.
• ÄlvkarlebyhusminorChannel Partner/ Reseller/ DistributorMunicipal landlord established in 1949 managing approximately 1,000 apartments in Älvkarleby, Skutskär, Marma, and Gårdskär in Älvkarleby municipality.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Stockholms Bostadsförmedling: Stockholm's municipal housing agency and Sweden's largest housing queue, operating the same queue-based mediation model for landlords and housing seekers in the Stockholm region. Directly comparable in business model, regulatory mandate, and product offering.
• Göteborgs Bostadsförmedling: Gothenburg's municipal housing agency using an identical queue-based rental mediation platform. Direct peer in city size, university-town dynamics, and landlord-aggregator structure.
• Boplats Syd: Housing mediation service operating across Skåne in southern Sweden, using a similar queue-based model linking housing seekers to municipal and private landlords. Closely comparable in service offering and target market.
• Bostadsförmedlingen (Malmö stad): Malmö municipality's housing queue service providing the same queue-based rental mediation model for housing seekers in Sweden's third-largest city. Direct competitor in business model and municipal ownership structure.

Broad incumbents

• Hemnet: Sweden's dominant property listing platform covering both sales and rentals across the country. While broader in scope (includes owned homes and broader rental categories), it competes for landlords' marketing spend and tenant attention in the same geography.
• Blocket: Sweden's largest general classifieds marketplace, with a dedicated housing section including long-term rentals. Competes indirectly by offering landlords and tenants a broader, non-specialized channel for listings.

Regional players

• Bostadskön (Bostadsförmedling i andra kommuner): Other regional Swedish municipal housing queues that share the same queue-based mediation model but serve different geographies. Comparable in operating model and regulatory framing, but operate in non-competing regions.

Emerging players

• HousingAnywhere: International student and young-professional housing marketplace that, like UBF, aggregates landlord listings across multiple operators. Partial overlap: competes for the Uppsala student housing demand segment but focuses on cross-border and short-to-medium-term stays.

Others

• Sveaviken Bostad: A major Swedish residential property developer and landlord (partner of UBF in developments like Kv Lillsidan and Bifodret). Comparable in operating geography and rental housing supply, but as a landlord/developer rather than a marketplace.
• Akademiska Hus: Sweden's largest property owner for higher education institutions, including in Uppsala. Connected to UBF's student housing demand side rather than directly comparable, but operates in the same student housing supply ecosystem.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/uppsala.bostadsformedling
• LinkedInlinkedin.com/company/uppsala-bostadsf%C3%B6rmedling/mycompany/?viewAsMember=true
• Instagraminstagram.com/uppsalabostadsformedling

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Uppsala Housing Agency