Perrys

What Perrys does

Perrys (Herts) LLP is a privately held limited liability partnership operating as a chartered certified accounting firm from its headquarters in Bishop's Stortford, Hertfordshire, and a satellite office in Bristol. Founded in 1933, the firm serves a national client base of businesses of all sizes, private individuals and, most distinctively, holiday and home park operators — a vertical it has cultivated for over 50 years and in which it claims to be the longest serving specialist accountant in the UK, with historical ties to the British Holiday & Home Parks Association dating to 1972.

The firm's offering spans the full lifecycle of accountancy and advisory work: core compliance services (bookkeeping, accounts preparation, payroll, company secretarial, VAT, capital gains tax, corporate tax, HMRC investigation support), corporate finance (business valuations, mergers and acquisitions, disposals, management buy-ins and buy-outs, due diligence), and higher-value advisory (business start-up, rescue and recovery, succession planning, exit planning, HR support, foreign/overseas tax). Underlying technology is described as manual and computerised accounting systems; the firm provides installation and support of computerised accounting programmes to clients but discloses no proprietary technology platform, no API, and no AI/ML capability. Marketing is delivered through a content-led approach — a monthly Newswire newsletter, business news articles, social channels (Facebook, X, LinkedIn) — and through professional credentials (ICAEW, ACCA) plus the BH&HPA affiliation.

Commercially, Perrys operates a professional services, quote-based revenue model with no publicly disclosed pricing. It generates revenue across five streams: accountancy and bookkeeping; tax services; corporate finance; business support; and succession and exit planning. The firm is privately held with no external parent, no venture capital backing, no disclosed funding rounds, and no M&A activity on record. Customer concentration is not disclosed at the logo level, and revenue figures are not publicly reported.

Name

Perrys

Legal name

Perrys (Herts) LLP

Website

https://perrysaccounts.co.uk

Company type

Private

Founded year

1933

Operating status

Operating

Headcount range

11–50 employees

Short description

Perrys (Herts) LLP is a privately held UK chartered certified accountancy firm, founded in 1933, serving businesses, individuals and holiday and home park operators from offices in Bishop's Stortford and Bristol.

Ownership category

akta.pro rank

Headquarters

HQ city

Bishops Strotford

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Accountancy and Bookkeeping Services: Professional accounting services including preparation of accounts, bookkeeping, and ongoing financial record management for businesses and individuals.
2. Tax Services: Business tax planning, personal tax, capital gains tax, VAT advice, and HMRC investigation support services.
3. Corporate Finance Services: Business valuations, mergers and acquisitions support, disposals, management buy-ins and buy-outs, raising finance, and due diligence services.
4. Business Support Services: Business start-up assistance, planning, financial management, payroll administration, HR support, and company secretarial services.
5. Succession and Exit Planning: Succession planning and exit planning services to help business owners transfer ownership and minimise tax liabilities.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Perrys (Herts) LLP is a chartered certified accountancy firm providing accountancy, bookkeeping, taxation, corporate finance, payroll, company secretarial and broader business advisory services to UK businesses and individuals. The firm maintains a specialist service line for the holiday and home parks industry, covering auditing, accounting, taxation, park acquisitions, capital development and financial forecasting for operators in that sector.

Product overview

Perrys (Herts) LLP is a traditional chartered certified accounting firm offering a comprehensive suite of accountancy and business advisory services. The firm operates from offices in Bishop's Stortford and Bristol, serving clients nationwide. Core services include accountancy and bookkeeping, business tax planning (covering capital gains tax, corporate tax, VAT advice, and HMRC investigation support), and company secretarial services. The firm also provides corporate finance advisory encompassing business valuations and mergers, acquisitions and disposals. Business advisory services include start-up support, business planning, exit and succession planning, rescue and recovery, human resources support, payroll administration, and foreign tax advisory. The firm holds particular expertise in the Holiday and Home Parks industry sector, where it has operated for over 50 years. All services are delivered through direct client engagement without any digital product platform or API integration.

Differentiator

Problem solved

Functional benefit

Products and services

• Accountancy

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and flagship.

• ICAEW (Institute of Chartered Accountants in England and Wales)coreOthersProfessional membership affiliation displayed on website. Perrys (Herts) LLP is associated with ICAEW, demonstrating professional credentials and adherence to industry standards for chartered accountants.
• ACCA (Association of Chartered Certified Accountants)coreOthersProfessional membership affiliation displayed on website. Perrys (Herts) LLP holds ACCA membership, demonstrating professional credentials and commitment to the chartered certified accountancy profession.
• British Holiday & Home Parks AssociationflagshipOthersPerrys has a close working relationship with the British Holiday & Home Parks Association. Historical ties date back to 1972 when the late Sidney Perry sat on the board of advisors to the association. The firm has developed unique expertise in providing auditing, accounting, and taxation services to caravan and home park operators.
• Major Institutional FinancierscoreOthersPerrys maintains close working relationships with major institutional financiers, enabling them to assist park owners with acquisitions, capital development, and financial forecasting when finance is required. These partnerships support their specialist services to the holiday and home parks industry.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Regional players

• Hodgson Landau: Regional UK chartered accountancy firm serving owner-managed businesses and private individuals with a partner-led approach. Comparable in size and service mix, though operating in a different UK region.

Broad incumbents

• Mazars UK: Large international audit, tax, and advisory firm with a substantial UK SME and mid-market practice. Overlaps heavily in service mix but operates at significantly greater scale and geographic reach.
• RSM UK: UK mid-tier member of the RSM global network, providing audit, tax, and consulting to owner-managed and mid-market businesses. Overlapping SME focus but operating at materially larger scale.

Direct peers

• Crowe UK: Major UK chartered accountancy firm providing audit, tax, advisory, and corporate finance to mid-market and owner-managed businesses. Directly comparable in full-service accountancy and advisory offering for UK SMEs.
• Saffery Champness: UK Top 20 chartered accountancy firm known for private client, owner-managed business, and sector-specialist services. Comparable in partner-led service model and emphasis on niche/sector specialisation.
• PKF Smith Cooper: UK mid-tier chartered accountancy firm providing accounts, tax, audit, corporate finance, and business advisory to SMEs. Comparable in scale, sector focus on owner-managed businesses, and breadth of services.
• Wilkins Kennedy: UK chartered accountancy firm serving SMEs with a strong sector-specialist ethos (including leisure and hospitality). Comparable in size, regional UK model, and emphasis on specialist sector expertise.
• Moore Kingston Smith: London- and South East-based chartered accountancy and advisory firm of comparable headcount serving owner-managed businesses, not-for-profits, and individuals. Comparable in client profile and full-service compliance-plus-advisory model.
• MHA MacIntyre Hudson: UK Top 15 chartered accountancy group serving SMEs and mid-market clients with full-service compliance, tax, and advisory offerings. Comparable in service breadth and SME client base, though larger in scale.
• Bishop Fleming: UK Top 50 chartered accountancy firm of similar size offering compliance, tax, advisory, and corporate finance to SMEs across the South West and nationally. Closely comparable in scale, service mix, and regional UK focus.

Market position

Strengths5 records

Weaknesses3 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/PerryHertsLLP
• Facebookfacebook.com/PerrysHerts
• LinkedInlinkedin.com/company/perrys-chartered-certified-accountants

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Perrys