Chris Jolly Outdoors

Name

Chris Jolly Outdoors

Legal name

Chris Jolly Outdoors

Website

https://chrisjolly.co.nz

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Outdoor Adventure Tourism

NAICS

Scenic and Sightseeing Transportation, Water (48721), Tour Operators (561520)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Sightseeing & Scenic Boat Tours (Harbor, Sunset, Dolphin/Whale Watching) (THAJAJAA)

akta.pro secondary industries

Private Charters & Yacht Experiences (Crewed, Bareboat, Day Charters) (THAJAJAB), Fishing & Angling Charters / Guides (THAAALAD), Fishing & Spearfishing Charters (recreational/eco-managed) (THAAAIAJ)

Keywords

• Outdoor adventure tourism
• Guided fly fishing
• Scenic lake cruises
• Private boat charters
• Corporate team building

Headquarters

HQ city

Taupo

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Others

Revenue model

1. Scenic Cruises: Daily scheduled scenic cruises to Māori Rock Carvings at Mine Bay, Lake Taupō. Multiple departure times offered (8:30am, 10:30am, 1pm, 3pm, 5pm) for 90-minute cruises aboard Cruise Cat catamaran.
2. Private Boat Charters: Private charter experiences on Lake Taupō using fleet of five vessels: Levante (Riviera 4000 Offshore Sedan, up to 6 guests), Cruise Cat (52ft catamaran, up to 90 guests), Supercat, Waikare II (traditional 50ft launch, up to 35 guests), and others. Includes catering, bar, fishing equipment and crew.
3. Guided Fly Fishing Tours: Orvis Endorsed guided fly fishing experiences including half-day (4 hours), full-day (8 hours), heli backcountry fishing, and river rafting combined trips. Includes equipment, licenses, transport, and expert guides.
4. Land Adventures: Guided hiking (K2K trail, Kinloch to Kawakawa), mountain biking tours, and wild deer hunting experiences in the Taupō region.
5. Corporate Events & Team Building: Floating corporate functions, incentive escapes, team building packages, and floating classroom educational experiences for groups and companies.
6. Gift Vouchers: Gift voucher sales for all experiences, providing flexible gifting options for customers.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Chris Jolly Outdoors is a family-owned tourism operator on Lake Taupō, New Zealand, providing scheduled scenic cruises to the Ngātoroirangi Māori Rock Carvings, private boat charters across a five-vessel fleet, Orvis Endorsed guided fly fishing, land-based adventures (hiking, mountain biking, wild deer hunting), and corporate group experiences including team building, incentive escapes, and a floating classroom program.

Product overview

Chris Jolly Outdoors is a tourism and outdoor adventure company operating from Taupō, New Zealand, with over 40 years of experience. The company offers a diverse portfolio of experiences organized into four main categories: Lake Experiences (scenic cruises to Māori rock carvings, private boat charters aboard Levante, Cruise Cat, Supercat, and Waikare II, plus Huka Jet combo packages), River Experiences (Orvis Endorsed guided fly fishing trips ranging from half-day to full-day, plus heli backcountry fishing and river rafting combinations), Land Experiences (guided hiking, mountain biking, wild deer hunting, and exclusive helicopter-accessible Owhaoko cabin escapes), and Group Experiences (floating classroom education, corporate functions, team building, and incentive packages). The company operates a fleet of five boats from Lake Taupō Marina and partners with Orvis for fly fishing guide endorsement, Qualmark for tourism quality certification, and Hukafalls Jet for combo adventures.

Differentiator

Problem solved

Functional benefit

Brands

• Te Wānanga Wai Whakarewa: A nature education floating classroom aboard the Cruise Cat on Lake Taupō, offering a specialised local curriculum for early childhood through adult learners, covering social sciences, science, visual arts, mathematics, Te Reo Māori, and English in connection with Lake Taupō's culture and environment.
• Te Whare Ruruhau

Products and services

• Māori Rock Carvings Scenic Cruise Daily 90-minute scenic boat cruises aboard the Cruise Cat catamaran to the Ngātoroirangi Māori rock carvings at Mine Bay on Lake Taupō, with multiple scheduled departure times (8:30am, 10:30am, 1:00pm, 3:00pm, 5:00pm). Open to individual tourists, families, and groups.
• Huka Jet and Cruise Combo Combined package featuring the scenic cruise to the Māori Rock Carvings plus a 30-minute Hukafalls Jet boat ride at Huka Falls on the Waikato River, with complimentary muffin and hot beverage on the cruise. From approximately $127 per person.
• Private Boat Charters Private charter experiences on Lake Taupō using a fleet of five vessels accommodating 2 to 140 guests, including the Levante (Riviera 4000 Offshore Sedan, up to 6 guests), Cruise Cat (52ft catamaran, up to 90 guests), Supercat, and Waikare II (traditional 50ft launch, up to 35 guests). Standard 2-hour private charter starts from approximately $650. Includes catering, bar, fishing equipment, and crew.
• Half-Day Guided Fly Fishing Approximately 4-hour Orvis Endorsed guided fly fishing trip targeting rainbow and brown trout in Lake Taupō region's rivers and streams, including equipment, licence, flies, and transport. Suitable for beginners to experienced anglers.
• Full-Day Guided Fly Fishing Approximately 8-hour all-inclusive guided fly fishing trip in Turangi with Orvis Endorsed guides, including lunch, snacks, transport to premium trout fishing spots, and tailored start times.
• Heli Backcountry Fly Fishing Full-day helicopter transfer guided fly fishing experience accessing pristine backcountry streams for trophy brown and rainbow trout.
• Fly Fishing with River Rafting Full-day combined Orvis Endorsed guided fly fishing and Tongariro River rafting adventure, accessing secluded fishing pools unreachable by foot.
• Guided Hiking and Cruise Combo Combined K2K trail hiking experience from Kinloch to Kawakawa Bay with scenic return cruise on Lake Taupō, including 4WD transport, lunch, and beverages.
• Guided Mountain Biking Guided mountain biking tours ranging from alpine expert-level trails to the gentle Great Lake Walkway, tailored to participant skill levels.
• Wild Deer Hunting Guided wild deer hunting excursions in the Taupō region's backcountry.
• Te Whare Ruruhau (Owhaoko Hut Escape) Exclusive helicopter-accessible mountain cabin experience in the Owhaoko ranges, providing complete solitude with no roads, people, or cell coverage, marketed as a wilderness isolation vacation.
• Floating Classroom (Te Wānanga Wai Whakarewa) Nature education classroom aboard the Cruise Cat on Lake Taupō, offering curriculum-aligned learning for early childhood through adult learners covering social sciences, science, visual arts, mathematics, Te Reo Māori, and English in connection with Lake Taupō's culture and environment.
• Floating Corporate Functions Customizable corporate event experiences on Lake Taupō boats or land-based retreats, including team building, conferences, and off-site activities for groups of 2 to 140.
• Team Building Packages Corporate team building packages combining fishing, paddleboarding, biking, hiking, and lake activities with full logistics handled by Chris Jolly Outdoors.
• Incentive Escapes Premium corporate incentive trip packages featuring flexible itineraries, helicopter transfers, multiple activity options, and catered experiences.
• Gift Vouchers Gift vouchers available for all Chris Jolly Outdoors experiences, allowing recipients to choose their preferred adventure.

Quantifiable outcome

• Over 40 years of continuous operation, making it one of New Zealand's oldest tourism providers
• +2 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Ngāti TūwharetoacoreStrategic or Co-development PartnerCultural partnership with the local Māori iwi (tribe) Ngāti Tūwharetoa, whose rohe (territory) includes Lake Taupō. Partnership honors local heritage and supports cultural authenticity of experiences, including access to and interpretation of Māori Rock Carvings at Mine Bay.
• Hukafalls JetcoreGTM or Marketing PartnerJoint marketing partnership offering the 'Taupō Classic' combo package combining Chris Jolly scenic cruise with Huka Jet boat experience. Both operators share customers seeking combined lake and river experiences.
• Taupō Hotels & Accommodation ProvidersminorGTM or Marketing PartnerPartnership with major Taupō hotels to provide off-site activities, team building exercises, and functions for hotel guests. Links adventure experiences with accommodation packages.
• Huka LodgeminorGTM or Marketing PartnerReferral and activity partnership with luxury lodge. Chris Jolly provides fishing and lake cruise experiences for Huka Lodge guests seeking outdoor adventures.
• OrviscoreStrategic or Co-development PartnerOrvis endorsement program for fly fishing guides. Orvis provides training standards, equipment specifications, and international brand credibility. Chris Jolly guides must meet Orvis competency standards.
• QualmarkcoreStrategic or Co-development PartnerOfficial New Zealand tourism quality assurance certification body. Qualmark provides 5 Star Gold rating after assessment of quality, safety, and sustainability standards.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC6G2gz4j9qvh5rlZKgCb2Cg
• Facebookfacebook.com/ChrisJollyOutdoors
• Instagraminstagram.com/chrisjollyoutdoors
• Pinterestpinterest.nz/chrisjollytaupo
• LinkedInlinkedin.com/company/chris-jolly-outdoors

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chris Jolly Outdoors