Steinbeis Business Academy
Steinbeis Business Academy is a German career-integrated higher education institution offering bachelor and master degree programs alongside certificate courses to employed working adults. Its Projekt-Kompetenz-Studium model embeds real company projects into multi-year subscription-based study pathways.
- Company typePrivate
- Founded2001
- HeadquartersGernsbach, Germany
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Steinbeis Business Academy does
Steinbeis Business Academy (SBA | Management School der Steinbeis Hochschule) is a Germany-based, for-profit higher education institution founded in 2001 as an institute of Steinbeis Hochschule, a state-recognized private university. SBA delivers career-integrated (berufsintegriert) bachelor and master degree programs alongside shorter continuing-education certificate courses, targeting working adults aged 18-55 who want to earn a state-recognized academic qualification without leaving their jobs. The core academic model is the Projekt-Kompetenz-Studium (PKS), in which students execute real company projects throughout their studies, embedding theory directly into professional practice.
The product portfolio centers on the B.A. Soziale Arbeit – Sozialpädagogik and the B.A. Management with roughly 14 industry-aligned specializations (General Management, Business Development, HR Management, Public Management, Digital Intelligence, Logistikmanagement, Health and Social Sector Management, Security Management, Emergency Management, Digital Leadership, and others), plus the M.A. Business Development. SBA also runs certificate programs (Zertifikatslehrgänge) in Sustainability Management, Business Coaching, Wirtschaftspsychologie, Business Intelligence Management, and Zeit- & Selbstmanagement. Programs are delivered at three physical campuses — Gaggenau (headquarters, opened 2016), Stuttgart (Steinbeis-Haus für Management und Technologie), and Berlin (Steinbeis-Hochschule Adlershof) — and fully online through the E-Campus platform (sba-ecampus.de), a proprietary LMS hosting course materials, web-based trainings, online library access, assignment and exam submission, and instructor communication.
SBA generates revenue primarily through recurring monthly tuition fees — €269/month for B.A. Management – General Management, €285/month for B.A. Soziale Arbeit – Sozialpädagogik, with comparable Master pricing — billed across 36-month bachelor and 24-month master programs. Approximately 1,500 students are currently enrolled, with 10,000+ graduates produced since founding. Go-to-market is consultative and event-driven: prospective students book personalized educational advising sessions, attend regular Infoveranstaltungen (online and in-person), apply directly via the website, and may qualify for Anrechnung (recognition of prior vocational training) that shortens study duration by up to 12 months. Corporate partnerships (Siemens, Charité Berlin, Vivantes, Daimler Truck, BG Kliniken, Diakonie) and vocational-school referral networks (Handwerkskammern, Berufliche Schulen) serve as indirect distribution channels for employer-sponsored enrollment.
Steinbeis Business Academy firmographics
Firmographics- Name
- Steinbeis Business Academy
- Legal name
- Steinbeis Business Academy
- Website
- https://steinbeis-academy.de
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Steinbeis Business Academy is a German career-integrated higher education institution offering bachelor and master degree programs alongside certificate courses to employed working adults. Its Projekt-Kompetenz-Studium model embeds real company projects into multi-year subscription-based study pathways.
- Ownership category
- akta.pro rank
Steinbeis Business Academy industry classification
Industry- Product category
- Higher Education (Career-Integrated Degree Programs)
- NAICS
- Colleges, Universities, and Professional Schools (6113), Colleges, Universities, and Professional Schools (611310), Educational Services (611), Educational Support Services (61171)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Undergraduate Business Schools (BBA/BSBA Programs) (EDAHAHAA)
- akta.pro secondary industries
- Management Research Institutes & Doctoral (PhD/DBA) Programs (EDAHAHAO), Financial Services & Insurance (FINRA, CFP, IAR, Insurance CE) (EDAAALAJ), Payments, Cashiering & Payment Plans (EDALAJAE), University-Affiliated Pathway & Foundation Programs (EDAIAJAA)
Keywords
Where Steinbeis Business Academy is headquartered
LocationHeadquarters
- HQ city
- Gernsbach
- HQ country
- Germany
- HQ region
- Europe
Offices3 records
Markets served
Steinbeis Business Academy business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Tuition/Study Fees (Studienentgelt): SBA generates revenue primarily through recurring tuition fees charged to enrolled students on a monthly basis. Bachelor programs are priced from €269/month (General Management) to €285/month (Soziale Arbeit – Sozialpädagogik), payable monthly throughout the study period. Master programs are priced separately and available upon request (price list). Fees are charged continuously over the study duration (36 months for Bachelor, 24 months for Master), providing predictable recurring revenue. The institution also offers a reduced fee for apprentices (Auszubildende). An extension of study duration up to one additional year is offered free of charge.
- Professional Development / Certificate Programs (Zertifikatslehrgänge): SBA offers continuing education certificate programs in areas such as Sustainability Management, Business Coaching, Business Intelligence Management, Wirtschaftspsychologie, and Zeit- & Selbstmanagement, as well as custom corporate programs tailored to specific company needs. These represent additional revenue streams alongside the degree programs.
- Referral Incentive Program: The student referral program (SBA empfehlen) awards a €300 credit to referring students/alumni 6 months after successful enrollment of the referred candidate. This is a cost-efficient student acquisition mechanism rather than a direct revenue stream.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | B.A. Soziale Arbeit – Sozialpädagogik: from €285/month |
| Subscription | Monthly | B.A. Management – General Management: from €269/month |
| Subscription | Monthly | B.A. Soziale Arbeit – Sozialpädagogik für pädagogische Fachkräfte: reduced rate for trained educators |
| Subscription | Monthly | B.A. Management – Business Development: pricing available upon request |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
Steinbeis Business Academy product offering
Product offeringCore offering
SBA delivers state-recognized career-integrated (berufsintegriert) Bachelor and Master degree programs plus continuing-education certificate courses, anchored on the Projekt-Kompetenz-Studium (PKS) model in which every student carries out a real employer project alongside their studies. Tuition is charged as recurring monthly fees (€269–€285/month for B.A.), with seminars held on weekday evenings and Saturdays at three German campuses and via the proprietary E-Campus online learning platform.
Product overview
Steinbeis Business Academy (SBA) | Management School der Steinbeis Hochschule is a higher education institution offering a comprehensive portfolio of bachelor's and master's degree programs alongside continuing education certificate courses. The academic offerings center on the Projekt-Kompetenz-Studium (PKS) — a practice-integrated study model where students conduct real-world company projects while studying. Bachelor programs include the B.A. Soziale Arbeit – Sozialpädagogik and the B.A. Management with 14 specializations (General Management, Business Development, Personal und Recht, HR Management, Public Management, Betreuungsmanagement, Digital Intelligence, Logistikmanagement, Digital Business Development, Gesundheits- und Sozialwesen, Controlling im Gesundheitswesen, Hygienemanagement, Security Management, Emergency Management, Kommunikation und Design, Digital Leadership, Outdoormanagement, and Sportmanagement). The M.A. Business Development offers four specializations (General Management, Public Management, Human Resource Management, Digitalization). Continuing education includes certificate courses in Sustainability Management, Business Coaching, Wirtschaftspsychologie, Business Intelligence Management, and Zeit- & Selbstmanagement. Supporting platforms include the E-Campus online learning portal and the Steinbeis Transfer-Magazin triannual publication. The institution operates across campuses in Gaggenau (headquarters), Stuttgart, and Berlin.
Differentiator
Problem solved
Functional benefit
Products and services
- B.A. Soziale Arbeit – Sozialpädagogik A 6-semester (36-month) work-integrated Bachelor of Arts in Social Work and Social Pedagogy, targeted at educators, nurses and social workers seeking a state-recognized academic degree while remaining employed. Includes the PKS project model and from €285/month tuition.
- B.A. Soziale Arbeit – Sozialpädagogik für pädagogische Fachkräfte Career-integrated B.A. Soziale Arbeit – Sozialpädagogik accelerated pathway for trained educators (Erzieher/in, Heilerziehungspfleger/in etc.) who can have up to 12 months of prior vocational training credited, with reduced monthly fees for apprentices.
- B.A. Management – General Management Career-integrated Bachelor in Management with General Management specialization — corporate management, controlling and organizational leadership. From €269/month with Anrechnung available to shorten total duration.
- B.A. Management – Business Development Career-integrated Bachelor in Management with Business Development specialization — entrepreneurship, strategy, leadership, internationalization and marketing. Pricing on request.
- B.A. Management – Personal und Recht Career-integrated Bachelor in Management with HR and Law specialization — company law, legal services, organizational development and personnel development.
- B.A. Management – HR Management Career-integrated Bachelor in Management with HR Management specialization — strategic HR, recruiting, personnel controlling and labor law.
- B.A. Management – Public Management Career-integrated Bachelor in Management with Public Management specialization — administrative science, state law and public-sector controlling.
- B.A. Management – Betreuungsmanagement Career-integrated Bachelor in Management with Care Management specialization — guardianship law, asset and personal care, psychosocial foundations for professional guardians.
- B.A. Management – Digital Intelligence
Quantifiable outcome
- Over 10,000 graduates since 2001, each completing an average of one company project — totaling approximately 10,000 real-world business projects delivered.
- +3 more outcomes
Companies that use Steinbeis Business Academy
Customer profileNamed customers11 records
Segments5 records
Ideal customer profiles4 records
Steinbeis Business Academy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Steinbeis Business Academy partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered major, core and minor.
- Siemens AGmajorSiemens AG is listed as a partner of SBA Management School. As a major international technology and industrial company, Siemens likely serves as a source of student projects and corporate training programs, particularly for management and digitalization-related study programs.
- Charité BerlinmajorCharité Berlin, one of Europe's largest university hospitals, is a partner of SBA. The partnership provides healthcare and management study project opportunities, particularly for programs in Health and Social Sector Management, Controlling in Healthcare, and Hygiene Management.
- VivantesmajorVivantes is one of the largest hospital operators in the Berlin/Brandenburg region and a partner of SBA for healthcare management study programs. The partnership enables practical project opportunities for students in healthcare administration, controlling, and management programs.
- Daimler Truck AGmajorDaimler Truck AG is listed as a partner of SBA. As a major automotive and commercial vehicle manufacturer, Daimler Truck provides project opportunities for students in management, logistics, and business development programs.
- Steinbeis-Hochschule (Steinbeis University of Applied Sciences)coreSBA | Management School is an institute (Institut) of Steinbeis Hochschule, a private, state-recognized university founded in 1998 and one of Germany's largest private universities. This is the foundational institutional relationship underpinning all of SBA's academic programs, accreditation, and degree-granting authority.
- BG Kliniken (BG-Unfallklinikum Ludwigshafen, Unfallkrankenhaus Berlin)coreBG Kliniken are accident and emergency hospital groups (provider of statutory accident insurance healthcare) that partner with SBA, particularly for Security Management, Emergency Management, and Healthcare study programs.
- Diakonie KorkmajorDiakonie Kork is a major social service institution (diaconal/charitable organization) providing services for people with epilepsy and disabilities. It serves as a partner for social work and social pedagogy study programs.
- Handwerkskammer Konstanz, Handwerkskammer Ulm, Handwerkskammer Karlsruhe (Chambers of Crafts)majorThe three regional Chambers of Crafts (Handwerkskammern) covering southern Baden-Württemberg serve as channel partners for SBA, recommending the institution to members seeking to upskill through part-time study programs.
- Edith-Stein-Schule, Modedesignschule Manuel Fritz, Modefachschule Sigmaringen, Berufliche Schulen Achern, BSZ Stockach, BSL (Berufliche Schulen Achern)majorMultiple vocational schools (Berufliche Schulen) are listed as partners, providing a pipeline of students who can transition from vocational training into SBA's degree programs with recognized prior learning credits. These include schools focused on social pedagogy, fashion, and general vocational training.
- Ludwig-Schlaich-AkademieminorThe Ludwig-Schlaich-Akademie (part of Diakonie Stetten) is a training and further education institution serving as a partner for SBA's social pedagogy and continuing education programs.
- Lebenshilfe Baden-BadenminorLebenshilfe Baden-Baden is a charitable organization providing services for people with disabilities, serving as a partner for social work study programs.
- Sportbusiness CampusminorSportbusiness Campus is a specialized sports business education platform listed as a partner, supporting SBA's Sports and Event Management study programs.
- Hotel Traube TonbachminorHotel Traube Tonbach, a renowned hotel and restaurant in Baiersbronn (Black Forest), is listed as a partner, likely supporting SBA's Event Management and Outdoormanagement study programs.
- Klinikum Frankfurt a.d. OderminorKlinikum Frankfurt a.d. Oder is a regional hospital serving as a partner for healthcare management and health and social sector study programs.
- Bayrische PflegeakademieminorBavarian Nursing Academy (Bayrische Pflegeakademie) is a healthcare education institution partnering with SBA for health management and nursing study programs.
- Steinbeis Transfer-MagazinminorThe Steinbeis Transfer-Magazin is a quarterly publication of the Steinbeis network covering technology transfer, research projects, and industry case studies. SBA contributes to and promotes this publication as part of its knowledge transfer and thought leadership positioning.
Scale indicators5 records
Recent moves10 records
Expansion highlights4 records
Steinbeis Business Academy competitors and assessment
Company assessmentDirect peers
- AKAD University: One of Germany's oldest private distance-learning universities, offering Bachelor, Master, and certified continuing education programs primarily for working adults. Similar flexible-study, recurring-tuition business model targeting employed learners.
- FOM Hochschule: Germany's largest private university for working professionals, offering berufsbegleitende Bachelor and Master programs across 30+ campuses. Directly comparable to SBA in target audience (employed adults), part-time/evening delivery model, and tuition-based subscription pricing.
- HFH Hamburger Fern-Hochschule: State-recognized private distance-learning university serving working professionals across Germany with flexible Bachelor and Master programs. Comparable subscription-style tuition model and adult-learner positioning.
- DIPLOMA Hochschule: Private state-recognized distance-learning university in Germany offering Bachelor, Master, and certificate programs targeted at working professionals. Overlaps with SBA's adult-learner target and online/remote delivery model.
- Europäische Fernhochschule Hamburg (Euro-FH): State-recognized private distance-learning university offering Bachelor and Master programs for working professionals across Germany. Comparable subscription tuition model and target demographic, with similar flexibility positioning.
- PFH Private Hochschule Göttingen: Private German university offering career-integrated and distance-learning Bachelor and Master programs in business and technology. Comparable target segment and flexible-study delivery, though with a more technology-oriented portfolio than SBA.
- SRH Hochschule (SRH Universities): Private university group offering career-integrated Bachelor and Master programs at multiple German campuses with a strong practice-orientation philosophy. Closely aligned with SBA in its emphasis on combining academic learning with workplace application.
- IU Internationale Hochschule: Germany's largest private university by enrollment, offering flexible, partly work-integrated Bachelor and Master programs with strong online delivery. Competes head-to-head with SBA for working adults seeking accredited degrees with career-integrated formats.
- Hochschule Fresenius: Private German university offering full-time, part-time, and dual Bachelor/Master programs with specializations in management, health, and therapy. Comparable in career-integrated delivery and specializations overlapping with SBA's health and social sector programs.
Emerging players
- Carl Remigius Medical School (Hochschule Fresenius Group): Specialized private institution focused on healthcare and therapy education, part of the Hochschule Fresenius group. Comparable to SBA's healthcare/social work vertical, particularly for working professionals seeking academic credentials in social pedagogy and care management.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Steinbeis Business Academy social profiles
Digital presenceSteinbeis Business Academy compliance and trust
Trust signalCompliance1 record
Steinbeis Business Academy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Steinbeis Business Academy leadership team
Management profileNumber of profiles
Profiles8 records
Steinbeis Business Academy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Steinbeis Business Academy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Steinbeis Business Academy
What does Steinbeis Business Academy do?
SBA delivers state-recognized career-integrated (berufsintegriert) Bachelor and Master degree programs plus continuing-education certificate courses, anchored on the Projekt-Kompetenz-Studium (PKS) model in which every student carries out a real employer project alongside their studies. Tuition is charged as recurring monthly fees (€269–€285/month for B.A.), with seminars held on weekday evenings and Saturdays at three German campuses and via the proprietary E-Campus online learning platform.
Is Steinbeis Business Academy a public or private company?
Steinbeis Business Academy is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Steinbeis Business Academy founded?
Steinbeis Business Academy was founded in 2001. It employs 11 to 50 people.
Where is Steinbeis Business Academy based?
Steinbeis Business Academy is headquartered in Gernsbach, Germany, in the Europe region.
How does Steinbeis Business Academy make money?
Three revenue lines are on record. Tuition/Study Fees (Studienentgelt) is the primary driver. The others are professional Development / Certificate Programs (Zertifikatslehrgänge) and referral Incentive Program.
Who are Steinbeis Business Academy's main competitors?
Direct peers on record are AKAD University, FOM Hochschule, HFH Hamburger Fern-Hochschule, DIPLOMA Hochschule, Europäische Fernhochschule Hamburg (Euro-FH), PFH Private Hochschule Göttingen, SRH Hochschule (SRH Universities), IU Internationale Hochschule and Hochschule Fresenius. Carl Remigius Medical School (Hochschule Fresenius Group) is listed as an emerging player.
Does Steinbeis Business Academy have an API?
No public API is recorded for Steinbeis Business Academy.
What industry is Steinbeis Business Academy in?
Steinbeis Business Academy's product category is Higher Education (Career-Integrated Degree Programs). Its primary akta.pro industry code is EDAHAHAA, Undergraduate Business Schools (BBA/BSBA Programs), with a secondary code of EDAHAHAO, Management Research Institutes & Doctoral (PhD/DBA) Programs. Its NAICS code is 6113 and its SIC code is 8200.