Shengzhou Shinor Kitchen Appliance Co.

What Shengzhou Shinor Kitchen Appliance Co. does

Shengzhou Shinor Kitchen Appliance Co., Ltd is a privately held Chinese kitchen appliance manufacturer headquartered in Shengzhou, Zhejiang Province. Founded in 2009 and operating with a staff of 251-500, the company designs and manufactures a broad kitchen product portfolio that includes range hoods (eight series variants from 60cm to 90cm with suction capacities up to 1200 m³/h), gas hobs and electric/ceramic/induction cooktops (30cm-90cm), built-in ovens (electric, gas, and combination), dishwashers (built-in and table-top, 30cm and 60cm), freestanding cooking ranges, and handmade 304 stainless steel sinks. Technical components include BLDC motors (delivering up to 1080 m³/h airflow), electric-heating auto-cleaning systems, tempered glass and stainless-steel construction, and configurable burner options sourced from suppliers such as Sabaf, Horisun, and Defendi. Accessories such as hood motors, filters, lights, burners, and PCB controls are also manufactured in-house.

The company operates an OEM/ODM business model, marketing on a direct B2B basis to international distributors, retail chains, and private-label brands. Pricing is quote-based with a 30% T/T deposit and balance before delivery; LC at sight is supported, and standard lead times are 35-40 days for first orders and 30-35 days for repeat orders. After-sales coverage includes 5-year motor warranties, 2-year electronic-component warranties, 1-2% free spare-parts allocation for fragile items, and 100% pre-delivery testing. CKD and SKD packaging options are offered to support private-label and assembly-in-country arrangements.

Export markets span more than 20 countries across Southeast Asia, the Americas, Africa, Central Asia, and the Middle East, with products shipped primarily through Ningbo or Shanghai port. Marketing is conducted through the corporate website (shinorkitchen.com), Facebook, LinkedIn, YouTube, and Twitter. Revenue, ownership structure, headcount trends, and certification posture are not publicly disclosed, limiting external validation of scale and financial trajectory.

Name

Shengzhou Shinor Kitchen Appliance Co.

Legal name

Shengzhou Shinor Kitchen Appliance Co.,Ltd

Website

https://shinorkitchen.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

101–250 employees

Short description

Shengzhou Shinor Kitchen Appliance Co., Ltd is a Chinese kitchen appliance manufacturer founded in 2009, producing range hoods, gas and electric hobs, built-in ovens, dishwashers, cooking ranges, and stainless steel sinks for international B2B distributors and private-label brands via OEM/ODM arrangements across more than 20 countries.

Ownership category

akta.pro rank

Product category

Kitchen Appliances

NAICS

Major Household Appliance Manufacturing (33522), Household Appliance Manufacturing (3352), Small Electrical Appliance Manufacturing (335210)

SIC

Household Appliances (3630), Electric Housewares & Fans (3634)

akta.pro industry

PRIMARYCRACACAA

Kitchen & Cooking Major Appliance Retail (Ranges, Ovens, Cooktops, Microwaves)

Consumer Products & Retail/Consumer Electronics & Appliances Retail/Home Appliance Retail (Major Appliances)

SECONDARYCRACACAH

Built-In & Integrated Appliance Retail (Built-In, Panel-Ready, Compact)

Consumer Products & Retail/Consumer Electronics & Appliances Retail/Home Appliance Retail (Major Appliances)

Keywords

• Kitchen appliance manufacturing
• Range hood production
• Gas hob cooktops
• OEM ODM appliances
• Built-in kitchen equipment

Headquarters

HQ city

Shengzhou

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales: Direct sales of kitchen appliances including range hoods, gas hobs, ovens, dishwashers, cooking ranges, and sinks to international buyers through OEM/ODM arrangements

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Shengzhou Shinor Kitchen Appliance Co., Ltd manufactures a diversified portfolio of kitchen appliances including range hoods (curved, T-shape, slant, pyramid, island, telescopic, side-suction series), gas hobs, electric/ceramic hobs, built-in ovens, dishwashers, free-standing cooking ranges, and handmade stainless steel sinks. The company operates an OEM/ODM business model, accepting custom designs and specifications for international buyers. Products are exported to over 20 countries across Southeast Asia, the Americas, Africa, Central Asia, and the Middle East.

Product overview

SHINOR is a kitchen appliance manufacturer offering a diversified portfolio of built-in and free-standing kitchen products. The core product lines include Range Hoods (in 8 series variants including Curved Glass, T-Shape, Slant, Pyramid, Island, Side-suction, Flat Glass, and 7 Shape), Gas Hobs/Cooktops (in stainless steel and tempered glass from 30cm-90cm), Electric/Ceramic Hobs (including combo gas-induction models), Built-In Ovens (electric, gas, and combination types with 4-10 cooking functions), Dishwashers (30cm and 60cm built-in/table-top), Cooking Ranges (free-standing cookers with integrated ovens), Stainless Steel Sinks (handmade 304 stainless in single/double bowl), and Accessories (spare parts including motors, filters, lights, burners, pan supports). The company operates on an OEM & ODM model, accepting custom designs and offering products in various sizes and configurations to serve markets across Southeast Asia, the Americas, Africa, Central Asia, and the Middle East.

Differentiator

Problem solved

Functional benefit

Products and services

• Range Hood Series

Quantifiable outcome

• 5 years warranty for motor, 2 years warranty for electronic components
• +1 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Vatti Group: Pan-China kitchen appliance manufacturer with overlapping range hood, gas hob, cooker and built-in oven lines. Targets both domestic and export markets via OEM and branded channels, making it the closest scale-and-portfolio comparable to Shinor.
• Robam (Hangzhou Robam Appliances): China's leading range-hood specialist and broader kitchen-appliance OEM/ODM manufacturer. Directly comparable to Shinor on core range-hood product lines, Chinese manufacturing base, and export-focused B2B model, though Robam is significantly larger and brand-led.
• Ningbo Fotile Kitchenware: Zhejiang-based kitchen appliance specialist focusing on range hoods, gas hobs, built-in ovens and dishwashers — the same core SKUs Shinor produces. Comparable on product breadth and export ambitions, with stronger brand recognition.

Broad incumbents

• Midea Group (Kitchen Appliance Division): One of China's largest white-goods manufacturers with an extensive kitchen appliance portfolio including hobs, hoods, ovens and dishwashers. Overlaps with Shinor on product categories but operates at vastly greater scale with full vertical integration.
• Guangdong Galanz Enterprises: Major Chinese appliance maker with large OEM business alongside branded products. Comparable to Shinor in OEM/ODM export orientation and kitchen-cooking categories but operates at substantially larger scale.
• BSH Home Appliances (Bosch & Siemens): Global kitchen appliance major whose premium built-in oven, hob and range hood lines compete against Shinor's higher-spec SKUs in international markets. Important incumbent comparator for product positioning and export competition.
• Joyoung (Shandong Joyoung Household Appliances): Established Chinese kitchen appliance maker with overlap on small cooking appliances and certain built-in cooking products. Useful comparable for OEM scale and channel strategies in Chinese manufacturing.
• Supor (SEB Group subsidiary): Cookware and small-electric-appliance leader now owned by SEB. Overlaps Shinor on certain cooking appliances and stainless-steel kitchenware categories, serving as a reference point for export-led Chinese kitchen products.
• Haier Smart Home: Global white-goods leader with broad kitchen appliance coverage and significant presence in emerging markets where Shinor also competes. Acts as a benchmark incumbent against which smaller OEM players must differentiate on cost and customization.

Regional players

• Eldom (European white-goods OEM): European kitchen and small-appliance OEM with similar private-label/ODM positioning to Shinor, serving primarily European distributors. Comparable on B2B manufacturing model, though serving an opposing geographic market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/lucia830801
• YouTubeyoutube.com/channel/UCsLKGSJe50_AyxBDgsK9cIg
• Facebookfacebook.com/Shinorkitchen
• LinkedInlinkedin.com/company/shinor-kitchen

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shengzhou Shinor Kitchen Appliance Co.