H2Ocean
H2Ocean is a Florida-based, founder-led company founded in 2001 that develops and sells patented sea salt-based natural healthcare and skincare products across tattoo aftercare, body piercing aftercare, oral care, nasal care, wound care, and suncare, serving consumers, professional tattoo artists and piercers, and healthcare providers through DTC e-commerce, wholesale, and over 15,000 retail locations.
- Company typePrivate
- Founded2001
- HeadquartersStuart, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What H2Ocean does
H2Ocean is a Florida-based, founder-led company that has developed and sold patented sea salt-based natural healthcare and skincare products since 2001. Its portfolio centers on unrefined Red Sea salt containing 82+ trace minerals combined with lysozyme enzyme, delivered through proprietary bag-in-can sterile packaging that eliminates chemical preservatives. The catalog spans six primary categories: tattoo aftercare, body piercing aftercare, oral care (Healing Rinse mouthwash), nasal care (Nasalzyme), hair and scalp care, and first aid/wound care, supplemented by pain-relief (NOTHING line with 4% lidocaine), suncare (Surfer's Choice SPF 50 reef-safe sunscreen), and accessories. Sub-brands include NOTHING, Tat2Renu, Inkrenu, Aquatat, Perfect PMU, Surfer's Choice, Nasalzyme, and Horiyoshi Kits.
The business operates through a multi-channel go-to-market model: direct-to-consumer e-commerce at h2ocean.com (free shipping over $25), a dedicated wholesale portal for retailers and dealers, regional partner storefronts including H2Ocean.EU for Europe and BodyMods.ca for Canada, and a U.S. dealer network spanning over 15,000 retail locations. Pricing is unit-based with low-ticket SKUs ranging from $5 (small Aquatat) to $59 (NOTHING 7oz), and the company is approved by the United States Navy. Customer segments include professional tattoo artists and piercers, individual consumers for piercing/tattoo aftercare, chemo patients (via a donation-pledge mouthwash program), and healthcare providers for oral and wound care.
The company is privately held, bootstrapped, and founder-owned by Eddie Kolos, with a small core team of 1-10 employees. It holds 7 patents covering Red Sea salt and lysozyme combinations, volcanic clay and organic ingredient formulations, bag-in-can sterile spray technology, and foam-dispensing natural soap with benzalkonium chloride. Recent strategic activity has centered on international expansion (2024 EU launch, Canadian distribution partnership) and category extension into PMU/SMP, hair/scalp care, and reef-safe suncare.
H2Ocean firmographics
Firmographics- Name
- H2Ocean
- Legal name
- H2Ocean
- Website
- https://h2ocean.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- H2Ocean is a Florida-based, founder-led company founded in 2001 that develops and sells patented sea salt-based natural healthcare and skincare products across tattoo aftercare, body piercing aftercare, oral care, nasal care, wound care, and suncare, serving consumers, professional tattoo artists and piercers, and healthcare providers through DTC e-commerce, wholesale, and over 15,000 retail locations.
- Ownership category
- akta.pro rank
H2Ocean industry classification
Industry- Product category
- Natural Sea Salt Skincare and Aftercare Products
- NAICS
- Toilet Preparation Manufacturing (32562), Soap and Cleaning Compound Manufacturing (32561)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)
- akta.pro primary industry
- Natural/Organic & Clean Skincare (CRABAAAH)
- akta.pro secondary industries
- Antibacterial & Medicated Cleansers (e.g., Acne, Antifungal, Antiseptic) (CRABAEAH), Dermocosmetics & Medical-Grade Skincare (CRABAAAF)
Keywords
Where H2Ocean is headquartered
LocationHeadquarters
- HQ city
- Stuart
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
H2Ocean business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Direct-to-Consumer E-commerce: Products sold directly to consumers through the company's website h2ocean.com with various shipping options including free shipping on orders over $25 and priority shipping upgrades on orders over $25.
- Wholesale Distribution: Wholesale sales through the dedicated portal h2oceanwholesale.com, allowing retailers and dealers to purchase products in bulk for resale through physical and online storefronts.
- International Distribution: Products distributed internationally through regional partners including BodyMods.ca for Canada and h2ocean.eu for Europe, enabling global market reach.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Piercing Aftercare Spray - World's leading sterile saline solution for piercing care |
| Unit Pricing | Pay-as-you-go | Blue Green Foam Soap - Antimicrobial, antibacterial, unscented soap for tattoo aftercare |
| Unit Pricing | Pay-as-you-go | Aquatat Tattoo Ointment - Thin breathable tattoo aftercare ointment |
| Unit Pricing | Pay-as-you-go | Healing Rinse Mouthwash - Arctic Ocean Mint - 100% Natural sea salt oral rinse |
| Unit Pricing | Pay-as-you-go | NOTHING Tattoo Glide - Pain relieving balm with 4% Lidocaine |
| Unit Pricing | Pay-as-you-go | Surfer's Choice Sunscreen SPF 50 - Reef-safe UVA/UVB protection |
| Unit Pricing | Pay-as-you-go | Ultimate Tattoo Care Kit - Complete aftercare solution |
| Unit Pricing | Pay-as-you-go | Antibacterial Aftercare Kit - Tattoo aftercare essentials |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
H2Ocean product offering
Product offeringCore offering
H2Ocean manufactures and sells patented sea salt-based natural healing and skincare products using unrefined Red Sea salt combined with the lysozyme enzyme. The company offers an integrated product line spanning piercing aftercare, tattoo aftercare, oral care mouthwash, nasal care, hair and scalp care, first aid wound sprays, reef-safe sunscreen, and pain-relieving tattoo glide and foam soap. Products are sold directly to consumers via h2ocean.com, through a wholesale portal for retailers, and through a network of 15,000+ U.S. retail locations plus international distribution partners.
Product overview
H2Ocean is a sea salt-based natural healthcare and skincare products company founded in 2001. The product portfolio centers on Red Sea salt-based formulations combined with lysozyme enzyme, marketed across six primary categories: Tattoo Aftercare (including Blue Green Foam Soap, Aquatat Ointment, Ocean Care Cream, Ocean Foam, and the Ultimate/Extreme Tattoo Care Kits), Body Piercing Aftercare (Piercing Aftercare Spray, Sea Salt Body Piercing Spray, Body Piercing Foam Soap, Sea Salt Healing Soak, and Vegan Piercing Kit), Oral Care (Healing Rinse Mouthwash in Arctic Ocean Mint and Lemon Ice flavors), Nasal Care (Nasalzyme Max and Nasalzyme Gentle), Hair & Scalp Care (Nutrient Hair & Scalp Spray and Foam), and First Aid/Suncare (Healing Ocean Wound Spray, Wound Wash, Surfer's Choice Sunscreen SPF 50, and Hand Sanitizer). The company also offers pain-relief products for tattoo sessions (NOTHING Pain Relieving Tattoo Glide with 4% Lidocaine and NOTHING Foam Soap), PMU/SMP care (Perfect PMU Aftercare), tattoo maintenance products (Tat2Renu, Inkrenu Brightener), and accessories (D-Lize Bandage Films, Tattoo Armour Pads). H2Ocean products feature patented bag-in-can technology for sterile sprays and are characterized by their use of unrefined Red Sea salt containing 82+ trace minerals, plant-based ingredients, and absence of harmful chemicals, dyes, fragrances, and animal testing.
Differentiator
Problem solved
Functional benefit
Brands
- NOTHING: Pain relieving tattoo glide and soap product line with 4% lidocaine for tattoo process comfort
- Tat2Renu
- Inkrenu
- Perfect Tattoo Aftercare
- Aquatat
- Ocean Care
- Nasalzyme
- Surfer's Choice
- Horiyoshi Kits
- D-Lize
- Tattoo Armour
Products and services
- H2Ocean Piercing Aftercare Spray
- H2Ocean Blue Green Foam Soap
- Aquatat Tattoo Ointment
Quantifiable outcome
- Over 25 million piercings healed with H2Ocean Piercing Aftercare Spray
- +2 more outcomes
Companies that use H2Ocean
Customer profileNamed customers3 records
Segments6 records
Ideal customer profiles4 records
H2Ocean technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
H2Ocean partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered minor and core.
- Project Blue GreenminorH2Ocean's initiative dedicated to spreading awareness and conservation of oceans and their ecosystems. Part of the company's commitment to marine health and environmental sustainability.
- BodyMods.cacoreAuthorized Canadian distributor for H2Ocean products. Customers in Canada are directed to BodyMods.ca for H2Ocean products.
- H2Ocean EUcoreDedicated European e-commerce platform for H2Ocean products, serving customers in Europe with localized distribution.
- 4OceanminorAffiliate partner in the H2Ocean network. 4Ocean is a company dedicated to ocean cleanup and conservation.
- Surfrider FoundationminorAffiliate partner. Surfrider Foundation is a non-profit organization dedicated to the protection and enjoyment of the world's ocean, waves, and beaches.
- Team OrcaminorAffiliate partner in H2Ocean's network of ocean conservation and water sports organizations.
- VetAid ProductsminorAffiliate company in H2Ocean's product ecosystem, offering veterinary products.
- OceanAID ProductsminorAffiliate company offering ocean-themed health and wellness products.
- Tattoo Society MagazineminorMedia partner providing coverage and promotion of H2Ocean products in the tattoo industry.
- Tattoo Life MagazineminorMedia partner covering H2Ocean products in the tattoo lifestyle space.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
H2Ocean competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
H2Ocean social profiles
Digital presenceH2Ocean financial estimates
Financial estimateRevenue estimate
Valuation estimate
H2Ocean leadership team
Management profileNumber of profiles
Profiles1 record
H2Ocean subsidiaries and ownership
Company hierarchySubsidiaries1 record
H2Ocean funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
H2Ocean M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about H2Ocean
What does H2Ocean do?
H2Ocean manufactures and sells patented sea salt-based natural healing and skincare products using unrefined Red Sea salt combined with the lysozyme enzyme. The company offers an integrated product line spanning piercing aftercare, tattoo aftercare, oral care mouthwash, nasal care, hair and scalp care, first aid wound sprays, reef-safe sunscreen, and pain-relieving tattoo glide and foam soap. Products are sold directly to consumers via h2ocean.com, through a wholesale portal for retailers, and through a network of 15,000+ U.S. retail locations plus international distribution partners.
Is H2Ocean a public or private company?
H2Ocean is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was H2Ocean founded?
H2Ocean was founded in 2001. It employs 1 to 10 people.
Where is H2Ocean based?
H2Ocean is headquartered in Stuart, United States, in the North America region.
How does H2Ocean make money?
Three revenue lines are on record. Direct-to-Consumer E-commerce is the primary driver. The others are wholesale Distribution and international Distribution.
Does H2Ocean have an API?
No public API is recorded for H2Ocean.
What industry is H2Ocean in?
H2Ocean's product category is Natural Sea Salt Skincare and Aftercare Products. Its primary akta.pro industry code is CRABAAAH, Natural/Organic & Clean Skincare, with a secondary code of CRABAEAH, Antibacterial & Medicated Cleansers (e.g., Acne, Antifungal, Antiseptic). Its NAICS code is 32562 and its SIC code is 2844.