Coolaid
Coolaid is a privately held, founder-owned HVACR solutions provider in Indore, India, acting as the oldest Carrier WCCD dealer since 1994, selling, installing, and servicing air conditioning systems for industrial, commercial, and residential customers across Madhya Pradesh.
- Company typePrivate
- Founded1993
- HeadquartersIndore, India
- Headcount251–500
- GTM typeB2B and B2C
- OfferingServices
What Coolaid does
Coolaid is a privately held, founder-owned HVACR (Heating, Ventilation, Air Conditioning, and Refrigeration) solutions provider headquartered in Indore, Madhya Pradesh, India. Established in 1993 by Mr. Prashant Pavecha, the company operates as the oldest Willis Carrier Club Dealer (WCCD) in Indore since 1994 and sells, designs, installs, and services the complete range of Carrier air conditioning products — from residential window and split units through to commercial VRF systems, chillers, central plants, and rooftop packages. The portfolio also includes Toshiba-brand equipment and ancillary distribution of Totaline, Ecofresh, RothenBerger, and Aspen Pump consumables and tools.
The company's offerings span four operational pillars: equipment sales and installation, engineering services (load calculation, system sizing, BOQ, AutoCAD drawings, tender specs, vendor selection, and project supervision to ASHRAE/ECBC/NBC standards), project execution in specialised applications (clean rooms, operation theatres, ventilation, pharma, indoor air quality), and Annual Maintenance Contracts providing recurring service revenue. Operations are supported by ten trained and equipped teams deployable simultaneously, a 4,000 sqft owned facility at South Tukoganj (housing since 1997), and a showroom and service centre at Vijay Nagar opened in 2015.
Coolaid serves a diverse enterprise and institutional customer base across manufacturing (Cummins, Grasim, Mahle Migma, Volvo Eicher, SPM Autocomp), telecommunications (Airtel), banking (HDFC Bank, Saraswat Banks), IT (InfoBeans, Impetus), healthcare (Curewell Hospitals), and hospitality segments within Madhya Pradesh — primarily Indore, Pithampur, Dewas, Nagda, Ujjain, and Dhar. Across 28 years, the company claims 40,000+ TR of cooling work executed and 2,500+ customers served, with no external institutional funding, M&A activity, or publicly disclosed revenue.
Coolaid firmographics
Firmographics- Name
- Coolaid
- Legal name
- Coolaid
- Website
- https://coolaid.in
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Coolaid is a privately held, founder-owned HVACR solutions provider in Indore, India, acting as the oldest Carrier WCCD dealer since 1994, selling, installing, and servicing air conditioning systems for industrial, commercial, and residential customers across Madhya Pradesh.
- Ownership category
- akta.pro rank
Coolaid industry classification
Industry- Product category
- HVACR Installation and Services
- NAICS
- Warm Air Heating and Air-Conditioning Equipment and Supplies Merchant Wholesalers (42373), Air-Conditioning and Warm Air Heating Equipment and Commercial and Industrial Refrigeration Equipment Manufacturing (333415), Warm Air Heating and Air-Conditioning Equipment and Supplies Merchant Wholesalers (423730), Industrial and Commercial Fan and Blower and Air Purification Equipment Manufacturing (333413)
- SIC
- Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585), Refrigeration & Service Industry Machinery (3580), Industrial & Commercial Fans & Blowers & Air Purifing Equip (3564), Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)
- akta.pro primary industry
- HVAC Equipment (Heating, Cooling & Air Handling) (IMAHAKAB)
- akta.pro secondary industries
- Chillers & Cooling Plant Equipment (IMAHAKAE), HVAC & Industrial Ventilation (Chillers, AHUs, Exhaust, Filtration) (EUAEAFAE)
Keywords
Where Coolaid is headquartered
LocationHeadquarters
- HQ city
- Indore
- HQ country
- India
- HQ region
- Asia
Offices2 records
Markets served
Coolaid business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Equipment Sales & Installation: Sales and installation of complete range of air conditioning systems from Room ACs to Packages, Chillers, Central Plants, and VRF systems for residential, commercial, and industrial applications.
- Annual Maintenance Contracts (AMC): Planned maintenance contracts on all equipment providing recurring revenue stream. Covers complete range of Air Conditioning machines.
- Spare Parts Sales: Sale of genuine spare parts for Carrier and Toshiba Air Conditioning machines. Also channel partner for Totaline, Ecofresh, RothenBerger, and Aspen Pump products.
- Project Services: Execution of specialized HVACR projects including Central Air Cooling, Clean Room Applications, Ventilation, Operation Theatres Air Conditioning, Indoor Air Quality solutions, and Pharma Projects.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Free Quote - Contact for pricing |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Coolaid product offering
Product offeringCore offering
Coolaid is an authorized Carrier and Toshiba HVACR dealership based in Indore, India that sells, installs, and services a complete range of air conditioning systems — from residential Window/Split/Cassette ACs to commercial VRF, Rooftop, AHU, Chilled Water, and Ducted systems and industrial Chillers, Central Plants and Cold Rooms. The company pairs product distribution with in-house HVACR engineering design, project execution, and recurring Annual Maintenance Contracts, and operates a spare parts store carrying Carrier, Toshiba, Totaline, Ecofresh, RothenBerger and Aspen Pump products.
Product overview
Coolaid is a single-product-services company offering a comprehensive portfolio of air conditioning and refrigeration products alongside specialized HVACR services. The product portfolio includes VRF Systems, Chillers, Packages, Air Handling Units, Ducted Scroll, Rooftop Units, Window AC, Split AC, Cassette AC, Cold Rooms, Furred In, Slim Pack, Cabinet Fans, and Fan Inline units. Services include Annual Maintenance Contracts, HVACR Engineering Service (load calculation, system sizing, AutoCAD drawings, tender specs, project supervision), HVACR Project Execution (central air cooling, clean rooms, ventilation, pharma projects), and an HVACR Spare Parts Store. The company operates as a Carrier and Toshiba authorized dealer, providing both products and installation, service, and maintenance for residential, commercial, and industrial applications.
Differentiator
Problem solved
Functional benefit
Products and services
- Annual Maintenance Contracts Comprehensive planned maintenance contracts for the complete range of air-conditioning machines including Carrier, Toshiba and other brands, providing recurring after-sales service support.
- HVACR Engineering Service Professional HVACR engineering services including load calculation, system sizing, BOQ, AutoCAD drawings, tender specifications, vendor selection, negotiations and project supervision, compliant with ASHRAE/ECBC/NBC standards.
- HVACR Project Execution Specialized HVACR project execution including central air cooling, clean room applications, ventilation, operation theatres air conditioning, indoor air quality solutions and pharmaceutical projects.
- HVACR Spare Parts Store Retail sale of genuine HVACR spare parts and consumables for Carrier and Toshiba air-conditioning machines, plus Totaline consumables/instruments, Ecofresh indoor air quality solutions, RothenBerger HVACR tools and Aspen condensate pumps.
- Residential & Light Commercial Air Conditioners Sales of Window AC, Split AC and Cassette air conditioners for residential and light commercial customers through the Vijay Nagar showroom.
- Commercial & Industrial Air Conditioning Systems Sales, supply and installation of VRF systems, Chillers (including Screw Chillers), Packages, Air Handling Units, Ducted Scroll, Rooftop Units, Furred In, Slim Pack, Cold Rooms, Cabinet Fans and Fan Inline units for commercial, industrial and specialty (clean room, pharma, OT) applications.
Quantifiable outcome
- 40,000+ TR of Air conditioning executed over 28 years
- +3 more outcomes
Companies that use Coolaid
Customer profileNamed customers15 records
Segments6 records
Ideal customer profiles5 records
Coolaid technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Coolaid partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Carrier Airconditioning and Refrigeration Ltd.coreWCCD (Willis Carrier Club Dealer) Dealer since 1994. Coolaid is the oldest Carrier Dealership in Indore authorized to install and service complete range of Carrier Air conditioning products from Room ACs to Packages, Chillers, Central Plants, and VRF systems. Has received multiple Best Services and Sales awards from Carrier in Madhya Pradesh since 1997.
- TotalineminorChannel partner for Totaline - Parts Consumable and instruments for all Air Conditioning and Refrigeration equipment.
- EcofreshminorChannel partner for Ecofresh - Indoor Air Quality solutions for Restaurants, Bars, Auditoriums, Call Centres and Hospitals.
- RothenBergerminorChannel partner for RothenBerger - Complete Range of HVACR tools required for Installation, Commissioning, and Maintenance including tools and Valves.
- Aspen PumpminorChannel partner for Aspen Pump - Market leader in Design and Manufacturing of Condensate Pumps for Air Conditioning Industry.
Scale indicators6 records
Recent moves7 records
Expansion highlights4 records
Coolaid competitors and assessment
Company assessmentBroad incumbents
- Lloyd (Havells India): Indian consumer and light-commercial AC brand owned by Havells. Comparable in the residential/light-commercial showroom channel that drives Coolaid's Vijay Nagar store, and as a competing brand for split, window, and cassette AC sales in tier-2 markets.
- Voltas Limited: India's largest domestic AC and HVAC brand (Tata group). Comparable because both sell and service room ACs, VRF systems, chillers, and central plants across residential, commercial, and industrial segments, though Voltas is a national manufacturer whereas Coolaid is a regional Carrier dealer-installer.
- LG Electronics India: Leading consumer AC brand in India with growing commercial HVAC offerings. Comparable because LG competes for residential, retail, and SMB cooling installations through its own dealer/service network, overlapping with Coolaid's showroom-driven residential and light-commercial segment.
- Blue Star Limited: Major Indian HVAC manufacturer and project contractor with deep presence in chillers, VRF, and ducted systems for commercial and industrial customers. Comparable as a full-stack HVAC solutions provider serving the same enterprise segments (offices, hospitals, hotels, manufacturing) that Coolaid addresses.
- Trane Technologies India: Global commercial/industrial HVAC OEM (chillers, AHUs, applied systems) with India operations. Comparable for large-tonnage chiller and central-plant projects in pharma, healthcare, and manufacturing — segments where Coolaid has installed screw chillers and ductables.
- Daikin Air-conditioning India: Global HVAC leader with a growing India manufacturing and dealer footprint in VRF, chillers, and split systems. Comparable as a competing OEM whose authorized dealers contest the same commercial and industrial projects that Coolaid services under the Carrier brand.
- Panasonic India (Life Solutions): Japanese OEM with consumer AC and commercial VRF offerings in India. Comparable as an alternative brand for VRF and split systems in the residential, banking-branch, and SME segments where Coolaid competes.
- Hitachi Air-conditioning India: Japanese HVAC OEM with a strong India commercial/VRF business. Comparable as an alternative OEM whose dealer-installer networks target the same enterprise, IT-park, and hospitality accounts that Coolaid serves in central India.
- Mitsubishi Electric India (Air Conditioning): Premium Japanese commercial HVAC OEM (VRF, chillers) with strong India footprint in offices, hotels, and IT parks. Comparable as an alternative OEM whose authorized installers compete for the same high-end VRF and chiller projects Coolaid executes for customers like Volvo Eicher and HDFC Bank.
- Carrier Air-Conditioning & Refrigeration Ltd (India): Coolaid's brand principal since 1994 and the source of its WCCD dealership status. Comparable because Carrier India operates its own authorized dealer/service network and corporate accounts business that competes for the same Carrier-branded installations Coolaid bids on.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Coolaid social profiles
Digital presenceCoolaid financial estimates
Financial estimateRevenue estimate
Valuation estimate
Coolaid leadership team
Management profileNumber of profiles
Profiles10 records
Coolaid funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Coolaid M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Coolaid
What does Coolaid do?
Coolaid is an authorized Carrier and Toshiba HVACR dealership based in Indore, India that sells, installs, and services a complete range of air conditioning systems — from residential Window/Split/Cassette ACs to commercial VRF, Rooftop, AHU, Chilled Water, and Ducted systems and industrial Chillers, Central Plants and Cold Rooms. The company pairs product distribution with in-house HVACR engineering design, project execution, and recurring Annual Maintenance Contracts, and operates a spare parts store carrying Carrier, Toshiba, Totaline, Ecofresh, RothenBerger and Aspen Pump products.
Is Coolaid a public or private company?
Coolaid is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Coolaid founded?
Coolaid was founded in 1993. It employs 251 to 500 people.
Where is Coolaid based?
Coolaid is headquartered in Indore, India, in the Asia region.
How does Coolaid make money?
Four revenue lines are on record. Equipment Sales & Installation is the primary driver. The others are annual Maintenance Contracts (AMC), spare Parts Sales and project Services.
Who are Coolaid's main competitors?
Broad incumbents on record are Lloyd (Havells India), Voltas Limited, LG Electronics India, Blue Star Limited, Trane Technologies India, Daikin Air-conditioning India, Panasonic India (Life Solutions), Hitachi Air-conditioning India, Mitsubishi Electric India (Air Conditioning) and Carrier Air-Conditioning & Refrigeration Ltd (India).
Does Coolaid have an API?
No public API is recorded for Coolaid.
What industry is Coolaid in?
Coolaid's product category is HVACR Installation and Services. Its primary akta.pro industry code is IMAHAKAB, HVAC Equipment (Heating, Cooling & Air Handling), with a secondary code of IMAHAKAE, Chillers & Cooling Plant Equipment. Its NAICS code is 42373 and its SIC code is 3585.