TIZAN

What TIZAN does

TIZAN is a Chinese specialty chemical manufacturer that supplies cosmetic-grade mineral powder ingredients and engineered surface-treated composites to global cosmetics brands and formulators. Founded in 2012 and headquartered in Xi'an, with manufacturing operations in Ningbo's Hangzhou Bay industrial cluster, the company operates a B2B wholesale model reaching customers through direct inquiry (website contact forms, email, phone) and via international shipping with multiple payment methods including T/T, L/C, D/A, D/P, Western Union, and PayPal.

The company's product portfolio centers on three foundational mineral powders — Sericite Powder, Fluorophlogopite Powder, and Rutile Titanium Dioxide Powder — alongside a broader "Powder Engineering" capability offering seven surface treatment chemistries (silane, titanate, amino acid, silicone, fluoro-silane, fatty acid, and custom hydrophobic/hydrophilic modifications) and functional composite powders engineered for oil control, long-wear adhesion, UV resistance, and sensory enhancement. Production is supported by automated lines with controlled-environment processing and 15+ quality testing items per batch, with 30+ products in the active portfolio.

TIZAN monetizes through quote-based bulk wholesale pricing and customization services, with no publicly disclosed price list. Pricing is supplemented by free samples for evaluation and bulk order discounts. The company markets primarily through educational content (blog articles comparing mineral powders) and a contact-first website, and claims over 10 years of operating history with 99% customer satisfaction. Notably thin are disclosures on revenue, headcount trends, named customers, patents, certifications, regulatory registrations, management team, and funding history — all of which constrain independent verification of scale and commercial traction.

Name

TIZAN

Legal name

TIZAN

Website

https://tizanchina.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

101–250 employees

Short description

TIZAN is a Chinese B2B manufacturer of cosmetic-grade mineral powder ingredients — sericite, fluorophlogopite, and titanium dioxide — enhanced by proprietary surface treatments and functional composites. It serves global cosmetics brands and formulators from its Ningbo manufacturing base.

Ownership category

akta.pro rank

Product category

Cosmetic Raw Materials

NAICS

Ground or Treated Mineral and Earth Manufacturing (327992), All Other Nonmetallic Mineral Product Manufacturing (32799)

SIC

Abrasive, Asbestos & Misc Nonmetallic Mineral Prods (3290), Miscellaneous Chemical Products (2890)

akta.pro primary industry

Body Powder & Talc Alternatives (CRABAEAI)

Keywords

• Cosmetic raw materials
• Mineral powder ingredients
• Powder engineering services
• Surface treatment powders
• Cosmetic pigment manufacturing

Headquarters

HQ city

Xian

HQ country

China

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Cosmetic Raw Materials Wholesale: B2B wholesale supply of cosmetic-grade powder ingredients including Sericite Powder, Fluorophlogopite Powder, and Titanium Dioxide Powder. Products are sold in bulk quantities to cosmetics manufacturers and formulators globally.
2. Customization Services: Value-added services including customized product specifications, packaging options, and tailored surface treatment formulations to meet unique customer formulation needs.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

TIZAN manufactures and wholesales cosmetic-grade mineral powder ingredients, including Sericite, Fluorophlogopite, and Rutile Titanium Dioxide powders, for cosmetics brands and personal-care formulators. The company complements its powder product line with Powder Engineering services such as surface treatments and functional composite powder formulation, supporting both ready-made ingredient supply and customized specification development.

Product overview

TIZAN is a B2B supplier of premium cosmetic ingredients specializing in surface-treated powder materials and functional composites. The product portfolio centers on three core mineral powder products—Sericite Powder, Fluorophlogopite Powder, and Rutile Titanium Dioxide Powder—which serve as foundational ingredients for color cosmetics, skincare, and sun care formulations. These are complemented by Powder Engineering services that provide precision surface treatment technologies (such as silane, titanate, silicone, and amino acid treatments) and Functional Composite Powders engineered for specific performance attributes like oil control, long-wear adhesion, and UV resistance. The company operates a comprehensive end-to-end production workflow from raw mineral processing through packaging and quality assurance, serving global cosmetics brands and formulators.

Differentiator

Problem solved

Functional benefit

Products and services

• Sericite Powder Cosmetic-grade sericite (a natural mica-type mineral) powder used as a functional filler and texturizing agent in cosmetics and personal-care formulations, supplied in bulk to cosmetics brands and formulators.
• Fluorophlogopite Powder Synthetic fluorophlogopite (synthetic mica) powder sold as a cosmetic-grade pearlescent and functional pigment ingredient for color cosmetics and skin-care formulations, supplied in bulk to cosmetics brands and formulators.
• Rutile Titanium Dioxide Powder Cosmetic-grade rutile titanium dioxide powder supplied as a white pigment and UV-related functional ingredient for cosmetic and personal-care formulations, sold in bulk to brands and formulators.
• Powder Engineering Service Custom powder engineering service covering wet and dry processing, particle size and morphology control, and formulation support for cosmetics brand and formulator customers requiring specification-matched mineral powders.
• Surface Treatment Service for Powders Surface treatment service applied to cosmetic-grade powders (e.g., sericite, fluorophlogopite, titanium dioxide) to tailor hydrophobicity, dispersibility, skin feel, and other functional properties for downstream cosmetic formulations.
• Functional Composite Powder Development Development of functional composite powders that combine multiple mineral and functional ingredients into a single engineered powder for cosmetics and personal-care applications, supplied to brands and formulators on a custom basis.

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Imerys: Imerys is a global specialty minerals leader that produces mica, sericite, and talc-based functional fillers for cosmetics and personal care. As one of the largest suppliers of sericite powder—a core TIZAN product—Imerys competes in the same upstream cosmetic ingredient category with broader scale and global distribution.
• Sandream Specialties: Sandream Specialties manufactures effect pigments, pearlescent materials, and surface-treated cosmetic ingredients including synthetic fluorophlogopite. It is a comparable niche player competing in the same specialty cosmetic powder segment as TIZAN.
• CQV: CQV is a Korean producer of pearlescent pigments and effect pigments based on synthetic mica and coated substrates for global cosmetics brands. Its fluorophlogopite- and coated-pigment portfolio overlaps directly with TIZAN's treated mineral powder product line.
• Daito Kasei Kogyo: Daito Kasei is a Japanese specialty chemical company that supplies treated pigments, composite powders, and surface-modified mineral materials for cosmetics. Its product portfolio and customization services closely parallel TIZAN's powder engineering offerings.
• Kobo Products: Kobo Products is a US-based manufacturer of specialty surface-treated pigments and powder dispersions for color cosmetics, sunscreens, and skin care. It is the closest direct peer to TIZAN—matching the surface-treated powder focus, B2B supply model, and customization capabilities for cosmetic formulators globally.
• Sensient Cosmetic Technologies: Sensient supplies cosmetic pigments, pearl pigments, and surface-treated powders globally to color cosmetics and personal care formulators. It overlaps directly with TIZAN's sericite, fluorophlogopite, and treated titanium dioxide offerings for similar B2B customers.
• Nihon Koken Kogyo (NKK): NKK is a Japanese manufacturer specializing in cosmetic-grade mica, sericite, and surface-treated mineral powders for color cosmetics and skincare. As an established Asian competitor with overlapping sericite/mica and surface-treatment offerings, it represents a regional direct peer.

Broad incumbents

• ECKART (ALTANA): ECKART, part of the ALTANA group, manufactures pearlescent pigments and metallic effect pigments including coated synthetic mica substrates for cosmetics. It competes in the broader cosmetic effect pigment space where TIZAN's fluorophlogopite offerings also compete.
• Merck KGaA (Performance Materials / Cosmetics): Merck KGaA's Surface Solutions and Cosmetics business offers a broad portfolio of effect pigments, functional fillers, and treated particles under brands such as Ronaflux and Timiron. As a large diversified chemical company, it competes with TIZAN across multiple powder ingredient categories but with far greater R&D and regulatory resources.
• BASF Colors & Effects: BASF's Colors & Effects (now part of Sun Chemical/DIC) provides pigments and effect materials including treated cosmetic powders to global personal care brands. As a large incumbent, it overlaps with TIZAN in titanium dioxide and effect pigment categories but with much broader scale and integration.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/tizanchina
• Facebookfacebook.com/tizanchina

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TIZAN