Ultrasound Experience

What Ultrasound Experience does

Ultrasound Experience is a privately-held elective prenatal ultrasound service provider operating from a single retail showroom at 910 W San Marcos Blvd, San Marcos, California. Founded in 1995, the company delivers 2D, 3D, and 4D HD ultrasound imaging sessions to expectant parents and their families, positioning itself as a premium bonding-and-memory experience rather than a diagnostic medical service. The single-location footprint serves the San Marcos and broader Southern California market, with sessions booked online via Calendly or by telephone.

The company's core technical infrastructure is the GE Voluson 730 EXPERT and Alpinion ECube 8 LE ultrasound consoles, paired with high-resolution monitors and a 100-inch viewing screen inside a theater-style family room designed to accommodate extended family groups. Wi-Fi-enabled Skype and FaceTime streaming extends participation to remote family members. The service catalog is menu-priced and tiered: entry-level 2D sessions start at $53.90 (available from 7 weeks), mid-tier packages such as 4D Gender Reveal ($97.90) and the most-popular 4D Baby Peek ($119.90) target gender reveals and second-trimester imaging, while premium third-trimester packages (Third Trimester 4D at $130.90, Dreaming of You at $163.90) offer extended session time and richer deliverables. Multi-visit bundles (Double the Fun! at $229.90, Triple the Fun! at $258.50) and a la carte add-ons (USB drives, prints, heartbeat stuffed animals, memory lockets) supplement core imaging revenue. Lead sonography talent has 29+ years of specialized gender-determination and 4D imaging experience and is supported by technologists trained by ARDMS-certified sonographers.

Revenue is generated exclusively through direct-to-consumer session fees paid at point-of-service, with no subscription, insurance reimbursement, or enterprise contract model in evidence. Pricing is fully published and accompanied by a 10% discount for military, law enforcement, first responders, and teachers. Go-to-market is overwhelmingly local — organic Facebook and Instagram presence, local SEO, the company's own website, and word-of-mouth within the regional expectant-parent community drive bookings. The business is founder-owned and independently operated with no disclosed institutional investors, no parent company, and no funding history, making it a classic bootstrapped lifestyle-services small business rather than a venture-scalable model.

Name

Ultrasound Experience

Legal name

Ultrasound Experience

Website

https://theultrasoundexperience.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Ultrasound Experience is a privately-held elective prenatal ultrasound service provider based in San Marcos, California, offering tiered 2D, 3D, and 4D HD ultrasound imaging sessions to expectant parents and families in a family theater environment.

Ownership category

akta.pro rank

Product category

Prenatal Ultrasound Imaging Services

NAICS

Diagnostic Imaging Centers (621512)

SIC

Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Prenatal & Maternal-Fetal Diagnostic Imaging Centers (HLAFAKAL)

Keywords

• Prenatal ultrasound services
• 3D 4D ultrasound imaging
• Gender reveal ultrasound
• Elective prenatal imaging
• Pregnancy care center

Headquarters

HQ city

San Marcos

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Prenatal Ultrasound Sessions: One-time fee per ultrasound session with multiple package tiers ranging from basic 2D peek sessions to premium third trimester 4D experiences with extended session times, additional prints, and USB deliverables.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Ultrasound Experience provides elective, non-diagnostic prenatal 2D, 3D, and 4D HD ultrasound imaging sessions in a family theater environment at its San Marcos, CA facility. Services are sold as tiered packages ranging from early heartbeat sessions (as early as 7 weeks) to premium third trimester 4D experiences and multi-visit bundles, with gender determination available from 13 weeks. Each session includes printed images and/or USB deliverables with all digital images and video, and accommodates family groups with a 100-inch viewing screen plus Wi-Fi streaming for remote participants.

Product overview

Ultrasound Experience offers elective prenatal ultrasound packages ranging from basic 2D sessions to premium 4D/HD imaging experiences. The core product line includes the 2D Heart of Mine (entry-level 2D ultrasound), 4D Heart of Mine (basic 4D session), 2D Early Gender Reveal and 4D Gender Reveal (gender determination packages), 4D Baby Peek (most popular option), Third Trimester 4D and Dreaming of You (premium third trimester packages). The company also offers bundled multi-visit packages (Double the Fun! and Triple the Fun!) that combine multiple sessions across different pregnancy stages at discounted rates, along with a la carte add-on products including USB drives, prints, and heartbeat animal plush toys.

Differentiator

Problem solved

Functional benefit

Products and services

• 2D Heart of Mine Entry-level prenatal ultrasound package offering a 10-minute 2D session to view the unborn child, listen to the heartbeat as early as 7 weeks, and receive 8 black and white printed images. Designed for expectant parents seeking an early pregnancy bonding experience at a lower price point.
• 4D Heart of Mine Prenatal ultrasound package with a 10-15 minute 2D/3D/4D/HD session available from 7 weeks, including facial images when possible, basic gestational age measurement, and 8 color prints. Designed for early-pregnancy families wanting higher-quality 4D imaging than entry-level 2D.
• 2D Early Gender Reveal Early gender determination session using 2D/3D/4D/HD ultrasound technology for a 10-15 minute appointment at 13+ weeks to determine baby's gender. Designed for expectant parents seeking the earliest possible reliable gender identification.
• 4D Gender Reveal Gender determination ultrasound session using 3D ultrasound technology for dimensional color views of the baby, with gender determination included. Includes 8 color images and a USB drive with all session images. Designed for families wanting to combine gender reveal with high-quality 4D imagery.
• 4D Baby Peek Most popular prenatal ultrasound package offering 10-15 minutes of 2D/3D/4D/HD ultrasound footage, with a USB drive containing all digital images and video from the session. Designed as the standard mid-pregnancy bonding experience.
• Third Trimester 4D Third trimester prenatal ultrasound session with 15-20 minute 2D/3D/4D/HD footage providing the most realistic 3D color images and 4D video of baby's movements. Includes 8 color images and a USB drive with video and all images. Designed for capturing clear facial features when baby is well-developed.
• Dreaming of You Premium third trimester package with 20+ minutes of 2D/3D/4D/HD ultrasound footage, USB drive with at least 50 images, 16 color prints, and 5x7 enlargements. Designed as the highest-tier experience for families seeking the most extensive documentation of late-pregnancy imaging.
• Double the Fun! Bundle package combining two visits at a discounted combined price: first visit (13-26 weeks) as a 4D Baby Peek session and second visit (29-32 weeks) as a Dreaming of You session. Designed for families wanting to document pregnancy across two distinct stages.
• Triple the Fun!

Quantifiable outcome

• Gender determination possible as early as 13 weeks
• +1 more outcomes

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Philips Ultrasound: Philips is a global manufacturer of diagnostic and women's health ultrasound systems used in both clinical and elective settings. It is a broad incumbent in the imaging technology stack on which elective prenatal boutiques like Ultrasound Experience depend.
• Samsung Medison: Samsung Medison is a major manufacturer of ultrasound imaging systems, including women's health and obstetric platforms. It is a broad incumbent that supplies the category-defining equipment used by elective ultrasound operators.
• GE HealthCare: GE HealthCare manufactures the GE Voluson 730 EXPERT ultrasound system that Ultrasound Experience operates. As the dominant supplier of premium fetal imaging equipment, it is the key technology incumbent underpinning the entire elective ultrasound category.

Direct peers

• A Peek in the Pod 4D Ultrasound: A Peek in the Pod provides elective 3D/4D prenatal ultrasound sessions with family-friendly viewing environments. Its direct-to-consumer service model and product structure (single sessions plus gender reveal packages) directly mirror Ultrasound Experience.
• Womb with a View Ultrasound: Womb with a View is an elective 3D/4D ultrasound boutique providing keepsake prenatal imaging and gender determination services. Its product offering and small-footprint retail model closely parallel Ultrasound Experience.
• It's About You 3D/4D Ultrasound: It's About You is a regional 3D/4D ultrasound boutique offering elective prenatal imaging with tiered package pricing similar to Ultrasound Experience. Both target expectant families seeking keepsake ultrasounds outside traditional medical settings.
• Stork Vision Prenatal Imaging Studios: Stork Vision is a franchise network of elective 3D/4D ultrasound studios operating multiple locations across the U.S. It directly competes with Ultrasound Experience by offering keepsake prenatal imaging in a family-friendly setting, making it the most comparable direct peer.
• Bump & Beyond Ultrasound: Bump & Beyond is a regional elective ultrasound studio offering gender reveal and 3D/4D keepsake imaging. It targets the same expectant-parent customer segment with comparable package pricing and a family-inclusive viewing experience.
• Early Image 4D Ultrasound: Early Image operates elective 3D/4D ultrasound boutiques focused on prenatal bonding experiences and gender determination, using commercial GE ultrasound systems. Its service model, pricing tiers, and target customer base align closely with Ultrasound Experience.
• 4D Baby Studios: 4D Baby Studios operates elective prenatal 3D/4D ultrasound locations with package-based pricing and family-viewing theaters. It competes in the same keepsake ultrasound category with a similar single-location or small-chain retail footprint.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/TheUltrasoundExperience
• Instagraminstagram.com/theultrasoundexperience
• LinkedInlinkedin.com/company/ultrasound-experience-llc-the

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ultrasound Experience