Brain Up

What Brain Up does

Brain Up is a French loi 1901 non-profit association founded in 2009 and headquartered in Paris, specializing in health prevention and well-being programs targeted primarily at seniors and vulnerable populations. The association delivers memory, neuropsychological, and therapeutic (sophrology, art therapy) workshops, alongside its flagship road-safety program for older drivers, Sérénité au volant, launched in 2011. Services are delivered in-person through a network of 8 regional antennas covering all French departments, supported by a workforce of 11–50 employees and a distributed practitioner base.

The organization's business model relies on a mix of public institutional funding and enterprise wellness contracts. Public funders include CARSAT (retirement insurance), Conférence des Financeurs, MSA, AGIRC-ARRCO, and departmental or regional authorities; enterprise clients include Adisseo, Novéal (L'Oréal), Pro BTP, and Secours Catholique. In 2024, the association executed over 2,800 interventions, with 120,000 people accompanied and 1,057 partners engaged cumulatively. Program catalog is productized into recurring workshop formats (memory, sophrology, neuropsychology, Sérénité au volant) with on-site delivery and program-based pricing.

In 2025, Brain Up obtained Qualiopi certification for training quality, opening access to CPF/OPCO funding channels and signaling intent to monetize training through individual and employer-funded accounts. The organization relaunched its website in 2024 to support partner engagement and service positioning. Its distribution footprint, multi-year program catalog, and qualified clinical workforce collectively function as the principal barriers to replication by new entrants in the French senior prevention market.

Name

Brain Up

Legal name

Brain Up Association

Website

https://brainup.fr/

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Brain Up is a French non-profit founded in 2009 that delivers in-person health prevention and well-being workshops — memory care, neuropsychology, sophrology, and senior road safety — to seniors and vulnerable populations across all French departments via 8 regional antennas.

Ownership category

akta.pro rank

Product category

Health Prevention Services

NAICS

Educational Services (611), Educational Support Services (61171)

akta.pro primary industry

Mental Wellness & Resilience Education (Non-clinical) (EDAAAHAK)

akta.pro secondary industries

Mindfulness, Meditation & Stress Management Education (EDAAAHAD), Mindfulness-Based Coaching & Training (MBSR/MBCT-style) (HSADAJAB), Mind-Body Wellness Coaching (Holistic/Integrative) (HSADAGAG)

Keywords

• Health prevention workshops
• Wellness training programs
• Memory care services
• Senior wellness education
• Workplace health education

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Public Funding & Institutional Partnerships: Brain Up operates as a non-profit association (Association loi 1901) funded through partnerships with public institutions (CARSAT, Conference des Financeurs, local authorities), social partners, and corporate wellness programs.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Brain Up is a French non-profit association (loi 1901) that delivers health prevention and wellness education through in-person and remote workshops, multi-session programs, and professional training. Programs cover memory, sleep, nutrition, mobility, stress, communication, life transitions, and risk prevention, and are led by qualified health professionals (psychologists, neuropsychologists, dietitians, psychomotor therapists, sophrologists) deployed across France through 8 regional antennas.

Product overview

Brain Up Association operates as a non-profit health prevention organization offering a portfolio of educational workshops, training programs, and wellness content across France. The core offering consists of thematic workshop programs (memory, sleep, stress, nutrition, communication, self-knowledge) delivered by qualified professionals to three main audiences: youth, employees/professionals, and retirees. Supporting services include professional training sessions (Formations Professionnelles) available in 1-2 day formats for groups of 6-12, and Ma Minute Santé—a newsletter-based health tip series. Programs like De la tête aux pieds and Passer le Cap provide structured multi-session or multi-day experiences for deeper intervention. The organization maintains regional presence through 8 antenna locations and a network of trained interveners present in each department across France.

Differentiator

Problem solved

Functional benefit

Products and services

• Ma Minute Santé Newsletter-based health tip series providing wellness games, practical advice, and prevention tips delivered by email subscription to individuals and partner audiences.
• Formations Professionnelles Professional training programs delivered in 1 or 2-day sessions, in-person or remote, for groups of 6-12 people, including custom training tailored to client needs and industry sectors; Qualiopi-certified training actions.
• Ateliers Mémoire (Memory Workshops) Cognitive stimulation workshops for seniors focused on memory strategies, concentration techniques, and brain health through diet and physical activity, delivered in multi-session formats.
• Mieux Dormir (Sleep Improvement) Sleep wellness workshops teaching sleep mechanisms, optimization strategies, sleep disorder awareness, and relaxation techniques including breathing exercises, blending psychology and sophrology.
• Prévenir les Risques de Santé Health risk prevention workshops covering addictions, screen time management, and primary risk factors such as diabetes, obesity, and cholesterol for youth and adult audiences.
• Sérénité au Volant Driving safety workshops for seniors combining cognitive function stimulation, physical exercises, and stress management techniques to maintain mobility and independence; deployed in 400+ communes since 2020.
• De la tête aux pieds, je prends soin de moi Comprehensive multi-session self-care program for seniors exploring brain, heart, bones, skin, and immune system health through practical workshops on holistic body understanding.
• Passer le Cap Life transition support workshops and stays addressing career entry, retirement preparation, bereavement, and family caregiver support through facilitated group sessions.
• Mieux Se Connaître Self-knowledge development workshops focusing on psychosocial skills, emotional awareness, self-esteem, and personal growth across life stages.
• Mieux Communiquer Interpersonal communication workshops teaching active listening, conflict resolution, stress management, and professional communication techniques.
• Manger-Bouger Nutrition and physical activity workshops promoting balanced eating habits, cooking skills, and exercise routines adapted to individual lifestyles and schedules.

Quantifiable outcome

• 120,000 people accompanied annually
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

35 partnerships are on record, tiered core and minor.

• AdisseocoreStrategic or Co-development Partner · 11 June 2026Adisseo partnered with Brain Up for a Health & Safety day targeting their employees, featuring in-person and video conference sessions with psychologist Graziéla Goudalt and dietitian Marie-Laure Wintrebert on prevention topics.
• Association des Familles de MeudonminorStrategic or Co-development PartnerHosted Brain Up's 10-session memory workshop led by psychologist Julie Nabitz, providing space for cognitive exercises and social exchange.
• SC2S (Service Civique Solidarité Seniors)coreStrategic or Co-development PartnerOngoing partnership where Brain Up trains young people in civic service working with seniors, providing 'Echanges et analyse de la pratique' workshops to help them process experiences and develop professional posture.
• CARSAT Nord-EstcoreGTM or Marketing PartnerSupported the 'De la tête aux pieds, je prends soin de moi' program for seniors, contributing funding for workshops on holistic self-care.
• Communauté de Communes de l'Aire ArgonneminorGTM or Marketing PartnerPartnered with Brain Up to host senior wellness workshops, supporting local community health initiatives.
• Secours CatholiquecoreStrategic or Co-development PartnerOngoing 3-year partnership where Brain Up delivers health webinars adapted to Secours Catholique's organizational needs and employee wellness goals.
• Novéal (Groupe L'Oréal)coreStrategic or Co-development PartnerHosted Brain Up's 'Aidant salarié' workshop led by Charles Vernimmen, helping employees who balance work with caregiving responsibilities for dependent loved ones.
• Groupe KLESIAcoreStrategic or Co-development PartnerTrusted financial partner supporting Brain Up's employee caregiver support programs and workplace wellness initiatives.
• Pro BTPcoreStrategic or Co-development PartnerCo-organized 4-day bereavement stays in Arzon for retirees who have lost a spouse, providing therapeutic travel experiences with professional facilitation.
• Le Fil des AnsminorGTM or Marketing PartnerFeatured Brain Up's social link stays in media coverage highlighting programs addressing senior isolation in France.
• Pour Bien Vieillir BretagnecoreGTM or Marketing PartnerFinancial supporter of Brain Up's sleep improvement workshops in Châteaubourg, contributing to senior wellness programming.
• Commission des Financeurs d'Ille-et-VilainecoreGTM or Marketing PartnerProvided financial support for Brain Up's sleep and wellness workshops targeting seniors in Ille-et-Vilaine.
• CLIC des Portes de BretagneminorStrategic or Co-development PartnerLocal information center that hosted and mobilized participants for Brain Up's sleep improvement workshops.
• CCAS de ChâteaubourgminorStrategic or Co-development PartnerMunicipal community center that hosted Brain Up's sleep wellness program combining psychology and sophrology sessions.
• Commission des Financeurs 78coreGTM or Marketing PartnerSupported Brain Up's 'Faites voyager votre cerveau' cognitive workshops in Juziers and Gargenville.
• CCAS de GargenvilleminorStrategic or Co-development PartnerMunicipal community center that hosted Brain Up's brain stimulation workshops for seniors.
• Résidence Hameau du ParcminorStrategic or Co-development PartnerSenior residence that partnered with Brain Up to host cognitive wellness workshops for residents.
• ASEPT PACAcoreGTM or Marketing PartnerSupported the 'Bien vivre ensemble' program in Lançon-Provence, contributing to senior wellness and community living initiatives.
• Résidence Autonomie Villa MarieminorStrategic or Co-development PartnerSenior autonomy residence that hosted Brain Up's community living and wellness workshops.
• CIAS Sud Basse-Auvergne AgglomérationcoreStrategic or Co-development PartnerOrganized the Forum Bag'âges Santé where Brain Up participated for 3 consecutive years, promoting senior health and wellness programs.
• Maison Départementale de l'Autonomie d'Eure-et-LoircoreGTM or Marketing PartnerCo-organized Semaine Bleue forum in Châteaudun, partnering with Brain Up for senior wellness programming.
• Département d'Eure-et-LoirminorGTM or Marketing PartnerSupported the organization of Semaine Bleue forum featuring Brain Up's senior health workshops.
• Maison des SeniorsminorGTM or Marketing PartnerCo-organized Semaine Bleue forum in Châteaudun featuring Brain Up's prevention programming.
• CARSAT BFC (Bourgogne-Franche-Comté)coreGTM or Marketing PartnerFramework partner for 'En voiture, je me rassure' and 'Ateliers Bons Jours' programs supporting senior driving confidence and mobility.
• MSA BourgognecoreGTM or Marketing PartnerAgricultural social insurance partner supporting Brain Up's senior wellness and mobility workshops in Bourgogne.
• OPABTminorGTM or Marketing PartnerFramework partner for Brain Up's senior mobility and driving confidence workshops.
• Mutualité Française BFCminorGTM or Marketing PartnerRegional partner supporting Brain Up's senior wellness programming in Bourgogne-Franche-Comté.
• Fédération ADMR du JuraminorGTM or Marketing PartnerHome services federation partner supporting Brain Up's senior wellness initiatives in Jura.
• FAPA 21minorGTM or Marketing PartnerRetirement fund partner supporting Brain Up's senior wellness workshops.
• AJR AssociationminorGTM or Marketing PartnerPartnered with Brain Up to produce video testimonials from participants about the Sérénité au volant workshop experience.
• ADMR du Pays d'IroisecoreStrategic or Co-development PartnerEssential local partner for Brain Up's memory workshop in Plouarzel, supporting senior wellness in Brittany.
• Conférence des Financeurs 94coreGTM or Marketing PartnerFinancing conference supporting Brain Up's communication and tension management workshops in Saint-Maur-des-Fossés.
• Mairie de Saint-Cyr-l'ÉcoleminorStrategic or Co-development PartnerHosted Brain Up's 5-session relaxation and body mobility workshop program for seniors.
• PRO BTPcoreStrategic or Co-development PartnerSupported Brain Up's social link stays helping seniors combat isolation through group activities and mutual support.
• Emmaüs ConnectminorStrategic or Co-development PartnerDigital inclusion organization where Noëlène previously worked coordinating workshops for various audiences before joining Brain Up.

Scale indicators9 records

Recent moves5 records

Expansion highlights4 records

Market position

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/brain-up2

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brain Up