Mark Thompson Insurance Agency, LLC

What Mark Thompson Insurance Agency, LLC does

Mark Thompson Insurance Agency, LLC operates as Rockingham Insurance Service Agency (RISA), a regional personal-lines insurance agency and operating subsidiary of Rockingham Insurance Company. The agency distributes vehicle, property, and personal insurance products to individuals, families, and smallholders across Virginia, with three physical offices in Elkton (headquarters), Broadway, and Harrisonburg serving Rockingham County. Its product portfolio spans auto, camper, utility trailer, and golf cart coverage under vehicle; homeowners, renters, condo, mobile home, landlord, and farm coverage under property; and umbrella and equipment breakdown coverage under personal lines. Pricing is quote-based with monthly recurring billing, and distribution combines in-person local agents, an online quote system, and community-oriented content marketing through its 'Quotable Blog' and Facebook presence.

The agency's underlying technology stack centers on an Unqork-based digital customer portal that handles policy management, claims filing, payments, and account signup, layered on top of the traditional agent-led service model. RISA does not carry its own insurance balance sheet; it functions as a distribution arm writing business through its parent Rockingham Insurance Company, a mutual-affiliated carrier referenced in its community messaging. The team is small and disclosed (four named agents including two farm specialists), and the competitive positioning rests on local presence, community involvement, and personalized agent service rather than scale, technology differentiation, or pricing aggression. No external investors, M&A activity, partnerships, or third-party integrations were disclosed.

Revenue mechanics are commission-driven on the agency side, generated from premiums placed with the parent carrier across the three product lines, with monthly recurring billing to policyholders. There are no disclosed enterprise customers, no segment-level revenue splits, no funding events, and no public financial filings, leaving scale, growth rate, and unit economics unquantified in the available data.

Name

Mark Thompson Insurance Agency, LLC

Legal name

Rockingham Insurance Service Agency, LLC

Website

https://markthompsonagency.com

Company type

Private

Operating status

Operating

Short description

Rockingham Insurance Service Agency (RISA), a subsidiary of Rockingham Insurance Company, distributes vehicle, property, and personal insurance to individuals and smallholders across Virginia through three local offices and an Unqork-based digital portal.

Ownership category

akta.pro rank

Headquarters

HQ city

Elkton

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Insurance Premiums: The agency generates revenue through insurance premiums from vehicle, property, and personal insurance policies. Customers pay recurring premiums for coverage across auto, home, renters, landlord, farm, umbrella, and other insurance products.

Pricing tiers

Distribution channels3 records

Marketing channels3 records

Core offering

Mark Thompson Insurance Agency, LLC operates as Rockingham Insurance Service Agency (RISA), a regional insurance agency selling personal lines of insurance to individuals and families in Virginia. The agency distributes vehicle insurance (auto, camper, utility trailer, golf cart), property insurance (homeowners, renters, condo, mobile home, landlord, farm), and personal insurance (umbrella and equipment breakdown) through local agents at three Virginia offices and an online quote/portal system.

Product overview

Rockingham Insurance Service Agency (RISA) operates as a regional insurance agency offering a unified platform of insurance products through local agents. The product portfolio consists of three core product lines: Vehicle Insurance (covering autos, campers, trailers, and golf carts), Property Insurance (covering homeowners, renters, condos, mobile homes, landlord properties, and farms), and Personal Insurance (umbrella and equipment breakdown coverage). Customers access policies through a web-based customer portal (Unqork-powered) and can obtain quotes online, with agents available for personalized service across multiple Virginia offices.

Differentiator

Problem solved

Functional benefit

Products and services

• Vehicle Insurance

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights3 records

Others

• Allstate:

Emerging players

• Lemonade: Digital-first direct-to-consumer insurer using AI-driven underwriting and no-agent model. Represents the structural threat to traditional agencies like RISA in personal lines, competing on price and convenience rather than local relationship.

Direct peers

• Donegal Group: Regional P&C holding company selling through independent agents in the Mid-Atlantic, including Virginia. Comparable in geographic overlap, agent-distribution model, and personal/commercial lines mix.
• Erie Insurance: Regional mutual insurer with a captive agent force concentrated in the Mid-Atlantic and surrounding states, including Virginia. Operates the same captive-agency distribution model and personal-lines product mix (auto, home, umbrella) that RISA offers, making it the closest structural comparable.
• Shelter Insurance: Mutual regional insurer with a captive agent model focused on personal lines (auto, home, farm) across the central and southeastern US. Closely comparable in product mix, community-rooted distribution, and small-town/regional operating model.
• Cincinnati Financial: Regional P&C carrier distributing through independent agents across the Midwest, Mid-Atlantic, and Southeast. Comparable personal/commercial mix and field-agent-led model, with similar emphasis on community-based relationships.
• Auto-Owners Insurance: Mid-sized mutual insurer selling exclusively through independent/captive agents, with strong personal-lines and farm coverage. Comparable to RISA in its reliance on local agents and emphasis on personal and rural property risks.
• Farm Bureau Insurance: Farm Bureau's regional insurance arms operate captive agency distribution in rural markets with personal, farm, and property lines. Closely comparable to RISA in farm-agent specialization and Shenandoah Valley-adjacent rural footprint.

Regional players

• Country Financial: Mutual insurer with captive agents in the Midwest and South, offering personal, farm, and small-commercial lines. Comparable in mutual structure and farm-line specialization, though RISA operates outside Country Financial's primary geography.

Broad incumbents

• State Farm: Largest US personal-lines insurer, distributing through captive State Farm agents. Competes head-to-head with RISA in Virginia for auto and home, but operates at national scale with a much broader product set and brand spend.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/RISAInsurance

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mark Thompson Insurance Agency, LLC