Bottoni

What Bottoni does

Bottoni Srl is an Italian B2B commercial distributor of professional cleaning products, machines, and equipment, headquartered in Settimo di Pescantina (Verona) and founded in 1983. The company serves professional cleaning operators across the Italian national territory from a 2,000 sqm warehouse supported by its own delivery fleet, and operates as a concessionaire for established manufacturing brands including Falpi, TTS, Tennant, and Wirbel. Its customer base spans multiple B2B verticals — including healthcare, civil cleaning, Ho.Re.Ca., and food-adjacent segments — served through a quote-based sales model.

Beyond third-party distribution, Bottoni has built a proprietary product portfolio centered on the Kalibra 100 and Kalibra 400 chemical dosing systems, the Green Clean Ecolabel product line, and self-service ozone laundry installations. The firm maintains an unusually extensive certifications stack covering quality, environment, occupational health, social accountability (SA8000), and multiple product-level eco-labels (Ecolabel, Nordic Swan, Cradle to Cradle, FSC, PEFC, EPD, CAM), positioning it for public tenders and ESG-mandated procurement. It is a member of the Soligena consortium of cleaning-industry distributors.

The business model combines traditional distribution margin with proprietary product revenue and a nascent self-service retail channel. The company is family-owned and structured as an Italian Srl. A planned three-way merger with Socaf and Tecnoclean, effective January 1, 2027, will consolidate five operating locations and more than 130 collaborators into a single Italian distribution platform, marking the most significant strategic move in the firm's recent history.

Name

Bottoni

Legal name

Bottoni Srl

Website

https://bottonisrl.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

11–50 employees

Short description

Bottoni Srl is an Italian B2B distributor, founded in 1983, of professional cleaning products, machines, and equipment, serving healthcare, civil, and Ho.Re.Ca. operators across Italy with branded, Ecolabel-certified, and proprietary Kalibra dosing offerings.

Ownership category

akta.pro rank

Product category

Commercial Cleaning Products Distribution

NAICS

Soap, Cleaning Compound, and Toilet Preparation Manufacturing (3256), Soap and Other Detergent Manufacturing (325611), Soap and Cleaning Compound Manufacturing (32561)

SIC

Wholesale-Professional & Commercial Equipment & Supplies (5040), Specialty Cleaning, Polishing And Sanitation Preparations (2842), Misc Industrial & Commercial Machinery & Equipment (3590)

akta.pro primary industry

Industrial & Facility Maintenance (MRO) Cleaning Supplies Distribution (CRAOAGAJ)

akta.pro secondary industries

Cleanroom & Controlled Environment Cleaning (BPABABAH), Bleach & Chlorine-Based Cleaners (CRAJAKAA)

Keywords

• Professional cleaning products
• Cleaning equipment distribution
• Industrial sanitation supplies
• Cleaning chemicals wholesale
• Professional hygiene solutions

Headquarters

HQ city

Settimo

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Product Distribution - Cleaning Supplies: Bottoni generates revenue primarily through the distribution and sale of professional cleaning products including paper products (toilet paper, paper towels, rolls, tissues, napkins), detergents and cleaning chemicals, bags and sacks, and accessories and spare parts. This is a B2B model selling to businesses, healthcare facilities, and industrial clients.
2. Equipment and Machinery Sales: Sale of professional cleaning machines and equipment including floor scrubbers, vacuum cleaners, carpet cleaners, washing machines, dryers, single-brush machines, carts, and dusters. Products are sourced from leading brands as concessionaires and also include proprietary solutions like Kalibra dosing systems.
3. Professional Services: Bottoni provides consulting and design services (on-site assessments and customized supply planning), training services, and post-sale assistance including installation of industrial laundry and kitchen equipment, and maintenance of washing machines and dishwashers.
4. Self-Service Laundry: Bottoni operates self-service laundries with ozone technology, providing washing and sanitizing services to customers who pay per use.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Bottoni Srl distributes professional cleaning products, machines, and equipment to B2B customers across Italy. Its portfolio includes paper products, detergents and chemicals, waste bags, dusting and washing equipment, cleaning carts, and professional machines (vacuum cleaners, scrubbers, washers, dryers). The company also offers proprietary branded solutions (Green Clean Ecolabel line and Kalibra 100/400 dosing systems) and operates self-service ozone laundries.

Product overview

Bottoni Srl is a professional cleaning products distributor operating since 1983. The company offers a comprehensive portfolio of cleaning solutions organized into: paper products (toilet paper, towels, tissues), cleaning chemicals (Clean, Green Clean Ecolabel, Food, Laundry, Body lines), waste bags, dusting equipment (frames, handles, cloths, brushes), washing equipment (mops, sponges, accessories), cleaning carts (plastic, chrome, stainless steel), and professional machines (vacuum cleaners, floor scrubbers, washers, dryers). The company also manufactures its own Kalibra 100/400 automatic dosing systems for healthcare facilities and operates self-service laundries with ozone technology.

Differentiator

Problem solved

Functional benefit

Brands

• Green Clean: An Ecolabel-certified line of sustainable cleaning products made with recycled plastics, including dish detergents, rinse aids, dishwasher detergents, descaling agents, and bathroom cleaners.
• Kalibra

Products and services

• Kalibra 100 / 400 Automatic Dosing System Proprietary automatic dosing systems for healthcare facilities that control and verify the effectiveness of cleaning and sanitizing formulations. Kalibra 100 precisely controls chlorine PPM during dilution; Kalibra 400 dilutes 4 types of super-concentrated products with extreme precision, with real-time monitoring of lot, withdrawal time, and concentration.
• Paper Products (Carta) Professional paper products including toilet paper, paper towels, hand towels, sheets, napkins, and paper dispensers for B2B cleaning operations.
• Detergents and Cleaning Chemicals Professional cleaning chemicals organized into multiple lines: Clean line, Green Clean eco line, Food line for food industry, Laundry products, and Body care line. Includes soap dispensers.
• Green Clean Ecolabel Product Line Ecolabel-certified sustainable cleaning products made with recycled plastics, including dish detergents, rinse aids, dishwasher detergents, descaling agents, and bathroom cleaners. Each product features a QR code linking to instructional videos and technical/safety documentation.
• Waste Bags (Sacchi) Waste bags including biodegradable bags and bags for other uses in various sizes, distributed to professional cleaning clients.
• Dusting Equipment (Attrezzatura Spolvero) Professional dusting equipment including frames/tools, handles/poles, cloths/mini-gauze, brooms/brushes/pans, and replacement pads.
• Washing Equipment (Attrezzatura Lavaggio) Professional washing equipment including frames/tools, handles, mops/refills, sponges, and various accessories.
• Cleaning Carts (Carrelli) Professional cleaning carts in plastic, chrome-plated, stainless steel, and closed configurations with various accessories.
• Professional Cleaning Machines (Macchinari) Professional cleaning machines including vacuum cleaners for liquids, carpet beaters, floor scrubbers, washing machines, dryers, and single-brush machines from brands like Girbau, Nilfisk, Klinmak, and the proprietary Kalibra line.
• Self-Service Ozone Laundries Company-operated self-service laundry facilities using ozone technology with high oxidizing and disinfecting power for effective laundry cleaning and sanitization, paired with dryers (9 to 14 kg capacity).
• Consulting, Training and Post-Sale Services Professional consulting and design services (on-site assessments and customized supply planning), continuous staff training, and post-sale assistance including installation of industrial laundry/kitchen equipment and maintenance of washing machines and dishwashers.

Quantifiable outcome

• Delivery times of 2-5 business days across Italy
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and major.

• SocafcoreStrategic or Co-development Partner · 1 January 2027Effective January 1, 2027, Socaf, Bottoni, and Tecnoclean will merge under a single corporate name to create a new leading player in professional cleaning distribution. Since 1982, Socaf has been the reference reality in Italian distribution of professional cleaning solutions with 3 locations, over 90 collaborators, and highly qualified technical assistance.
• TecnocleancoreStrategic or Co-development Partner · 1 January 2027Effective January 1, 2027, Socaf, Bottoni, and Tecnoclean will merge under a single corporate name to create a new leading player in professional cleaning distribution. Tecno Clean of Cordenons (PN) has been selling and renting professional cleaning products and solutions since 1992 with an innovative distribution model and highly structured logistics integrated with systems.
• Soligena ConsortiumcoreStrategic or Co-development PartnerBottoni has been a member of the Soligena consortium since its founding. Soligena unites the most qualified producers and dealers in the professional cleaning landscape to offer solutions for guaranteeing safe and protected environments. The consortium network spans the entire Italian national territory with a long-term vision for innovative product and cleaning system development. Soligena provides a network of professional sales representatives and technicians for repairs and assistance on all distributed machinery. Together, they share objectives including streamlining procedures, increasing service quality, reducing costs, optimizing resources, and targeted staff training.
• FalpimajorChannel Partner/ Reseller/ DistributorFalpi is one of the leading market brands that Bottoni distributes as an authorized concessionaire.
• TTSmajorChannel Partner/ Reseller/ DistributorTTS is one of the leading market brands that Bottoni distributes as an authorized concessionaire.
• TennantmajorChannel Partner/ Reseller/ DistributorTennant is one of the leading market brands that Bottoni distributes as an authorized concessionaire.
• WirbelmajorChannel Partner/ Reseller/ DistributorWirbel is one of the leading market brands that Bottoni distributes as an authorized concessionaire.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Others

• Soligena Consortium: Italian consortium of professional cleaning producers and dealers including Bottoni as a founding member. Indirectly comparable as a networked distribution and service platform rather than a direct competitor.

Broad incumbents

• Kärcher: Global manufacturer of cleaning equipment (floor scrubbers, vacuums, pressure washers) directly overlapping Bottoni's machinery line. As a manufacturer, competes for end-customer mindshare against Bottoni's distribution of competitive brands.
• Nilfisk: Danish global manufacturer of professional cleaning equipment (floor scrubbers, vacuums). Already distributed by Bottoni as part of its portfolio but also present as a competing brand in the same Italian market through other distributors.
• Ecolab: Global leader in water, hygiene, and infection prevention solutions serving healthcare, foodservice, and industrial customers. Overlaps Bottoni's healthcare sanitization and foodservice hygiene verticals with much larger scale.
• Diversey: Global B2B cleaning, sanitation, and hygiene solutions provider with deep healthcare and foodservice exposure. Competes with Bottoni's chemicals, dosing, and equipment offering through distributor and direct channels across Italy.
• Werner & Mertz: German-based manufacturer of professional and consumer cleaning products (Tana Professional line). Larger incumbent with broader product portfolio and stronger brand recognition competing in the same European B2B cleaning channel.

Direct peers

• Tecnoclean: Italian professional cleaning products distributor and rental operator since 1992 based in Cordenons (PN). Announced third-party merger partner with Bottoni and Socaf in Jan 2027, with highly structured integrated logistics.
• Socaf: Italian B2B distributor of professional cleaning solutions since 1982 with 3 locations and 90+ collaborators. Announced merger partner with Bottoni (Jan 2027), serving the same healthcare, civil, and foodservice customers with overlapping product lines.
• Sutter Professional: Italian manufacturer and distributor of professional cleaning chemicals, dosing systems, and hygiene solutions. Direct competitor in the same Italian B2B channel with comparable HACCP, Ecolabel, and dosing-system offerings.

Regional players

• Hygan Group: European professional cleaning products and equipment distributor with similar product breadth (chemicals, paper, machines). Comparable mid-sized B2B distributor competing in overlapping Southern European markets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Bottonisrl
• LinkedInlinkedin.com/company/bottoni-srl

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bottoni