By Design

What By Design does

By Design, operating under the legal entity IBD Brands, is an India-based full-service creative advertising agency headquartered in Mumbai. Founded in 1994, the firm delivers integrated 360-degree marketing communication solutions spanning core branding and packaging design alongside extended service modules including digital marketing, brand strategy, video production, digital planning, performance marketing, out-of-home and print advertising, and web development. The agency serves enterprise clients across diverse sectors — electronics (Syska, Panasonic), hospitality (Taj Hotels, Deltin Casinos, Indus Club), textiles (Siyarams, Only Vimal), wellness (Patanjali), real estate (K Raheja), consumer goods (Tupperware), education (Aptech), food (Catch), and retail/eyewear (Lenskart) — with a stated portfolio of more than 100 brands.

Name

By Design

Legal name

IBD Brands

Website

https://bydesign.co.in

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

IBD Brands (By Design) is a Mumbai-based full-service creative advertising agency, founded in 1994, delivering integrated 360-degree marketing communications — branding, packaging, digital, and performance marketing — to 100+ enterprise brands across India.

Ownership category

akta.pro rank

Product category

Advertising Services

NAICS

Advertising Agencies (541810), Graphic Design Services (541430)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Packaging & Brand Identity Creative Agencies (MPAAAAAN)

akta.pro secondary industries

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD), Creative Concepting & Campaign Development (BPAFAEAD), Graphic Design & Visual Communications (Collateral, Illustration) (MPAAAEAC)

Keywords

• Advertising agency services
• Branding and packaging design
• Digital marketing services
• Video production services
• Performance marketing services

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Services - Branding and Creative Work: IBD generates revenue through project-based professional services delivering branding, packaging design, and 360-degree marketing communication solutions to clients. Services include brand identity creation, brand communication strategy, brand collaterals, packaging design, digital marketing, video production, and performance marketing.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

By Design (IBD Brands) is a Mumbai-based creative advertising agency founded in 1994 that provides end-to-end branding, packaging design, content creation, digital marketing, video production, performance marketing, OOH/Print advertising, and web development services to enterprise brand owners across multiple consumer-facing verticals. The firm has served 100+ brands including Syska, Taj Hotels, Panasonic, Deltin Casinos, Patanjali, Tupperware, and Lenskart.

Product overview

IBD Brands is a full-service creative agency offering integrated 360-degree marketing communication solutions. The agency operates as a unified platform combining core services (Branding and Packaging Design) with specialized service modules (Digital Marketing, Brand Strategy, Video Production, Digital Planning, Performance Marketing, OOH Print, and Web Development). These services work together to build brands from the ground up, addressing communication needs from strategic planning through creative execution across TV, press, radio, digital, social media, and influencer channels.

Differentiator

Problem solved

Functional benefit

Products and services

• Branding Services Brand strategy and identity development services for enterprise brand owners across multiple consumer-facing verticals.
• Packaging Design Packaging design services for consumer goods and retail brands, producing visual and structural packaging solutions.
• Content Creation Content creation services supporting brand campaigns across digital and traditional channels for enterprise clients.
• Digital Marketing Digital marketing services for brand owners, including online campaign planning and execution across digital channels.
• Video Production Video production services including commercials and branded video content for enterprise advertising campaigns.
• Performance Marketing Performance marketing services focused on measurable outcomes for digital campaigns run for enterprise brand owners.
• OOH / Print Advertising Out-of-home and print advertising services for brand campaigns across traditional media channels.
• Web Development Web development services for corporate brand owners, supporting digital presence and campaign landing experiences.

Named customers15 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves3 records

Expansion highlights3 records

Direct peers

• Taproot India: Mumbai-headquartered independent creative agency offering integrated advertising, branding, and digital services to enterprise clients. Comparable in size, geography, and full-service creative positioning to IBD.
• Idiom Design and Consulting: India-based independent design consultancy focused on packaging design, brand identity, and structural design for consumer brands. Highly comparable boutique competitor in IBD's core packaging and branding category.
• Famous Innovations: Mumbai-based independent creative agency providing integrated advertising, branding, and digital campaign services to enterprise clients. Comparable boutique independent competing for similar brand-side engagements.
• Elephant Design: Mumbai-based independent creative agency specializing in branding, packaging design, and brand identity for Indian enterprise clients. Highly comparable boutique positioning to IBD with similar service mix and target verticals.

Broad incumbents

• Ogilvy India: India operations of WPP's flagship creative network, offering advertising, branding, packaging, and digital services at scale. Competes with IBD for the same enterprise client roster but operates with vastly greater resources and global capabilities.
• Interbrand (India): Global brand consultancy with India presence offering brand strategy, identity, and packaging design services. Direct competitor for branding-led enterprise engagements, comparable in service mix though broader in geographic reach.
• Landor & Fitch (India): Global branding and design consultancy with India operations focused on brand identity, packaging, and brand strategy. Overlaps with IBD's core branding and packaging offering but operates at significantly larger scale as part of WPP.
• McCann Worldgroup India: India arm of IPG's McCann network, delivering advertising, branding, packaging, and digital solutions. Direct competitor for IBD's enterprise client base but operating at significantly larger scale and geographic scope.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about By Design