VP Bank AG

What VP Bank AG does

VP Bank AG is a Liechtenstein-headquartered independent private banking group founded in 1956 and listed on the SIX Swiss Exchange (ticker: VPBN). The bank operates through five office locations in Vaduz (HQ), Zurich, Luxembourg, Singapore, and the British Virgin Islands, and employs between 501 and 1,000 staff. It serves high net worth individuals, ultra-high net worth individuals, family offices, independent asset managers, trustees, and institutional clients, with investment minimums ranging from CHF 250,000 to CHF 2 million depending on service tier.

The core product platform is organized around three advisory brands—VP Sensa (goal-based advisory), VP Auda (investment advisory), and VP Vida (wealth management mandates)—complemented by financing products (mortgage and Lombard loans) and intermediary services (custodian banking, VP Clava Pro execution-only, private label funds, digital onboarding, and EBICS/FIX/ProDF connectivity). VP Fund Solutions, a wholly-owned subsidiary with operations in Liechtenstein and Luxembourg, holds Super-ManCo status for UCITS and AIFs and is supervised by the FMA and CSSF. Digital infrastructure includes the VP Bank Connect authentication app, e-banking on iOS and Android, an Investment Recommender tool, and a client portal.

Revenue is generated through five streams: recurring wealth and asset management fees from VP Vida mandates, private label fund management and administration, investment advisory and consulting fees, interest income from mortgage and Lombard financing, and custodian bank fees for intermediaries. Pricing is relationship-based rather than publicly disclosed, and the geographic book is explicitly restricted (excluding the US, UK, Canada, Japan, and several other jurisdictions). In 2025, the bank closed its Hong Kong office after 18 years and relocated the Singapore branch to a larger Guoco Midtown footprint, consolidating its Asian presence.

Name

VP Bank AG

Legal name

VP Bank AG

Website

https://vpbank.com

Company type

Public

Founded year

1956

Operating status

Operating

Headcount range

501–1,000 employees

Short description

VP Bank AG is a Liechtenstein-based independent private bank founded in 1956, listed on the SIX Swiss Exchange, and operating across five offices (Vaduz, Zurich, Luxembourg, Singapore, BVI). It serves HNWIs, UHNWIs, family offices, independent asset managers, and institutional clients with wealth management mandates, advisory, financing, and fund solutions.

Ownership category

akta.pro rank

Product category

Private Banking

NAICS

Depository Credit Intermediation (5221), Portfolio Management and Investment Advice (523940), Funds, Trusts, and Other Financial Vehicles (525)

akta.pro primary industry

Offshore & International Private Banking (FSAAABAB)

Keywords

• Private banking services
• Wealth management
• Investment advisory
• Fund administration
• Asset management

Headquarters

HQ city

Vaduz

HQ country

Liechtenstein

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Wealth Management and Asset Management Fees: VP Bank generates recurring revenue through wealth management mandates (VP Vida) with management fees based on assets under management, and investment advisory services. These services are priced with minimum investment thresholds ranging from CHF 250,000 to CHF 2 million depending on the service tier.
2. Private Label Fund Management: VP Fund Solutions generates revenue from fund administration, management, and custody services for private label funds. As a 'Super ManCo' for UCITS and AIFs, revenue includes setup fees, ongoing management fees, and custody charges.
3. Investment Advisory and Consulting: Revenue from investment consulting services and execution-only trading for intermediaries and direct clients.
4. Financing Activities: Interest income from mortgage loans, real estate financing, and Lombard loans extended to private banking clients.
5. Custodian Bank Services: Fees for custody, execution, and account services provided to external asset managers, trustees, and other intermediaries.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

VP Bank AG is a Liechtenstein-based private banking group providing wealth management, investment advisory, and financing services to high-net-worth individuals, family offices, and institutional clients. It operates through five international offices (Liechtenstein, Switzerland, Luxembourg, Singapore, British Virgin Islands) with offerings including goal-based advisory (VP Sensa), investment advisory (VP Auda), discretionary wealth management mandates (VP Vida), mortgage and Lombard lending, custodian banking for external asset managers, and private label fund services through VP Fund Solutions for UCITS and AIFs.

Product overview

VP Bank AG is a private banking group offering a unified platform of advisory, wealth management, and financing services complemented by digital banking solutions. The core advisory offerings include VP Sensa (goal-based advisory), VP Auda (investment advisory), and VP Vida (wealth management mandates). The bank provides financing through mortgage loans, real estate financing, and Lombard loans. Digital services encompass e-banking via web and mobile apps (iOS/Android), the VP Bank Connect authentication app, client portal, Investment Recommender, and exchange rates. For intermediaries (external asset managers, trustees, lawyers), VP Bank offers custodian banking, VP Sensa Pro, VP Clava Pro (execution-only), private label funds, Digital Onboarding, and connectivity via EBICS and FIX protocols. VP Fund Solutions, a subsidiary, provides fund management and administration services. The group operates across five locations: Liechtenstein (headquarters), Switzerland, Luxembourg, Singapore, and British Virgin Islands.

Differentiator

Problem solved

Functional benefit

Brands

• VP Sensa: Targeted advisory approach for private banking clients, offering goal-based advice with various service levels including VP Sensa Pro for intermediaries.
• VP Vida
• VP Auda
• VP Bank Connect
• VP Clava Pro
• VP Fund Solutions

Products and services

• VP Sensa Goal-based advisory approach for private banking clients offering targeted financial advice with customizable support levels, from light guidance to comprehensive planning.
• VP Auda Investment advisory service where clients retain decision control and decide the level of advisory support they receive from VP Bank advisors.
• VP Vida Discretionary wealth management mandate offering professionally managed portfolios with active management, daily market monitoring, and strict risk control. Available in Essential (CHF 250,000 minimum), Advanced (CHF 750,000), and Custom (CHF 2 million) tiers.
• Mortgage Loans & Real Estate Financing Property financing solutions for private banking clients to enable real estate investment plans and fund new investments.
• Lombard Loan Lombard lending solution providing liquidity against securities portfolios without requiring clients to liquidate assets.
• Wealth Planning Strategic wealth planning services that incorporate client values and support long-term financial goals, including estate and succession considerations.
• Sustainable Investing ESG-focused investment approach integrating environmental, social, and governance factors into investment decisions.
• Custodian Bank Services Custodian banking services for intermediaries including asset custody, settlement, and administrative functions for external asset managers, trustees, and lawyers.
• Private Label Funds Fund administration services allowing clients to establish funds under their own brand name and outsource parts of the value chain, including UCITS and AIF structures.
• VP Fund Solutions International fund competence center of VP Bank Group providing fund management, fund launches, and fund administration services for UCITS and AIFs through a Super-ManCo structure in Liechtenstein and Luxembourg.
• VP Sensa Pro Basic advisory service tier for intermediaries providing foundational banking services and goal-based advisory support.
• VP Clava Pro Execution-only brokerage service for intermediaries enabling direct trade execution without advisory services.
• VP Bank e-banking (Web and Mobile) Electronic banking platform with web and mobile apps (iOS and Android) enabling clients to conduct banking transactions anytime with secure access.
• VP Bank Connect Mobile authentication and security application (iOS and Android) providing secure token-based access controls for e-banking services.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration18 records

Feature7 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• LGT Group: Liechtenstein-based private banking group owned by the Liechtenstein princely family, serving HNW and UHNW clients globally. Direct competitor with similar Liechtenstein-domiciled positioning and international footprint.
• Bordier & Cie: Independent Swiss private bank focused on HNW and family office clients. Comparable size and independent positioning, with similar emphasis on bespoke wealth management mandates.
• Liechtensteinische Landesbank (LLB): Liechtenstein's other principal universal and private bank, listed on SIX Swiss Exchange. Competes head-to-head in Liechtenstein private banking, wealth management, and fund services.
• Hyposwiss: Swiss private bank specializing in international wealth structuring, art financing, and HNW advisory. Comparable mid-scale independent private banking profile.

Broad incumbents

• Union Bancaire Privée (UBP): Swiss private bank with a strong external asset manager franchise and alternative investment capabilities. Competes in international HNW wealth management and fund servicing.
• EFG International: Swiss-listed private banking group serving HNW clients and external asset managers globally. Direct competitor in the EAM/intermediary channel where VP Fund Solutions also operates.
• Julius Baer Group: Switzerland-listed pure-play private bank serving HNW/UHNW clients globally. Competes in cross-border wealth management with materially greater scale than VP Bank.
• Pictet Group: Swiss private bank and asset manager, one of the largest independent wealth managers in Europe. Overlaps with VP Bank in private banking, asset management, and fund services.

Emerging players

• CACEIS: European asset servicing provider (subsidiary of Crédit Agricole) offering UCITS/AIF ManCo, custody, and administration services. Competes with VP Fund Solutions in the fund administration space.
• VP Fund Solutions peer — Universal-Investment: German Super ManCo and fund administration platform for UCITS and AIFs. Comparable to VP Fund Solutions in providing integrated fund management and administration services to asset managers and intermediaries.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/vpbank
• LinkedInlinkedin.com/company/vp-bank

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VP Bank AG