Leonardo

What Leonardo does

Leonardo is a privately held German consumer lifestyle retailer, operated by glaskoch B. Koch jr. GmbH + Co. KG and headquartered in Bad Driburg, Germany, with a brand heritage dating to 1859. The company sells glasses, jewelry, home decoration, tableware, gifts and children's products primarily through its owned e-commerce platform (leonardo.de), supplemented by physical retail stores accessible via a store locator on the website. Its assortment spans numerous coordinated design series — including Brunelli, Poesia, Vesuvio, Gocce, Emozione, Puccini, Daily, SPIRITII NOVA, CONO, LAGO, PAOLO, BASSO, SOPHIA, GIORNO, GIA and LEGGERO in glassware — alongside sub-brands such as LEONARDO Jewels, CIAO, the Charity Kollektion, Clip & Mix customizable jewelry, and the influencer collaboration LEONARDO x MICHI VON WANT.

The core technology is a standard D2C e-commerce stack plus an online engraving configurator that allows customers to personalize glasses and jewelry with names, words and symbols. There is no proprietary platform technology, mobile app, API, or AI/ML capability disclosed. Marketing is multi-channel, centered on the owned storefront, an email newsletter with up to 20% first-order incentive, the LEONARDO News and recipe/DIY blogs, social media presence with UGC, and influencer collaborations. The company also runs a B2B sub-brand, ProLine Gastronomie, targeting hospitality customers.

Leonardo's business model is one-time direct product sales with publicly listed unit and bundle pricing (e.g., 2-piece glass sets from €12.95, 6-piece glass sets around €53–€66, individual items such as decanters around €29.95), free shipping above €69 within Germany, 3–5 business day delivery and 30-day free returns. Customer segmentation is horizontal, serving individual DACH consumers, gift buyers, and entertaining/lifestyle enthusiasts, with two wholly-owned subsidiaries (glass cube and LIVING Möbel) extending the brand into adjacent glass and furniture categories. No external funding, revenue, or headcount figures are disclosed.

Name

Leonardo

Legal name

glaskochB. Koch jr. GmbH + Co. KG

Website

https://leonardo.de

Company type

Private

Founded year

1859

Operating status

Operating

Short description

Leonardo is a privately held German D2C and retail lifestyle brand, operated by glaskoch B. Koch jr. GmbH + Co. KG in Bad Driburg, selling glassware, jewelry, home décor, tableware and gifts to individual DACH-region consumers since 1859.

Ownership category

akta.pro rank

Product category

Glassware & Home Decor

NAICS

Jewelry Retailers (458310), Jewelry and Silverware Manufacturing (339910), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)

SIC

Retail-Jewelry Stores (5944), Jewelry, Silverware & Plated Ware (3910), Glass & Glassware, Pressed Or Blown (3220), Costume Jewelry & Novelties (3960)

akta.pro primary industry

Luxury Retail & Clienteling (Boutiques/Omnichannel) (CRAKAFAM)

akta.pro secondary industries

Luxury Fashion Jewelry & Designer Accessories (Non-fine) (CRAAAFAM), Designer/Artisan Fashion Jewelry (Independent Brands) (CRAKABAC)

Keywords

• Drinking glasses
• Home decor products
• Fashion jewelry
• Engraved gifts
• Tableware serving

Headquarters

HQ city

Bad Driburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Direct Product Sales: Leonardo generates revenue through the direct sale of physical products across multiple categories: glasses (drinking glasses, wine glasses, beer glasses, cocktail glasses, carafes, decanters), jewelry (necklaces, bracelets, earrings, rings, anklets, pendants), home décor (vases, candles, picture frames, artificial flowers, decorative objects), tableware & serving (plates, bowls, coffee & tea ware, cutlery, serving dishes), and children's products. Sales are conducted via the company's owned e-commerce store (leonardo.de) with one-time purchase transactions. The company also offers personalized/engraved products via an online configurator. Shipping is free for orders above €69 within Germany.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Leonardo is a German heritage lifestyle retailer that designs, sources, and sells glassware (drinking glasses, wine glasses, beer glasses, carafes, decanters), jewelry (necklaces, bracelets, earrings, rings, anklets, pendants), home decor (vases, candles, picture frames, artificial flowers, decorative objects), tableware and serving items, and children's products, with personalization offered through an online engraving configurator. The company sells primarily direct-to-consumer via its owned e-commerce storefront leonardo.de and physical retail stores, targeting the DACH region with one-time purchase transactions and seasonal collection launches.

Product overview

Leonardo is a German retail company selling high-quality glassware, jewelry, home decor, and gifts. The product portfolio centers on two core categories: glasses (drinking glasses, wine glasses, champagne flutes, bar glasses, beer glasses, carafes, and decorative glass series) and jewelry (necklaces, bracelets, pendants, earrings, rings, and ankle chains). Supporting categories include home decoration (vases, candles, frames), tableware/serving items, and children's products. The company offers personalization through an engraving service for glasses and jewelry. Key glass series include Brunelli, Poesia, Vesuvio, Gocce, Emozione, Puccini, Daily, SPIRITII NOVA, CONO, LAGO, PAOLO, BASSO, SOPHIA, GIORNO, GIA, and LEGGERO. Jewelry sub-brands include LEONARDO Jewels, CIAO, and the Clip & Mix customization system. Leonardo also collaborates with influencers, notably the MICHI VON WANT home living collection. The company has operated since 1859 and is headquartered in Bad Driburg, Germany.

Differentiator

Problem solved

Functional benefit

Brands

• LEONARDO Jewels: Jewelry collection featuring nature tones, semi-precious stones, pearls, and mother-of-pearl
• LEONARDO Ciao
• LEONARDO x MICHI VON WANT
• ProLine Gastronomie
• LEONARDO Living

Products and services

• Gläser (Drinking Glasses) Wide range of drinking glasses including water glasses, wine glasses, champagne flutes, bar glasses, beer glasses, and carafes/decanters, offered across named series (Brunelli, Poesia, Vesuvio, Gocce, Emozione, Puccini, Daily, SPIRITII NOVA, CONO, LAGO, PAOLO, BASSO, SOPHIA, GIORNO, GIA, LEGGERO). Designed for everyday home use and entertaining.
• Schmuck (Jewelry)

Quantifiable outcome

• Free shipping on orders above €69 within Germany
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Michi von WantcoreStrategic or Co-development PartnerMichi von Want is a lifestyle influencer with a community that she inspires daily with attention to detail and a feel for special moments in life. Leonardo collaborated with her on the 'LEONARDO x MICHI VON WANT' collection, titled 'MADE FOR YOUR HOME.' The collection transforms her passion for design into lifestyle products including reusable to-go cups, glass carafes, drinking glasses, glass straws, serving bowls, and decorative glass vases. The collaboration targets home décor and lifestyle enthusiasts with an emphasis on warmth and aesthetics in the home.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/leonardo.schmuck

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Leonardo