Accounting and Financial Advisory

What Accounting and Financial Advisory does

Accounting and Financial Advisory (AFA) is a South African financial management consulting firm headquartered in Johannesburg with offices in Cape Town, Pretoria, and Durban. The firm was established in 2018 through a management buyout from Deloitte South Africa's Finance and Accounting High Impact Solutions division, inheriting a 30-year heritage and an enterprise client base that reportedly includes over 20% of JSE-listed companies, blue chip corporates, state-owned enterprises, and international clients across nearly 30 countries.

AFA delivers nine integrated service lines: Flexible Resourcing (a managed solution of over 250 chartered accountants), Financial Reporting, Financial Statement Automation (including XBRL reporting using CasWare and DraftWorx), Outsourcing covering Record-to-Report, Order-to-Cash, Procure-to-Pay and Hire-to-Retire processes, Offshoring for international clients, Payroll and Human Capital Management, Finance Project Management, Strategy Consulting, and Digitising Finance. The technology stack is built on third-party automation and compliance tools (CasWare, DraftWorx, Nomos One for IFRS 16 lease accounting) combined with XBRL regulatory reporting and cloud-based payroll systems. AFA is a SAICA-registered training office with an Accelerated Growth Programme and a Learnership Programme building a chartered-accountant talent pipeline.

The firm operates on professional services and managed services revenue models, with bespoke consulting engagements supervised by directors and senior managers, direct enterprise sales motion, and no publicly disclosed pricing. AFA is 100% black-owned, 57% female-owned, and an accredited Level 1 B-BBEE contributor, providing procurement advantages in the South African market. Ownership is private with no disclosed external institutional investors or funding rounds; growth has been funded organically. The lead role in the CIPC XBRL Programme Management and SAICA registration reinforce regulatory positioning as an infrastructure partner rather than a pure outsourcing vendor.

Name

Accounting and Financial Advisory

Legal name

Accounting and Financial Advisory (Pty) Ltd

Website

https://afa.global

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

101–250 employees

Short description

Accounting and Financial Advisory is a South African financial management consulting firm spun off from Deloitte in 2018, serving JSE-listed companies, blue chip entities, state-owned enterprises, and international clients across nearly 30 countries via nine service lines delivered by 250-plus chartered accountants.

Ownership category

akta.pro rank

Product category

Financial Management Consulting

NAICS

Management Consulting Services (54161), Offices of Certified Public Accountants (541211)

SIC

Services-Management Consulting Services (8742), Finance Services (6199)

akta.pro primary industry

Financial Reporting & Technical Accounting Advisory (GAAP/IFRS) (BPAHABAF)

akta.pro secondary industries

General Ledger & Close (Journal Entries, Month-End Close, Reconciliations) (BPAAAGAC), Order-to-Cash (O2C) Operations (Order Admin, Credit, Invoicing, Collections Handoff) (BPAAAGAK), Accounts Payable (Invoice Processing, 2/3-Way Match, Vendor Payments) (BPAAAGAA), Corporate Strategy Advisory (BPAHADAA)

Keywords

• Financial management consulting
• Finance outsourcing services
• Accounting advisory
• Payroll services
• Chartered accountancy resourcing

Headquarters

HQ city

Johannesburg

HQ country

South Africa

HQ region

Africa

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Flexible Resourcing: Provision of qualified chartered accountants and finance professionals as a managed solution, supervised by directors and senior managers, for client engagements.
2. Financial Reporting Services: Financial reporting including close, consolidate & report, budgeting, forecasting, cash flow management, audit readiness, and technical advisory.
3. Financial Statement Automation: Automated AFS preparation, XBRL reporting, accounting technical quality review, and template design services.
4. Outsourcing: Full outsourced accounting services covering Record to Report, Order to Cash, Procure to Pay, Hire to Retire processes.
5. Offshoring: Cost-effective finance solution for international clients leveraging South African chartered accounting quality and expertise.
6. Payroll and Human Capital Management: Payroll outsourcing, compliance, benefits administration, e-recruitment, and contract management services.
7. Finance Project Management: Finance project office, process assessment, costing, budgeting, audit readiness, and system implementation support.
8. Strategy Consulting: Strategic consulting including visioning, growth strategy, cost optimization, merger integration, and digital transformation.
9. Digitising Finance: Finance digitisation, transformation, data management, and intelligent automation services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Accounting and Financial Advisory (AFA) provides financial management consulting services delivered through nine core offerings: flexible resourcing of chartered accountants, financial reporting, financial statement automation (XBRL/IFRS/GRAP), end-to-end outsourcing of R2R/O2C/P2P/H2R processes, offshoring for international clients, payroll and human capital management, finance project management, strategy consulting, and finance digitisation. Services target JSE-listed companies, blue-chip entities, public sector organisations and international clients across nearly 30 countries, combining chartered accounting talent, strict processes and automation tooling.

Product overview

Accounting and Financial Advisory (AFA) provides a comprehensive suite of financial management consulting services organized around nine core offerings: Flexible Resourcing (managed solution of 250+ qualified chartered accountants), Financial Reporting, Financial Statement Automation (including XBRL reporting), Outsourcing (end-to-end accounting services covering R2R, O2C, P2P, H2R processes), Offshoring (for international clients), Payroll and Human Capital Management, Finance Project Management, Strategy Consulting, and Digitising Finance. The portfolio is delivered through an integrated methodology combining smart people, strict processes, and cutting-edge technology. AFA supplements its core services with training programmes including the SAICA Training Programme, Learnership Programme, and Accelerated Growth Programme for employee development, plus an Alumni Reconnect programme.

Differentiator

Problem solved

Functional benefit

Products and services

• Flexible Resourcing Managed solution delivering quality-assured finance professionals including chartered accountants, project accountants, process engineers, risk and internal audit specialists, data analysts and tax professionals. Resources are supervised by directors and senior managers, providing enterprise clients with flexible chartered accountant capacity on an outsourced basis.
• Financial Reporting Tailored financial reporting services covering close, consolidate and report, budgeting, forecasting, cash flow management, account reconciliation, fast financial close, audit readiness and accounting technical advisory for IFRS and GRAP compliance, aimed at enterprise finance teams needing accurate and timely reporting.
• Financial Statement Automation Automated AFS preparation and XBRL reporting solutions delivering IFRS- and GRAP-compliant financial statements, including technical quality review, template design, compliance updates and audit trail maintenance, for organisations required to file annual financial statements with the CIPC.
• Outsourcing End-to-end outsourced accounting services including transaction and payment processing, payroll, taxation, management accounts with dashboards and analytics, budgeting, annual financial statements and audit management, covering Record to Report, Order to Cash, Procure to Pay and Hire to Retire business processes.
• Offshoring Cost-effective offshoring finance solution for international clients leveraging South African qualified chartered accountants, with English fluency, central time zone alignment and currency benefits for Western clients, delivering offshore finance and accounting capacity.
• Payroll and Human Capital Management Comprehensive payroll outsourcing and HCM solutions covering incident registration, payroll calculation and distribution, benefits calculation, regulatory compliance, global payroll management, e-recruitment and contract management for national and international clients.
• Finance Project Management Finance project office services including finance process assessment, costing, budgeting and reporting, audit readiness, system implementation support, enterprise and supplier development project management and managed service provision for large finance transformation projects.
• Strategy Consulting Strategic consulting services for CEOs and executive teams covering visioning, growth, cost optimisation, restructure, merger integration, turnaround, business transformation, operating model design, ERP implementation, change management and ESG reporting advisory.
• Digitising Finance Digital finance transformation services including finance digitisation, transformation, data management and intelligent automation, covering financial planning and analysis, operating model design, technology solution selection, process improvement, business intelligence review, governance and controls review, data quality, integration, migration and report enablement.

Quantifiable outcome

• Served over 20% of JSE-listed companies
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Nine partnerships are on record, tiered minor.

• Rise Against Hunger AfricaminorOthersAFA partnered with Rise Against Hunger Africa for Mandela Day food drive, packaging over 3000 meals for preschool children.
• Princess Alice Adoption HomeminorOthersA temporary place of safety providing 24-hour residential care to babies and toddlers. AFA has supported for 4+ years with donations and supplies.
• Door of Hope & Adopt-A-CotminorOthersOrganization providing homes for abandoned babies and children. AFA has 'adopted' Baby-T, funding all her expenses and monitoring her development.
• Community Outreach Program Trust (COPT)minorOthersFaith-based NPO committed to changing lives through educational initiatives. KwaZulu-Natal office contributes to this organization.
• Home of HopeminorOthersNPO caring for abused and abandoned children, providing education to children with special needs. Western Cape team provides funding.
• Santa Shoebox ProjectminorOthersAnnual project collecting and distributing personalized gift boxes to underprivileged children. AFA donates gift boxes and serves as a collection point.
• Thandulwazi Maths and Science AcademyminorOthersAcademy providing extra tuition in core subjects to over 1000 learners in grades 9-12 from previously disadvantaged communities. AFA is a proud benefactor.
• Ikamva YouthminorOthersCommunity collaboration programme helping youth pass grade 12 and access post-school opportunities. AFA is a proud benefactor.
• Ikusasa Student Financial Aid Programme (ISFAP)minorOthersNational programme providing needs-based assistance to 'missing middle' students from poor and working classes. AFA is a proud benefactor.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• IQbusiness: South African mid-market consulting firm delivering finance transformation, shared services, and managed finance solutions to corporate and public-sector clients. Comparable in scale, target segment, and F&A outsourcing focus, though IQbusiness leans more into technology enablement while AFA leans more into chartered-accountant resourcing.
• Mazars South Africa: Global accounting and advisory firm with a significant South African presence offering audit, tax, outsourcing, and consulting. Comparable in offering breadth, chartered-accountant resourcing model, and mid-to-large enterprise client base across financial reporting and advisory services.
• BDO South Africa: Mid-tier global accounting and advisory network with a strong South African practice spanning audit, tax, advisory, and outsourcing. Directly competes with AFA across outsourced finance, technical IFRS advisory, and JSE-listed company services, with similar mid-market client focus.
• WNS Global Services: Global business process management provider with deep finance and accounting outsourcing capabilities and a major South African delivery footprint. Directly comparable on F&A outsourcing, R2R/O2C/P2P processes, and offshoring-led delivery models for international clients.

Emerging players

• Adapt: South African technology and services group offering software-enabled finance, HR, and industry-specific solutions. Comparable as a domestic competitor straddling consulting and technology in the South African enterprise market, though more product-oriented than AFA.

Broad incumbents

• Genpact: Global leader in finance and accounting outsourcing and digital-led business services, serving multinational enterprises across the full R2R/O2C/P2P spectrum. Comparable in process scope and offshoring model, but operates at significantly larger scale than AFA with global delivery network.
• PwC South Africa: Big 4 firm with a full advisory, assurance, tax, and consulting practice that competes with AFA on financial reporting advisory, finance transformation, and managed services to JSE-listed and large private clients in South Africa.
• KPMG South Africa: Big 4 firm offering management consulting, financial reporting advisory, outsourcing, and digital transformation services to large South African corporates and JSE-listed clients. Overlaps with AFA across advisory, automation, and outsourced finance engagements at the enterprise tier.
• Deloitte South Africa: Big 4 firm offering a near-identical suite of financial management consulting, outsourcing, automation, and advisory services across South Africa. AFA literally spun out of Deloitte's Finance and Accounting High Impact Solutions division in 2018, making it the most direct competitor and institutional reference point.

Regional players

• Tsebo Solutions Group: Pan-African outsourcing and workforce solutions group with finance, payroll, and managed services capabilities across multiple African geographies. Comparable as a regional outsourcing peer with multi-country African delivery, though Tsebo's scale and sector mix differ from AFA's chartered-accountant-led F&A outsourcing model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/afadvisory_
• Facebookfacebook.com/afadvisorysa
• LinkedInlinkedin.com/company/accounting-and-financial-advisory-pty-ltd

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Accounting and Financial Advisory