De' Longhi Group

What De' Longhi Group does

De' Longhi Group is a Treviso, Italy-headquartered multinational manufacturer of small domestic appliances and professional coffee machines, publicly listed on the Milan Stock Exchange as De' Longhi S.p.A. (ticker DLG) and operating through seven wholly-owned brands split across a Household division (De' Longhi, Kenwood, Braun, NutriBullet, Ariete) and a Professional coffee division (Eversys, La Marzocco). The Group sells in over 120 markets via brand e-commerce sites, TikTok Shop (launched May 2026), retail partners, professional equipment distributors, and direct regional subsidiaries, employing over 10,500 people worldwide across nine production plants (Italy, China, Romania and others) and seven R&D centres. Reported 2023 revenue was €3.07bn, with H1 2024 revenue of €1.42bn (+10.3% YoY) and adjusted EBITDA of €204m (+14.4%); record quarterly revenues exceeding €877m were reported in November 2025 (+11.5% constant currency) with raised full-year guidance.

The revenue mix is dominated by home coffee machines, which contributed 55.8% of 2024 revenue and approximately 70% of group sales per Goldman Sachs analysis, with home espresso market share at 55.8% globally. Nutrition and food preparation (Kenwood stand mixers, Braun blenders, NutriBullet) accounts for 21.4%, professional coffee for 12.8%, and other appliances (Pinguino air conditioning, Ariete small domestic appliances) for roughly the remainder. The Group claims leadership positions in home espresso coffee machines, Braun as world leader in hand blenders, Kenwood as a global leader in kitchen machines, and NutriBullet reaching over 80 million customers worldwide. Core technology encompasses super-automatic espresso machines (Magnifica platform since 2003, Lattissima since 2007), La Marzocco's semi-automatic thermal-stability technology, Eversys's super-automatic professional systems with integrated telemetry, and the 1995 IFD (Instant Froth Dispenser) patent that enabled automatic cappuccino capability. Cumulative R&D spend totalled €398m between 2019 and 2024, with €82m invested in 2024 alone.

The Group operates a global brand-management business model: products are designed and branded in-house or by acquired heritage brands, manufactured across the multi-region production platform (with a Romania smart-coffee expansion announced February 2025), and sold primarily through third-party retailers at unit-pricing margins typical of premium consumer appliances, plus direct-to-consumer via brand websites and TikTok Shop. Recurring revenue mechanics are limited; almost the entire P&L is hardware-driven with no subscription model disclosed, though professional machines generate aftermarket consumables and service revenue. Strategic direction has shifted decisively toward professional and connected coffee: the $1.4bn La Marzocco acquisition in 2024 created a combined professional hub with Eversys, while partnerships with Nespresso (long-running capsule platform extended with December 2024 connected machines), Sirmax (recycled-plastic Elettra Ultra in 2026), and Unsociable (TikTok Shop global launch in 2026) signal expansion in sustainability, connectivity, and social commerce. Goldman Sachs initiated coverage with a Buy rating and a €51 12-month price target implying approximately 35% upside.

Name

De' Longhi Group

Legal name

De' Longhi Appliances S.r.l.

Website

https://delonghigroup.com

Company type

Public

Founded year

1974

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

De' Longhi Group is an Italian multinational manufacturer of home espresso machines, kitchen appliances, and professional coffee equipment, operating through seven wholly-owned brands — De' Longhi, Kenwood, Braun, NutriBullet, Ariete, Eversys, and La Marzocco — across 120+ markets with approximately €3.07bn of 2023 revenue led by home coffee.

Ownership category

akta.pro rank

Product category

Small Domestic Appliances

NAICS

Small Electrical Appliance Manufacturing (335210)

SIC

Household Appliances (3630), Electric Housewares & Fans (3634)

akta.pro primary industry

Coffee, Espresso & Tea Appliances Retail (CRACADAC)

akta.pro secondary industries

Small Appliance, Countertop & Coffee/Tea Station Organization (HSAFACAH), Coffee Chains & Franchise Cafes (THAFADAB)

Keywords

• Home espresso machines
• Professional coffee equipment
• Small domestic appliances
• Kitchen appliances
• Coffee machine manufacturer

Headquarters

HQ city

Treviso

HQ country

Italy

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Coffee Machines (Home): Home espresso coffee machines represent the largest revenue segment at 55.8% of total revenue as of 2024. This includes super-automatic machines, pump machines, and manual espresso solutions. The segment benefits from the growing espresso consumption trend (9.6% CAGR vs filtered coffee at 1%) and premiumization of home coffee experiences.
2. Professional Coffee: Professional coffee division contributes 12.8% of revenue as of 2024, encompassing Eversys (super-automatic professional machines) and La Marzocco (semi-automatic and high-end home machines). This segment is growing at 13.7% CAGR through 2030, driven by specialty coffee trends.
3. Nutrition and Food Preparation: Kitchen appliances including Kenwood stand mixers and food processors, Braun blenders and hand mixers, and NutriBullet personal blenders. This segment accounts for 21.4% of revenue, with NutriBullet having over 80 million customers worldwide.
4. Other Appliances: Other products including air conditioning (Pinguino, Tasciugo), home cleaning, ironing, and other comfort appliances. This includes De' Longhi's comfort segment and Ariete's innovative designer solutions.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

De' Longhi Group manufactures and sells small domestic appliances and professional coffee machines through two main divisions. The Household division includes De' Longhi (home espresso coffee makers, breakfast and comfort appliances), Kenwood (kitchen machines and food processors), Braun (food preparation and ironing), NutriBullet (personal blenders), and Ariete (kitchen, cleaning, ironing). The Professional division includes Eversys (super-automatic espresso machines) and La Marzocco (professional semi-automatic espresso machines and home espresso machines). Products are sold in over 120 markets globally.

Product overview

De' Longhi Group is an international manufacturer of small domestic appliances and professional coffee machines, organized into two divisions. The Household division includes De' Longhi (espresso coffee machines, breakfast, comfort), Kenwood (kitchen machines, food processors), Braun (food preparation, ironing), NutriBullet (personal blenders), and Ariete (kitchen, cleaning). The Professional division includes Eversys (super-automatic espresso machines) and La Marzocco (professional semi-automatic espresso machines). The Group operates 7 R&D centers and 9 production plants across the world, with products sold in over 120 markets. R&D investment between 2019-2024 reached €398 million. Revenue breakdown: Home coffee makers 55.8%, Nutrition and food preparation 21.4%, Professional coffee 12.8%, Other 10.1%.

Differentiator

Problem solved

Functional benefit

Products and services

• De' Longhi The Group's historic brand and current global leader in home espresso coffee makers, offering products for breakfast, comfort, and kitchen. Known for innovative coffee machines with technology, design, and customizable drink options.
• Kenwood Global leader in kitchen machines and food processors since 1947. Known for stand mixers, food processors, and small kitchen appliances with iconic British design.
• Braun Premium German brand with over 100 years of innovation, quality, and engineering. Develops small domestic appliances for food preparation and ironing, and is world leader in hand blenders.
• NutriBullet Leading brand in personal blenders with over 80 million happy customers worldwide. Offers personal blenders, full-size blenders, portable blenders, juicers, and baby food products.
• Ariete Italian brand since 1964 offering practical and innovative solutions for cooking, coffee, ironing, and cleaning with eye-catching Italian design.
• Eversys Swiss brand since 2009 specializing in super-automatic espresso coffee machines that combine artisanal espresso quality with ease of use and efficiency for commercial environments.
• La Marzocco Italian brand established in Florence in 1927, global leader in professional semi-automatic espresso machines and iconic brand in specialty coffee, also offering home espresso machines and professional grinders.
• Rivelia Smart connected bean-to-cup coffee machine with smartphone connectivity, multi-drink customization, and bean-to-cup technology for home use.
• Magnifica Super-automatic coffee machine that established De' Longhi's market leadership position in home espresso coffee machines.
• Lattissima Capsule coffee machine developed in partnership with Nespresso that became a reference point in the espresso coffee machine sector.
• Primadonna Premium automatic coffee machine line known for quality and Italian design.
• Kenwood Chef Iconic stand mixer line established in 1947, beloved by home cooks and bakers worldwide.
• Kenwood Food Processors Food processors with intuitive design and trusted engineering for easy food preparation.
• Braun MultiQuick Hand Blenders World's leading hand blenders known for durability and performance in food preparation, including MultiQuick, MultiMix hand mixers, and jug blenders.
• NutriBullet Personal Blenders Compact single-serve blenders for protein shakes, smoothies, dips, and more, with over 80 million happy customers worldwide.
• Magic Bullet Small compact blenders and mini-food processors for nutritious smoothies and meals.
• Ariete Party Time Kitchen appliances for parties including muffins, waffles, crêpes, hot dogs, and hamburgers.
• Eversys Super-Automatic Espresso Machines High-end professional automatic coffee machines combining traditional espresso quality with ease of use, modularity for simplified maintenance, and integrated telemetry for remote monitoring. Used by hotels, restaurants, and offices.
• La Marzocco Commercial Machines Professional espresso machines combining cutting-edge technologies and thermal stability for demanding baristas, plus professional coffee grinders. Used by specialty coffee shops and cafes globally.
• La Marzocco Home High-end home espresso machines bringing café-quality coffee experience into homes of enthusiasts.
• Elettra Ultra Coffee machine developed in partnership with Sirmax Group, using up to 70% recycled plastic from post-consumer WEEE waste streams for aesthetic and structural parts.
• De' Longhi Comfort Appliances (Pinguino, Tasciugo) Air conditioning and home care products including the iconic Pinguino portable air conditioner and Tasciugo dehumidifiers. De' Longhi pioneered portable air conditioning with Pinguino becoming a household name.

Quantifiable outcome

• Global leadership in home espresso coffee machines with #1 market share position
• +4 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Four partnerships are on record, tiered strategic and core.

• UnsociablestrategicGTM or Marketing Partner · 6 May 2026De' Longhi Group partnered with Unsociable for a global TikTok Shop launch across multiple markets. The partnership initially rolled out six shops with plans for further global expansion, marking the company's entry into social commerce. Unsociable CEO Ben Muir described it as taking one of the world's largest home appliance brands into a new era of e-commerce.
• Sirmax GroupcoreStrategic or Co-development Partner · 27 April 2026Partnership between Sirmax Group (plastic compounder) and De' Longhi Group to develop the Elettra Ultra coffee machine using up to 70% recycled plastic from post-consumer waste streams including WEEE. Sirmax supplied its Green Isoter compound—70% recycled ABS from end-of-life electronics—for aesthetic parts such as lids and panels, as well as structural components.
• NespressocoreStrategic or Co-development PartnerHistoric partnership signed in 2004 for distribution of capsule coffee machines. This agreement led in 2007 to the launch of Lattissima, produced in De' Longhi's factories, which became a point of reference in the espresso coffee machine sector.
• Nestlé NespressocoreStrategic or Co-development PartnerNestlé Nespresso launched next-generation capsule-based smart machines with connected brewing analytics (December 2024). Part of ongoing partnership ecosystem in the premium coffee machine market.

Scale indicators13 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Lavazza (Luigi Lavazza S.p.A.): Italian coffee company and manufacturer of home espresso machines (including A Modo Mio capsule system and LB/ECM product lines). Comparable on Italian heritage, coffee equipment manufacturing, and the integrated coffee-plus-machine business model De' Longhi shares through the Nespresso partnership.
• Nespresso (Nestlé): Nespresso is both De' Longhi's capsule-machines manufacturing partner since 2004 (Lattissima) and operates its own proprietary coffee machines and Vertuo line. Most directly comparable on premium home espresso and capsule systems, with Nespresso competing for the same consumer spend while also being De' Longhi's largest single OEM customer relationship.
• Jura Elektroapparate: Swiss premium super-automatic espresso machine specialist. Directly competes with De' Longhi's Magnifica, Primadonna, and Rivelia lines in the same premium home espresso category with similar bean-to-cup technology, design-led positioning, and retail distribution.
• SMEG: Italian premium domestic appliance manufacturer with a strong espresso machine (EGF/Lavazza partnerships) and small kitchen appliance portfolio. Direct competitor for premium Italian design-led positioning in home espresso and food preparation, sharing the same specialty retail and department-store distribution channels.
• Philips (Versuni / Saeco): Philips (and its Versuni spin-out including Saeco) competes in the same super-automatic home espresso machine category with the Philips Series 1200–7000 and Saeco Pico/Intelia lines. Direct competitor in mid-premium bean-to-cup machines sold through the same retail and e-commerce channels De' Longhi serves.
• Vorwerk (Thermomix): German manufacturer of the Thermomix premium kitchen appliance, which directly competes with De' Longhi's Kenwood Chef and Braun MultiQuick lines in food preparation. Comparable on premium pricing, direct-to-consumer/demo-based selling motion, and the focus on high-ASP small kitchen appliances.

Broad incumbents

• Hamilton Beach Brands: US small domestic appliance manufacturer with strong North American retail presence in blenders, coffee makers, and food preparation. Relevant as a broad incumbent competitor in the same NutriBullet-adjacent mass-market segment, especially relevant after De' Longhi's NutriBullet acquisition (2020).
• BSH Hausgeräte (Bosch / Siemens / Neff): Bosch-Siemens Hausgeräte, the joint venture between Bosch and Siemens, is a major European household appliance manufacturer with a coffee machine line (Tassimo, VeroCafe) competing head-to-head with De' Longhi across price points. Broad incumbent operating major and small appliances with overlapping retail distribution.
• Electrolux: Swedish multinational major and small appliance manufacturer. While focused on refrigeration, laundry, and vacuum categories (with AEG, Frigidaire), Electrolux represents the broader competitive set in retail shelf space, supply chain, and consumer brand marketing that shapes De' Longhi's small appliance business.
• SEB Group (Krups / Tefal / Rowenta): French multinational small domestic appliance group whose Krups brand is a direct Nespresso machine manufacturer (rival to De' Longhi's Lattissima). SEB is a broader incumbent across cookware and small appliances, but the Krups coffee overlap makes it one of the most relevant direct competitors in De' Longhi's core category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about De' Longhi Group